MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
•Download as PPTX, PDF•
0 likes•3 views
There are four main types of buyer behavior: complex buying behavior which involves extensive research for high-cost purchases; dissonance reducing behavior which also involves research but with less careful consideration for mid-cost items; habitual behavior with little research for everyday low-cost items; and variety seeking behavior where customers switch brands regularly for novelty rather than dissatisfaction. Buyer behavior is also influenced by patterns like loyalty to certain purchase locations and tendencies to buy necessities in bulk versus luxury items in smaller quantities less often. Understanding buyer behavior is essential for marketing success.
Report
Share
Report
Share
Recommended
Consumer buying behaviour new
Consumer buying behavior refers to the processes consumers use to make purchase decisions. There are five stages in the consumer buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Consumer behavior can vary based on level of involvement and perceived differences between brands. Marketers must understand the factors influencing consumer decisions in order to develop effective marketing strategies.
Consumer buying behavior
Consumer buying behavior refers to the set of decision-making activities of a consumer involved in buying and using products or services
Consumer behaviour unit 1
The document discusses key aspects of consumer behavior including the meaning of consumer behavior, types of consumers, factors that influence consumer behavior from various disciplines like psychology, sociology, economics, and applications of consumer behavior knowledge in marketing. It defines consumer behavior as how individuals select, purchase, use, and dispose of products and services. It also outlines the consumer decision making process and different types of consumer buying behaviors.
Consumer behaviour unit 2
The document discusses key aspects of consumer behavior including definitions, important disciplines involved like psychology and economics, consumer involvement, types of consumers and consumer buying behavior. It explains how understanding consumer behavior can help with identifying market opportunities, selecting target markets, and informing marketing mix decisions related to product, price, distribution and promotion.
Types of buying decision behavior
There are four main types of buying decision behavior:
1. Complex buying behavior involves high consumer involvement and significant brand differences for expensive, infrequent, or risky purchases like computers, TVs, or appliances.
2. Variety seeking behavior has low involvement but brand switching for variety with products like chips, soap, or ice cream.
3. Dissonance reducing behavior has high involvement for expensive items with little brand differences, causing post-purchase anxiety over alternative products.
4. Habitual behavior has low involvement and brand indifference for frequent, small purchases like milk, bread, or matches.
understanding the buyer before selling.pptx
The document discusses understanding buyers before selling. It defines the buyer's journey as having 3 stages - awareness, consideration, and decision. It explains each stage from the buyer's perspective. It also discusses who buyers are, buyer behavior types including complex, variety seeking, habitual, and dissonance behavior. Methods for understanding buyers like knowing their needs, demographics, purchase behaviors are presented. Buyer behavior analysis techniques including using software and customer reviews are also summarized.
Consumer Behaviour-Unit-1.ppt
This document provides an introduction to consumer behavior. It defines consumer behavior as the actions and decision-making processes of individuals who purchase goods and services for personal use. It also defines a customer as someone who purchases products, while a consumer is the end user of goods and services. The document discusses the nature and characteristics of Indian consumers, noting they are a heterogeneous group with a young demographic, aspirational nature, value consciousness, and diversity in religion, dress, food, and more. It also outlines factors that influence consumer behavior like personality, motivation, family, culture and advertising.
Recommended
Consumer buying behaviour new
Consumer buying behavior refers to the processes consumers use to make purchase decisions. There are five stages in the consumer buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Consumer behavior can vary based on level of involvement and perceived differences between brands. Marketers must understand the factors influencing consumer decisions in order to develop effective marketing strategies.
Consumer buying behavior
Consumer buying behavior refers to the set of decision-making activities of a consumer involved in buying and using products or services
Consumer behaviour unit 1
The document discusses key aspects of consumer behavior including the meaning of consumer behavior, types of consumers, factors that influence consumer behavior from various disciplines like psychology, sociology, economics, and applications of consumer behavior knowledge in marketing. It defines consumer behavior as how individuals select, purchase, use, and dispose of products and services. It also outlines the consumer decision making process and different types of consumer buying behaviors.
