find out the awareness of reliance communication wireless product (post paid) in rajkot city

2. Submitted by: Submitted to:
Abhay Chothani (13) Dr. Sonu V Gupta
Ghanshyam Gajera (20) Dr. Prakash Chawla

3.  Introduction Of The Topic
 Research Methodology
 Swot Analysis
 Limitation Of The Study
 Company Profile
 Products Portfolio
 Data Analysis
 Finding
 Conclusion
 Suggestion

4.  There was 45 days project duration because of college and university
requires min 45 days project report on the basis of study curriculum of
MBA degree.
 This 45 days project report plays important role in future of student because
of this project experience gives little bit corporate expose for the student.
 Study gives criteria to know how to get information from customers
through questionnaire. Its mission to understand organization.
 Promotional activity plays important in increasing sales volume of
company.
 This project mainly helped to increase communication skills and also
helped to know, how an Individual can convince the customers about
product and to design strategies and to develop business for the company.
This experience will really help in future projects and work.

5. Objectives
To know about telecommunication sector.
To identify the awareness of reliance products among
consumers.
To know the factors consumer consider while choosing the
products.
To identify the problems faced by the respondents of
Reliance Postpaid service.
To study customer satisfaction level for Reliance services.

6.  The scope of the study is limited to the post paid services
offered by Reliance Communications.
 Study objective is to examine the various factors which play
their parting customer buying behavior and the major
dissatisfaction areas for the customers.
 The study considered the urban area of Rajkot city.
 The sample under consideration consisted of the existing
customers of Reliance Communications.

7.  The primary data are collected through survey method. Survey
method is undertaken to find the customer satisfaction and opinion.
 A survey was conducted among the people of Rajkot City by the aid
of well structured questionnaire.
 The sampling unit for the study is 200.
Sr. No Area
No Of
Respondent
Percentage
1 Yagnik Road 44 22%
2 Mavdi 38 19%
3 Metoda GIDC 64 32%
4 Kalavad Road 54 27%

8. Strength
 Brand Image
 Distribution Chanel
 Network
Weakness
 Service.
 Customer Satisfaction.
 Customer Care.
 Connectivity.
Opportunity
 Preference of GSM over
CDMA
 Growing data card market
 New Specialist application
 Rural Telephony
Threat
 Political destabilization.
 Launch of TATA USB modem
 Big market share of Airtel
 Market Demand

9.  The study was restricted to only those clients who were related to
Reliance Communications’ products.
 The study was confined within specific regions of Rajkot city only.
 The sample size was limited so the results obtained from the study
may not be generalized for the whole population.
 The time period of the study was not sufficient to measure the
consumers ‘response effectively and reach to a more valid
conclusion.
 Many of the respondents may not have given the correct
information due to personal bias.

10.  Reliance Communications is one of India's largest providers of integrated
communications services.
 The company has more than 110.89 million customers.
ABOUT COLOUR
RelianceBlueRelianceRed
 BLUE
Blue represents stability, confidence,
optimism & above all integrity.
 RED
Red represents energy, passion &
determination.

12. Reliance FWP
Global System for Mobile (GSM)
Code Division Multiple Access(CDMA)
Reliance Data Card

13. .

15. .

18. .

20. Q 1. Which of the following Reliance post paid products are
you aware of ? (Multiple choice).
Are You Aware Of
Number of
Respondents Percentage
Global System for
Mobile (GSM) 90 45%
Fixed Wireless Phone
(FWP) 26 13%
Code Division
Multiple Access
(CDMA) 24 12%
High Speed Data Card
(HSDC) 60 30%
Total 200 100%
0
5
10
15
20
25
30
35
40
45
Global
System for
Mobile
(GSM)
Fixed
Wireless
Phone
(FWP)
Code
Division
Multiple
Access
(CDMA)
High Speed
Data Card
(HSDC)
45
13 12
30

21. Q2. How did you come to know about the products?
Know About The
Products
Number of
Respondents Percentage
Television 60 30%
Print 24 12%
Sales Executives 72 36%
Friends and Existing
Users 44 22%
Total 200 100%
0
5
10
15
20
25
30
35
40
Television Print Sales
Executives
Friends and
Existing
Users
30
12
36
22

22. Q3. Which of the following products are you using?
(Multiple choice).
Products Are You
Using
Number of
Respondents Percentage
Global System for
Mobile (GSM) 76 38%
Fixed Wireless Phone
(FWP) 42 21%
Code Division
Multiple Access
(CDMA) 52 26%
High Speed Data Card
(HSDC) 30 15%
Total 200 100%
38
21
26
15
0
5
10
15
20
25
30
35
40
Global
System for
Mobile
(GSM)
Fixed
Wireless
Phone
(FWP)
Code
Division
Multiple
Access
(CDMA)
High Speed
Data Card
(HSDC)

23. Q4. Are you satisfied with the service provided by
the subscriber?
Satisfication
Number of
Respondents Percentage
Fully Satisfied 36 18%
Partially Satisfied 68 34%
Not Satisfied 70 35%
Strongly Not
Satisfied 26 13%
Total 200 100%
18%
34%
35%
13%
Fully Satisfied
Partially Satisfied
Not Satisfied
Strongly Not
Satisfied

24. Q5.Has the Reliance Communication reduced your
mobile phone costs?
Reduced Costs
Number of
Respondents Percentage
Yes 84 42%
No 116 58%
Total 200 100%
42%
58% Yes
No

