The document discusses how brands aim to deliver consistent personalized experiences to customers but marketing is fragmented across channels, data, and technology. It notes that 33% of marketers coordinate campaigns to prevent duplicate communications, 28% are connecting channels for omnichannel experiences, and 18% are unifying data sources. However, 60% use limited piecemeal solutions. The customer journey and media industry are also fragmented. The document argues that converging advertising and marketing technology can provide a single foundation for data activation and journey management.
Are you up to date? Are you in the know?
In this presentation we get into the thick of it. We cover:
- The 9 biggest problems that modern marketers face
- 26 online advertising stats
- 26 email marketing stats
- Audience segmentation best practices
- The effectiveness of 11 different marketing channels
- And tons more!
Check out the 2014 State of Digital Marketing.
And don't forget to watch out for the five steps you need to take to find success in today's complicated world of digital marketing!
Programmatic Mobile Video Advertising Insights for Marketers, Global Report Q...Recruiting Manager
https://chocolateplatform.com/
In this report, we delve deeper into finding out why programmatic mobile video advertising is becoming a key focus area for marketers.
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...Precisely
Yes, you need it! With customers increasingly choosing to self-serve, your business needs a tool that can allow them to access information and ask questions 24/7. Enter chatbots.
We’d like to introduce you to our powerful portfolio of digital solutions designed for CX and Marketing professionals, including chatbots with live takeover and natural language processing that help your customers get the answers they need – fast.
View this on-demand webinar to explore how quick and easy it is to deploy a chatbot in minutes.
Building an AI-powered marketing assistant in the cloud with AdstreamAdstream
Adstream, the leading global provider of digital asset management, creative logistics and analytics solutions, today is launching a new project that aims to reduce an estimated $80 billion of inefficiencies in the advertising and marketing industries. These inefficiencies are caused by the current labour intensive, highly-manual ad campaign workflows of TV, online, radio, cinema, outdoor and print.
To help marketers manoeuvre through the world of advertising, Adstream’s new project will hand workflows and their day-to-day management entirely over to autonomous AI-powered marketing assistants running in the cloud. This stands in contrast to the traditional SaaS approach of adding more products, UI/UX, and cross-platform integrations.
Contact us via www.adstream.com
eMarketer Webinar: Buying Display Ad InventoryeMarketer
Join eMarketer Principal Analyst David Hallerman as he makes sense of the display ad market and discusses its projected growth and importance to marketers.
Are you up to date? Are you in the know?
In this presentation we get into the thick of it. We cover:
- The 9 biggest problems that modern marketers face
- 26 online advertising stats
- 26 email marketing stats
- Audience segmentation best practices
- The effectiveness of 11 different marketing channels
- And tons more!
Check out the 2014 State of Digital Marketing.
And don't forget to watch out for the five steps you need to take to find success in today's complicated world of digital marketing!
Programmatic Mobile Video Advertising Insights for Marketers, Global Report Q...Recruiting Manager
https://chocolateplatform.com/
In this report, we delve deeper into finding out why programmatic mobile video advertising is becoming a key focus area for marketers.
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...Precisely
Yes, you need it! With customers increasingly choosing to self-serve, your business needs a tool that can allow them to access information and ask questions 24/7. Enter chatbots.
We’d like to introduce you to our powerful portfolio of digital solutions designed for CX and Marketing professionals, including chatbots with live takeover and natural language processing that help your customers get the answers they need – fast.
View this on-demand webinar to explore how quick and easy it is to deploy a chatbot in minutes.
Building an AI-powered marketing assistant in the cloud with AdstreamAdstream
Adstream, the leading global provider of digital asset management, creative logistics and analytics solutions, today is launching a new project that aims to reduce an estimated $80 billion of inefficiencies in the advertising and marketing industries. These inefficiencies are caused by the current labour intensive, highly-manual ad campaign workflows of TV, online, radio, cinema, outdoor and print.
To help marketers manoeuvre through the world of advertising, Adstream’s new project will hand workflows and their day-to-day management entirely over to autonomous AI-powered marketing assistants running in the cloud. This stands in contrast to the traditional SaaS approach of adding more products, UI/UX, and cross-platform integrations.
