A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.

1. The global A2P SMS market is estimated to grow at a CAGR of 4.4% during the forecast period 2016 - 2025 and accounts for US$ 62.10 Bn
in the year 2025.
A2P SMS (Application-to-Person) Market to 2025
Global Analysis and Forecasts by Type (Cloud API Messaging Platform, Traditional & Managed Messaging
Services), Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services,
Other Services), Business Model (Small & Medium Enterprise, Large Enterprise) and Vertical (BFSI, Retail, Media &
Entertainment, Travel & Transport, Hospitality, Others)

2. A2P SMS is the communication taking place
between an application and a subscriber over
messaging services for various purposes. With the
evolution of smartphones accompanied with the
emergence of OTT players in the market, the MNO’s
have seen a sharp dip in the revenues earned from
P2P (Peer-to-Peer) messaging services. However,
there has been a parallel increase in the A2P SMS
revenues for MNOs globally.
A2P SMS (Application-to-Person) Market to 2025 - Global Analysis and Forecasts by Type (Cloud API Messaging
Platform, Traditional & Managed Messaging Services), Application (Pushed Content Services, Interactive Services,
Promotional Campaigns, CRM Services, Other Services), Business Model (Small & Medium Enterprise, Large
Enterprise) and Vertical (BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality, Others)

3. SMS can reach to a customer’s even in the remotest area where there is a network connection and eventually becomes the easiest
mode of communication with the customer. Distinct from instant messaging services, SMS service can function on standard and
basic mobiles and it doesn’t depend on an internet connection to work. The reach and flexibility of SMS services when compared to
online services is much more and the advantage of pre-paid mobile users still receiving text messages even if they’re out of balance
gives the mode an upper hand. Some of the key features of messaging is that it achieves higher read rate within minutes and boasts
the highest engagement rate when compared to emails and OTT mobile messaging apps. Eventually, with customers more likely to
open messages than emails, it is vivid that A2P SMS market would be driven due to this.
Growing demand for A2P SMS (Application-to-Person) due to coronavirus outbreak is leading to the growth of A2P SMS
(Application-to-Person) market globally
World Health Organization (WHO) announced that COVID-19, the novel form of a disease caused by the virus SARS-CoV-2, as a global
pandemic. In December 2019, the outbreak of coronavirus had spread in China and later turned into pandemic causing thousands of
deaths across the world. People infected by COVID-19 initially develop mild respiratory symptoms that may aggravate to severe
illnesses, such as pneumonia, leading to breathlessness and ultimately resulting in death. As coronavirus is transmitted through
contact with an infected person or via respiratory droplets when an infected person coughs or sneezes, consumers are focusing on
personal hygiene and household cleanliness. Surfaces play a significant role in transmitting pathogens. Hence, preventing surfaces
from getting contaminated is important. Disinfectant A2P SMS (Application-to-Person) are mainly used in the medical sector, hotels
and restaurants, schools,and colleges for disinfecting the surfaces. Thus, disinfectant A2P SMS (Application-to-Person) and sanitizers
are used on a large scale as a precautionary measure to fight against the coronavirus. Rising awareness among the consumers in the
developed and developing countries about the importance of hygienic products have propelled the demand for A2P SMS
(Application-to-Person) globally
A2P SMS (Application-to-Person) Market to 2025 - Global Analysis and Forecasts by Type (Cloud API Messaging
Platform, Traditional & Managed Messaging Services), Application (Pushed Content Services, Interactive Services,
Promotional Campaigns, CRM Services, Other Services), Business Model (Small & Medium Enterprise, Large
Enterprise) and Vertical (BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality, Others)

4. A2P SMS (Application-to-Person) Market to 2025 - Global Analysis and Forecasts by Type (Cloud API Messaging
Platform, Traditional & Managed Messaging Services), Application (Pushed Content Services, Interactive Services,
Promotional Campaigns, CRM Services, Other Services), Business Model (Small & Medium Enterprise, Large
Enterprise) and Vertical (BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality, Others)
Type Insights
The global A2P SMS market has been segmented on the basis of type into Cloud API Messaging Platform and Traditional & Managed
Messaging Services. A2P SMSs have applications into categories named as Pushed Content Services, Interactive Services,
Promotional Campaigns, CRM Services and Other Services. The A2P SMS market has been further segmented by business model into
small & medium enterprise and large enterprise. Apart from these, A2P SMSs have been segmented on the basis of vertical into BFSI,
Retail, Media & Entertainment, Travel & Transport, Hospitality and Others. Geographically, the global A2P SMS market is segmented
into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).

5. A2P SMS (Application-to-Person) Market to 2025 - Global Analysis and Forecasts by Type (Cloud API Messaging
Platform, Traditional & Managed Messaging Services), Application (Pushed Content Services, Interactive Services,
Promotional Campaigns, CRM Services, Other Services), Business Model (Small & Medium Enterprise, Large
Enterprise) and Vertical (BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality, Others)
Distribution Channel Insights
In our study, we have segmented the A2P SMS market by type, application, and business model and vertical. The type segment of A2P SMS
market includes Cloud API Messaging Platform and Traditional & Managed Messaging Services. On the basis of applications the A2P SMS
market is broadly segmented into Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services and Other Services.
Moreover, the market for A2P SMS is bifurcated on the basis of vertical that have large applications of A2P SMSs that include BFSI, Retail,
Media & Entertainment, Travel & Transport , Hospitality and other vertical sectors that find large applications of A2P SMSs. On the basis of
geography, the A2P SMS market is analyzed into North America, Europe, Asia- Pacific (APAC), Middle East & Africa (MEA) and South America
(SAM).
Strategic Insights
The mobile phone user internet penetration in the world is still on the lower side. While in developed countries, the mobile phone user
internet penetration is high, in many developing and under developed countries of the world, the penetration of mobile phone internet is
very low and SMS is the best preferred medium for communication to ensure maximum reach. This fact validates the rise in the usage of A2P
SMS market. The key players profiled in the report are DIMOCO Messaging GmBH, AANAM Technologies, Twilio Inc., CLX Communications
AB, Infobip Ltd., Syniverse Technologies, Vonage, tyntec, Tanla Solutions and Trillian Group Ltd.

6. Global A2P SMS (Application-to-Person) Market – By Type
Pushed Content Services
Interactive Services
Promotional Campaigns
CRM Services
Other Services
Global A2P SMS (Application-to-Person) Market – By Distribution Channel
Small & Medium Enterprise
Large Enterprise
Company Profiles
1. ANAM Technologies
2. CLX Communications AB.
3. DIMOCO Messaging GmBH
4. Infobip Ltd.
5. Nexmo Inc. (acquired by Vonage)
6. Syniverse Technologies, LLC
7. Tanla Solutions
8. Trillian Group Ltd.
9. Twilio Inc.
10. tyntec
A2P SMS (Application-to-Person) Market to 2025 - Global Analysis and Forecasts by Type (Cloud API Messaging
Platform, Traditional & Managed Messaging Services), Application (Pushed Content Services, Interactive Services,
Promotional Campaigns, CRM Services, Other Services), Business Model (Small & Medium Enterprise, Large
Enterprise) and Vertical (BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality, Others)

7. A2P SMS (Application-to-Person) Market to 2025 - Global Analysis and Forecasts by Type (Cloud API Messaging
Platform, Traditional & Managed Messaging Services), Application (Pushed Content Services, Interactive Services,
Promotional Campaigns, CRM Services, Other Services), Business Model (Small & Medium Enterprise, Large
Enterprise) and Vertical (BFSI, Retail, Media & Entertainment, Travel & Transport, Hospitality, Others)
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