The digital marketing landscape is evolving rapidly. Are you keeping pace with your competitors?
This fall, Demand Metric surveyed over 500 digital marketers across B2B, B2C and agency organizations on the landscape of digital marketing moving into 2014.
They found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth. In fact, 76% of organizations who put a high priority on digital experience creation reported revenue growth this fiscal year.
Find out:
- What’s working now
- What organizations are planning to do in 2014
- The benefits & challenges of creating digital experiences
- How ingenuity & agility play a larger role than budget or company size
- Plus, analyst recommendations for increased brand perception & revenue growth in the new year
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
[Earley] Building a Successful Digital Transformation RoadmapDuy, Vo Hoang
Digital transformation will be a top priority for boardroom
executives during 2016. Here are some data points:
• 125,000 enterprises expect revenue from their digital
initiatives to increase by 80% by 2020 (Gartner)
• Digital transformation initiatives will more than double by
2020, from 22% to almost 50% (IDC)
• Only 27% of businesses have a coherent digital strategy for
creating customer value in place (Forrester)
Are you ready for digital transformation? Do you have a digital
transformation roadmap? Does it lay a solid foundation for a
successful transition to your future digital business? In order to
succeed, you need to start with a current assessment, identify
gaps and define the actions and resources required to fill those
gaps along the four paths of people, process, technology and
content.
Rich media and rich results in the SERPs are significant entities and points of entry for discovery in the customer journey. Rich media usually take more effort to create, but sites that do create it and mark it up effectively with structured data face less competition in those media categories and are able to increase visibility and traffic.
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
[Earley] Building a Successful Digital Transformation RoadmapDuy, Vo Hoang
Digital transformation will be a top priority for boardroom
executives during 2016. Here are some data points:
• 125,000 enterprises expect revenue from their digital
initiatives to increase by 80% by 2020 (Gartner)
• Digital transformation initiatives will more than double by
2020, from 22% to almost 50% (IDC)
• Only 27% of businesses have a coherent digital strategy for
creating customer value in place (Forrester)
Are you ready for digital transformation? Do you have a digital
transformation roadmap? Does it lay a solid foundation for a
successful transition to your future digital business? In order to
succeed, you need to start with a current assessment, identify
gaps and define the actions and resources required to fill those
gaps along the four paths of people, process, technology and
content.
Rich media and rich results in the SERPs are significant entities and points of entry for discovery in the customer journey. Rich media usually take more effort to create, but sites that do create it and mark it up effectively with structured data face less competition in those media categories and are able to increase visibility and traffic.
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutionsTempo OMD Hellas SA
IRI Hellas and Tempo OMD, two industry leaders working together to provide the most comprehensive evidence-based business solutions. Utilizing the know-how and their ability of collecting and processing data, Tempo OMD in the media market and IRI Hellas in the sales data of consumer goods, synergies are created and provide solutions in pricing, media and promo investment in order to optimize your business outcome.
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROISmart Insights
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?
SmartFinds Internet Marketing Internet Marketing Agency Internet Marketing St...SmartFinds Marketing
SmartFinds Internet Marketing is a Digital Marketing Agency providing businesses with Internet strategies for Internet Marketing and Internet Advertising. <a href="http://www.smartfindsmarketing.com" title="Internet Marketing">www.smartfindsmarketing.com</a>
How life-event data can improve & protect your marketing in a post-GDPR worldPaul Laughlin
Understanding the role of life-event data and life-event marketing in both improving marketing effectiveness and protecting consumer interest/reach following GDPR enforcement. Sponsored by Royal Mail Data Services and MyCustomer.com
What do large enterprises need to know in the digital age? How should they develop a 'digital strategy'? A primer on what it means to be 'digital' today.
What's Next: What's Next: Healthcare Marketing Cloud ft. TriplOgilvy Consulting
We are living in the age of data and the promise for marketers is the ability to harness this potential to become smarter about our customers. The opportunity is also the challenge, with so much data, how can we decipher what is useful and valuable to our customers?
GDPR and HIPPA have redefined the approach Healthcare companies use to manage data for marketing, in this webinar learn how Ogilvy has created a proprietary data set dubbed Tripl that, combined with our data consultancy, enables the use of data to intelligently market to HCP’s.