Contact us via www.adstream.com
eMarketer Webinar: Buying Display Ad InventoryeMarketer
Join eMarketer Principal Analyst David Hallerman as he makes sense of the display ad market and discusses its projected growth and importance to marketers.
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...SugarCRM
In this enablement session we review 2014 CMO research highlights and introduce a marketing maturity model that diagnoses where you are at, where you want to be, and how to get there.
Adthena Search Marketing Breakfast Briefing: Winning with StyleAdthena
This event took place on April 18 2018
Search marketing experts reveal practical and tactical approaches to improving PPC campaign performance.
This event will get you thinking outside of the box and give you the actionable insights you need to improve your ROI from search. If you want to win it is crucial that you stay one step ahead of your competition. Hear the latest cutting edge marketing techniques from top search professionals, and get a sneak peek of the latest AI-driven keyword categorization tech from Adthena.
Agenda
- Don't F**k Up Your Paid Search, Daniel Wilkinson, Jellyfish
- Behavioral Microeconomics and PPC Ad Copy, Clark Boyd, ClickZ
- What's New In Search Intelligence? Ashley Fletcher, VP of Marketing, Adthena
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Toccara Baker - The reality of connecting adtech and martechHallam
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester. Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...SugarCRM
In this enablement session we review 2014 CMO research highlights and introduce a marketing maturity model that diagnoses where you are at, where you want to be, and how to get there.
Adthena Search Marketing Breakfast Briefing: Winning with StyleAdthena
This event took place on April 18 2018
Search marketing experts reveal practical and tactical approaches to improving PPC campaign performance.
This event will get you thinking outside of the box and give you the actionable insights you need to improve your ROI from search. If you want to win it is crucial that you stay one step ahead of your competition. Hear the latest cutting edge marketing techniques from top search professionals, and get a sneak peek of the latest AI-driven keyword categorization tech from Adthena.
Agenda
- Don't F**k Up Your Paid Search, Daniel Wilkinson, Jellyfish
- Behavioral Microeconomics and PPC Ad Copy, Clark Boyd, ClickZ
- What's New In Search Intelligence? Ashley Fletcher, VP of Marketing, Adthena
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Toccara Baker - The reality of connecting adtech and martechHallam
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester. Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
In this fifth annual survey conducted by Kurtosys, we have again asked our expansive audience to help us give some insights into digital marketing trends and perspectives in asset management marketing. The results come from nearly 200 respondents working across a range of global asset management firms, with 72% in a marketing role.
Reshaping ecosystem of digital transformation_IAB Interact 2019_sobieszekKrzysztof Sobieszek
As a digital advertising industry, over the last 20 years we went a very long and successful road of embedding digital media into business landscape. It has provided constant growth to the whole value chain. Now, digitalisation is a must, unquestionably. Moreover, it’s now spreading far behind marketing and advertising. Digital transformation as vast multidimensional and cross-siloed process gained great interest of almost every CEO. Environment and opportunities have therefore changed. Does our business models? Will our successful strategy of developing internet as a medium will still be enough? What’s the actual value digital industry provides? What are our unmonetized assets of different stakeholders? What are the possible scenarios for growth? These are questions I want to address with my presentation.
Paul Writer Survey Report on The Agency and The Marketing Tech LandscapePaul Writer
Indian marketing is going through a period of accelerated transformation. Marketers are dealing with the rise of ecommerce, digitization, mobility, and the home delivery economy, even as giants like Unilever continue to derive 35% of their revenue from rural and small towns where bullock carts are still used for the last mile. It requires marketers to balance the desire for new with the need to retain existing business.
Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 01:00 PM: Moving From Reporting to OptimizationGet more value out of your technology investments. Move your reporting from backward facing to insight generating.Presenter: AdamReitelbach, IndustryExpert,MerkleAdam is a long-time performance marketing veteran. He works with clients to define goals, build world class solutions, and exceed expectations. He has significant experience in the retail, travel, and B2B verticals.
Advertisers value the promise and benefits of programmatic, but they also face a myriad of challenges. Marketers can only evaluate the success of programmatic campaigns if they have the right data to do so. We explore how an automated ‘Marketing Intelligence’ approach can help marketers close the insights gap on programmatic buying.
