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W EB  3.0 by Johannes Bhakdi THE BOOK www.sophotec.com
sophotec.com no-nonsense wisdom technologies W EB  3.0  - the book User-generated business,  and why everyone becomes  a media entrepreneur. By Johannes Bhakdi www.sophotec.com the blog, free videos, web 3.0 community “ The most comprehensive vision of the Internet’s future available as of 2010.”
web1.0 doing it the good (or bad...) old way.
It all started with a simple idea:  put content in the web.
Users = consumers Users consume professionally produced content Professional authors Create content based on what they think people want Managers Hand-manage publishing businesses Low content variety Content production is slow and expensive Push! web1.0 Media companies put content in the web and push it to users.
Problems 10,000 editors serve 500,000,000 internet users  web1.0 Limited content Limited creativity Limited business web1.0 problem This old media model ignored the new possibbilities of the internet.
web2.0 User generated content
Then, some smart entrepreneurs invented something new:  User generated content.
Yes,   we can! Authoring platforms enable everyone to publish! High content variety dramatically increases, while technical quality goes down.  Web2.0 managers are hand-managing the platforms Professional authors   can still publish, but are competing with – everyone! Users = authors users generate content User generated content Blogs, videos, photos, music etc.  web2.0 New platforms allow users to generate content themselves
YOU  CAN PUBLISH! web2.0 You
User generated content We all serve each other web1.0 unlimited content web2.0
A revolution! All people publish.  All people boost human progress. web2.0
But there is still a problem.
Nobody gets paid. web2.0 You Average hourly wage  for web-authors:   0 - 1 US$
web2.0 Creative minds cannot focus on the revolution.   They have to earn money.  Publishing 1 US$ / hour Other jobs 20 US$ / hour 20x  more  profitable >
Facts 2008:  99.99%  of mind potential remains untapped  1.4 billion people use the internet 250 million people share or publish content manage to make a living from publishing  Only 0.1% 30 million people are regular publishers 200k people  web2.0
No funding = no revolution. *  * Or: even revolutionaries  need to GET PAID.
web3.0 user generated (mind) business
A simple idea:  a technology so effective that every mind can make a living of its creativity, instantly.
250 million users are potential content producers 1.4 billion users   are content consumers
250 million users are potential content producers 1.4 billion users   are content consumers Supply Demand
Supply Demand ? What is the missing link?
Wanted: someone who  > identifies content demand > organizes supply > optimizes value building ....  ... for  250 million  small media businesses. Form a new creative economy
content generation platform content serving platform  content  user community Extremely heterogenous  Who can manage  the world ?
content generation platform content serving platform  content  user community Extremely heterogenous  Nobody. ??
web 3.0 content generation platform content serving platform  content  user community Extremely heterogenous  Everybody.
web 3.0 25% 75% Platform  Users Everybody  becomes an  entrepreneur.
web 3.0 25% 75% Platform  Users Everybody  manages her  media business Publishing  platforms Business platforms
web 3.0 25% 75% Platform  Users = User generated  business
Users = entrepreneurs users generate business! User generated content Blogs, videos, photos, music etc.  web3.0 Business platforms empower everyone to become a (media) entrepreneur User generated business Premium content, advertising, e-commerce Authoring platforms enable everyone to publish! Business platforms  Everyone can manage  Publish Build business
Web1.0, 2.0, 3.0 components web1.0 web2.0 web3.0 Delivery Creation Management
Key levers of the web3.0
Key lever #1 Publish Build business Refurbish web2.0 platforms  Bye bye blogging ! Provide  professional, easy to use publishing tools for everyone.  1
Everyone can publish in one click and  look great ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],web2.0 web3.0 My blog MY CHANNEL >HTML//tag HACK Click! User experience User experience 5 min 60+ min
Key lever #2 Business tools Full scale media management  tools for everyone Publish Build business Refurbish web2.0 platforms  Bye bye blogging – users get professional publishing tools 1 2
Marketing, retention and controlling  tools for everyone Marketing tools Users can create ads, manage their campaigns, and optimize their offer B Retention tools Automated subscriptions and social network functionalities increasevisitor retention for authors  Financial controlling tools Enable users to optimize their product range, marketing, profitability and cash flows A C Time to learn: 5 mins
Key lever #3 Add business tools Full scale media management  tools for everyone Publish Build business Refurbish web2.0 platforms  Bye bye blogging – users get professional publishing tools Web3.0 pioneers Authors and platform become one team 1 2 3
Change the web2.0 attitude into... Users / authors  Developers / managers
One platform, one community,  one team web3.0 pioneers!