Delivering Value: Designing and Managing Integrated Marketing ChannelsLeslie Bayona
This presentation talks about the evolution of marketing channels and how to deliver value to where your customers are now: Online.
Visual inspiration: quirkified version of Picasso's continuous line drawings
(Image credits: Be.net, ThinkwithGoogle.com, moovweb)
Digital Marketing Landscape - Introduction Sept 2014.
Presentation prepared for University of Wester Sydney for Applied Marketing Solutions course in the Master of Marketing.
This intro is designed to give future marketing graduates a high level view of the key aspects, challenges and trends occuring the digital marketing environment at the end of Q3 2014. While this slidedeck is intended to an australian audience, content has been fitted for broader marketing dynamics and includes statistics for US and APAC region.
Prepared by Frederic Chanut
Managing Director, In Marketing We Trust
Excerpt from slidedeck
--
Digital Marketing Landscape overview
Key Challenges of Digital Marketing
New trends & hype cycles of Digital Marketing & technology
DIGITAL LANDSCAPE OVERVIEW Slide 2
DIGITAL MARKETING IS OLD AND YET STILL GROWING
LANDSCAPE OVERVIEW
Year –Key WebsiteDigital Mktgchannel created
1994 –Amazon Ecommerce
1995 –Yahoo!ePR–SEO
1996 –HotmailEmail
1998 –Google createdAdwords(PPC)
2000 –Gumtree createdClassified
2001 –Wikipedia createdOnline Reputation Management
2003 –WordpresscreatedBlogging
2004 –Facebook createdSocial Media Marketing
2005 –YoutubecreatedVideo Marketing
2006 –Telstra uncapped its ADSLDisplay Advertising
2007 –Xhamstercreated[All of the above]
DIGITAL LANDSCAPE OVERVIEW Slide 3
DIGITAL MARKETING IS COMPLEX
DIGITAL LANDSCAPE OVERVIEW Slide 4
LANDSCAPE OVERVIEW
DIGITAL LANDSCAPE OVERVIEW Slide 5
OLD BUT STILL KICKING
‣Digital marketing is now well established for most companies but still a lot more to come
‣Digital marketing growth may reduce overtime but we are likely to see its rate of change increasing over time.
DIGITAL LANDSCAPE OVERVIEW Slide 6
KEY DIGITAL MARETING cHALLENGESSlide 7
TOUGH ROADAHEAD
Low budgets
New mentality
Skills shortage
Reporting difficulties
Complex technology
KEY DIGITAL MARETING cHALLENGES Slide 8
OVER 70% OF BUDGET ARE STILL ALLOCATED TO OFFLINE MARKETING
‣Despite better and more accountable returns, digital is still the poor child of marketing.
‣Adwordsand Banner ads taking 80% of digital spend
KEY DIGITAL MARETING cHALLENGES Slide 9
PROBLEM WITH PAID MEDIA IS…
"15-25% OF AD BUDGET IS WASTED"Sir Martin Sorrell, CEO of WPP (World biggest ad agency)
So why isn’t Digital and Earned Media projects growing at faster rates ?
KEY DIGITAL MARETING cHALLENGES Slide 10
BUDGET AND TALENT CRUNCH: DIGITAL’S BIGGEST CHALLENGES
‣Making a case for digital, like any investment is harder.
‣Even harder when the environment is constantly evolving
‣Skills Gap (esp. senior management) cause a direct threat to the acceptance and delivery of digital campaigns
KEY DIGITAL MARETING CHALLENGES Slide 11
FIGHT LANDFILLMARKETING
KEY DIGITAL MARETING CHALLENGES Slide 12
NO MATTER THE TECHNOLOGY USED IN MARKETING: GARBAGE IN =GARBAGE OUT
We need to change the way we do marketing to stop producing spam and start a conversation with customers
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutionsTempo OMD Hellas SA
IRI Hellas and Tempo OMD, two industry leaders working together to provide the most comprehensive evidence-based business solutions. Utilizing the know-how and their ability of collecting and processing data, Tempo OMD in the media market and IRI Hellas in the sales data of consumer goods, synergies are created and provide solutions in pricing, media and promo investment in order to optimize your business outcome.