Principles of good collaboration between communications & I.T in Higher Educa...Régis Faubet
More and more communications activities are carried out in the digital space or with the help of technology. In this space, new fields of expertise such as user experience or data analysis have become pillars of effective communications. This shift to technology and data-focused operations is not only changing the way we work; it also changes the relationship communications teams have with their IT department.
Topics covered:
- Establishing common goals that speak to both IT and communications professionals;
- The "ownership" debate on digital and data strategies
- Bridging cultural gaps between communications and IT teams
- New roles, methods, and organization models for cross-departmental digital communications.
A New Era of addressable entertainment and DTC platforms is emerging, expanding media publishers, networks and operators expansive advertising product portfolio, creating challenges for media buyers as to where to spend their ad budgets and wht to expect in terms of real business outcome ROI.
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
CCI’s SVP of Sales and Marketing Steven Kellam was joined by PartnerPath’s CEO Diane Krakora to present the recently released 2015 Channel Incentive Benchmark Study. They delved into the results of the study and its relevancy to channel vendor programs in the software, hardware, and telecommunications industries.
Similar to The Reality of Connecting Ad Tech & Mar Tech (20)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
14. 14
32% 33%
26%
9%
7%
26%
49%
18%
We have a highly integrated,
cloud-based technology
stack
We have a somewhat
integrated, cloud-based
technology stack
We have a fragmented
approach with inconsistent
integration between
technologies
We have little or no cloud-
based technology
CX leaders Others
What best describes your organisation’s approach to marketing and customer
experience technology? (by CX maturity)
15. Which three marketing-
related areas do you
expect to jump furthest
up your organisation’s
priority list in 2019?
(the marketer view)
15
1%
2%
14%
21%
25%
32%
39%
42%
42%
55%
Other
None of the above
Managing headcount and realignment of
job functions
Increased automation of time-consuming
tasks
Scalable campaign management
Building an integrated experience
platform
Understanding return on marketing
investment (ROMI)
Integration of marketing tools for greater
efficiencies and better workflow
Improving customer intelligence and
insights for a holistic customer view
Better use of data for more effective
audience segmentation and targeting
16. What are the top three
marketing-related
challenges most likely to
keep you awake at night?
(the marketer view)
16
2%
3%
16%
20%
28%
34%
38%
40%
41%
44%
Other
None of the above
Poor reporting attribution
Lack of specialist marketing expertise
Personalising customer experience
without violating consumer privacy
Lack of marketing technology integration
Lack of internal resources
Ensuring consistent experience
throughout the customer lifecycle
Difficulty tracking marketing effectiveness
and media spend
Difficulty getting a holistic view of
customers across all interactions
25. 25
Get rid of the politics.
Remove the silos.
Help the customer.
Innovate yourselves.
26. 26
1.6xbrand
awareness
1.9xaverage
order value
1.9xreturn on
ad spend
1.6xcustomer
lifetime value
1.5xemployee
satisfaction
1.7xcustomer
retention
1.6xcustomer
satisfaction
rates
36%
Faster
revenue
growth rates
Making Experience Your Business Is Good For Business
32. Adobe Advertising Cloud
PERFORMANCE
Source: https://hello.econsultancy.com/the-promise-of-first-party-da
62%
68% 64%
74%
30% 23% 31%
18%
8% 9% 5% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Highest lift among our data
sources
Easiest financial justification
for use
Highest increase to our
customer lifetime value
Greatest insight into
customers
First Party Data Second Party Data Third Party Data
33. 85% of brands say their segmentation
strategy is based on broad, simple
clustering
85%
36. 36
15 Minutes on Site
10 Minutes on Site
15 Minutes on Site
<1 Minutes on Site
10 Pageviews
5 Pageviews
2 Pageviews
Bounce
Add to Cart
Email Sign-up
DetailsView
N/A
37. 37
85%Of organizations
who use behavioral insights to understand the customer’s
path to conversion generate more incremental revenue
and outperform their competition by as much as 85% in
sales growth.
38. 38
85% of brands say their segmentation strategy is based on broad, simple clustering
13-18%
Integrated ROI Lift
69 Clients | 380 Portfolios | All MajorVerticals
ANALYTICSADVERTISING