25. Q6. When a sales executive comes to you, which of the
following products does he frequently talk about?
Frequently Talk
About
Number of
Respondents Percentage
Global System for
Mobile (GSM) 62 31%
Fixed Wireless Phone
(FWP) 30 15%
Code Division
Multiple Access
(CDMA) 52 26%
High Speed Data Card
(HSDC) 56 28%
Total 200 100%
0%
5%
10%
15%
20%
25%
30%
35%
Global
System for
Mobile
(GSM)
Fixed
Wireless
Phone
(FWP)
Code
Division
Multiple
Access
(CDMA)
High Speed
Data Card
(HSDC)
31%
15%
26%
28%

26. Q7. What channel would you prefer to buy a
telecom/internet service?
Channel Use
Number of
Respondents Percentage
Home Delivery 30 15%
Customer Care 116 58%
Online 38 19%
Franchisee & Utility
Shops 16 8%
Total 200 100%
0
10
20
30
40
50
60
Home
Delivery
Customer
Care
Online Franchisee
& Utility
Shops
15
58
19
8

27. Q8. Which of the following factor you look for
before choosing the product?
Before Choosing The
Product
Number of
Respondents Percentage
Price 64 32%
Connectivity 32 16%
Speed 48 24%
Value Added Services 16 8%
After Sales Service 34 17%
Any Other 6 3%
Total 200 100%
0
5
10
15
20
25
30
35 32
16
24
8
17
3

28. Q9. Would you like to recommend reliance
services to others?
Reliance
Services To
Others
Number of
Respondents Percentage
Yes 56 28%
No 144 72%
Total 200 100%
2872 Yes
No

29. Q10. Rate the following services on the basis of
your satisfaction.
Parameter Excellent Very Good Good Average Poor percentage
After sale &
services
4% 11% 5% 58% 22% 100%
Network 5% 5% 9% 56% 25% 100%
SMS rates 5% 10% 15% 50% 20% 100%
New schemes &
offers
10% 70% 10% 5% 5% 100%
Internet speed 5% 8% 7% 62% 18% 100%
Cost 4% 8% 11% 7% 70% 100%
Customer care 2% 8% 14% 9% 67% 100%
Recharge outlets 8% 9% 13% 18 52% 100%
Call rates 6% 8% 14% 48% 24% 100%
Value added
Service
5% 7% 15% 18% 55% 100%

30. 4 5 5
10
5 4
2
8
6 5
11
5
10
70
8 8
8
9
8
7
5 9
15
10
7
11 14
13
14 15
58
56
50
5
62
7
9
18
48
18
22 25 20 5 18 70 67 52 24 55
0
20
40
60
80
100
120
After sale
& services
Network SMS rates New
schemes &
offers
Internet
speed
Cost Customer
care
Recharge
outlets
Call rates Value
added
Service
Poor
Average
Good
Very Good
Excellent

31.  The company should emphasize more on the spreading the awareness for their
products because the level of awareness of their FWP, CDMA, HSDC is very
low.
 Regarding the awareness of the reliance product, sales executives have higher
awareness; followed by television and low use to awareness of product.
 Most of people do not feel that the cost of mobile phone reduces due to
Reliance Communications.
 The sales executives are not properly trained as they could not explain the
schemes properly so they just try to tell to the customer about their GSM post
paid service and not about other three services.

32.  Most of people prefer the customer care and then after prefer online service
so they just try to provide more customer care facility.
 A majority of the customers look for the price and after sales services before
choosing the products. So the company should plan accordingly to increase
their sales.
 More people do not to recommend reliance services due to high cost, network
problem and after sales and services.
 The company should emphasize more on reducing the call rates and
introducing attractive value added services which would help them improve
their sales.

33.  In Reliance Communication we did selling and marketing survey and found that
reliance communication has high brand equity but it’s also associated with bad
service image. reliance communication need to improve it’s after sales services.
 Some time to convert a call false commitment has been made by its sells
executives, that is ruining brand image of reliance communication.
 Therefore, some change are required in marketing process of reliance
communication. Although it was the great experience to be a part of such a great
company.
 It was the great opportunity to learn the market and apply the theoretical
knowledge in the field.

34.  Reliance should Increase Network coverage in Rajkot city.
 Some of areas do not have Reliance Full Network like:
Mavdi, Visnagar, Trikon bag, Back bone.
 There should be more unlimited plan.
 Improve the customer care services.
 Try to make long relationship with customer.

35.  During the summer internship, We had learned the ways to search
unknown companies name and address at unknown place.
 Inter-personal skills developed with this project and we realized that
the clear communication is very necessary to make relations with
people.
 Confidence level increase and the way to convince people increase in
tremendous manner due to the internship at Reliance communication.
 We learned that how to interact with the people and how to get
information from them.
 The internship has given us the opportunity to learn so many new
things, Like leadership skill, time management, team membership.

36. Sr. No TIME DURATION Activity Outcome
1 11-May-2015 To 20-May-15 Training At
Ahmadabad
Basic Knowledge
about RCOM
2 22-May-2015 To 23-May-
2015
Training At
Rajkot
Basic knowledge about selling process
3 25-May-15 To 6-June-2015 Go to market with sales person Knowledge about how to actually sell
the product
4 8-June-2015 To 13- June-2015 Fill up the Questionnaires At
Yagnik Road
How to interact with the people and
how to get information from them
5 15-June-2015 To 20-June-
2015
Fill up the Questionnaires At
Mavdi
Communication is very necessary to
make relation with any people
6 22-June-2015 To 27-June-
2015
Fill up the Questionnaires At
Metoda GIDC
improve my confidence level and
convincing power
7 29-June-2015 To 4-July-2015 Fill up the Questionnaires At
Metoda GIDC
Relation and communication plays an
important role in marketing
8 6-July-2015 To 11-July-2015 Fill up the Questionnaires At
Kalavad Road
The internship has given me the
opportunity to learn so many new
things.