Codes and Conventions of newspaper Advertisements

1. Codes And
Conventions of
Newspaper
Advertisements

2. The image that is used for the newspaper advertisement need to be clear to the
audience so that they know what the image is trying to represent. The image is
always relevant to the programme, but it is always striking to capture the
audience’s attention. The image always tries to create shock, intrigue or humour
which is what caches the audience’s attention.
The image is also engaging to the audience so they will want to watch the
programme. For example this newspaper advertisement clearly shows what the
programme is about, as it shows people sitting in the waiting room in the hospital but
also in the background you can see how someone is being rushed on a hospital bed,
the fact that it is blurry it shows that it is happening in fast motion, which may intrigue
the audience.
The colour scheme is
also very important
as they need to fit
with the colour
scheme of the
image but also, the
colours need to be
bold, eye- catching
and to be able to
grab the audience’s
attention. To
persuade the
audience to what
the programme.
Here the blue colour
scheme fits in with
the topic of the
documentary as this
is what people
usually associate with
hospitals.
The channel 4 logo
is placed is placed
on the left hand
side of the
newspaper and
this is where it is
placed in every
channel 4
newspaper advert.
The fact that it is
big and bold
makes it stand out
from the page so
the audience
knows what
channel the
programme is
going to be aired
on.

3. The title of the
programme “24
Hours in A&E” had
been made bigger
than the rest of the
text on the
newspaper
advertisement. So
that this is the first
thing that the
audience sees,
followed by the rest
of the information.
The tagline is written in a smaller font under the title of the
programme. The tagline is there to catch the audience’s
attention and is usually something catchy so that the audience
would want to watch the programme.
The scheduling
information always
comes after the
slogan or the tagline.
The scheduling
information always
gives the day, date
and time the
documentary is going
to be aired on, so the
audience knows
when to tune in to
watch the
documentary.
The style of the newspaper advert always
fits in with the brand for example there are
always colour blocks for channel for. The
colour of the blocks fits in with the colour
scheme of the newspaper advertisement.
Sometimes there is a slogan as well as a tagline.
The purpose of the slogan is to catch the
audience's attention and is always a catchy
phrase that has something to do with the
programme, and usually fits in with the main
image.
The font is always
simple, clear and
easy to read and
understand for the
audience.

4. Examples of Newspaper Adverts
From Different Channels