Enterprise 2 0 Strategy

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Enterprise 2.0 strategy and case studies such as P&G. Contact 2thinknow, for Enterprise 2.0 consulting

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  • Book 2thinknow's Director of Innovation, Christopher Hire, as a speaker on Innovation Cities, Enterprise 2.0, Web 2.0 or nascent global trends at your next conference. http://2thinknow.com/Public-speaker/ - Innovation Speaker
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Enterprise 2 0 Strategy

  1. 1. Enterprise 2.0 Global Christopher Hire Director of Innovation
  2. 2. 2.0 is Global Collaboration
  3. 3. Global 2.0 – P&G <ul><li>Proctor & Gamble </li></ul><ul><li>Loose/tight collaboration network </li></ul><ul><li>Ideology of collaboration </li></ul><ul><li>According to P&G manager: “An idea can come from anywhere in the world. (read ‘web’)” </li></ul>
  4. 4. Global 2.0 - McDonalds <ul><li>Not just top down </li></ul><ul><li>Local product development feeding into chain </li></ul><ul><li>Coffee developed out of Australia </li></ul><ul><li>Products from France feeding into USA </li></ul><ul><li>Localized products, more decentralised </li></ul><ul><li>The web feeds all the nodes </li></ul>
  5. 5. Where?
  6. 6. USA – Leading <ul><li>Frisco Bay Area: Home of social networks </li></ul><ul><li>HP, Palo Alto, Xerox (PARC), Stamford, Apple </li></ul><ul><li>Web 2.0 technologies </li></ul><ul><li>Integrating technology into business </li></ul><ul><li>Fully integrated business models. </li></ul><ul><li>See also: Silicon Alley, MIT, Boston </li></ul>
  7. 7. Spain – encouraging <ul><li>Low base </li></ul><ul><li>Building up Enterprise 2.0 </li></ul><ul><li>Providing infrastructure </li></ul><ul><li>Encouraging, educating entrepreneurship </li></ul><ul><li>State-sponsored, leadership </li></ul>
  8. 8. Hungary – enabling <ul><li>Best test labs in Europe for new VOIP/wireless technology </li></ul><ul><li>R&D focus </li></ul><ul><li>Industrial & telecom partners </li></ul><ul><li>State Sponsored </li></ul>
  9. 9. Australia Globally Comparative <ul><li>Strength: </li></ul><ul><li>Good at implementing ICT </li></ul><ul><li>Weakness: </li></ul><ul><li>Shortage of business-focussed ICT people </li></ul><ul><li>Infrastructure: Wireless, Broadband, Govt </li></ul><ul><li>Tyranny of distance </li></ul><ul><li>The Big Opportunity: </li></ul><ul><li>Asian regional leadership </li></ul><ul><li>Closer ties to Europe, USA </li></ul>
  10. 10. Australia ideal for web 2.0 <ul><li>Flatter organizational structure </li></ul><ul><li>Collaboration </li></ul><ul><li>New economy </li></ul>
  11. 11. The Take-away <ul><li>Web 2.0 will not change all Enterprise. </li></ul><ul><li>Incremental for most, Internet a bigger disruptor, a toolkit (Wikis, blogs) </li></ul><ul><li>Will disrupt media </li></ul><ul><li>Will disrupt telecommunications </li></ul><ul><li>Will disrupt ICT </li></ul><ul><li>Will disrupt education </li></ul><ul><li>Opportunity for regional leadership </li></ul>
  12. 12. Global Innovation <ul><li>The Global Innovation Conversation: </li></ul><ul><li>International Journal of Innovation and Change </li></ul><ul><li>www.2thinknow.com/innovation </li></ul><ul><li>Global Innovation Review (2 nd edition, Nov 07) </li></ul><ul><li>ISBN: 978-0980369700 </li></ul><ul><li>www.2thinknow.com/gir </li></ul>

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