The document discusses the benefits of social media for event ticketing from the perspective of amiando, a leading online event organization platform. It outlines how social media can be used to [1] promote events to audiences on social networks, [2] encourage event recommendations and sharing between contacts which drives marketing, and [3] foster participant engagement before, during, and after events through features like seeing who is attending, scheduling meetings, and staying connected after the event. The CEO of amiando believes social media gives events more than just promotion by allowing interaction and engagement throughout the event lifecycle.

1. Ticketing and Social Media. A service provider point of view. Felix Haas, CEO, amiando AG

2. Who are we? amiando is Europe’s leading self-service platform for professional online event organization.

4. 6 Founders

5. 31 Employees

6. Self-Service eventticketingandregistrations

7. Core Market: Europe

8. Four Language Version: EN, DE, FR, ES, 15+ currencies, worldwide active2008 „The most innovative 25 European Start-Ups Winner CeBIT Innovator‘s Pitch

9. amiando‘sProduct: On-Demand Ticketing System 1 2 Ticket Shop set up: 100% on-demand Participants pay by credit card, debit card, PayPal, invoice… 3 Tickets are sent out by amiando (e-ticket, paper ticket, badges…) Invoicing & Weekly Reporting 4 Tickets are checked at the door with amiando‘s downloadable „easyEntry“ software (free) 5 Money is transferred to the organizer

10. Tens of thousands of event organizers use amiando for a broad range of event types in various industries 5 NGOs/Charity Universities Corporate Events Conferences

11. So what‘s in itwithSocial Media from a Ticketingperspective?

12. 1. Promotion

13. Your audienceis on social networks or will be within the next months.

14. Twitter – Realtime conversation

15. Social media is perfect for targeted event promotion

20. Automated incentive system with discounts and kickbacks14

21. Event recommendations Event sharing between trusted peers (friends, business contacts) Incentivicedeventrecommendations  Your participants do the marketing for you in their respective environment Examples for social media event promotion

22. But thereismorethatSocial Media givestoEventsbesidepromotion.

25. Schedule meetings

28. Beforetheevent

29. Duringtheevent

30. Beforethe Event. Duringthe Event. Afterthe Event. SOCIAL MEDIA FOSTERS PARTICIPANT ENGAGEMENT

31. Thank you! felix.haas@amiando.com