Overview of social media for businesses and start-ups, including social media strategy, major networks, trends, and tools. Where do you get started as a small business.
Social Media Networking for Businesses. An introduction for businesses looking to get started with Facebook and Twitter.
This is now quite old as social media changes drastically every few months. Soon, I will be redoing this presentation along with adding information for Foursquare.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
LinkedIn profiles need to be complete and compelling to maximize their effectiveness for business purposes. They should include all profile sections and use keywords and attention-grabbing headlines. Adding video content to company websites is beneficial as it improves search rankings, is more likely to be shared, and increases purchase confidence compared to text. Facebook campaigns can grow fan bases and engagement through contests, polls and other interactive features available on platforms like Shortstack and Woobox.
How to utilize social media channels for content marketingSem Jacobs
The document discusses how to utilize major social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Google+ for content marketing. For each platform, it provides tips on creating engaging content such as using high-quality photos on Facebook, telling stories through tweets on Twitter, embedding videos and keeping them short on YouTube, encouraging employee participation on LinkedIn, and utilizing hashtags and circles on Google+. The document emphasizes focusing on quality over quantity and measuring user engagement across all platforms.
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
Social Media Networking for Businesses. An introduction for businesses looking to get started with Facebook and Twitter.
This is now quite old as social media changes drastically every few months. Soon, I will be redoing this presentation along with adding information for Foursquare.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
LinkedIn profiles need to be complete and compelling to maximize their effectiveness for business purposes. They should include all profile sections and use keywords and attention-grabbing headlines. Adding video content to company websites is beneficial as it improves search rankings, is more likely to be shared, and increases purchase confidence compared to text. Facebook campaigns can grow fan bases and engagement through contests, polls and other interactive features available on platforms like Shortstack and Woobox.
How to utilize social media channels for content marketingSem Jacobs
The document discusses how to utilize major social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Google+ for content marketing. For each platform, it provides tips on creating engaging content such as using high-quality photos on Facebook, telling stories through tweets on Twitter, embedding videos and keeping them short on YouTube, encouraging employee participation on LinkedIn, and utilizing hashtags and circles on Google+. The document emphasizes focusing on quality over quantity and measuring user engagement across all platforms.
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
Charlotte Motor Speedway is launching a social media campaign to increase awareness, viewership, and revenue. The campaign will target business professionals aged 25-55 and focus on promoting CMS's corporate offerings and building relationships through social media. The campaign theme is "Life's a race, get on track" and will position CMS as an escape from stress and opportunity for work-life balance. Executions include updating CMS's website and social media channels like Facebook, Twitter, LinkedIn, and a new blogger page and mobile app to engage fans.
1) The document provides an overview of using Facebook and Twitter for professional development and marketing purposes. It discusses best practices for setting up pages and profiles, engaging audiences, and measuring results.
2) Specific tips include creating compelling content, using hashtags and retweets on Twitter, and integrating Facebook and Twitter profiles to expand reach.
3) Real-world examples from the Pittsburgh Downtown Partnership and local businesses demonstrate how social media can boost awareness, engage customers, and drive traffic.
The document provides strategies for how brands can use Twitter. It discusses using Twitter for customer relations, product promotion and sales, event activation, crisis management, corporate reputation management, and issue advocacy. Specific examples are given for how brands like Comcast, Ford, JetBlue, Zappos, and LiveStrong have effectively used Twitter for these strategies. The document also provides an overview of useful Twitter tools and additional resources.
Social media refers to online platforms that allow users to communicate, share content, and discuss topics. It includes tools like blogs, wikis, social networking sites, and media sharing websites. The goal of social media is to enable, inspire, and engage people. Blogs make it easy for people with shared interests to have conversations and initiate ideas at no cost. They can include text, photos, and embedded videos. Sharing content on social media maximizes its reach to more potential audiences.
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
Establishing online presence - using Social Media By Latif SheikhLatif Sheikh
This presentation has been prepared by Latif Sheikh for his Guest Speech @ MiddleSex University Dubai - Career Planning Seminar on 15th November 2014
I have covered the following topics in this presentation which can be useful for establishing a strong online professional presence :
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
This document discusses the importance of social media for businesses and provides guidance on developing an effective social media strategy. It begins by explaining how social media allows for immediate, communal conversations. It then provides tips for selecting the right social media platforms based on a business's target audience. The document concludes by emphasizing the art of digital conversations, such as reflecting personality, having an opinion, and adjusting content.
