General Overview on Social Media
By: Caroline Faillet, Founder and Managing Director, BOLERO, Paris, France
and Stéphanie di Mattia, Counsultant, High Potential Ressources SAS
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In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
Social Media Independent ProfessionalsWilliam Guth
This presentation is a breakdown of key social media systems which are useful for self-branding pursuits when one\'s website is lacking in SEO, or is new and needs to promote a greater influx of client/prospect traffic.
Ad Campaign of your Business on social media marketing channels including Facebook, Twitter, LinkedIn, Google+, Pinterest, Youtube; converts your social visitors into potential customers.
I have collected some of the ideas that seem to be growing fast and make real business sense. http://www.dreamgrow.com/22-social-media-marketing-trends-for-2010/
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Social Media Web Marketing Nov 2009 Wk1PCM creative
This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.
Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.
This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.
Day One
• Defining Social Media, Social Web and Web 2.0 for business use
• The modern day browser wars
• Integrated web services
• Services provided by Yahoo, Google and OpenID
• 7 Roads – 3*3 Concepts – 5 Steps
• An overview of social media integration
• Digital identity and your Internet footprint
• Brand consistency online
• Networking & E-networking
An evolution of marketing and advertising and why social media is here to stay.
How to create a social media strategy to drive bottom line business results
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Ad Campaign of your Business on social media marketing channels including Facebook, Twitter, LinkedIn, Google+, Pinterest, Youtube; converts your social visitors into potential customers.
I have collected some of the ideas that seem to be growing fast and make real business sense. http://www.dreamgrow.com/22-social-media-marketing-trends-for-2010/
Website and blog - social media hubs for financial advisorsLoic Jeanjean
See how advisors have integrated their social networks and built a community using their website.
Discover how Arkovi and AdvisorWebsites.com seamlessly integrate together to ensuing archiving of all communications.
Social Media Web Marketing Nov 2009 Wk1PCM creative
This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.
Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.
This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.
Day One
• Defining Social Media, Social Web and Web 2.0 for business use
• The modern day browser wars
• Integrated web services
• Services provided by Yahoo, Google and OpenID
• 7 Roads – 3*3 Concepts – 5 Steps
• An overview of social media integration
• Digital identity and your Internet footprint
• Brand consistency online
• Networking & E-networking
An evolution of marketing and advertising and why social media is here to stay.
How to create a social media strategy to drive bottom line business results
Reality Crowd TV Media Corporation Pitch to CT Technology CouncilPatch of Land
Reality Crowd TV Media Corporation Pitch to CT Technology Council is a presentation that will be given as part of being selected as of 2014 Tech Company to Watch. Our core business is crowdfunding and supporting services including Marketing, Social Media, Public Relations, Business Development, and Fundraising Consulting.
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replacing Kieron Osmotherly, Group Director of Production, Clarion Conferences, Clarion Events Ltd., London , UK
UFI Marketing Award 2009 – Paperworld Insider Program
By: Ania Virginia Kleinbichler, Director Visitor Marketing,
and Michael Reichhold, Project Director Paperworld, Messe Frankfurt, Frankfurt, Germany
UFI Operations Award 2010 presentation for Direct Energy Center , Toronto, Canada
By: Jeff Gay, Director of Event Management Services and Mark Goss, General Manager, Operations
UFI Operations Award 2010 presentation for Messe München International , München, Germany
By: Annette Slotty, Director Central Division for Trade Fair Services, Senior Executive Officer
What potentials benefits are gained by using new cost effective business models? What are the consequences of streamlining?
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Learning from other sectors: How did low-cost business models change an industry?
By: Raúl Sánchez, Director, Strategy & Operations, Deloitte, Barcelona, Spain
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
UFI Focus Meeting on Social Media - Paris 2010 - Stéphanie di Mattia & Caroline Faillet
1. Social media in the Exhibition Industry? UFI Focus Meeting April 30, 2010 Paris, France Stéphanie di MATTIA Consultant, HPR Foresight & Strategic Marketing Expertise in the Meeting Industry Caroline FAILLET Founder, BOLERO Web Intelligence & Influence
2. Why does the Exhibition Industry have to organize its presence in social media?
3. You need to be where your e-reputation is being built and can influence the opinion of your targets
5. Your exhibition & venue can be... ...evaluated in real time Back from the Hi-Fi show […] What a sad, embarrassing event. It was like watching a slow rail crash - fascinating and horrifying at the same time. […] Why were there so few exhibitors? Perhaps its because there are so few visitors. Why are there so few visitors? Why didn't you go? Let me know! http://russandrews.blogspot.com/2005/10/back-from-hi-fi-show.html At11:37 AM, T.Grovessaid... The London Shoqis a nightmarebecause of location - beingnext to Heathrow isgreat for the International Dists/Manufacturers, but no good for payingcustomers. Toofar fromnearesttube Nightmareto park - ittakes about an hour to find a parking space
6. ... compared to your competitors Visible to anyone e-connected
8. An increasing influence of social media on purchase decisions 72 % of people trust the information forwarded by persons they know Already 18 % of searches comes from social media and not anymore from search engines (Source: Nielsen Oct 2009) Consultation of official web sites has been decreasing from 18 months ↔ top-down information (Source: Alexia Internet)
9. You can not take control of what users are saying Forget it But you can manage it
10. How ? Official web sites ECONOMICAL WEB By organizing your presence where conversations creating opinions on your exhibitions / venues happen = outside your official web sites, in social media Social media Blogs Forums Chatrooms Social Networks Virtual world, etc. WEB 2.0
11. You want to be part of the growing Digital Generations’universe to convince them to become your clients
12.
