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KPI workshop
@StephenLynch @RESULTSdotcom
Key Performance Indicators
“However beautiful the strategy, you
should occasionally look at the results”
92% of companies don’t measure KPIs [3]
Key Performance Indicators / Key Metrics



RED = Unacceptable performance standard



YELLOW = Watch closely. Need help?



GREEN = Target performance standard
In the past, we used Spreadsheets / MS Excel
Now we use software
Key Performance Indicators / Key Metrics
Everyone knows their own individual accountabilities
They can also see how the entire team is performing
Team leaders can drill down to identify the cause
Looks like one person is holding the team back
What are the reasons for this trend?
Craig
Confront poor performance
“What are the reasons for this trend Craig?”
Assign a Task to address the issue
The Progress Principle
Celebrate “Small Wins” every step of the way
Praise Frequently
Industry / Business Model KPIs

Teams / Functional Area KPIs

Individual KPIs
(What’s your daily / weekly number?)
Business Model / Industry KPIs (example)
Industry Type = (e.g. Restaurant)

Performance Thresholds
Person
Accountable

Measurement
Frequency

RED

# Customers

Chloe

Weekly

2700

3000

$ Average spend per customer

Rajesh

Weekly

$35

$40

# Complaints

Rajesh

Weekly

10

5

$ Revenue per available seat hour (RevPASH)

Mark

Weekly

$12

$15

Labor cost as % of revenue

Mark

Weekly

35%

30%

KPI Description

YELLOW

GREEN
Single point
accountability
Many can be involved,
but only 1 person can be
named accountable
for each KPI
Industry / Business Model KPIs

Teams / Functional Area KPIs

Individual KPIs
(What’s your daily / weekly number?)
Activity

Effectiveness

Outcome

# Sales Presentations (activity)

% of Prospects that purchase (effectiveness)

$ Sales revenue (outcome)
Team / Functional Area KPIs (example)
Team / Functional Area name = (e.g. Fitness Center Sales Team )

Performance Thresholds

Person
Accountable

Measurement
Frequency

RED

# New appointments booked

Hans

Daily average

20

25

% Appointments that did not show up

Hans

Weekly

25%

20%

# Sales Presentations delivered

Tyler

Weekly

55

75

% Prospects that purchased on the day

Tyler

Weekly

50%

60%

$ Weekly Sales Revenue

Jenny

Weekly

$45,000

$55,000

KPI Description

YELLOW

GREEN
KPI Hierarchies (roll ups) (example)
Team / Functional Area name = (e.g. Fitness Center Sales Team )

Performance Thresholds

Person
Accountable

Measurement
Frequency

RED

Tyler

Weekly

55

75

Person
Accountable

Measurement
Frequency

Jeff

Weekly

15

20

# Sales presentations - Marie

Marie

Weekly

15

20

# Sales presentations - Sergey

Sergey

Weekly

15

20

Arzu

Weekly

10

15

“Parent” Goal KPI Description
# Sales presentations – total team
“Child” Goals
# Sales presentations - Jeff

# Sales presentations - Arzu

YELLOW

GREEN
Industry / Business Model KPIs

Teams / Functional Area KPIs

Individual KPIs
(What’s your daily / weekly number?)
Imagine this…

- You are on an extended holiday in the tropics….
- All you can receive is a weekly text from your business that contains a small handful
of numbers (e.g. 5 max) that tell you how well your business (or team) is performing
- If the KPI’s are “green” you can go back to sunbathing
- If the KPI’s are “yellow” you need to ring the office to see what is going on
- If the KPI’s are “red” you need to cut your holiday short and return home

- What would those numbers be?
Leadership Team: Industry / Business Model KPIs
Industry Type =

KPI Description

Performance Thresholds
Person
Accountable

Measurement
Frequency

RED

YELLOW

GREEN
Industry / Business Model KPIs

Teams / Functional Area KPIs

Individual KPIs
(What’s your daily / weekly number?)
Team / Functional Area KPIs
Team / Functional Area name =
KPI Description