This document discusses 10 methods for making money online: list building, social media, article writing, blogging, mobile marketing, apps, YouTube, paid traffic, affiliate marketing, and selling products online. It provides details on each method, including how they work and their benefits. List building involves building an email list of subscribers that can be marketed to. Social media marketing utilizes platforms like Facebook, Twitter, blogs, and Instagram to generate awareness and sales. Article writing can involve freelance writing, paid reviews, or article marketing. Blogging makes money through ads, sponsorships, and paid writing for other blogs. Mobile marketing capitalizes on mobile use through SMS, MMS, mobile apps, and mobile web.
In order to be effective with internet marketing, you need more than just a
website. Social media has evolved from a powerful communication medium to a
key marketing channel.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
Social Media Success in 2014 is a huge resource for many social media platforms in today's marketing world.
There are many hotlinks inside to tools that will help you manage your social media presence doing more with less effort and time!
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
This document summarizes a digital marketing workshop presentation for small businesses by Christine Collins. The presentation covers topics such as understanding social media and why it's relevant, choosing which social media platforms to use, how to build a presence on Facebook and Pinterest, and how to measure the results of digital marketing efforts. The presentation includes slides on analyzing social media metrics, setting goals for digital marketing, listening to customers, and creating and promoting content on Facebook and Pinterest.
Business blogging has grown significantly in influence and popularity over the past decade. Blogs allow businesses to directly communicate with customers in their own voice, and allow for discussion and feedback. Studies show that blogs can help build brand awareness, establish thought leadership, increase website traffic, and help build valuable backlinks. To organize effective business blogging, companies need commitment from leadership, a dedicated blogging administrator, and to encourage employees to write blog posts about their areas of expertise. When done correctly, business blogging can help companies develop strong online reputations and find new customers.
There’s no doubt about it, the Home Furnishings, Interior Design, and Textile industries are all visual in nature. Your clients and customers want to see beautiful photography, captivating videos, and interesting captions. Because of this, visual Social Media can be an extremely effective marketing tool. We’re already seeing social networks that feature images and videos increasing in popularity. But before you flood Facebook, Pinterest, and Instagram with your content, make sure it’s of a certain quality. Paying a professional might seem unnecessary, but you can rest assured knowing you’re giving the best possible photos and videos to your audience.
This document is an internship report submitted by Abuur Raqueeb to Lovely Professional University for their Bachelors of Business Administration degree. The report details Raqueeb's internship at SKOLAR, where they gained experience in sales and marketing strategies. Specifically, Raqueeb learned how SKOLAR generates and collects leads for sales, and how to convert those leads into sales through customer engagement and convincing customers. The report provides an overview of Raqueeb's duties and contributions during the internship period.
This document discusses the importance of social media for realtors. It notes that social media is now the #1 online activity and that many consumers, especially younger generations, use social media and trust peer recommendations over advertisements. The document then provides statistics on the growth and size of major social media platforms. It argues that social media can help realtors reach new clients, build their brand, and generate more sales. The document then provides tips for realtors to use Facebook, Twitter, blogs, and LinkedIn as part of their social media strategy and marketing. It introduces social media marketing plans from Virtu-Assist that include setup and maintenance of various social media accounts.
ocial media can broaden your scope of business, keep you in contact with current customers, and reach potential new clients. This live-virtual series is the most comprehensive social media certificate course available. The program thoroughly covers the core competencies required for businesses to generate revenue using social media. Students acquire real-world experience as they learn and develop a social media marketing plan for an actual business. Through the convenience of web conference technology, this virtual format meets with a certified instructor in real time. The interactive classes, focused sessions, small class size and personal instruction create a worthwhile educational experience.
Social media marketing sales presentation fe pptxneilnapier
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
Charlotte Motor Speedway is launching a social media campaign to increase awareness, viewership, and revenue. The campaign will target business professionals aged 25-55 and focus on promoting CMS's corporate offerings and building relationships through social media. The campaign theme is "Life's a race, get on track" and will position CMS as an escape from stress and opportunity for work-life balance. Executions include updating CMS's website and social media channels like Facebook, Twitter, LinkedIn, and a new blogger page and mobile app to engage fans.
1) The document provides an overview of using Facebook and Twitter for professional development and marketing purposes. It discusses best practices for setting up pages and profiles, engaging audiences, and measuring results.
2) Specific tips include creating compelling content, using hashtags and retweets on Twitter, and integrating Facebook and Twitter profiles to expand reach.