Consumer behaviour unit 2
The document discusses key aspects of consumer behavior including definitions, important disciplines involved like psychology and economics, consumer involvement, types of consumers and consumer buying behavior. It explains how understanding consumer behavior can help with identifying market opportunities, selecting target markets, and informing marketing mix decisions related to product, price, distribution and promotion.
Types of buying decision behavior
There are four main types of buying decision behavior:
1. Complex buying behavior involves high consumer involvement and significant brand differences for expensive, infrequent, or risky purchases like computers, TVs, or appliances.
2. Variety seeking behavior has low involvement but brand switching for variety with products like chips, soap, or ice cream.
3. Dissonance reducing behavior has high involvement for expensive items with little brand differences, causing post-purchase anxiety over alternative products.
4. Habitual behavior has low involvement and brand indifference for frequent, small purchases like milk, bread, or matches.
understanding the buyer before selling.pptx
The document discusses understanding buyers before selling. It defines the buyer's journey as having 3 stages - awareness, consideration, and decision. It explains each stage from the buyer's perspective. It also discusses who buyers are, buyer behavior types including complex, variety seeking, habitual, and dissonance behavior. Methods for understanding buyers like knowing their needs, demographics, purchase behaviors are presented. Buyer behavior analysis techniques including using software and customer reviews are also summarized.
Consumer Behaviour-Unit-1.ppt
This document provides an introduction to consumer behavior. It defines consumer behavior as the actions and decision-making processes of individuals who purchase goods and services for personal use. It also defines a customer as someone who purchases products, while a consumer is the end user of goods and services. The document discusses the nature and characteristics of Indian consumers, noting they are a heterogeneous group with a young demographic, aspirational nature, value consciousness, and diversity in religion, dress, food, and more. It also outlines factors that influence consumer behavior like personality, motivation, family, culture and advertising.
Consumer buying behaviour
Buying behavior can vary based on location, individual, and type of product. Complex buying behavior occurs when multiple people are involved in the purchasing decision and more deliberation is required. Consumers exhibit complex buying when highly involved in an expensive, infrequent, or risky purchase where brands differ significantly. Variety-seeking behavior occurs when involvement is low but brands vary. Dissonance-reducing behavior happens when a consumer is highly involved but sees little brand difference. Marketers should focus on the five stages of the consumer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
Consumer buying behaviour
Buying behavior can vary based on location, individual, and type of product. Complex buying behavior occurs when multiple people are involved in the purchasing decision and more deliberation is required. Consumers exhibit complex buying when highly involved in an expensive, infrequent, or risky purchase where brands differ significantly. Variety-seeking behavior involves low involvement but differences between brands, so consumers try different options. The five stages of the buying decision process are need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation, but some stages may be skipped for routine purchases.
20220307044228CONSUMER BEHAVIOR.pdf
This document discusses consumer behavior and the factors that influence it. It defines consumer behavior as the actions and decisions of individuals when selecting and disposing of products. Key factors that influence consumer behavior include marketing mix factors like product, price, place and promotion as well as personal, psychological, social and cultural factors. The stages of the consumer buying decision process are also outlined as need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Unit 2 Consumer Behaviour.pptx
The document discusses consumer buying behavior and the factors that influence it. It provides definitions of consumer behavior and discusses the need to study consumer behavior to satisfy customer needs, understand consumer psychology, motives, choices, and preferences. It then describes different types of consumer buying behavior including complex, dissonance-reducing, habitual, and variety seeking behaviors. The stages of the consumer buying decision process are outlined as well as psychological, social, cultural, personal, and economic factors that influence consumer decisions.
3 module Marketing Management university of Mysore
This document provides an overview of Module 3 which covers buyer behavior and influencing factors. It begins with definitions of key concepts like consumer, buyer behavior, and factors that influence consumer decisions. Cultural factors like values, beliefs and customs shape needs and wants. Social factors such as reference groups, family, and roles/status also impact consumer behavior. Understanding these internal and external factors is important for marketers to satisfy consumer needs through effective product offerings and marketing strategies. The document then discusses types of consumer behavior and the need to study consumer behavior to aid in business success.