Performance Thresholds
Person
Accountable

Measurement
Frequency

RED

YELLOW

GREEN
KPI Hierarchies
Team / Functional Area =

Performance Thresholds

“Parent” Goal KPI Description

Person
Accountable

Measurement
Frequency

“Child” Goals

Person
Accountable

Measurement
Frequency

RED

YELLOW

GREEN
Industry / Business Model KPIs

Teams / Functional Area KPIs

Individual KPIs
(What’s your daily / weekly number?)
Individual KPIs
What is each person’s daily / weekly number?
KPI Description

Person
Accountable

Performance Thresholds
Measurement
Frequency

RED

YELLOW

GREEN
“SMART” Goals

S

Specific

M

Measurable

A

Achievable

R

Relevant

T

Time bound
Review KPI performance thresholds every quarter

Review red, yellow, green thresholds to make sure they are
SMART – especially “achievable” and “relevant”
based on your strategic reality / seasonal factors / other trends

Confirm each person “buys in” to the performance threshold
and is willing to be held firmly accountable
for their KPI being “in the green”
as part of an ongoing monthly review of their performance
#1 Regret of Business Leaders

They wish they had dealt with poor performance sooner!
“He that is good for making
excuses is seldom good for
anything else.”

“Leaders owe it to the organization
& their fellow workers,
not to tolerate
non-performing people
in important jobs”
Peter Drucker

Benjamin Franklin
“Accountability is meaningless without consequences”

What positive consequences can the person accountable expect
if their KPI is consistently in the “GREEN” at the end of the month?

What negative consequences can the person accountable expect
if their KPI is consistently in the “RED”…
•
•
•
•

For 1 month?
For 2 months in a row?
For 3 months in a row?
For 4 months in a row?
KPIs – getting it right
Growth maximized by:
- Right person in the role
- Right KPIs
- Realistic performance thresholds – adjusted regularly
- KPI data kept current and visible every week
- Person held firmly accountable for performance
- Progress praised and recognized

Growth inhibited by:
- Wrong person in the role
- Wrong KPIs
- Too many KPIs
- Unrealistic performance thresholds
- Not keeping KPI data current and visible every week
- Not holding person firmly accountable for performance
- No consequences for poor performance
- Waiting too long to address poor performance
Get the slide deck:
www.RESULTS.com/slides

Connect with Stephen Lynch:

