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Idealized redesign 2018

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Comprehensive approach to redesign that looks at the totality of a system.

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Idealized redesign 2018

  1. 1. What is needed is to step back and look at our Economic Development efforts as a SYSTEM
  2. 2. In 1951 at a meeting of section heads the leadership of Bell Labs challenged the team, “Gentlemen, the telephone system of the United States was destroyed last night.” From Idealized Design by Russell Ackoff
  3. 3. “We’ve had the wrong R&D strategy. We have been focusing on improving parts of the system rather than focusing on the system as a whole. We have got to restart by focusing on designing the whole and then designing parts that fit it rather than vice versa. Therefore, we are going to begin by designing the system with which we would replace the existing system right now if we were free to replace it with whatever system we wanted.”
  4. 4. The net result was the Invention in 1951 of… • Touch-tone phones • Consumer ownership of phones • Call waiting • Call forwarding • Voice mail • Caller ID • Conference calls • Speaker phones • Speed dialing of numbers in memory • Mobile phones
  5. 5. Ackoff on Idealized Redesign
  6. 6. We have to redesign the WHOLE not merely improve the parts.
  7. 7. Being willing to let go. That Means…
  8. 8. That Means… Everything is a Variable.
  9. 9. That Means… Thinking of the ideal…
  10. 10. Why Don’t We Try It…
  11. 11. Given the current constraints, what idea might bring us closer to reaching the ideal… What is the Ideal end state… Step 1: Individual Describe the Ideal END State Task:Idealized Redesign What would you do if you were completely unconstrained? Constraints to Realizing the Ideal Step 2: Group Constraints to Realizing the Ideal Step 3: Group Define an idea that would help achieve the ideal Step 4: Individual write a Concept Card
  12. 12. How Can We Use This… To Visualize the System
  13. 13. System Canvas Visualize the System
  14. 14. System Aim: The purpose of the system Variance Psychology Boundaries: Where it starts and stops and/or what it doesn’t include if that is not obvious System Metric: The one thing we are focused on accomplishing and by what measure Enabling Metrics: The other measurable things that help us predict or achieve the overall system metric Draw the System: Map the flow of processes to accomplish your Aim, try using no more than five steps or phases, represented in five boxes, include the system boundaries, mark points of Variance and positive or negative psychology. System CanvasSystem Name:
  15. 15. System Aim: The purpose of the system Variance Psychology Boundaries: Where it starts and stops and/or what it doesn’t include if that is not obvious System Metric: The one thing we are focused on accomplishing and by what measure Enabling Metrics: The other measurable things that help us predict or achieve the overall system metric Draw the System: Map the flow of processes to accomplish your Aim, try using no more than five steps or phases, represented in five boxes, include the system boundaries, mark points of Variance and positive or negative psychology. System CanvasSystem Name: Supporting the University and regional need for building a strong entrepreneurial and business creation UNA Institute Non-credits offerings. Total innovation pipeline valuation Innovation & Entrepreneurship Economic & Community Development Faculty/Student Corporate Consulting Collaborative Agile Strategy Consulting  the Generator  Shoals/Shift  Impact Analysis  Market Assessment  Geospatial Assessment  HR Management  Marketing  Professional Selling  Strategic Doing  Innovation Engineering Leap Innovations: Focus on Learning Core Innovation: Focus on keeping Competitive Positive Forces: Intrinsic – Focus on communicating “why” our aim is important Negative Forces: Extrinsic – Fear of Failing • Number of student startups nurtured • Number of students engaged in experiential learning • Consulting revenue generated
  16. 16. Mitch Hamm Institute for Innovation and Economic Development 256-765-4825 Generator@una.edu

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