3) Real-world examples from the Pittsburgh Downtown Partnership and local businesses demonstrate how social media can boost awareness, engage customers, and drive traffic.
The document provides strategies for how brands can use Twitter. It discusses using Twitter for customer relations, product promotion and sales, event activation, crisis management, corporate reputation management, and issue advocacy. Specific examples are given for how brands like Comcast, Ford, JetBlue, Zappos, and LiveStrong have effectively used Twitter for these strategies. The document also provides an overview of useful Twitter tools and additional resources.
Social media refers to online platforms that allow users to communicate, share content, and discuss topics. It includes tools like blogs, wikis, social networking sites, and media sharing websites. The goal of social media is to enable, inspire, and engage people. Blogs make it easy for people with shared interests to have conversations and initiate ideas at no cost. They can include text, photos, and embedded videos. Sharing content on social media maximizes its reach to more potential audiences.
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
Establishing online presence - using Social Media By Latif SheikhLatif Sheikh
This presentation has been prepared by Latif Sheikh for his Guest Speech @ MiddleSex University Dubai - Career Planning Seminar on 15th November 2014
I have covered the following topics in this presentation which can be useful for establishing a strong online professional presence :
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
What is Online Presence ?
7 Stages to Build your Online Presence
The Power of Social Media
5 Pillars of Social Selling
17 LinkedIn Profile Must Haves
10 Steps to Building a Strong Online Presence Using Social Media
Few Tips To Build Your Social Media Presence
5 Ways to Use Social Media and Your Online Presence to Drive People Offline
This document discusses the importance of social media for businesses and provides guidance on developing an effective social media strategy. It begins by explaining how social media allows for immediate, communal conversations. It then provides tips for selecting the right social media platforms based on a business's target audience. The document concludes by emphasizing the art of digital conversations, such as reflecting personality, having an opinion, and adjusting content.
This document discusses 10 methods for making money online: list building, social media, article writing, blogging, mobile marketing, apps, YouTube, paid traffic, affiliate marketing, and selling products online. It provides details on each method, including how they work and their benefits. List building involves building an email list of subscribers that can be marketed to. Social media marketing utilizes platforms like Facebook, Twitter, blogs, and Instagram to generate awareness and sales. Article writing can involve freelance writing, paid reviews, or article marketing. Blogging makes money through ads, sponsorships, and paid writing for other blogs. Mobile marketing capitalizes on mobile use through SMS, MMS, mobile apps, and mobile web.
In order to be effective with internet marketing, you need more than just a
website. Social media has evolved from a powerful communication medium to a
key marketing channel.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
Social Media Success in 2014 is a huge resource for many social media platforms in today's marketing world.
There are many hotlinks inside to tools that will help you manage your social media presence doing more with less effort and time!
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
This document summarizes a digital marketing workshop presentation for small businesses by Christine Collins. The presentation covers topics such as understanding social media and why it's relevant, choosing which social media platforms to use, how to build a presence on Facebook and Pinterest, and how to measure the results of digital marketing efforts. The presentation includes slides on analyzing social media metrics, setting goals for digital marketing, listening to customers, and creating and promoting content on Facebook and Pinterest.
Business blogging has grown significantly in influence and popularity over the past decade. Blogs allow businesses to directly communicate with customers in their own voice, and allow for discussion and feedback. Studies show that blogs can help build brand awareness, establish thought leadership, increase website traffic, and help build valuable backlinks. To organize effective business blogging, companies need commitment from leadership, a dedicated blogging administrator, and to encourage employees to write blog posts about their areas of expertise. When done correctly, business blogging can help companies develop strong online reputations and find new customers.
There’s no doubt about it, the Home Furnishings, Interior Design, and Textile industries are all visual in nature. Your clients and customers want to see beautiful photography, captivating videos, and interesting captions. Because of this, visual Social Media can be an extremely effective marketing tool. We’re already seeing social networks that feature images and videos increasing in popularity. But before you flood Facebook, Pinterest, and Instagram with your content, make sure it’s of a certain quality. Paying a professional might seem unnecessary, but you can rest assured knowing you’re giving the best possible photos and videos to your audience.
This document is an internship report submitted by Abuur Raqueeb to Lovely Professional University for their Bachelors of Business Administration degree. The report details Raqueeb's internship at SKOLAR, where they gained experience in sales and marketing strategies. Specifically, Raqueeb learned how SKOLAR generates and collects leads for sales, and how to convert those leads into sales through customer engagement and convincing customers. The report provides an overview of Raqueeb's duties and contributions during the internship period.