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KPI Workshop

  • 3. “However beautiful the strategy, you should occasionally look at the results”
  • 4. 92% of companies don’t measure KPIs [3]
  • 5.
  • 6.
  • 7.
  • 8. Key Performance Indicators / Key Metrics  RED = Unacceptable performance standard  YELLOW = Watch closely. Need help?  GREEN = Target performance standard
  • 9. In the past, we used Spreadsheets / MS Excel
  • 10. Now we use software
  • 11. Key Performance Indicators / Key Metrics
  • 12. Everyone knows their own individual accountabilities
  • 13. They can also see how the entire team is performing
  • 14. Team leaders can drill down to identify the cause
  • 15. Looks like one person is holding the team back
  • 16. What are the reasons for this trend?
  • 17. Craig
  • 19.
  • 20.
  • 21.
  • 22. “What are the reasons for this trend Craig?”
  • 23.
  • 24. Assign a Task to address the issue
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 33. Celebrate “Small Wins” every step of the way
  • 34.
  • 35.
  • 37. Industry / Business Model KPIs Teams / Functional Area KPIs Individual KPIs (What’s your daily / weekly number?)
  • 38. Business Model / Industry KPIs (example) Industry Type = (e.g. Restaurant) Performance Thresholds Person Accountable Measurement Frequency RED # Customers Chloe Weekly 2700 3000 $ Average spend per customer Rajesh Weekly $35 $40 # Complaints Rajesh Weekly 10 5 $ Revenue per available seat hour (RevPASH) Mark Weekly $12 $15 Labor cost as % of revenue Mark Weekly 35% 30% KPI Description YELLOW GREEN
  • 40. Many can be involved, but only 1 person can be named accountable for each KPI
  • 41. Industry / Business Model KPIs Teams / Functional Area KPIs Individual KPIs (What’s your daily / weekly number?)
  • 42. Activity Effectiveness Outcome # Sales Presentations (activity) % of Prospects that purchase (effectiveness) $ Sales revenue (outcome)
  • 43.
  • 44. Team / Functional Area KPIs (example) Team / Functional Area name = (e.g. Fitness Center Sales Team ) Performance Thresholds Person Accountable Measurement Frequency RED # New appointments booked Hans Daily average 20 25 % Appointments that did not show up Hans Weekly 25% 20% # Sales Presentations delivered Tyler Weekly 55 75 % Prospects that purchased on the day Tyler Weekly 50% 60% $ Weekly Sales Revenue Jenny Weekly $45,000 $55,000 KPI Description YELLOW GREEN
  • 45. KPI Hierarchies (roll ups) (example) Team / Functional Area name = (e.g. Fitness Center Sales Team ) Performance Thresholds Person Accountable Measurement Frequency RED Tyler Weekly 55 75 Person Accountable Measurement Frequency Jeff Weekly 15 20 # Sales presentations - Marie Marie Weekly 15 20 # Sales presentations - Sergey Sergey Weekly 15 20 Arzu Weekly 10 15 “Parent” Goal KPI Description # Sales presentations – total team “Child” Goals # Sales presentations - Jeff # Sales presentations - Arzu YELLOW GREEN
  • 46.
  • 47. Industry / Business Model KPIs Teams / Functional Area KPIs Individual KPIs (What’s your daily / weekly number?)
  • 48. Imagine this… - You are on an extended holiday in the tropics…. - All you can receive is a weekly text from your business that contains a small handful of numbers (e.g. 5 max) that tell you how well your business (or team) is performing - If the KPI’s are “green” you can go back to sunbathing - If the KPI’s are “yellow” you need to ring the office to see what is going on - If the KPI’s are “red” you need to cut your holiday short and return home - What would those numbers be?
  • 49. Leadership Team: Industry / Business Model KPIs Industry Type = KPI Description Performance Thresholds Person Accountable Measurement Frequency RED YELLOW GREEN
  • 50. Industry / Business Model KPIs Teams / Functional Area KPIs Individual KPIs (What’s your daily / weekly number?)
  • 51. Team / Functional Area KPIs Team / Functional Area name = KPI Description Performance Thresholds Person Accountable Measurement Frequency RED YELLOW GREEN
  • 52. KPI Hierarchies Team / Functional Area = Performance Thresholds “Parent” Goal KPI Description Person Accountable Measurement Frequency “Child” Goals Person Accountable Measurement Frequency RED YELLOW GREEN
  • 53.
  • 54. Industry / Business Model KPIs Teams / Functional Area KPIs Individual KPIs (What’s your daily / weekly number?)
  • 55.
  • 56.
  • 57. Individual KPIs What is each person’s daily / weekly number? KPI Description Person Accountable Performance Thresholds Measurement Frequency RED YELLOW GREEN
  • 59. Review KPI performance thresholds every quarter Review red, yellow, green thresholds to make sure they are SMART – especially “achievable” and “relevant” based on your strategic reality / seasonal factors / other trends Confirm each person “buys in” to the performance threshold and is willing to be held firmly accountable for their KPI being “in the green” as part of an ongoing monthly review of their performance
  • 60.
  • 61. #1 Regret of Business Leaders They wish they had dealt with poor performance sooner!
  • 62. “He that is good for making excuses is seldom good for anything else.” “Leaders owe it to the organization & their fellow workers, not to tolerate non-performing people in important jobs” Peter Drucker Benjamin Franklin
  • 63. “Accountability is meaningless without consequences” What positive consequences can the person accountable expect if their KPI is consistently in the “GREEN” at the end of the month? What negative consequences can the person accountable expect if their KPI is consistently in the “RED”… • • • • For 1 month? For 2 months in a row? For 3 months in a row? For 4 months in a row?
  • 64. KPIs – getting it right Growth maximized by: - Right person in the role - Right KPIs - Realistic performance thresholds – adjusted regularly - KPI data kept current and visible every week - Person held firmly accountable for performance - Progress praised and recognized Growth inhibited by: - Wrong person in the role - Wrong KPIs - Too many KPIs - Unrealistic performance thresholds - Not keeping KPI data current and visible every week - Not holding person firmly accountable for performance - No consequences for poor performance - Waiting too long to address poor performance
  • 65.
  • 66.
  • 67. Get the slide deck: www.RESULTS.com/slides Connect with Stephen Lynch: