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The difference between
       a KPI and a Metric


                              Presented by:
                Dennis R. Mortensen
                        COO - IndexTools, Inc.

                                       Blog:
                      VisualRevenue.com/blog
How does one decide if a Metric
  Qualifies as a Key Performance Indicator?
..and if so, what are the characteristics of
  an excellent online marketing KPI?
Understand that
  using KPI and Metric interchangeable is
wrong
...a KPI is a Metric
  but a Metric is not necessarily a KPI !
is this important
without real KPI’s an organisation will not
                   perform to its maximum
- this is in particularly true
  for businesses where online performance is
 a vehicle for success!
The difference between a KPI and a Metric
developing the wrong KPI
 will create more harm than help
KPI criteria
How do I conclude
You look for the following

7   KPI characteristics
a KPI echoes organizational goals
1
a KPI is decided by management
2
3   a KPI provides context
a KPI creates meaning
4             on all organizational levels
a KPI is based on legitimate data
5
6   a KPI is easy to understand
7   a KPI leads to action!
SUPER
online marketing KPI examples please
First,
It is never about financial metrics
  They represent the results of driving a good KPI
KPI




      Ad CTR
      (for online media and content websites)
KPI




      Cost Per New Subscriber
             (for online media and content websites)
KPI




  Web Customer Interactions
           (for online self service websites)
KPI




      Look-To-Book Ratio
          (for online travel and hospitality websites)
Want to know more about
  Analytics and Marketing?
VisualRevenue.com/blog

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The difference between a KPI and a Metric

  • 1. The difference between a KPI and a Metric Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog
  • 2. How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?
  • 3. Understand that using KPI and Metric interchangeable is wrong
  • 4. ...a KPI is a Metric but a Metric is not necessarily a KPI !
  • 6. without real KPI’s an organisation will not perform to its maximum
  • 7. - this is in particularly true for businesses where online performance is a vehicle for success!
  • 9. developing the wrong KPI will create more harm than help
  • 10. KPI criteria How do I conclude
  • 11. You look for the following 7 KPI characteristics
  • 12. a KPI echoes organizational goals 1
  • 13. a KPI is decided by management 2
  • 14. 3 a KPI provides context
  • 15. a KPI creates meaning 4 on all organizational levels
  • 16. a KPI is based on legitimate data 5
  • 17. 6 a KPI is easy to understand
  • 18. 7 a KPI leads to action!
  • 19. SUPER online marketing KPI examples please
  • 20. First, It is never about financial metrics They represent the results of driving a good KPI
  • 21. KPI Ad CTR (for online media and content websites)
  • 22. KPI Cost Per New Subscriber (for online media and content websites)
  • 23. KPI Web Customer Interactions (for online self service websites)
  • 24. KPI Look-To-Book Ratio (for online travel and hospitality websites)
  • 25. Want to know more about Analytics and Marketing? VisualRevenue.com/blog