Unit 4 consumer_buying_behaviour
The document provides an overview of key concepts related to consumer buying behaviour including:
1. Consumer behaviour involves the processes of acquiring, using, and disposing of goods and services, and can be influenced by cultural, social, personal and psychological factors.
2. Studying consumer behaviour helps organizations understand customers to better achieve their objectives and influence economic and social conditions.
3. Consumer decision making can range from routine to extensive processes depending on the product, and can be impacted by circumstances.
4. Understanding consumer habits, motives, decision processes and influences is important for marketers to maximize sales and profits.
Consumer behavior
This document discusses consumer behavior and the factors that influence consumer purchasing decisions. It describes:
1. The five stages of the consumer buying process - problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
2. The key factors that influence consumer behavior, including cultural factors, social factors, personal factors, and psychological factors.
3. Different consumer buying situations such as complex buying behavior, dissonance reducing behavior, variety seeking behavior, and habitual buying behavior.
Marketing Management module 3 uma k
This document provides an overview of buyer behavior and consumer behavior concepts. It defines consumer behavior as the study of how consumers select, buy, use, and dispose of goods and services. Understanding consumer behavior is important for businesses for several reasons, including shaping organizational fortunes, regulating consumption, developing marketing strategies, and formulating production policies. The document also discusses different types of consumer behaviors such as complex buying behavior, dissonance reduction behavior, variety seeking behavior, and habitual buying behavior. Overall, the key points are that consumer behavior research is important for marketing management and product development to understand customers' needs and provide satisfactory goods and services.
Unit 2
The document discusses consumer buying behavior and its importance. It defines consumer buying behavior as the sum of a consumer's attitudes, preferences, intentions, and decisions when purchasing products or services. Understanding consumer behavior helps companies design products that satisfy consumer needs, determine pricing and promotion strategies, and more. The document also outlines the consumer buying decision process and different types of buying behaviors and motives.
Consumer behavior
Consumer behavior involves how individuals make purchasing decisions regarding products and services to satisfy their needs. It is influenced by situational factors like time and social surroundings, as well as psychological factors like perception, motives, attitudes, and personality. The consumer decision process includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior evaluation. Understanding consumer behavior allows marketers to predict responses to marketing strategies and implement the marketing concept of satisfying organizational goals through buyer-seller exchanges.
Consumer behavior all material Prepared by karventhan
The document outlines Mahatma Gandhi's philosophy on customer service. It states that a customer is the most important visitor and the purpose of a business. A business depends on customers, not the other way around, and customers should be served with respect rather than as a favor.
Introduction to consumer behaviour
Consumer behavior is the study of how people make decisions regarding products and services. It is influenced by psychological, personal, and social factors. Understanding consumer behavior allows companies to satisfy customer needs, develop effective marketing strategies, identify new opportunities, and select target markets. As technology advances, consumers are more informed, engaged in product design, and concerned with sustainability. They also use multiple devices and have high expectations for the customer experience across online and offline channels. Stages of purchase in electronic markets include researching options before buying, evaluating quality and service during purchase, and needing support after purchase. Challenges include addressing consumer concerns over privacy, quality, and convenience on mobile apps.
Assignment needs to make sure it relates to this week’s readings a.docx
Assignment needs to make sure it relates to this week’s readings and lecture. The assignment also needs demonstrate an understanding of lesson concept and clearly present well-reasoned ideas and concepts.
Consumer Decision Making
Welcome class to week six of the course, we only have three weeks left to go, yeah. We have officially covered over the last five weeks the foundations of what marketing is, along with discussing in depth the elements (four P’s) of the marketing mix. This week, we are going to discover what I like to call the fifth P of the marketing mix, “people.” We are going to learn all about the consumer this week and the vital role “People,” also known as the consumers play within the wonderful world of marketing. Let’s not waste anymore time and jump right into the role of a consumer.
