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Advertising as a Means of Communication


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Published in: Business

Advertising as a Means of Communication

  1. 1. -By Derby Brown
  2. 2. It is the means of informing as well as influencing the general public primarily to drive sales of products and services.
  3. 3. Increasing the sales of the product/service Creating and maintaining a brand identity or brand image Communicating a change in the existing product line Introduction of a new product or service Increasing the buzz-value of the brand or the company
  4. 4. AVON Products Inc.
  5. 5. • Newspapers, Magazines, Brochures, etcPrint Advertising • Billboard, kiosksOutdoorAdvertising • Television, Internet, RadioBroadcast Advertising • Advertising of products in moviesCovertAdvertising • Indirect advertisingSurrogate Advertising • To spread awareness among the masses Public service Advertising
  6. 6. • Focuses on social issues • Promotes the image of the corporate • Focus is on information • Tells the story of the product Product Advertising Classified Advertising Public Advertising Corporate Advertising
  7. 7. Attention Interest Desire Conviction Action
  8. 8. Being Self actualization Esteem Belongingness Safety Physiological
  9. 9.  Simple & Direct  Comparative  Demonstrative  Testimonials  Animation  Dramatization  Humor
  10. 10. “It's not enough to do things Right, you have to do the RightThings”
  11. 11.  Exceeded expectations of sponsors  Sponsors got a 46.3% return (in terms of media value)  whopping $84.3mn worth of brand exposure  Key beneficiaries:  Amity University  Vodafone (media value shot up 10x)  DLF logo (media value doubled to $235mn)
  12. 12.  Integral part of advertising  It makes advertisements effective & impactful
  13. 13. I have created an ad for a brand Hope you like it…
  14. 14. Caption: Only original brands. No compromises.
  15. 15.  Advertisement is the key to success of a company however, if not used reasonably it can act as a double edged sword
  16. 16. ThankYou…
  17. 17.  Prepared by:  Ishan Parekh MBA (tech.) Manufacturing Roll # 315