Cprf Teri Daly Presentation
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This document outlines a three-step process for building communities and fundraising online and through social media. Step 1 is to build a community using social networking sites like Facebook, Twitter, and video sharing sites. Step 2 provides tools and techniques for creating sustainable dialogue with the community through outreach, syndicating content, and using newsroom 2.0 strategies. Step 3 explains how to leverage the first two steps for digital and mobile fundraising through websites, widgets, and mobile apps.
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Snap Inc Success
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Key Trends in Social Media for 2015
This document summarizes key social media trends for 2015 as predicted by Marshall Manson and James Whatley of Ogilvy. It reviews their 2014 predictions and finds that disposable content on platforms like Snapchat grew significantly. It also notes brands' increasing use of humor on social media. Looking to 2015, it predicts the rise of "Twitter Zero" with less organic reach requiring more paid promotion. It also discusses the growing battle for dominance in online video between Facebook, YouTube, Twitter and Instagram. Finally, it examines trends in youth social media usage and anonymity-focused platforms.
Attending the 2015 Annual Dinner
The annual dinner will be held from 6-9PM on October 21st at The Lighthouse at Pier 61. Attendees can reconnect with old colleagues and friends, meet peers from across the country, and network. The event will honor the winners of the 2015 Take Flight with PR Video Contest and the 5th Annual Diversity Distinction in PR Awards.
Comments on the department of labor’s notice of proposed rulemaking to revise...
The PR Council's comment on the department of labor’s notice of proposed rulemaking to revise flsa regulations
PR Genome Series: Gamification of Research
Conducting market research was a lot easier when pollsters' phone calls only had to compete with a nightly news broadcast and The Reader’s Digest.
Grabbing someone’s attention nowadays and holding it long enough to ask them a set of boring questions isn’t hard, it’s nearly impossible… but there’s hope!
Join Sachs Media Group Vice Presidents Karen Cyphers and Ryan Cohn in a live-exchange webinar about the cutting-edge approach of "gamified research" — a new, largely untapped model for how information exchange can become more efficient without losing quality.
PR Genome Series: The Case For Design Thinking in Communications
Design has emerged as one of the most distinguishing factors in determining a company’s success. Products and services are a reflection of the internal state of the organization that designs them, and strategy, values, and principles are manifested through design just as clearly as power struggles and dysfunction.
Truly great design doesn’t only communicate the world we live in; it also communicates a vision for the world we wish existed. Can’t the same be said for great brand communications? If design = communications, aren’t all organizations “design-centric” and all communications executives designers? More importantly, can we leverage design thinking to help us be more creative brand communicators?
Trust Me, Im Creative
Firm Lead: FleishmanHillard
Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard
Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar
When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets.
In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant.
This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
FOMO for Marketers – How to Create Content for Millennials
With original research Current Executive Vice President Lisa Dini and Executive Creative Director Christine Bridger walk us through their recently success marketing to and creating content for Millennial women. They specially talk about a large physiological factor present in 70% of Millenials, FOMO or the fear of missing out.
2015 us young lions competitions assignment brief
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Futurecasting
Marian Salzman, CEO of Havas PR North America and a world-renowned trendspotter, reports on futurecasting, also known as newscrafting.
Among the many trends she and her teams have spotted and exploited to make news in recent years are the metrosexual, “Sleep is the new sex,” “Cellphones are the new trans fats” and the massification of organics. Learn how to stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.
Infographics: Data, Sorted, Arranged, Presented
Goldman Sachs provides an interactive guide to capital markets that aims to educate readers on key aspects of global finance. The guide outlines the major participants in capital markets like corporations, governments, and investors. It also explains different asset classes and financial instruments, how they are traded in primary and secondary markets, and the various functions they serve in the global economy.
Images That Move You: More Than Words
Konstantin Pronin, an 86 year old WWII veteran from Belarus, heads to Gorky Park each year to join his battalion to remember and celebrate their Day of Victory in Moscow. However, on May 9th, 2011, Konstantin was the only member of the battalion to show up to commemorate the occasion.
PR Genome: Seeing is Believing
Alex Flores, VP Communications, Global Strategy Group
The power of the visual narrative and doing it right.
PR Business Growth Opportunities in 2015
PR Council members ranked the top 7 areas they saw growth potential in for 2015.
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Editor's Notes
- The Affluent Survey from Ipsos Mendelsohn found that as the rich get richer, they spend more time online. Overall, the affluent spent 23.4 hours per week online, and among those pulling in $250,000 and up, the figure rises to 27.4 hours. Mediaweek.com | 9.2.08 Wealthy people average membership in 2.8 social networks, with an average of 110 connections. MarketingVOX.com | 3.13.08 According to a social media benchmark study of 6,000+ women by BlogHer and Compass Partners, 36.2 million women actively participate in the blogosphere every week, with 15.1 million publishing and 21.1 million reading and commenting. MediaPost.com | 5.9.08 The top 20 social network sites (ranked by share of attention) had a combined total 142 million monthly visitors in June 2007. Compete.com | 7.24.07