The Importance of Understanding Consumer Behavior
Consumers’ product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. So it is critical that marketing managers have a thorough knowledge of consumer behavior. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods or services. Understanding how consumers make purchase decisions can help marketing managers know how to meet the demands, needs, and criterion of the consumer.
The Consumer Decision Making Process
When buying products, particularly new or expensive items, consumers generally follow the consumer decision-making process, a five-step process used by consumers when buying goods or services. The five steps of the consumer decision-making process are: (1) need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase, and (5) post-purchase behavior.
These five steps represent a general process that can be used as a guide for studying how consumers make decisions. It is important to note, though that consumers’ decisions do not always proceed in order through all of these steps. In fact, the consumer may end the process at any time or may not even make a purchase. Let’s discuss the five steps of the consumer decision-making process in greater detail.
1. Need Recognition
The first stage in the consumer decision-making process is need recognition. Need recognition is the result of an imbalance between actual and desired states. The imbalance arouses and activates the consumer decision-making process. Need recognition is triggered when a consumer is exposed to either an internal or an external stimulus, which is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing.
Internal stimuli are occurrences you experience such as hunger or thirst. External stimuli are influences from an outside source such as someone’s recommendation of a new restaurant, the color of an automobile, the design of a package, a brand name mentioned by a friend, or a ...
Consumer’s choice & post purchase behavior
Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
4. consumer behaviour
The document discusses consumer behavior and organizational buying. It defines consumer behavior as how individuals make decisions to spend resources on consumption items. Organizational buying refers to the decision-making process formal organizations use to identify, evaluate and select products and suppliers. The document outlines factors that influence consumer behavior such as social, cultural, personal, psychological factors and marketing factors. It also discusses the different types of buying decisions and roles involved in organizational purchases.
Buying motives and buying process
The document discusses the consumer buying decision-making process and buying motives. It describes the 5 stages of the consumer decision making process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also categorizes buying motives as either emotional or rational for both products and retail patronage. The different types of emotional and rational motives that influence consumer purchasing decisions are explained.
Consumer Buying behavior
Retailers use several techniques to segment consumer markets, including demographic, geographic, psychographic (lifestyle), and benefit segmentation. Demographic segmentation divides consumers by easily measured variables like age, gender, income and education. Psychographic segmentation uses variables like personality, values, attitudes, interests and lifestyles to identify target segments. Benefit segmentation groups consumers seeking similar benefits from products. Effective segmentation identifies groups that are identifiable, reachable, substantial and actionable.
Shopping behaviour
The document discusses retail marketing and shopping behavior. It explains that retail marketing aims to attract and retain customers by understanding shopping behaviors. Shopping behavior is influenced by factors like related product categories, variety-seeking tendencies, consumption rates, and reactions to promotions over time. Understanding these behaviors helps retailers design effective marketing strategies and promotions. Loyalty programs can also strengthen customer relationships and retention by satisfying social and economic needs.
consumer Behaviour
Consumer behavior is “the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.
Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour”.
Chapter 5 principles of marketing
The document discusses consumer behavior and the consumer decision-making process. It describes consumer behavior as how individuals and groups decide to buy, use, and dispose of goods and services. The consumer decision-making process involves 5 stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Marketers aim to understand this process to better target consumers. The document also discusses the adoption process, whereby consumers progress from awareness to adoption of new products through 5 stages: awareness, interest, evaluation, trial, and adoption. Understanding consumer behavior and decision-making is important for marketers.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
More Related Content
Similar to MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
Consumer buying behaviour
Buying behavior can vary based on location, individual, and type of product. Complex buying behavior occurs when multiple people are involved in the purchasing decision and more deliberation is required. Consumers exhibit complex buying when highly involved in an expensive, infrequent, or risky purchase where brands differ significantly. Variety-seeking behavior occurs when involvement is low but brands vary. Dissonance-reducing behavior happens when a consumer is highly involved but sees little brand difference. Marketers should focus on the five stages of the consumer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
Consumer buying behaviour
Buying behavior can vary based on location, individual, and type of product. Complex buying behavior occurs when multiple people are involved in the purchasing decision and more deliberation is required. Consumers exhibit complex buying when highly involved in an expensive, infrequent, or risky purchase where brands differ significantly. Variety-seeking behavior involves low involvement but differences between brands, so consumers try different options. The five stages of the buying decision process are need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation, but some stages may be skipped for routine purchases.
