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Objectives and Key Results
● Management by objectives
● Quarterly cadence with annual for direction
● Cascading of organizational goals
● For everyone and visible to all
● Ambitious & a bit uncomfortable
● Measurable & assessed
What are OKRs
● John Doerr presented it to Google in 99
● Immediate hit at Google
● Making performance data-driven
● Now popular in tech companies such as:
Google, Zynga, Return Path, Dropbox...
Where did it come from
● Objective: Successfully present OKRs
○ KR: Finish on time
○ KR: Have everyone create an OKR
○ KR: Convince 50% to use OKRs
OKR for this presentation
● CEO: Grow Business
○ VP Sales: Grow revenue to $2M
■ $1M in North America
■ Manager: $1M in Europe and Asia
○ VP Engineering: Launch mobile app
■ Hire 3 mobile developers
■ Launch mobile app in App Store
■ Have 100K users using new app by June
OKR example for Business
What is your high-level objective?
● Objective:
What measurable results indicate success?
○ KR 1:
○ KR 2:
○ KR 3:
Create an OKRs
● Alignment and business performance
● Accountability and focus
● Visibility and communication
● Engagement and motivation
● Establishes indicators of success
Why OKRs
● Org > Department < > Group < Individual
● 1:1 meetings to negotiate OKRs
● 50% bottom up and no dictating
● Maximum 5 Objectives with 4 KRs
● 60-70% achievement target
● Set before the start of the quarter
How to do OKRs
● Score after end of quarter
● Sore KRs for 0-1 or 0-100%
● Average of KRs result in objective score
● Can roll up to evaluate performance
● Not for employee performance reviews
● Learning focus and feedback
Scoring OKRs
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Learn how to implement the OKRs goal-setting process to drive company performance

  • 2. ● Management by objectives ● Quarterly cadence with annual for direction ● Cascading of organizational goals ● For everyone and visible to all ● Ambitious & a bit uncomfortable ● Measurable & assessed What are OKRs
  • 3. ● John Doerr presented it to Google in 99 ● Immediate hit at Google ● Making performance data-driven ● Now popular in tech companies such as: Google, Zynga, Return Path, Dropbox... Where did it come from
  • 4. ● Objective: Successfully present OKRs ○ KR: Finish on time ○ KR: Have everyone create an OKR ○ KR: Convince 50% to use OKRs OKR for this presentation
  • 5. ● CEO: Grow Business ○ VP Sales: Grow revenue to $2M ■ $1M in North America ■ Manager: $1M in Europe and Asia ○ VP Engineering: Launch mobile app ■ Hire 3 mobile developers ■ Launch mobile app in App Store ■ Have 100K users using new app by June OKR example for Business
  • 6. What is your high-level objective? ● Objective: What measurable results indicate success? ○ KR 1: ○ KR 2: ○ KR 3: Create an OKRs
  • 7. ● Alignment and business performance ● Accountability and focus ● Visibility and communication ● Engagement and motivation ● Establishes indicators of success Why OKRs
  • 8. ● Org > Department < > Group < Individual ● 1:1 meetings to negotiate OKRs ● 50% bottom up and no dictating ● Maximum 5 Objectives with 4 KRs ● 60-70% achievement target ● Set before the start of the quarter How to do OKRs
  • 9. ● Score after end of quarter ● Sore KRs for 0-1 or 0-100% ● Average of KRs result in objective score ● Can roll up to evaluate performance ● Not for employee performance reviews ● Learning focus and feedback Scoring OKRs