13. to your competitors, if they are active and efficient in social media
14.
15. If you want to create close links with the Digital Generations to be part of their world You have no choice but to immerse yourself in their culture, with their codes
16. How ? Official web sites ECONOMICAL WEB Social media Blogs Forums Chatrooms Social Networks Virtual world, etc. By being in conversation with them where you have more chance to reach them = in social media WEB 2.0
17. You need to build your own communities for a continuous contact with your targets Exhibition
18. Many brands and organisations are already conscious of the stake of building close relationships with their customers They animate virtual communities and create physical events to strengthen the relationship
19.
20. Risk management Avoid loss Anticipate crisis New potential revenues Ideas to develop value added services Listen to your specific communities & Understand their expectations and search route Continuous improvement of your online & offline offers and communication Positive e-reputation Increase marketing efficiency Capitalization of the collected metadata Growth of qualified visitors Growth of exhibitors satisfaction “Ambassadors” Optimization of marketing and communication expenses
21.
22. « Within a few years, a companythatdoesn’t engage in this sort of activitywill look dated » « You mightthinkthisconnection to the marketwouldresult in an unhealthy focus on the short term. But based on whatwe’veseen […] wethinkthis future willinsteadfoster a culture of responsivenessthat’sneeded to create effective long termstrategies. » « Companies need connections to their markets to create long-term loyalty » and they « won’t be able to build it in a week or a month once they realize they need it ».
23. Now we suppose you are conscious of the stakes for your exhibitions to organize their presence in social media
35. … based on the power of influence? Twitter : 60% of notoriety but 5% of users and 40% of conversations with no interest Facebook : 300 million users but 70% look atphotographs Forums : 22% of users, 10% of contributors SOCIAL NETWORKS Blogs : 133 million, but what is their audience? FORUMS BLOGS TWITTER
36. … based on marketing objectives? Guiding decisions Vote Comments Forums PR towardsinfluencers RSS and Twitter Youtube, Flick’R Informing Working your image Blog Facebook Social Networks Building close links with (prospective) customers
37. Certainly NOT This is still your own way of seeing things Always a top-down communication approach
38. If you do not want your actions in social media to be… … counterproductive A bad community management can create major crisis and damages in terms of image and customers relationships
39. … a total failure No fans on your Facebook page No follower on Twitter…
40. Only a one shot communication No strategic reflexion No capitalization
41. You first need to understand … Whoistalking in yoursector? Where? On which subjects? What is the profil of the audience? What is his power of influence? What is the risk of propagation? Who are the influencers? on which subjects? Who is looking for what? Why?
43. When you understand how your targets are thinking, you understand their search route
44. What is the search route of your e-visitors? Google Specialised web site Youtube collaborative web site In network with the professional of the sector
46. Target your actions according to yourpriorities Take place and settle in early in the information chain. Competespecialized web sites with a high performance in SearchEngineOptimization Google Specialised web site Present and explain the value of yourevent to influencers Take the opportunity to create contents on Youtubebased on yourexhibitorsoffers, workshops… Youtube Add value to the existingnetwork by collaborative animation of yourevent collaborative web site In network with the professional of the sector Join the network !
47. Whatisyourpresence online going to be? Herea tacticalwebsite Google Here e-Public relations Specialised web site Here publishing content Youtube Here publishing content collaborative web site Here an official website In network with the professional of the sector
48. What you look for is not to be the one who speaks louder
52. You need to integrate web uses Into your organization Access to social media Development of collaborators skills Creation of new functions, web expertise Efficiency Reactivity Simplified procedures Pragmatism Learning organization as they spread fast in the physical world
53. You need to integrate the web culture Into your behaviour Humility Lateral communication Coherence between online & offline, communication & actions Transparency, explanation, proof Long term commitments with your communities “It takes 20 years to build-up a reputation, 5 minutes to destroy it ” (Warren Buffett) Or you may be counterproductive in social media
54. Caroline FAILLET Founder, BOLERO Web Intelligence & Influence cfaillet@bolero.fr +33 611 59 25 79 Listen to the web communities to understand themUnderstand them to deploy the best targetted actionsDeploy the best targetted actions to be the most influencialAnd make sure you integrate web uses and web culture into your organization Stéphanie di MATTIA Consultant, HPR Foresight & Strategic Marketing Expertise in the Exhibition Industry sdimattia888@gmail.com +33 612 399 679