UEDA Annual Summit 2016: Holistic View of Higher Education

1. UNIVERSITY ECONOMIC DEVELOPMENT ASSOCIATION
2016 Annual Summit – Roanoke, VA
October 17, 2016
Kelly Hunt Lyon, EdD

2. Panelists
1
VIRGINIA’S
University-Based
Economic Development
Team

3. 2

4. 3

5. Project Locations
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6. Shared Approaches Under the ENTREPRENEURSHIP Umbrella
PRIMARY CHARACTERISTICS
1. Student Participation
2. Regional Alignment
3. Networks
4. Faculty
SECONDARY CHARACTERISTICS
1. Mentorship
2. Built Spaces
3. Funding
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7. 6
COMMUNITY
COLLEGES
Workforce
Development
RESEARCH
UNIVERSITIES
Technology
Transfer
LAND-GRANT
UNIVERSITIES
Convening
Power
Students
Regions
Networks
Faculty
Shared
Characteristics

8. Challenges
to
Collaboration…
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9. …from another perspective
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10. “Top Ten” Implications for collaborating with the ‘others’
1. Compensation: tenure v. fiscal
2. Time: semesters, terms & years v. days, weeks, quarters
3. Decision making: committee v. manager
4. Process: input v. output
5. Knowledge: acquisition v. creation
6. Politics: academic v. partisan
7. Structure: segmented v. integrated
8. Experience: experts v. generalists
9. Change: slow v. accelerated
10. Values: tradition v. innovation
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11. INNOVATION & ECONOMIC
PROSPERITY AWARDS:
THE CENTER FOR
P-20 ENGAGEMENT
Marilyn Bellert
Associate Director
Center for P-20 Engagement
E-mail: mbellert@niu.edu
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12. NIU’s P-20 Center 2002-2016
Founding Purposes
Re-establish NIU’s education presence in the region
and state
 Regional economic development
 State policy-making
 Engagement
Coordinate and collaborate
across the university
 Reduce fragmentation
 Increase impact
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13. 12

14. NIU’s P-20 Center - Operations
Reporting
Joint reporting to two divisions - Outreach, Engagement,
and Regional Development and Academic Affairs
P-20 Center - 2016 by the Numbers
• NIU students and faculty = 1959
• K-12 students and educators = 31,302
• Community = 13,712
• International = 407
• Total = 50,128
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15. NIU’s P-20 Collaboration
Internal
• 40 departments in five colleges
• 20 centers, institutes, and offices
• 25 student groups
External
• 30+ school districts, 154 high schools
• 26 community colleges
• State education and economic development agencies
• State and regional advocacy groups
• Employers – regional, state, national
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16. Three Areas of P-20 Practice and Collaboration
STEAM Works
• Building pipeline into STEM careers
• Year-round activities for kids of all ages
Professional Developmental Collaborative
• Enhancing teachers’ knowledge and skills to meet
workforce needs
• Formal and informal educators
Northern Illinois Regional P-20 Network
• Large-scale collective impact organization
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17. Building the STEM pipeline
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18. College and career readiness to meet workforce needs
• Comprehensive – B3 to workforce
• System-level action
Identification of workforce needs
Connection of local and regional institutions to
WIOA plans
Activities to increase early college credit and
reduce remediation
Enrollment of more adult learners with PLA
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19. AWARDS OF
EXCELLENCE:
VALUE CHAIN OF
COLORADO
AGRICULTURE
Paula Mills
Project Manager
Office of Community &
Economic Development
paula.mills@colostate.edu
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20. Background
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• Colorado Blueprint Initiative
• Food & Agriculture one of 14 Key Industry Networks
• Gaps recognized in strategic planning process
• No cohesive industry identity
• Lack of relevant and current data

21. Solution
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• Cohesive and
holistic perspective
 From dairy to
biotech
• 125 sub-sectors,
each with link to
Farm and Ranch
Operations
• Up-to-date
economic impact

22. 21
I. Build a Business Friendly Environment
II. Recruit, Grow and Retain Businesses
III. Increase Access to Capital
IV. Create and Market a Stronger Colorado Brand
V. Educate and Train the Workforce of the Future
VI. Cultivate Innovation and Technology

23. 22
• Changes the conversation
• Generates economic development impacts
Engagement Research Engagement

24. Results - Colorado
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• New and shared
understanding of
industry
• Built bridges between
traditional and
emerging sectors
• Attracted HQ of international ag company to Colorado

25. Results - University
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• Provided new methodology for understanding
industry
• Created avenue for industry to inform research
• Fulfills land-grant mission
• Stimulated funding for follow-up studies

26. Colorado Ag
Innovation Cluster
Location of authors of scientific
and trade publications in
agriculture and food
Location of inventors of
U.S. patents in agriculture
and food

28. AWARDS OF EXCELLENCE:
University Based Economic
Development Team
Elizabeth Povar, CEcD
Founder, The Riverlink Group LLC
riverlinkllc@gmail.com
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VIRGINIA’S
University-Based
Economic
Development
Team

29. Connecting Higher Education & Economic Development
• 1983 Commonwealth Graduate Engineering Program
• 1984 Center for Innovative Technology
• 1994 Virginia Business Higher Education Council
• 1997 Virginia Microelectronics Consortium
• 2005 University-Based Economic Development Team
• 2008 Virginia University Research Consortium
• 2009 Commonwealth Center for Advanced Manufacturing
• 2010 Commonwealth Center for Advanced Logistics Systems
• 2010 Virginia Offshore Wind Development Authority
• 2012 Virginia Higher Education Marketing Partnership MOU
• 2013 Virginia Nuclear Energy Consortium Authority
• 2013 Virginia BioScience Health Research Corporation
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VIRGINIA’S
University-Based Economic
Development Team

30. The Virginia Higher Education
Marketing Partnership Goal
Intentionally leverage the capabilities of
Virginia’s higher education institutions to
create more impactful connections to existing
and new businesses, resulting in retention of
jobs and new growth in Virginia and increased
corporate investment in Virginia’s higher
education assets.
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31. Virginia’s Higher Education Marketing Partnership
MOU Partners
– Signed in 2012 and renewed in 2014
– Twenty-one partner organizations
• Virginia Economic Development Partnership
• 17 Public Universities
• Virginia Community College System
• Center for Innovative Technology
• State Council of Higher Education for Virginia
– Implementing organization: Virginia’s
University-Based Economic Development Team
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VIRGINIA’S
University-Based
Economic Development
Team

32. Virginia’s Higher Education Marketing Partnership
MOU Successes
– Trusted network of collaborators
– Higher Ed Partnership Snapshot Briefs
– Website Linkages
– Custom Responses to Business Prospect Proposals
– Leveraging Alumni Networks
– Collaborative Responses to Funding Opportunities
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VIRGINIA’S
University-Based Economic
Development Team

33. Virginia’s Higher Education Marketing Partnership
MOU FY 2017 Goals
– Regional Engagement aligning with the new
GoVirginia Initiative
– Developing an asset inventory of research, talent,
and equipment capabilities of Virginia’s higher
education partners
– Developing a unified higher education brand and
message for use by Virginia’s economic development
team
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VIRGINIA’S
University-Based Economic Development
Team

34. 3333
thoughts
discussion
ideas
questions

35. LET’S CONTINUE THE DISCUSSION…
kellylyon66@webster.edu
kellyhuntlyon
@kellyhuntlyon
501-375-1511
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