With six (amazing) years of attending South by Southwest under my belt, I feel like I am pretty well qualified to give you all some tips. Every item in this deck is something you absolutely positively MUST do while you're in Austin. Trust me. You'll thank me later.
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. There is no avoiding it.
All the data has citations and sources, so you can show this to your boss, your coworkers, your clients, or anybody who needs to learn the value of community management!
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
In my continued efforts to bring the most value to the entrepreneurs, operators, and marketers of the world, today on my 44th birthday, I’m releasing a deck that the team and I have worked on extensively over a couple of months.
We did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup, or your Fortune 500 company can push the envelope to create more content than you ever thought possible. In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on.
I hope you find this new deck massively valuable, and I’m extremely proud that it’s free.
Please enjoy and share this with entrepreneurs, executives, and your friends – I genuinely believe this deck will help so many.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
With six (amazing) years of attending South by Southwest under my belt, I feel like I am pretty well qualified to give you all some tips. Every item in this deck is something you absolutely positively MUST do while you're in Austin. Trust me. You'll thank me later.
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. There is no avoiding it.
All the data has citations and sources, so you can show this to your boss, your coworkers, your clients, or anybody who needs to learn the value of community management!
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
In my continued efforts to bring the most value to the entrepreneurs, operators, and marketers of the world, today on my 44th birthday, I’m releasing a deck that the team and I have worked on extensively over a couple of months.
We did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup, or your Fortune 500 company can push the envelope to create more content than you ever thought possible. In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on.
I hope you find this new deck massively valuable, and I’m extremely proud that it’s free.
Please enjoy and share this with entrepreneurs, executives, and your friends – I genuinely believe this deck will help so many.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them.
The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
Top 5 Deep Learning and AI Stories - October 6, 2017NVIDIA
Read this week's top 5 news updates in deep learning and AI: Gartner predicts top 10 strategic technology trends for 2018; Oracle adds GPU Accelerated Computing to Oracle Cloud Infrastructure; chemistry and physics Nobel Prizes are awarded to teams supported by GPUs; MIT uses deep learning to help guide decisions in ICU; and portfolio management firms are using AI to seek alpha.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
So I was spoke at an automotive event, and it reminded me of some work that I did with my team over the holidays. We gathered some examples of what various car dealerships have been doing on their social channels, and I added comment in the style of my book, Jab, Jab, Jab, Right Hook. Today I decided to re-release the case studies in a new format specifically for Slideshare! Whether you're in the automotive industry or not, these critiques should provide some substantial value to anybody looking to improve the quality of their social content.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker.
What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis
You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.
What REALLY Differentiates The Best Content Marketers From The RestRoss Simmonds
I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content marketers in the world. Some of these marketers have their faces plastered in magazines while others keep it low key and aren’t anything close to household names.
When I first started my career, I made it my mission to learn from the best. I studied and read books from the advertising greats and consumed every blog post I could fine from the top modern day marketers I could fine. Through discussions, research and studying the craft, I’ve been able to identify and uncover a few common traits that are found in the best content marketers today. If you want to be a great content marketer, you need to know what it takes to be considered such. Here’s a few traits that differentiate the best content marketers from the rest.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them.
The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
Top 5 Deep Learning and AI Stories - October 6, 2017NVIDIA
Read this week's top 5 news updates in deep learning and AI: Gartner predicts top 10 strategic technology trends for 2018; Oracle adds GPU Accelerated Computing to Oracle Cloud Infrastructure; chemistry and physics Nobel Prizes are awarded to teams supported by GPUs; MIT uses deep learning to help guide decisions in ICU; and portfolio management firms are using AI to seek alpha.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
So I was spoke at an automotive event, and it reminded me of some work that I did with my team over the holidays. We gathered some examples of what various car dealerships have been doing on their social channels, and I added comment in the style of my book, Jab, Jab, Jab, Right Hook. Today I decided to re-release the case studies in a new format specifically for Slideshare! Whether you're in the automotive industry or not, these critiques should provide some substantial value to anybody looking to improve the quality of their social content.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker.
What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis
You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.
What REALLY Differentiates The Best Content Marketers From The RestRoss Simmonds
I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content marketers in the world. Some of these marketers have their faces plastered in magazines while others keep it low key and aren’t anything close to household names.
When I first started my career, I made it my mission to learn from the best. I studied and read books from the advertising greats and consumed every blog post I could fine from the top modern day marketers I could fine. Through discussions, research and studying the craft, I’ve been able to identify and uncover a few common traits that are found in the best content marketers today. If you want to be a great content marketer, you need to know what it takes to be considered such. Here’s a few traits that differentiate the best content marketers from the rest.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
This contains the entire 4-napkin health care series in one file. It makes more sense to read this one now than the others since it is the complete set all in one file.
How the World of Tech Will Be Changing in 2015, Predictions and SmartguessesBreadnbeyond
We can predict the future.
2013 is a cutthroat year for smartphones. Apple and Samsung are beating each other and Nokia had fallen way out of their throne as the king of mobile phones.
What 2015 will look like?