20220307044228CONSUMER BEHAVIOR.pdf
This document discusses consumer behavior and the factors that influence it. It defines consumer behavior as the actions and decisions of individuals when selecting and disposing of products. Key factors that influence consumer behavior include marketing mix factors like product, price, place and promotion as well as personal, psychological, social and cultural factors. The stages of the consumer buying decision process are also outlined as need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Unit 2 Consumer Behaviour.pptx
The document discusses consumer buying behavior and the factors that influence it. It provides definitions of consumer behavior and discusses the need to study consumer behavior to satisfy customer needs, understand consumer psychology, motives, choices, and preferences. It then describes different types of consumer buying behavior including complex, dissonance-reducing, habitual, and variety seeking behaviors. The stages of the consumer buying decision process are outlined as well as psychological, social, cultural, personal, and economic factors that influence consumer decisions.
3 module Marketing Management university of Mysore
This document provides an overview of Module 3 which covers buyer behavior and influencing factors. It begins with definitions of key concepts like consumer, buyer behavior, and factors that influence consumer decisions. Cultural factors like values, beliefs and customs shape needs and wants. Social factors such as reference groups, family, and roles/status also impact consumer behavior. Understanding these internal and external factors is important for marketers to satisfy consumer needs through effective product offerings and marketing strategies. The document then discusses types of consumer behavior and the need to study consumer behavior to aid in business success.
Unit 4 consumer_buying_behaviour
The document provides an overview of key concepts related to consumer buying behaviour including:
1. Consumer behaviour involves the processes of acquiring, using, and disposing of goods and services, and can be influenced by cultural, social, personal and psychological factors.
2. Studying consumer behaviour helps organizations understand customers to better achieve their objectives and influence economic and social conditions.
3. Consumer decision making can range from routine to extensive processes depending on the product, and can be impacted by circumstances.
4. Understanding consumer habits, motives, decision processes and influences is important for marketers to maximize sales and profits.
Consumer behavior
This document discusses consumer behavior and the factors that influence consumer purchasing decisions. It describes:
1. The five stages of the consumer buying process - problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
2. The key factors that influence consumer behavior, including cultural factors, social factors, personal factors, and psychological factors.
3. Different consumer buying situations such as complex buying behavior, dissonance reducing behavior, variety seeking behavior, and habitual buying behavior.
Marketing Management module 3 uma k
This document provides an overview of buyer behavior and consumer behavior concepts. It defines consumer behavior as the study of how consumers select, buy, use, and dispose of goods and services. Understanding consumer behavior is important for businesses for several reasons, including shaping organizational fortunes, regulating consumption, developing marketing strategies, and formulating production policies. The document also discusses different types of consumer behaviors such as complex buying behavior, dissonance reduction behavior, variety seeking behavior, and habitual buying behavior. Overall, the key points are that consumer behavior research is important for marketing management and product development to understand customers' needs and provide satisfactory goods and services.
Unit 2
The document discusses consumer buying behavior and its importance. It defines consumer buying behavior as the sum of a consumer's attitudes, preferences, intentions, and decisions when purchasing products or services. Understanding consumer behavior helps companies design products that satisfy consumer needs, determine pricing and promotion strategies, and more. The document also outlines the consumer buying decision process and different types of buying behaviors and motives.
Consumer behavior
Consumer behavior involves how individuals make purchasing decisions regarding products and services to satisfy their needs. It is influenced by situational factors like time and social surroundings, as well as psychological factors like perception, motives, attitudes, and personality. The consumer decision process includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior evaluation. Understanding consumer behavior allows marketers to predict responses to marketing strategies and implement the marketing concept of satisfying organizational goals through buyer-seller exchanges.