This document discusses the importance of social media for realtors. It notes that social media is now the #1 online activity and that many consumers, especially younger generations, use social media and trust peer recommendations over advertisements. The document then provides statistics on the growth and size of major social media platforms. It argues that social media can help realtors reach new clients, build their brand, and generate more sales. The document then provides tips for realtors to use Facebook, Twitter, blogs, and LinkedIn as part of their social media strategy and marketing. It introduces social media marketing plans from Virtu-Assist that include setup and maintenance of various social media accounts.
ocial media can broaden your scope of business, keep you in contact with current customers, and reach potential new clients. This live-virtual series is the most comprehensive social media certificate course available. The program thoroughly covers the core competencies required for businesses to generate revenue using social media. Students acquire real-world experience as they learn and develop a social media marketing plan for an actual business. Through the convenience of web conference technology, this virtual format meets with a certified instructor in real time. The interactive classes, focused sessions, small class size and personal instruction create a worthwhile educational experience.
Social media marketing sales presentation fe pptxneilnapier
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
This document provides tips for building a successful social business. It emphasizes that social media is not a fad and allows for participation and sharing of content online. Businesses must engage in social media through creating useful content, starting conversations, and building relationships, as customers will discuss the business online whether or not they participate. Content should be consistent across diverse formats like pictures and videos. Social media is inclusive and requires engagement from all staff through sharing stories and regarding social media time as valuable for business. Websites should connect to social media platforms to drive traffic in both directions and engage fans to amplify business messages.
Make your brand visible in 2013 with Social MediaNamita Ramani
I was invited to speak on Making your brand visible in 2013 by The Dubai Chapter of 85 Broads. This presentation looks at how our information landscape is changing, statistics on social media in the mena region and social media trends we will see in 2013 along with some useful tips for SME's. Hope you the presentations helps you find the information you are looking for. Please don't hesitate to connect with me for notes and would also appreciate your feedback.
Social media marketing involves promoting brands and businesses through social media platforms. It allows for interaction and engagement with customers. Some key benefits include brand building, networking, reputation management, listening to customers, and increased traffic. To succeed, businesses should research where their target audience is online, create engaging content for the relevant platforms, and listen and participate in conversations. Examples include creating Facebook pages and groups, blogger outreach, using social media to drive traffic to websites and sales.
Yet another presentation about social media. There's already thousands of other presentations on social media available. Why another one? Two reasons. One, I've become slightly obsessed with social media lately, and two, inspired by Nancy Duarte's and Cliff Atkinson's book on presentation development, I wanted to practice. So why not practice on something I'm interested in.
Much of the content in this presentation is HEAVILY influenced by several other presentations out there, including, Universal Mccann International Social Media Research Wave 3 and Marta Kagan's "What the F**k is Social Media?" The main difference is that I tried to develop the presentation around the structure that Cliff Atkinson outlines in "Beyond Bullet Points" - developing a story outline before even opening up PowerPoint.
As a web developer, I manage several websites for several small businesses and organizations. Over the last few years, it has become apparent that just having a website isn't enough for businesses and organizations. It's the minimum mandatory requirement. But to really join the Internet of the 21st century, businesses and organizations need to adopt a social media marketing strategy. I wanted to develop a presentation myself that I could share with my clients that explains why they should jump on the social media band wagon.
The Biggest Social Media Platforms and How to Master ThemZAK Agency
Youth marketing agencies have long understood the power and potential of social media marketing. However, nowadays, no digital marketing strategy is complete without mastering several social media channels to connect with your target audience.
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
This document discusses how to effectively use various online tools and social media for public relations purposes. It provides tips on creating an engaging website, using social media to build your brand and generate leads, monitoring online conversations, and managing your online reputation. While social media allows anyone to share their message, the document emphasizes that simply having an online presence is not enough - you must provide valuable, engaging content to attract and retain an audience. It also cautions that negative online conversations can damage your reputation, so issues should be addressed promptly and respectfully.
This document provides tips and information about using social media and online platforms for marketing purposes. It discusses how social media is about building relationships not sales. It also provides tips for using Facebook, Twitter, and TripAdvisor to market a business and track engagement. The document emphasizes using relevant, concise content and keywords to influence discussions online and measuring signals of intent to understand what audiences are interested in.
Social Media for Small Business - Accion Texas PresentationLuis Sandoval Jr.
