The document outlines the rising importance of OTT (Over-the-Top) media channels in advertising, indicating that OTT has reached 50% of TV audience reach as of 2020 and projects over 20% growth in advertising revenue for the next few years. It includes data on audience demographics and highlights Mediaant's advertising offers, addressing challenges like duplication of reach and frequency capping. Additionally, it provides a pricing table and case studies demonstrating effective OTT advertising campaigns for various brands.

1. OTT offer from MediaAnt – April/May 2021

2. A new storm is taking shape in the form of OTT!
225
325
400
0
50
100
150
200
250
300
350
400
450
2018 2019 2020
OTT Audience size (in million)

3. In 2020, OTT is already at 50% of TV reach
1300
910
400
0
200
400
600
800
1000
1200
1400
Total Population TV Reach - Unique OTT Audience
Population Reach (in Millions)
With rise of smartphone
usage and affordable data
plans, the rise of OTT
consumption has taken
everyone by surprise

4. With reach, OTT has become integral part of media mix
1700
2700
3400
0
500
1000
1500
2000
2500
3000
3500
2018 2019 2020
Advertising revenue of OTT (In Crores)
Brands are giving OTT a large share in
marketing plans
With increase in penetration
and consumption, OTT
would continue to grow its
advertising revenue by over
20% for the next 3-4 years

5. OTT is for all!
56%
35%
8%
Tier 1 Tier 2 Tier 3
Tier 1 Mumbai, Bangalore, Chennai,
Kolkata, Pune, Hyderabad,
Ahmedabad
Tier 2 Lucknow, Jaipur, Coimbatore,
Mysore, Indore, Ludhiana,
Nagpur, Patna etc
Tier 3 Agra, Ajmer, Jammu, Shimla,
Firozabad etc
Healthy Gender mix – OTT Usage Tier wise OTT Consumption

6. What's attracting brands to OTT…
Targeting
Measurement
Undivided attention

7. Online and Gaming Automobile
Food and beverage
Personal care
Media and Entertainment
Edu-tech BFSI Consumer Durables
Lifestyle
Some brands utilized OTT as advertising medium

8. Geography Age & Gender Interest Level Genre Carrier/Data Usage
• Pan India
• Top 8
Metros
• Cities
• States
Gender
•Male
•Female
Age
•18-24
•25-34
•35-44
•45-54
•55+
• Sports
• Drama
• Thriller
• Mythology
• Reality
• Action
• Crime
• Family
• Kids
• Education
• Income
• Parents
• Working
Professionals
• Online Shoppers
• SME
• E-wallet users
• Content
Viewership
•3G
•4G
•WIFI
•Medium Data
•Heavy Data
Targeting options makes it easy to reach to your TG

9. OTT Offer from MediaAnt: Solving key problems!
Challenges Solution from MediaAnt
Duplication of reach We will provide you unique reach across the
OTT platform
Lack of control in
Frequency capping
We will be able to deliver required frequency
using multiple OTT platforms
Rate discrepancy Uniform rates across the OTT platforms

10. OTT Offer from MediaAnt: The Best Pricing!
Ad Duration Rates Media Ant Offered
Rates
Discount Offered
Upto 10 sec 150 113 25%
Upto 20 sec 300 225 25%
Upto 30 sec 450 338 25%
Ad Durtion 1 Level Targeting 2 Level Targeting 3 Level Targeting
Upto 10 sec 124 135 146
Upto 20 sec 248 270 293
Upto 30 sec 371 405 439
Pricing Table with Targeting (at discounted cost)
Pricing Table without Targeting

11. Budget (in
lakh INR)
CPM rates
(10sec)
Base
Impressions
1 Level
Targeting
2 Level
Targeting
3 Level
Targeting
2 113 1,770,000 1,609,010 1474926 136147
5 113 4,425,000 4,022,526 3687316 340368
10 113 8,850,000 8,045,052 7374631 680735
15 113 13,274,000 12,067,578 11061947 1021103
20 113 17,699,000 16,090,105 14749263 1361470
25 113 22,124,000 20,112,631 18436578 1701838
30 113 26,549,000 24,135,157 22123894 2042206
35 113 30,973,000 28,157,683 25811209 2382573
40 113 35,398,000 32,180,209 29498525 2722941
50 113 44,248,000 40,225,261 36873156 3403676
Recommended packages of MediaAnt offer

12. The avg video
completion rate
was 81.67%
RESULTS
169741
Clicks
17941004
Users completed
video
21966777
Impressions
Case Study 1 - Coke
Objective : Generating awareness about the soft drink via 3 video creatives

13. The avg video
completion rate
was
75.74%
RESULTS
35827
Clicks
1004827
Users completed
video
1326528
Impressions
Case Study 2 - Kenstar
Objective : Generating awareness about the new range of fans and coolers in
the North India

14. The avg video
completion rate
was 77.73%
RESULTS
287004
Clicks
12513067
Users completed
video
16098557
Impressions
Case Study 3 - Kinley
Objective : Generating awareness about the brand with video creatives

15. The avg video
completion rate
was 82.65%
RESULTS
12367
Clicks
3489290
Users completed
video
4249011
Impressions
Case Study 4 - Unibic
Objective : Generating awareness about the brand with video creatives