UFI Focus Meeting on Social Media - Paris 2010 - Maria Martinez

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UFI, The Global Association of the Exhibition Industry

Event Organizer Experience from a Corporate point of view By: Maria Martinez, Organization, Human Resources and Systems Manager, IFEMA, Madrid, Spain

Technology Business

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We played a game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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CORPORATE ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object]

EVOLUTION TOWARDS WEB 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Guru Dim Hindchcliffe Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enterprise 2.0 implies a transformation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social technographics leaders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

From Web 2.0 to Enterprise 2.0 Project information Sharing & managing deliverables Sharing knowledge Wiki Activity Ranking- relevant business information Page Ranking- relevant content Search/Tagging Integration of data from multiple applications Maps Mashups Connecting with Subject Matter Experts, content, and processes Meeting friends & acquaintances Social Networks Thought Leadership, Product Evangelism Sharing opinions, reviewing products Blogs Enterprise Consumer (Web 2.0) Technology

IFEMA’S EXPERIENCE ,[object Object],[object Object],[object Object]

SOCIAL MEDIA STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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DEFINITION OF COMMUNITY MANAGER (new role) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OUR PRESENCE TODAY IN SOCIAL SITES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]

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