This document provides an overview of social media strategy and tools for small businesses. It discusses which social media platforms small businesses are using most, such as Facebook and Twitter. It also discusses factors to consider for a social media strategy, including alignment with business goals and customer experience. Finally, it outlines specific tools and features small businesses can use on key platforms like LinkedIn, Twitter, Facebook, blogs, YouTube, and Foursquare to engage customers and measure success.
Similar to Wsi ab social media luncheon 03-09-2016 (v5) (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
2. welcome
message
page
02
Hi there! I’m an Marketing and Social Media Consultant that brings a
creative and results oriented approach. During my time with
hospitality industry innovators, G.R.E.A.T. Grille Group and Levy
Restaurants, I collaborated with some of the world’s top brands,
Harley Davidson Disney, NFL teams & Hall of Fame Athletes.
Adam Bianco - Marketing & Social Media Consultant
@adam_bianco
@adam_bianco
@ohiostfootball
@sportsfoodie
/adambianco
3. welcome
message
page
03
Hi there! I am passionate about innovation, growth, and creating
engagement. I represent WSI Digital Digital Marketing. We help
businesses get more – traffic, leads, sales, happy customers, and
brand advocates.
Today, we have an agenda full of helpful insights and tools for you
today. We want to create a remarkable session for and with you.
Elaine Mikesell, Principal – WSI Digital Marketing
@mikeselldigital /elainemikesell Mikesell Digital
7. Why Social Media is Important
“Being on social media
means your brand will
be relevant in 5 years”
Jason Peterson
CMO, Havas Worldwide
● Engage consumers in a variety of
ways
● People expect news to find them,
not the other way around
● Show leadership and expertise in
your industry
● 87% of people use a “second
screen” while watching TV
● Brand Awareness → advertising
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8. Strategy Fundamentals
● Business Goals: all strategies should tie back
○ i.e. brand awareness, drive more traffic to website, increase customer
loyalty, selling a product, engage customers, hire employees, etc.
● Networks: which networks make sense for you
business?
● Content: what are you going to post?
● Frequency: how often should you post?
● Engagement: how you interact with your audience?
● Measuring Success: what KPIs are you looking for?
● Tools: how are you going to post & engage?
● People: who is actually going to do it all? page
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14. Strategy Fundamentals:
Engagement
1
2
Reactive Engagement: users interacting
with your brand on social media through
mentions, retweets, etc.
Proactive Engagement: your brand
interacting with users, seeking out those
conversations that you should be involved
in
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15. Strategy Fundamentals: KPIs
How do you measure success on Social Media?
Reach: how many unique people saw the post
Impression: # of times your post was seen
Engagement: # of times people “engaged” with the post
i.e. likes, comments, shares, retweets, etc.
CTR (click-through-rate): # or % of clicks your link
received
Conversions: # or % of visits to your website and take a
specific action
Followers: # of people that follow your account
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17. “Realize that the social media success equation
isn’t big moves on the chessboard, it is little
moves made every day that eventually add up to a
major shift.”
-Jay Baer
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19. TWEAK YOUR MESSAGE FOR EACH SOCIAL MEDIA
PLATFORM
Twitter: I’m eating a donut
Facebook: I like donuts
Foursquare: This is where I eat donuts
Instagram: Here is a vintage photo of a donut
YouTube: Here I am eating a donut
LinkedIn: My skills include donut eating
Pintrest: Here’s donut recipe
Spotify: Now listening to “Donuts”
Google+: I am a Google employee who eats donuts
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20. ACTIVE USERS BY SOCIAL NETWORK
BASED ON ACCOUNT THAT LOGGED IN AT LEAST ONCE IN THE FIRST 30 DAYS OF 2016, IN
MILLIONS
93% of respondents indicated using Facebook for social media marketing (2015 Social Media
Marketing Industry Report by socialMedia Examiner. Small businesses plan to expand Facebook
activities in 2016. Instagram is the fastest growing network.
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21. SOCIAL MEDIA ADOPTION BY AGE GROUPS (2014)
18 – 29 YO
65+ YO
55+ is the fastest growing segment
page
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23. 01
Facebook -- The most used network by consumers and businesses - It is
all about ENGAGEMENT
1.59 Billion Users
Bigger than the largest country on the planet
Average person spends 20 mins/day
Make the World More Open and Connected
27. page
027
Create enticing calls to action
Dare to be
different!