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROISmart Insights
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?
SmartFinds Internet Marketing Internet Marketing Agency Internet Marketing St...SmartFinds Marketing
SmartFinds Internet Marketing is a Digital Marketing Agency providing businesses with Internet strategies for Internet Marketing and Internet Advertising. <a href="http://www.smartfindsmarketing.com" title="Internet Marketing">www.smartfindsmarketing.com</a>
How life-event data can improve & protect your marketing in a post-GDPR worldPaul Laughlin
Understanding the role of life-event data and life-event marketing in both improving marketing effectiveness and protecting consumer interest/reach following GDPR enforcement. Sponsored by Royal Mail Data Services and MyCustomer.com
What do large enterprises need to know in the digital age? How should they develop a 'digital strategy'? A primer on what it means to be 'digital' today.
What's Next: What's Next: Healthcare Marketing Cloud ft. TriplOgilvy Consulting
We are living in the age of data and the promise for marketers is the ability to harness this potential to become smarter about our customers. The opportunity is also the challenge, with so much data, how can we decipher what is useful and valuable to our customers?
GDPR and HIPPA have redefined the approach Healthcare companies use to manage data for marketing, in this webinar learn how Ogilvy has created a proprietary data set dubbed Tripl that, combined with our data consultancy, enables the use of data to intelligently market to HCP’s.
Delivering Value: Designing and Managing Integrated Marketing ChannelsLeslie Bayona
This presentation talks about the evolution of marketing channels and how to deliver value to where your customers are now: Online.
Visual inspiration: quirkified version of Picasso's continuous line drawings
(Image credits: Be.net, ThinkwithGoogle.com, moovweb)
Digital Marketing Landscape - Introduction Sept 2014.
Presentation prepared for University of Wester Sydney for Applied Marketing Solutions course in the Master of Marketing.
This intro is designed to give future marketing graduates a high level view of the key aspects, challenges and trends occuring the digital marketing environment at the end of Q3 2014. While this slidedeck is intended to an australian audience, content has been fitted for broader marketing dynamics and includes statistics for US and APAC region.
Prepared by Frederic Chanut
Managing Director, In Marketing We Trust
Excerpt from slidedeck
--
Digital Marketing Landscape overview
Key Challenges of Digital Marketing
New trends & hype cycles of Digital Marketing & technology
DIGITAL LANDSCAPE OVERVIEW Slide 2
DIGITAL MARKETING IS OLD AND YET STILL GROWING
LANDSCAPE OVERVIEW
Year –Key WebsiteDigital Mktgchannel created
1994 –Amazon Ecommerce
1995 –Yahoo!ePR–SEO
1996 –HotmailEmail
1998 –Google createdAdwords(PPC)
2000 –Gumtree createdClassified
2001 –Wikipedia createdOnline Reputation Management
2003 –WordpresscreatedBlogging
2004 –Facebook createdSocial Media Marketing
2005 –YoutubecreatedVideo Marketing
2006 –Telstra uncapped its ADSLDisplay Advertising
2007 –Xhamstercreated[All of the above]
DIGITAL LANDSCAPE OVERVIEW Slide 3
DIGITAL MARKETING IS COMPLEX
DIGITAL LANDSCAPE OVERVIEW Slide 4
LANDSCAPE OVERVIEW
DIGITAL LANDSCAPE OVERVIEW Slide 5
OLD BUT STILL KICKING
‣Digital marketing is now well established for most companies but still a lot more to come
‣Digital marketing growth may reduce overtime but we are likely to see its rate of change increasing over time.
DIGITAL LANDSCAPE OVERVIEW Slide 6
KEY DIGITAL MARETING cHALLENGESSlide 7
TOUGH ROADAHEAD
Low budgets
New mentality
Skills shortage
Reporting difficulties
Complex technology
KEY DIGITAL MARETING cHALLENGES Slide 8
OVER 70% OF BUDGET ARE STILL ALLOCATED TO OFFLINE MARKETING
‣Despite better and more accountable returns, digital is still the poor child of marketing.