This presentation was made at the beginning of 2014 and this is what we predicted would happen in 2015, well, sort of...
More on http://www.breadnbeyond.com/future/
Prepared for my "Strategic Marketing" course, the purpose of this presentation was to put a light on Snapchat and how it has strategically placed itself to garner a wide user-base in a very short amount of time.
It is a look into the What, How, and Why of Snapchat and what kind of growth they've seen over time, and what might be predicted over the future.
14 ways brands and marketers can use Snapchat:
A quick guide and thought starters for marketers who want to create relevant conversations via Snapchat.
The PopShorts Creative Team, joined by PopShorts’ Social Thought Leaders on Snapchat, Kevin Jonas (celebrity & avid Snapchatter), Cyrene Quiamco (Snapchat artist & story teller) and Connor Kelpin (Snapchat artist), hosted an interactive workshop for 50+ executives from the world’s leading brands, studios, and agencies, as a part of the Trendera Bootcamp at the Soho House in Los Angeles. The first part of the session was a presentation that taught executives all about Snapchat, its growth, and the types of campaigns you can create to meet your marketing goals. The second part of the session we got everyone using the app by taking part in our Snapchat Story drawing contest, specially created for the executives in attendance. This was a fun way for the execs to get a real feel for the app, and to understand how the mobile millennials they are trying to reach can interact with their brand via simple and effective Snapchat Stories.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Take a look at Periscope, Snapchat, and Instagram Video to find out who is using them, why they are using them, and how you can get involved on a personal or business level.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
New platforms represent an opportunity to connect with your audience in innovative ways. But they also offer the opportunity to find audiences you didn’t expect. Although this can put you in uncharted territory, there are concrete strategies you can use to learn more about your broader audience and welcome a growing community.
SPJ JournCamp 2015: Smarter Reporting with SmartphonesVictor Hernandez
Backpack Journalism in 2016 means running and gunning with smaller, better, faster, cheaper gear and workflow than ever before in the age of digital storytelling. During this interactive workshop, you’ll learn how to produce video content using the smartphone. Participants will be exposed to basic techniques on gathering quality sound bites and shooting compelling B-roll and "selfie stand-ups." You will learn to edit those assets into a short video package that can easily and immediately be shared online — therefore beating the pants off fellow journos using more traditional approaches.
The Ultimate Marketing Guide to SnapchatRoss Simmonds
In this Snapchat Marketing Guide, we're going to look at everything you need to get started with Snapchat along with some strategies and insights that will help you take your Snapchat marketing to the next level.
Similar to 6 Snapchat Hacks Too Easy To Ignore (20)
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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5. GARY
VAYNERCHUK
SNAPCHAT HAS:
ONLY 1% of MARKETERS USE SNAPCHAT!1%
100 MILLION active monthly users
400 MILLION Snaps sent daily
71% of SNAPPERS are under 25yo
77% of COLLEGE KIDS use Snapchat daily
Mashable.com
blogs.wsj.com
Adweek.com
Businessinsider.com
Mashable.com
8. After you’ve taken your
snap, type in an emoji like
you normally would, but
then tap that big “T” button
in the top corner.
And there it is.
Even better, now you can
drag it anywhere on the
screen.
GARY
VAYNERCHUK
1. MAKE EMOJIS HUGE!
DRock is looking a littledifferent today...
9. GARY
VAYNERCHUK
Snapchat doesn’t show
all the colors they have
available. Crazy, right?
To find the hidden colors,
just drag your finger to
the left and bottom of the
screen when you have that
rainbow palette open.
2. FIND HIDDEN COLORS
1
2
10. GARY
VAYNERCHUK
Swipe once to the right
while filtering and you’ll
see a location appear.
#PROTIP: Download your
snap before you send it.
You’ll have a pretty kick ass
grid of all the places you’ve
been in a few weeks.
Free content. Boom.
3. USE GEOFILTERS
A blizzardy view of theVayner NYC office!
11. GARY
VAYNERCHUK
You can only do this once
a day. Also, you can only
replay the last one you
viewed, so you can’t just go
back and choose one from
hours earlier!
First, enable replay in your
settings.
4. REPLAY YOUR SNAPS
1
12. GARY
VAYNERCHUK
Then, to replay, tap the
snap and a bubble will pop
up asking if you want to
replay.
WARNING: the person will
get a notification saying
you replayed it.
Choose wisely. ;)
4. REPLAY YOUR SNAPS (cont.)
2
13. GARY
VAYNERCHUK
You know those crazy cool
influencers you see doing
amazing drawings? They’re
making them on an iPad.
5. DRAW LIKE A PRO
Dasha Battelle
14. GARY
VAYNERCHUK
iPhone screens are way too
small for all that detail.
Even though there is no
Snapchat app for the iPad,
you can still download it
and use it on the iPad.
5. DRAW LIKE A PRO (cont.)
Shaun McBride(Shonduras)
15. GARY
VAYNERCHUK
When you take a
snap, you can save
the photo before
sending. Do that!
Post to your other
social accounts, and
show the people what
they’re missing!
6. CROSS PROMOTE!