Do something! Pave the way onto the web3.0
Join the web 3.0 cause at: www.sophotec.com/groups www.slideshare.net/group/web3.0 Facebook group: search for “web3.0 (Sophotec)” Twitter:  twitter.com/sophotec Contact me:  jb@sophotec.com  / fb + LinkedIn: Johannes Bhakdi Join the web 3.0 community & change the world.  www.sophotec.com
sophotec.com no-nonsense wisdom technologies W EB  3.0  - the book User-generated business,  and why everyone becomes  a media entrepreneur. By Johannes Bhakdi www.sophotec.com the blog, free videos, web 3.0 community “ The most comprehensive vision of the Internet’s future available as of 2010.”

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Web 3.0

  • 1. W EB 3.0 by Johannes Bhakdi THE BOOK www.sophotec.com
  • 2. sophotec.com no-nonsense wisdom technologies W EB 3.0 - the book User-generated business, and why everyone becomes a media entrepreneur. By Johannes Bhakdi www.sophotec.com the blog, free videos, web 3.0 community “ The most comprehensive vision of the Internet’s future available as of 2010.”
  • 3. web1.0 doing it the good (or bad...) old way.
  • 4. It all started with a simple idea: put content in the web.
  • 5. Users = consumers Users consume professionally produced content Professional authors Create content based on what they think people want Managers Hand-manage publishing businesses Low content variety Content production is slow and expensive Push! web1.0 Media companies put content in the web and push it to users.
  • 6. Problems 10,000 editors serve 500,000,000 internet users web1.0 Limited content Limited creativity Limited business web1.0 problem This old media model ignored the new possibbilities of the internet.
  • 8. Then, some smart entrepreneurs invented something new: User generated content.
  • 9. Yes, we can! Authoring platforms enable everyone to publish! High content variety dramatically increases, while technical quality goes down. Web2.0 managers are hand-managing the platforms Professional authors can still publish, but are competing with – everyone! Users = authors users generate content User generated content Blogs, videos, photos, music etc. web2.0 New platforms allow users to generate content themselves
  • 10. YOU CAN PUBLISH! web2.0 You
  • 11. User generated content We all serve each other web1.0 unlimited content web2.0
  • 12. A revolution! All people publish. All people boost human progress. web2.0
  • 13. But there is still a problem.
  • 14. Nobody gets paid. web2.0 You Average hourly wage for web-authors: 0 - 1 US$
  • 15. web2.0 Creative minds cannot focus on the revolution. They have to earn money. Publishing 1 US$ / hour Other jobs 20 US$ / hour 20x more profitable >
  • 16. Facts 2008: 99.99% of mind potential remains untapped 1.4 billion people use the internet 250 million people share or publish content manage to make a living from publishing Only 0.1% 30 million people are regular publishers 200k people web2.0
  • 17. No funding = no revolution. * * Or: even revolutionaries need to GET PAID.
  • 18. web3.0 user generated (mind) business
  • 19. A simple idea: a technology so effective that every mind can make a living of its creativity, instantly.
  • 20. 250 million users are potential content producers 1.4 billion users are content consumers
  • 21. 250 million users are potential content producers 1.4 billion users are content consumers Supply Demand
  • 22. Supply Demand ? What is the missing link?
  • 23. Wanted: someone who > identifies content demand > organizes supply > optimizes value building .... ... for 250 million small media businesses. Form a new creative economy
  • 24. content generation platform content serving platform content user community Extremely heterogenous Who can manage the world ?