‣Adwordsand Banner ads taking 80% of digital spend
KEY DIGITAL MARETING cHALLENGES Slide 9
PROBLEM WITH PAID MEDIA IS…
"15-25% OF AD BUDGET IS WASTED"Sir Martin Sorrell, CEO of WPP (World biggest ad agency)
So why isn’t Digital and Earned Media projects growing at faster rates ?
KEY DIGITAL MARETING cHALLENGES Slide 10
BUDGET AND TALENT CRUNCH: DIGITAL’S BIGGEST CHALLENGES
‣Making a case for digital, like any investment is harder.
‣Even harder when the environment is constantly evolving
‣Skills Gap (esp. senior management) cause a direct threat to the acceptance and delivery of digital campaigns
KEY DIGITAL MARETING CHALLENGES Slide 11
FIGHT LANDFILLMARKETING
KEY DIGITAL MARETING CHALLENGES Slide 12
NO MATTER THE TECHNOLOGY USED IN MARKETING: GARBAGE IN =GARBAGE OUT
We need to change the way we do marketing to stop producing spam and start a conversation with customers
Our Video Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. At Demand Metric, we define Video Marketing as the strategies, processes and technologies employed by an organization to generate interest in their brand, company and products through the use of relevant, engaging video content.
Businesses utilize videos to provide information, education, advice and/or entertainment to their target audience. These videos include a powerful combination of elements – audio, cast/speaker(s), images, graphics and text – that are exceptionally appealing and effective at promoting messages.
Video Marketing encompasses a wide variety of activities, including program planning, the alignment of target audience & video content, video production, content distribution, video optimization & monetization and program analysis.
The main goals of a Video Marketing program are to develop brand awareness, to provide attention-grabbing content for clients & prospects and to generate qualified, captivated leads.
This study covers the following sections:
- Executive Summary
- What is Video Marketing?
- Benefits of Video Marketing
- Video Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Video Marketing Solutions Landscape
- Video Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
State of Video Marketing Benchmark Report - 2016Demand Metric
Since the inaugural version of this study was completed in 2014, Demand Metric and Vidyard have researched video content marketing on an annual basis. The study’s primary goal remains consistent: to understand how video performs as a content type. In addition, this study explores other aspects of video content marketing, such as where video is hosted, how it is measured and how video viewing integrates with the sales funnel. The 2016 study investigates some themes that are relevant to video: video content personalization and the use of video with an Account-Based Marketing (ABM) strategy.
What this study did not investigate is the popularity of video compared to other content types. There are many, current studies that show that video continues to enjoy a position of favor among the many content types in use. Instead, this study’s focus is on the use of video, the usage maturity indicators such as measuring video content performance, and how video viewing data integrates with Marketing Automation and CRM. This report will show what progress, if any, has been made in the third year of this study.
The emphasis on video content marketing has understandably been on production quality: the higher the quality, the more marketing value a video is presumed to have. Quality is certainly an important aspect of video content, and fortunately, the tools for producing video are enabling higher quality video at lower costs and requiring less skill. However, just producing quality video is not the only success factor for video content marketing. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and of course, how the sales team exploits that data. This study will share research insights to help marketers get the highest possible return on their video content investment.
ContentQube leverages machine learning to curate and publish automated, custom content feeds that are highly indexed on search engines. It is ideal for brands, publishers and E-commerce platforms who have a web presence but struggle with creating and curating relevant content at scale, while doing it efficiently and inexpensively. ContentQube Automated content aggregation and publishing system is designed to attract, engage and retain your audience with daily fresh relevant content.
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
In this fifth annual survey conducted by Kurtosys, we have again asked our expansive audience to help us give some insights into digital marketing trends and perspectives in asset management marketing. The results come from nearly 200 respondents working across a range of global asset management firms, with 72% in a marketing role.
Success with data begets more success. But blind spots and a lack of priorities around data can lead to lower success rates. These and other findings are available from our study of more than 1,000 CIOs in North America and Europe.
Vala Afshar, CMO at Extreme Networks, spoke on The Power of Collaboration to business entrepreneurs and technology leaders gathered at Washington University in an event sponsored by Core Networks, the Kellogg Alumni Association of St. Louis, and Extreme Networks. Video of Vala's presentation is here - https://www.youtube.com/watch?v=F9ZtNNtlid4 For more, follow on Twitter - @ValaAfshar @CoreNetworksLLC
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...Mozu
Learn how to deliver a seamless digital experience with this presentation from Jason Wallis, CTO of Mozu, featuring Adam Silverman, Principal Analyst at Forrester Research.
