tyntec is a company that provides tools and services to enable over-the-top (OTT) apps to acquire users, engage them throughout their journey, and ensure security. They offer solutions covering user acquisition, engagement, account security, and user communications that utilize two-way SMS, one-time passcodes, and global number verification. tyntec has expertise working with leading OTT brands and the infrastructure to support large-scale apps across 1,200 networks in 200 countries with high uptime and adherence to service level agreements.

1. By:
Date:

2. Contents
What we do
Our industry relevance
Your App User journey
User Acquisition
Account Activation & Management
Engagement
Commerce
Re-engagement
The tyntec OTT solutions
Your partner
How to start
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3. Who we are
tyntec brings the tools and pro-tips, mastered by working with the world’s leading
brands of messaging apps and social networks, to enable OTTs to acquire new
users, keep them engaged and ensure their security—throughout the entire user
journey.
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What we do

4. Our Industry Relevance
By Matt Hamblen
July 17, 2015
By Jessica Smith
July 13, 2015
July 15, 2015
By Desire Athow
February 26, 2015
Industry influencers turn to us for expert insights and data
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By Natasha Lomas
September 25, 2013
By Steve French
March, 2014

5. Your App User Journey
With hundreds of apps to choose from, how do you ensure consumers find your
app and then keep them engaged? Add SMS, Voice and Phone Number Intelligence
to make your app stickier, easier to spread—and safer for monetization.
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From Acquisition to Monetization
User Acquisition
Engagement
Re-engagement
Account Activation
& Management
Commerce

6. User Acquisition
Use Case
• Viral invites:
• Users can invite anyone on their
contact lists to join via SMS.
• In-app recommendations:
• Users can forward app content to non-
users via SMS.
• Mobile app distribution:
• Users can send an app download link to
any phone via SMS from your website.
The tyntec Advantage
• Global coverage: Access 1200
networks across 200 countries.
• Phone number info: Send only when
it matters (valid number; phone on;
not roaming).
• Visual monitoring: Use real-time
data to reroute when congested.
• REST API: Easily connect to SMS
services.
Turn your users into advocates.
Get new users.
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7. Account Activation
& Management
Use Case
• Activation codes:
• After downloading the app, users
receive an activation code via SMS.
• Account recovery:
• When an account is deactivated, the
user can reset the account by entering a
one-time passcode send via SMS.
The tyntec Advantage
• Global number verification: improve
your conversation rate by using phone
number information (valid number;
phone on or off; roaming or not).
• High-speed delivery: Ensure priority
delivery using fast track routing.
• End-to-end security: Provide added
security with complete control over
the entire delivery path.
Onboard users.
Fast and safe.
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8. Engagement
Use Case
• Activity alerts:
• Users can receive SMS reminders for pre-
selected alerts.
• App-to-phone communication:
• Users can choose premium text and calling
option.
• SMS fallback:
• User’s messages can be sent over SMS when
there’s no data access.
The tyntec Advantage
• Universal reach: Reach across all
networks, operating systems and apps
through telephony services.
• Configure sender ID: Build trust with
your users (and improve your
conversation rate) by using
recognizable sender names.
• Delivery transparency: Make
actionable decisions using real-time
delivery data.
Never let them leave.
Connect all.
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9. Commerce
Use Case
• Phone-based two-factor
authentication:
Users can authenticate their identity by
entering a one-time passcode (OTP)
during an in-app purchase.
The tyntec Advantage
• 2FA with phone number intelligence:
Raise your conversation rate by using
number information (valid number;
phone on or off; roaming or not).
• High-speed delivery: Ensure priority
delivery using fast track routing.
• End-to-end security: Provide added
security with complete control over
the entire delivery path.
Minimize friction.
Maximize profit.
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10. Re-engagement
Use Case
• Loyalty program alerts:
• Special offers can be sent to lagging
users via SMS, enticing them to
reengage.
• Reactivation codes:
• Users can reactivate their accounts by
entering codes sent via SMS.
The tyntec Advantage
• Reach beyond your app: Connect with
your users across all networks,
operating systems and apps.
• Configurable sender ID: Make it easy
for your users to recognize your
name—and open your message.
Reignite interest.
Connect them back.
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11. The tyntec OTT Solutions
Streamlined solutions configured for the requirements of OTTs, building on our technology and
expertise garnered from working with top brands of messaging apps and social networks.
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Make it easy for your
users to help you
acquire new users—and
monetize them.

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User Acquisition & Engagement Solution
Universal reach across geography, devices & apps
Acquisition & Engagement Solution
Applicable use cases
Viral invites *** In-app recommendations *** Mobile app distribution *** Reactivation alerts *** Activity alerts
Key components
2-way SMS
Reach all your markets by accessing 1,200 networks
across 200 countries.
Accessible via REST API.
Global Number Verification
Send only when it matters by checking validity of numbers,
phone on/off, roaming status.
Accessible via REST API.
Build trust with your users (and improve your conversion rate) by using recognizable sender names with configurable sender IDs.
Be notified when your SMS doesn’t get delivered—get the whys with real-time error code.
Special features

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User Communications Solution
Simple connection between your users & their friends
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Applicable use cases
Person-to-Person Messaging *** Seamless SMS – Instant Messaging
Key components
2-way SMS
Help users communicate with anyone, anytime right from your app,
by accessing 1,200 networks across 200 countries.
Available as REST API.
Let users keep chatting on your app even when there’s no data connection with the SMS fallback.
Make it easy for your users to recognize the sender with alphanumeric sender IDs.
Be notified when your SMS doesn’t get delivered—get the whys with real-time error code.
User Communications Solution
Special features

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Account Security Solution
Easy, low cost and secure authentication
Account Security Solution
Applicable use cases
Activation codes *** Password reset *** Payment authentication
Key components
OTP SMS
Authenticate user identities or transactions by using one-
time passcodes (OTPs).
Access 1,200 networks across 200 countries.
Accessible via REST API.
Global Number Verification
Send only when it matters by checking validity of numbers, phone
on/off, roaming status.
Accessible via REST API.
Ensure priority delivery for authentication messages using tyntec’s
fast track routing.
Provide end-to-end security with complete control over the entire
delivery path.
Make it easy for your users to recognize the sender with
alphanumeric sender IDs.
Be notified when your SMS doesn’t get delivered—get the whys with
real-time error code.
Special features

15. Your Partner
Get the tools and tips from a pro who understands your user journey—and show
you the track record.
tyntec’s OTT Expertise:
Pro-tips mastered by working with the world’s leading OTT brands
Technology and infrastructure build for the scale and economy
required by OTTs
Quality AND Reach—not OR:
Average service uptime: 99.998%
1,200 networks across 200 countries
Strict adherence to Service Level Agreements
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16. How to Start
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Singapore Office:
tyntec Pte Ltd
51 Goldhill Plaza
#11-01/02
Singapore 308900
US Office:
tyntec Inc.
555 California Street
Suite 4925
San Francisco
+49 202 451 200
sales@tyntec.com
Get in touch with us—and let’s make your app take off!
UK Offices:
tyntec Ltd.
11 Hope Street
Douglas IM1 1AQ
Isle of Man
tyntec GmbH
6 St Andrew Street
London
EC4A 3AE
Germany Offices:
tyntec GmbH
Hofmannstrasse 25-27
81379
Munich
tyntec GmbH
Semerteichstrasse 54-56
44141
Dortmund
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