  • 25. content generation platform content serving platform content user community Extremely heterogenous Nobody. ??
  • 26. web 3.0 content generation platform content serving platform content user community Extremely heterogenous Everybody.
  • 27. web 3.0 25% 75% Platform Users Everybody becomes an entrepreneur.
  • 28. web 3.0 25% 75% Platform Users Everybody manages her media business Publishing platforms Business platforms
  • 29. web 3.0 25% 75% Platform Users = User generated business
  • 30. Users = entrepreneurs users generate business! User generated content Blogs, videos, photos, music etc. web3.0 Business platforms empower everyone to become a (media) entrepreneur User generated business Premium content, advertising, e-commerce Authoring platforms enable everyone to publish! Business platforms Everyone can manage Publish Build business
  • 31. Web1.0, 2.0, 3.0 components web1.0 web2.0 web3.0 Delivery Creation Management
  • 32. Key levers of the web3.0
  • 33. Key lever #1 Publish Build business Refurbish web2.0 platforms Bye bye blogging ! Provide professional, easy to use publishing tools for everyone. 1
  • 34.
  • 35. Key lever #2 Business tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools 1 2
  • 36. Marketing, retention and controlling tools for everyone Marketing tools Users can create ads, manage their campaigns, and optimize their offer B Retention tools Automated subscriptions and social network functionalities increasevisitor retention for authors Financial controlling tools Enable users to optimize their product range, marketing, profitability and cash flows A C Time to learn: 5 mins
  • 37. Key lever #3 Add business tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools Web3.0 pioneers Authors and platform become one team 1 2 3
  • 38. Change the web2.0 attitude into... Users / authors Developers / managers
  • 39. One platform, one community, one team web3.0 pioneers!
  • 40. Do something! Pave the way onto the web3.0
  • 41. Join the web 3.0 cause at: www.sophotec.com/groups www.slideshare.net/group/web3.0 Facebook group: search for “web3.0 (Sophotec)” Twitter: twitter.com/sophotec Contact me: jb@sophotec.com / fb + LinkedIn: Johannes Bhakdi Join the web 3.0 community & change the world. www.sophotec.com
  • 42. sophotec.com no-nonsense wisdom technologies W EB 3.0 - the book User-generated business, and why everyone becomes a media entrepreneur. By Johannes Bhakdi www.sophotec.com the blog, free videos, web 3.0 community “ The most comprehensive vision of the Internet’s future available as of 2010.”

Editor's Notes

  1. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  2. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  3. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  4. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  5. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  6. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  7. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  8. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  9. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  10. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  11. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  12. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  13. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  14. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  15. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income 0.7 % of active publishers 0.01 % of potential publishers
  16. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  17. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  18. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  19. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  20. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  21. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  22. 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  23. Not a company any more. The world.
  24. Not a company any more. The world.
  25. Not a company any more. The world.
  26. Just in case there are ny interested investors here – doesn‘t that look like Web3.0 companies make less money? Wrong. 25% of the world are better than 100% of a non profitbale web 2.0. Never forget: the level of profiability can only be roughly imagined here.
  27. Just in case there are ny interested investors here – doesn‘t that look like Web3.0 companies make less money? Wrong. 25% of the world are better than 100% of a non profitbale web 2.0. Never forget: the level of profiability can only be roughly imagined here.
  28. Just in case there are ny interested investors here – doesn‘t that look like Web3.0 companies make less money? Wrong. 25% of the world are better than 100% of a non profitbale web 2.0. Never forget: the level of profiability can only be roughly imagined here.
  29. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  30. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  31. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  32. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  33. Make everyone look like a pro Provide high end, easy to use publishing environments. Enable users to create high value media products .
  34. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  35. 2. Provide full scale, automated business platforms Bring marketing, retention and controlling to everyone. Automate everything. Create a new user generated media economy
  36. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  37. 3. Build a team with web3.0 pioneers A new kind of company – view authors as your most valuable team members – as authors, like a publisher. Identify, empower and encourage ambitious and entrepreneurial users. Make them the heroes of web3.0 progress.
  38. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  39. The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the