Watch the webinar replay here: http://info.mozu.com/ecommerce-responsive-design-considerations-webinar.html
RSR ebook: Retail ecommerce in context: the next iterationLeigh Doyle
After years of steady ecommerce growth, there has been an unprecedented acceleration of the shift from physical stores to online shopping. Retailers are facing the limitations of their aging technology stack in allowing them to offer buy online pick up in store (BOPIS), social commerce, adding new payment methods, launching subscription programs and more. This study aims to understand how well retailers have been able to pivot to a digital-first world, the challenges they face, the opportunities nascent in the marketplace, and how their technology portfolios are able to support these shifts profitably.
Customer Marketing Benchmarking Research: Discussion and in-depth analysisInfluitive
Traditionally seen as a "backwater" role, customer marketing is becoming increasingly important now that we're firmly in the "age of the customer." Unfortunately, very little is known about the overall state of customer marketing or best practices as to how it should be done.
That's all about to change. Influitive, in partnership with marketing advisory firm Demand Metric, is excited to unveil the first-ever Customer Marketing Benchmark Study report.
Jerry Rackley, Chief Analyst at Demand Metric, and Jim Williams, VP of Marketing at Influitive, discussed the results of this landmark study and what it means for marketers as customer engagement, retention and advocacy become increasingly critical contributors to revenue.
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
Similar to 2014 Digital Marketing Landscape Study: The Power of Digital Experiences (20)
Creating Better Sales with Interactive Contention interactive
Senior Account Executive Benjamin Pitman discusses the benefits of sales and marketing alignment, and how you can leverage content insights to accelerate your sales cycle. Learn 3 ways that content allows for sales enablement; 3 tips for using interactivity to accelerate your sales cycle; How to use a solution finder for sales enablement; and How to leverage assessments for sales enablement.
How to Create Better Leads with Interactive Contention interactive
Is your content helping you build rich lead profiles that include content consumption, buyer business challenges, and readiness? In Part 4 of our ion Better Series, Creating Better Leads, we discussed how to boost your engagement and lead conversions with interactive content and strategic testing so your team is having better conversations with leads.
The ion “Better” Series_ Creating Better Engagemention interactive
Join us for Part 3, Creating Better Engagement, to learn:
- Exactly what engagement means to us, you, and your audience
- 3 benefits of using interactivity to create engagement
- 3 tips you need to know when using engagement within your content
- And finally, engagement measurement: the who, what, and how
ion "Better" Series Part 2: Creating Better Content Keynoteion interactive
In Part 2 of our "Better" Series, we focused on creating better content with interactivity. View the keynote to discover 3 benefits of using interactivity to boost your content marketing efforts; 3 tips on how to get the most out of your interactive content; and 3 examples of companies successfully using interactive content.
For the second in our three-part webinar series spotlighting specific interactive content types, we’ll turn our focus to interactive eBooks, a great tool for educating your users and allowing them to self-discover your product and services, while driving demand and helping them through your funnel.
View the slides to learn best practices, how to use eBooks effectively, tips for making content feel customized to your user, as well as customer examples of success.
Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.
Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know!
Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success stories and customer results; And more!
Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24.
This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018?
LEARN ABOUT THE ION + SCRIBBLELIVE OPPORTUNITY.
ion and ScribbleLive coming together opens up new, exciting content opportunities for you and your organization. ion will remain focused on helping you deliver amazing interactive content experiences, but together we’re going to be able to do a lot more.
In this presentation, we introduce you to ScribbleLive’s content experience platform, which helps you manage the full lifecycle of your content — from ideation to planning, creation, distribution and measurement. And, we show you what the combination of ion + ScribbleLive means to the future of your content experiences.
How to Launch a Successful Interactive Content Program Nowion interactive
One of the common goals we overheard at Content Marketing World was increased engagement.
