Coporate Web20 Swat 19 04 07

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The document proposes a model for defining the term "Corporate Web 2.0" by describing how companies can transform the social and technological aspects of Web 2.0 into their business models and processes. It discusses how Web 2.0 enables user-generated content and collective intelligence, while Corporate Web 2.0 embeds these aspects into companies' value creation, marketing, and product development. Examples are provided of how companies like Salesforce, Fender, and Procter & Gamble have integrated Web 2.0 principles into their core business operations.

Corporate Web 2.0 ‚ Towards a model for definition‘ Alexander Stocker & Anwar Us Saaed

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Corporate Web 2.0 and Web 2.0 Differences in Definition Web 2.0 Corporate Web 2.0 Companies CEO goes blogging (fastlane.gmblogs.com) User discuss about content on a companies’ web-page (derstandard.at) Product development Knowledge is derived from a community hosted on a companies webpage for getting an overview on product related opinions of the users Products are presented online enabling user to rate and comment them thus fostering discussion and leading to innovation is embedded in companies’ business processes is embedded in companies’ business models Product presentation companies are strongly interwoven with the web regarding to their business model (they are ‘married’ with the web) (www.flickr.com) (www.netvibes.com) (www.technorati.com) … is a ‘stand alone’

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Coporate Web20 Swat 19 04 07

1. Corporate Web 2.0 ‚ Towards a model for definition‘ Alexander Stocker & Anwar Us Saaed

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23. Corporate Web 2.0 and Web 2.0 Differences in Definition Web 2.0 Corporate Web 2.0 Companies CEO goes blogging (fastlane.gmblogs.com) User discuss about content on a companies’ web-page (derstandard.at) Product development Knowledge is derived from a community hosted on a companies webpage for getting an overview on product related opinions of the users Products are presented online enabling user to rate and comment them thus fostering discussion and leading to innovation is embedded in companies’ business processes is embedded in companies’ business models Product presentation companies are strongly interwoven with the web regarding to their business model (they are ‘married’ with the web) (www.flickr.com) (www.netvibes.com) (www.technorati.com) … is a ‘stand alone’

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