Consumer behavior all material Prepared by karventhan
The document outlines Mahatma Gandhi's philosophy on customer service. It states that a customer is the most important visitor and the purpose of a business. A business depends on customers, not the other way around, and customers should be served with respect rather than as a favor.
Introduction to consumer behaviour
Consumer behavior is the study of how people make decisions regarding products and services. It is influenced by psychological, personal, and social factors. Understanding consumer behavior allows companies to satisfy customer needs, develop effective marketing strategies, identify new opportunities, and select target markets. As technology advances, consumers are more informed, engaged in product design, and concerned with sustainability. They also use multiple devices and have high expectations for the customer experience across online and offline channels. Stages of purchase in electronic markets include researching options before buying, evaluating quality and service during purchase, and needing support after purchase. Challenges include addressing consumer concerns over privacy, quality, and convenience on mobile apps.
Assignment needs to make sure it relates to this week’s readings a.docx
Assignment needs to make sure it relates to this week’s readings and lecture. The assignment also needs demonstrate an understanding of lesson concept and clearly present well-reasoned ideas and concepts.
Consumer Decision Making
Welcome class to week six of the course, we only have three weeks left to go, yeah. We have officially covered over the last five weeks the foundations of what marketing is, along with discussing in depth the elements (four P’s) of the marketing mix. This week, we are going to discover what I like to call the fifth P of the marketing mix, “people.” We are going to learn all about the consumer this week and the vital role “People,” also known as the consumers play within the wonderful world of marketing. Let’s not waste anymore time and jump right into the role of a consumer.
The Importance of Understanding Consumer Behavior
Consumers’ product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. So it is critical that marketing managers have a thorough knowledge of consumer behavior. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods or services. Understanding how consumers make purchase decisions can help marketing managers know how to meet the demands, needs, and criterion of the consumer.
The Consumer Decision Making Process
When buying products, particularly new or expensive items, consumers generally follow the consumer decision-making process, a five-step process used by consumers when buying goods or services. The five steps of the consumer decision-making process are: (1) need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase, and (5) post-purchase behavior.
These five steps represent a general process that can be used as a guide for studying how consumers make decisions. It is important to note, though that consumers’ decisions do not always proceed in order through all of these steps. In fact, the consumer may end the process at any time or may not even make a purchase. Let’s discuss the five steps of the consumer decision-making process in greater detail.
1. Need Recognition
The first stage in the consumer decision-making process is need recognition. Need recognition is the result of an imbalance between actual and desired states. The imbalance arouses and activates the consumer decision-making process. Need recognition is triggered when a consumer is exposed to either an internal or an external stimulus, which is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing.
Internal stimuli are occurrences you experience such as hunger or thirst. External stimuli are influences from an outside source such as someone’s recommendation of a new restaurant, the color of an automobile, the design of a package, a brand name mentioned by a friend, or a ...
Consumer’s choice & post purchase behavior
Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
4. consumer behaviour
The document discusses consumer behavior and organizational buying. It defines consumer behavior as how individuals make decisions to spend resources on consumption items. Organizational buying refers to the decision-making process formal organizations use to identify, evaluate and select products and suppliers. The document outlines factors that influence consumer behavior such as social, cultural, personal, psychological factors and marketing factors. It also discusses the different types of buying decisions and roles involved in organizational purchases.
Buying motives and buying process
The document discusses the consumer buying decision-making process and buying motives. It describes the 5 stages of the consumer decision making process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also categorizes buying motives as either emotional or rational for both products and retail patronage. The different types of emotional and rational motives that influence consumer purchasing decisions are explained.
Consumer Buying behavior
Retailers use several techniques to segment consumer markets, including demographic, geographic, psychographic (lifestyle), and benefit segmentation. Demographic segmentation divides consumers by easily measured variables like age, gender, income and education. Psychographic segmentation uses variables like personality, values, attitudes, interests and lifestyles to identify target segments. Benefit segmentation groups consumers seeking similar benefits from products. Effective segmentation identifies groups that are identifiable, reachable, substantial and actionable.