POST ENGAGING CONTENT - VARIETY OF
IMAGES, VIDEO, COPY
Short-form video can be
a powerful attraction tool
29. Facebook
Engagement
page
029
USE THE POWER OF, SOCIAL PROOF
…
• Make sure your top fans get to tell
their stories
• People trust their friends opinions
and what they buy
• Make it easier for your fans to spread
the words to your friends
• Make it easy for them to converse
with each other
• Use Data to entice new community
members to like you (calls to action)
Let Your Customer Speak For
You!
30. page
030
PROMOTE YOUR PAGE, EVERYWHERE
Promote your Facebook Page on your website (homepage, plus
header or footer), your e-mail signature, marketing e-mail footers,
business cards, and all other digital marketing materials.
Make it as easy as possible for your audience to get to or like your
Facebook Page with one click
31. Post 2 times per day at the most on facebook
2x per day is the level before likes & comments begin to drop off dramatically.
Use your Facebook Insights and check out which days ( and times of day) your audience is
active on Facebook
STAY ACTIVE--HOW OFTEN SHOULD YOU
POST?
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32. Facebook is one of the most
powerful ad platforms on the planet
Objectives Include:
● Site visits & web conversion
● Video views
● Event RSVPs
● Offers
● Page “Likes”
● and more
Audiences:
● Website visitors & FB “Likes”
● LookaLike Audiences
● Customized Lists
● Very detailed targeting
Test and Experiment!
PAY TO PLAY--USE FACEBOOK ADVERTISING
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33. WHAT’S NEW/UPCOMING
page
033
● Reactions
● More ads like Facebook Canvas!
● More Videos!
● Live Broadcasting
● Carousel Images & Slideshows
● Increase messaging for Business
Pages
● And much, much more
34. ● Content:
○ create a community, engage your followers and post a variety of content
● Ads Network:
○ Facebook is a powerful ads tool to reach your target customers
● Keep It Clean:
○ keep branding consistent and have page be informational and entertaining
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034
KEY TAKEAWAYS
35. 02
Twitter-- The Real-time Information Network
320 Million Users
DISCOVER WHAT’S HAPPENING IN THE WORLD
RIGHT NOW!
36. page
036
WHY SHOULD YOU CARE ABOUT TWITTER?
34% of marketers have generated leads through Twitter
37. page
037
1. @Username
2. Profile Photo or Logo
3. Link to Bio or Website
4. Branded Cover Image
5. States what content will be
shared
6. Official Business Account
7. Strong images
BUILD A STRONG BUSINESS TWITTER PROFILE
38. page
038
TWITTER BUILDING BLOCKS
Take a Tweet from someone you value and Tweet it to your
own followers. Can use the button or Quote Tweet
Retweet
A nice way to build relationships with you followers and engage
in conversations
Reply
140 characters or less.--text, photos, links, videos. Keep tweets
to 20 characters below 140 to allow for retweets and comments
Tweet
Great way to acknowledge ir show appreciation for a tweet.
Can also be used a bookmark to easily find a tweet you like
Like
Starts with #. It helps you organize conversations and makes it
easy to find content related to a topic.
Hashtag
Union Meteris Blog: Twiitter best practices and tips
Https://unionmetrics.com/blog/2015/12/brands-twitter-everything-need-know-right/
39. page
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1. SHARE
Share photos and behind the scene info,
or give glimpse of developing projects.
People want information.
8. ESTABLISH A VOICE
Twitter users tend to prefer a direct, genuine, and
likable voice. But, think about your brand as you
tweet. How do you want your business to appear
to the community?
7. CHAMPION YOUR STAKEHOLDERS
Retweet and reply publicly to great tweets posted by
followers and customers
6. DEMONSTRATE LEADERSHIP
Share and reference articles about the bigger
picture as it relates to your business
5. REWARD
Tweet update about special offers,
discounts, and time-sensitive deals
4. RESPOND IN REALTIME
Respond to compliments and feedback in real time
3. ASK
Ask questions of your followers to glean insights and
show you are listening
2. LISTEN
Regularly monitor comments about your
company, brand, and products. Know your
target audience
BUILD YOUR FOLLOWING, REPUTATION, AND
CUSTOMERS WITH TWITTER
40. 01
Twitter engagement for
brands is 17% higher on
weekend 05
66% of user generated
tweets that mention brands
come from mobile users
02
Tweets with image links
get 2X the engagement
rate of those without 06
Amplifiers are 122% are
more likely to send direct
messages
03
Tweets with less than
100 characters get 17%
more engagement 07
Tweets have 12X higher
chance of being retweeted if
you ask for it and 23X higher
if you spell out “Retweet”
04
Tweets with hashtags get 2X
more engagement
HELPFUL TWITTER STATISTICS
08
Tweets that include links are
86% more likely t be
retweeted
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Source: CashSherpa.com
41. Tweet up to 3 times per day
Engagement decreases slightly after 3 teets
A Business can post up to 14 times per day
STAY ACTIVE-- HOW OFTEN SHOULD YOU
POST?