With more content being created than ever before, it's becoming harder than ever to stand out amongst all the news. Interactive content increases engagement by placing customers in the driver's seat of the way they view your content. During this webinar ion interactive Director of Customer Engagement Audrey Ross and Content Strategist Stephanie Mansueto will share practical tips on how you can implement an interactive content marketing program that increases engagement.
Here are some other topics that will be covered during the webinar:
- What marketers are learning about their prospects and customers with interactive content.
- How interactive content changes the way you engage with your audience.
- Why interactive content is a necessary part of your content strategy.
- Examples of successful interactive content marketing strategies and how they could fit into yours.
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...ion interactive
A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience's attention, we must deliver the right content, to the right people at the right time in their journey.
Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. This presentation showcases real-world examples of interactive content success at each stage of the buyer’s journey.
Motivate and Accelerate Lead-to-Revenue Velocity
Interactive content identifies and capitalizes on buyers' points of interest to accelerate demand.
ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer.
- Learn how to use interactive content to align with the buyer's journey.
- Go beyond theory with a peek into our nurture program's real-world examples.
- Today’s buyers are doing their research and evaluating before engaging with sales. We show you how to meet these self-guided buyers at their point of interest with your content.
Learn how to mix interactive and static content into a cohesive program.
According to Content Marketing Institute, 87% of marketers agree that interactive content is more effective than static content at grabbing attention. Learn how to use that in your demand-gen programs.
Interactive content for demand generation
Interactive content identifies and capitalizes on buyers’ points of interest to accelerate demand. In this session we'll share an example of a real-world demand generation program that uses interactive content to motivate buyers to accelerate their journey from prospect to customer.
Anna Talerico shares the strategies and tactics driving results in 2017.
Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year!
ion co-founder Anna Talerico gives us her 2017 Interactive Content Marketing Trends presentation. Get the strategies and tactics proven to be…
- 94% more effective at conversion
- 60% more effective at differentiation
- 33% more effective at educating buyers
- 120% more effective at getting shared
The future of content marketing is interactive digital experience. And in 2017, the future is now.
75% of content marketers are doing more interactive content going forward. Find out why. And find out how.
The tactical ins and outs of actually making it happen.
WHAT SHOULD YOU BUILD?
WHERE SHOULD YOU LAUNCH IT?
WHAT RESOURCES & TOOLS DO YOU NEED?
HOW MUCH TIME SHOULD YOU INVEST?
WHAT MEASUREMENT CAN YOU EXPECT?
We give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform.
- Resources, Time and Planning
- TCO—Launching and Maintaining
- Evolution and Customization
- Data Opportunities and Management
Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen.
Deliver Engaging Content to Your Buyers: A Tale of Two Journeysion interactive
Buyers want more.
More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control.
BUT NOT MORE CONTENT.
Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one.
This presentation will guide you through:
- Contrasting static and interactive buyer journeys
- How interactive content can support every stage of the journey with social sharing, lead generation, demand generation, sales enablement and inbound generation
- Using an interactive dialogue to provide rich, explicit insights for lead scoring, sales outreach and marketing segmentation
Boost Your Results with Innovative Landing Pagesion interactive
A Look at Next-Generation Landing Pages that Convert Higher Quality Leads
ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads.
Moving beyond forms on pages
Teasing with content
Engaging with interactivity
Brand new examples — hot off the press
See how a new breed of landing pages is differentiating and performing beyond expectations.
How a Content Marketing Company Does Content Marketingion interactive
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation.
Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through:
- Goals and Strategy
- Content Marketing Cycle
- Planning and Process
- Execution and Evaluation
Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest.
Get the roadmap you need to put your content marketing program on the fast track to success.
Interactivate Your Content Marketing
ion can help you generate real business value — more leads, higher lead quality, and deeper buyer profiles — using interactive content marketing.
Marketers can learn from software developers to harness—rather than struggle against—the dynamics of a digital world.
Scott Brinker says of Hacking Marketing, “My goal was to help marketers at all levels—even those with no technical background or inclination—adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.”
“When you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world—and marketing too.”
“To effectively harness the digital forces of software, we must not only innovate what we produce in marketing, but innovate how we produce it too.”
“It’s time to rethink marketing management for a software-powered world.”
Learn how in this presentation by Scott Brinker @chiefmartec
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.