Shopping behaviour
The document discusses retail marketing and shopping behavior. It explains that retail marketing aims to attract and retain customers by understanding shopping behaviors. Shopping behavior is influenced by factors like related product categories, variety-seeking tendencies, consumption rates, and reactions to promotions over time. Understanding these behaviors helps retailers design effective marketing strategies and promotions. Loyalty programs can also strengthen customer relationships and retention by satisfying social and economic needs.
consumer Behaviour
Consumer behavior is “the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.
Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour”.
Chapter 5 principles of marketing
The document discusses consumer behavior and the consumer decision-making process. It describes consumer behavior as how individuals and groups decide to buy, use, and dispose of goods and services. The consumer decision-making process involves 5 stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Marketers aim to understand this process to better target consumers. The document also discusses the adoption process, whereby consumers progress from awareness to adoption of new products through 5 stages: awareness, interest, evaluation, trial, and adoption. Understanding consumer behavior and decision-making is important for marketers.
Similar to MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx (20)
3 module Marketing Management university of Mysore
3 module Marketing Management university of Mysore
Consumer behavior all material Prepared by karventhan
Consumer behavior all material Prepared by karventhan
Assignment needs to make sure it relates to this week’s readings a.docx
Assignment needs to make sure it relates to this week’s readings a.docx
Recently uploaded
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
Easily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsHow to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Recently uploaded (20)
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
- 3. TYPES OF MARKETING SEGMENTATION
- 4. BUYER BEHAVIOR MODAL Buyer behavior refers to the decision and acts people undertake to buy products or services for individual or group use. It’s synonymous with the term “consumer buying behavior,” which often applies to individual customers in contrast to businesses. Buyer behavior is the driving force behind any marketing process. Understanding why and how people decide to purchase this or that product or why they are so loyal to one particular brand is the number one task for companies that strive for improving their business model and acquiring more customers.
- 5. Buyer behavior is always determined by how involved a client is in their decision to buy a product or service and how risky it is. The higher the product price, the higher the risk, the higher the customer’s involvement in purchase decisions. Based on these determinants, four types of consumer buyer behavior are distinguished: TYPES OF BUYER BEHAVIOR
- 6. Complex buying behavior: This type is also called extensive. The customer is highly involved in the buying process and thorough research before the purchase due to the high degree of economic or psychological risk. Examples of this type of buying behavior include purchasing expensive goods or services such as a house, a car, an education course, etc. Dissonance reducing buying behavior: Like complex buying behavior, this type presupposes lots of involvement in the buying process due to the high price or infrequent purchase. People find it difficult to choose between brands and are afraid they might regret their choice afterward (hence the word ‘dissonance’). As a rule, they buy goods without much research based on convenience or available budget. An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available.
- 7. Habitual buying behavior: This type of consumer buying behavior is characterized by low involvement in a purchase decision. A client sees no significant difference among brands and buys habitual goods over a long period. An example of habitual buying behavior is purchasing everyday products. Variety seeking behavior: In this case, a customer switches among brands for the sake of variety or curiosity, not dissatisfaction, demonstrating a low level of involvement. For example, they may buy soap without putting much thought into it. Next time, they will choose another brand to change the scent.
- 8. Each consumer may have unique buying habits. Still, there are typical tendencies, which allows distinguishing the following buyer behavior patterns: Place of purchase: If customers have access to several stores, they are not always loyal to one place. So even if all items are available in one outlet, they may divide their purchases among several shops. Items purchased: There are two things to consider: the type of the product customers purchase and its quantity. As a rule, people buy necessity items in bulk. In contrast, luxury items are more likely to be purchased in small quantities and not frequently. BUYER BEHAVIOR PATTERNS
- 9. THANKS SANTHOSH J B20546 III BBA MARKETING MANAGEMENT