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42. EXPERIMENT WITH TWITTER ADVERTISING
Setting up a Followers campaign with Twitter Ads is an
easy way to accelerate your follower growth. Use Quick
Promote for your best Tweets
BUILD AN AUDIENCE
Use the Website Card ad format to preview an image,
related context and a clear call to action on your timeline.
Use conversion tracking to measure actions that happen off
Twitter.
GROW WEBSITE TRAFFIC & SALES
Use Tweet engagements campaigns to promote your
Tweets. Increase engagement with your Tweets. People
can retweet them, reply, and more
PROMOTE YOUR BRAND
MEASURE YOUR CAMPAIGNS AND RESULTS - TWITTER ANALYTICS page
042
44. WHAT’S NEW/UPCOMING
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044
● More integration with Periscope
● Major algorithm changes
● Go beyond 140 characters
● Don’t be suprised by other major
changes
45. KEY TAKEAWAYS
● Be Brief & Unique:
○ have a unique voice, engage your audience and be brief - you only have
140 characters
● One-on-One/Real-Time:
○ Twitter is best for one-on-one, real time interaction with your customers,
users, influencers, etc.
● It’s Changing:
○ Twitter will go through some majors changes in the next few months
page
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46. 03LinkedIn: The World’s Largest Professional Network & Rolodex
CREATE YOUR OWN BILLBOARDD
RAISE YOUR CREDIBILITY
7 Million Executives are on LI
page
046
47. DEVELOP YOUR STRATEGY TO LEVERAGE
LINKEDIN AS A PROFESSIONAL AND FOR YOUR
BUSINESS
1
2
Professional Profile: Use LinkedIn to
show off your career success, rewards,
professional experience; build and
engage with your professional network,
and demonstrate thought leadership
Business Page: Leverage LinkedIn to
grow your business reach online, use it to
showcase product or fuel product research,
maximize search visibility, attract top talent,
through leadership, generate leads
page
047
48. page
048
HOW TO OPTIMIZE YOUR LINKEDIN
PROFILE
Professional Profile Photo
14X
A profile picture results in 14X more views
.
Engaging Headline
Headline is “power”
DON’T display your job title
What problems you solve?
Search Engine Optimize
Personalize your Profile URL
Don’t just accept URL LI gives you
Use Your Name
Make Contact Info Accessible
How do you want them to contact you?
Make it easy for them to connect – different mediums
Mobile Friendly
Visitor-focused Summary
40 words or more summary, more likely to
show up in future employer searches
Bring it to life with visuals; Show work samples
Write & Get Recommendations
Place just below Summary
Client recommendations vital & 360 degree useful too
Do a good job and ask for it
Join Groups and Participate
5X
Your profile is 5X more likely to be viewed if
you join and are active in groups
Can join up to 50. Join at least 10
Humanize the experience
13X
Including skills could get you 13 X profile views
Take time to personalize - Personalize your
invitations
MAKE EVERY EFFORT TO HAVE A COMPLETE PROFILE
49. Facebook
Engagement
page
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LEVERAGE LINKEDIN UPDATES: BE ACTIVE &
VISIBLE
Publish variety of content to
engage, inform, build credibility,
and be noticed
● Post a blog, an article, or event
announcement
● Keep links under 70 characters
● Keep link descriptions under 250
characters
● Post a mixture of links, images,
and videos - remember the more
visual the content, the more likely
people to engage with it
● Notice people so that they notice
you
87% of users trust LinkedIn as source of information that affects decision
making - share remarkable content and get noticed
50. page
050
LINKEDIN NETWORKING TIPS
01
Build your connections
to 500+
You can request introduction to someone
you’re not connected to.
05
Who Viewed Your Profile
Check out who's viewed your LinkedIn
profile
02
Check Network Updates
Check this and acknowledge key events
You can sort by Top Updates or Recent
Updates
06
Export Connections
LinkedIn enables you to easily export your
connections.
