This document provides an overview of Flurry Analytics and its services. Flurry Analytics offers free app analytics and data-driven app marketing solutions to help app developers better understand user behavior, improve retention and monetization. It provides analytics on over 330 million devices and 20 billion user sessions per month. The analytics service measures key metrics like usage, audiences and events to help developers optimize the user experience, analyze markets and track sales/ad conversions. It also has solutions for app discovery, user acquisition and monetizing via in-app advertising or purchases.

1. Peter Farago
VP Marketing
October 17, 2011
Flurry Analytics Overview

2. Furry Overview
52,000
120,000
App Developers:
Live Applications:
Flurry Analytics
Better apps on iOS, Android, BB, WP, J2ME
330MDevices per month:
20BSessions per month:
AppCircle Network
Acquisition & Monetization: iOS, Android
3,000App Developers:
150MDevices per month:
205BEvents per month:
2MDaily Completed Views

3. AppCircle: App Traffic Acquisition & Monetization
Data-driven app recommendations across iOS and Android apps
• Get your app discovered, drive more daily active users and earn revenue
• Cost Per Install Model – Min Bid $0.75 USD
Analytics: Audience Insight, Engagement and Retention
Free and powerful. Industry-leading app analytics (iOS, Android, WP, BB, J2ME)
• Understand and segment app audiences to maximize engagement and revenue
AppCircle Clips: Engaging Brand Impressions and CTAs with TV-style video
Distribute and serve highly targeted video across iPhone and iPad apps
• Cost-Per-Completed-View Model: $0.05 USD
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Flurry Services

4. Need to Drive this at Night?

5. Light Your Way

6. • The Good: Mobile App Usage Growing Exponentially
• The Bad: Hundreds of Thousands of Apps Competing
• The Ugly: Most Apps Can’t Retain Users
Welcome to The Mobile App Revolution

7. 0
10
20
30
40
50
60
70
80
90
Sources: comScore, Alexa, Flurry Analytics
MINUTES
70 MINUTES
66 MINUTES
74 MINUTES
81
MINUTES
64
MINUTES
43
June 2010 December 2010 June 2011
DESKTOP WEB MOBILE APPS
U.S. MOBILE APPS VS. WEB CONSUMPTION, MINUTES PER DAY
Consumers Now in Apps More than Online

8. 2
20
80
200
250
350
28
160
250
400
425
500iTUNES APP STOREANDROID MARKET
August 2010 May 2011 July 2011 October 2011December 2009March 2009
Hundreds of Thousands of Available Apps
Sources: Google, Apple, Flurry Estimates; Numbers in thousands

9. Source: Flurry Analytics & Estimates
100%
38%
29%
24%
20%
16% 14% 11% 9% 7% 6% 5% 4%
0 1 2 3 4 5 6 7 8 9 10 11 12
iOS & ANDROID APP RETENTION, MONTHS SINCE ACQUISITION
But Retention is a Major Challenge

10. Flurry Analytics
Increase Retention & Engagement
Free, professional-grade Analytics

11. Key Features & Benefits
Key Feature Business Benefit
Usage Statistics Measure the absolute performance of an app (e.g.,
new users, active users, sessions, retention, etc.)
Usage Benchmarks Measure the relative performance of an app (e.g.,
key metrics vs. app categories and the market)
Audience Analysis Understand the make-up of an app audience (e.g.,
age, gender, location and category interest)
Audience Segmentation Group your audience into meaningful groups based
on any metric (e.g., paying vs. non-paying users)
Events Management Learn what tasks users complete within your app
(e.g., complete levels or transactions)
Portfolio Management Measure overlap in consumer usage across your
portfolio as well as up-sell and cross-sell conversions

12. Key Use Cases
Using Analytics to Develop Strategies

13. A. Understand and Improve User Experience
B. Measure and Segment Audiences
C. Conduct Market Analysis
D. Track Sales Conversions
E. Track Ad Network Performance
F. Track Sales of Virtual Goods and Consumer LTV
How Companies use Flurry Analytics

14. A. Understand and Improve User Experience

15. B. Measure and Segment Audiences

16. C. Conduct Market Analysis

17. D. Track Sales Conversions

18. E. Track Ad Network Performance

19. Sales of Virtual Goods, Last 30 Days
F. Track IAP Sales and Customer LTV
Virtual Goods Sales, Last 30 Days