Consumer buying behavior refers to the set of decision-making activities of a consumer involved in buying and using products or services

1. Consumer Buying
Behavior
Involvement in purchasing Decision
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2. Learning Objective
• Consumer buying behavior
• Types of Buying behavior
• Involvement in purchasing decision
• Stages of Buying Process

3. What is Consumer Buying
Behavior?
It refers to the set of decision-making activities of a consumer involved
in buying and using of product or services

4. Complex Buying Behavior
High involment-Premium products
Types of Buying
Behaviour
There are four types of buying
behavior observed in consumers
with respect to involvement in
buying decision
Variety seeking buying behavior
Low involvement- New products
Habitual Buying Behavior
Low Involvement- Frequent purchase
Dissonance-Reducing Buying Behaviour
High Involvement-infrequent purchase

6. Complex buying behavior is when a consumer
is buying a product that carries high-risk
factors.Customers are highly involved while
buying these products
Examples
Cars, houses or heavy machines
Complex Buying

7. Consumers tend to do impulsive buying.
they easily switch brands and such
products usually of low prices.
Consumers Involvement is very low.
Examples:
Buying ice cream, chips or trying a new
resturant
Variety seeking
Buying Behaviour

8. Like complex buying behavior, This type of
buying also contains high involvement of
consumers but the buying is an infrequent or
one-time investment on a particular product
Dissonance-Reducing
Buying Behavior

9. This type of buying requires little or no
involvement from the consumers.It's a
frequent buying of daily routine products
Example:
Toothpaste, soaps, gum
Habitual Buying
behavior

10. Need Recognization
At this stage, consumers realize the need for a particular product.
For Instance, the old washing machine is not working properly so the consumer
will realize the need for a new washing machine
Information Search
Now consumers will start to search for the washing machines brands
available. The will gather the maximum information of a product from
various resource
Stages of Buying

11. Evaluation of alternatives
After gathering the information, consumers will now evaluate
the available options based on their needs, price, functionality,
and features of a product.
Purchase decision
After evaluating all the options customers will now make a
decision on whether to buy this product or not
Post-purchase evaluation
In the end, if the consumer is satisfied with the products.They
tend to buy tit again for the next time

12. Thankyou
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