Click Connections. Export LinkedIn
Connections under Advanced Settings
03
Be Identifiable
Allow others to see who you are if you view
their profile.
In Privacy Settings ; select what others can
see when you’ve viewed their profile. Your
name and Headline (recommended)
07
Leverage Advanced Search
Rich Experience
To find out if you're connected to anyone who works
at a specific company. Type the company name in
the company field in Advanced Search, then follow
steps
04
Share LI Updates on Twitter
When posting an update to LinkedIn that you'd like
your Twitter followers to see as well, you can easily
syndicate that update to Twitter
You can also tag or @mention other users and
companies in status updates
08
Consider LI Sales Navigator
Save, track, and engage with up to 3,000 leads
Get notifications and alerts in leads
90-day view of who’s looking at your profile
Great e-guide for executives:
https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/ExecPlaybook-v04.07.pdf
51. B2B COMPANIES GIVE LINKEDIN THE MAJORITY OF
THEIR ATTENTION
B2B users are looking for marketing people. Executives and buyers who rely on LinkedIn for connections.
page
051
52. Build relationships through
your LinkedIn Business
Page
● Establish Your Presence: distinguished
design and search optimization
● Attract Followers & Talent: encourage your
employees to build a link to the page; add a
follow link on your website, promote your other
social networks
● Engage Followers: create at least weekly
updates, be helpful, link to great content,
create contests
● Create Leads: Create service or product
offers or educational material
● Amplify Through the Network: likes,
comments, shares matter, ask customers for
reviews, consider SEO -first 150 characters
Cultivate Thriving
Relationships With
Your Followers
page
052
53. EXPERIMENT WITH LINKEDIN ADVERTISING
You can have several types of LinkedIn ads:
● Sponsored Updates appear in LinkedIn users’ feeds. They
serve to attract new followers to your Company or Showcase
Page and serve to drive engagement with company-specific
content.
● Sponsored Inmail reach your target audience with tailored
content right to their inbox
● Display Ads to promote brand awareness and keep you top
of mind
● Lead Accelerators build highly targeted leads to your
business
● Text Ads appear on the right hand side of your LinkedIn
feed. They are typically used to promote products and
services.
LinkedIn ads can help you achieve a very precise reach:
● LI offers a very precise targeting options
● Linked profiles offer up-to-date professional information
page
053
54. Make an update or post 1 time per day on LinkedIn
20 posts per month (1X per weekday) allows you to reach 60 percent of your audience
STAY ACTIVE--HOW OFTEN SHOULD YOU POST?
page
054
55. Facebook
Engagement
page
055
KEY TAKEAWAYS
● Be Thoughtful
○ it’s the place to build credibility and thought-leadership as an individual
● Personal vs. Business:
○ There are different strategies for both personal and businesses and also
ways you can cross promote the two. Optimize both profiles
● Don’t Overlook it:
○ LinkedIn is a powerful social network for B2B businesses and connecting
with individuals
56. 04
Instagram Instagram’s user base is growing far faster than social network usage in general
Instagram usage is particularly strong among millennials. This year, there will be 48.2 million millennial
Instagram users in the US. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram
page
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61. 2
Engagement: liking, commenting and
following
Hashtags: use up to 30 hashtags | 3-5 in
caption then the rest in first comment
HOW TO GROW YOUR FOLLOWING
3 Tag Photos: with influencers, publications,
etc that will help spread your message
page
061
1
62. Post 2 times per day on Instagram
Major brands post an average of 2 times per day to Instagram. There's no drop-off in
engagement for posting more, provided you can keep up the rate of posting
page
062
STAY ACTIVE--HOW OFTEN SHOULD YOU POST?
63. Facebook
Engagement
page
063
…
WHAT’S NEW / UPCOMING
● More Ads! Instagram recently rolled
out its Ads platform for the masses
● Change Accounts: you can now
easily switch in between accounts
● Scheduling: will soon be possible.
Schedulegr.am can do it now
● Photo Sizes: no longer a square
● Link(s): you’ll soon be able to put
clickable links in your caption
● True Collages: showcase more
than just a picture in carousel format
64. page
064
Snapchat
Pinterest Periscope
● Over 200 million users
● HUGE for millennials & Gen Z
● Quick and Fun. . Great for
sharing fun, quirky, “real-time”
media
● Over 100 million users
● 81% female demographic
● Promoted Pins and Buyable Pins
are now available
● Launched in 2015, owned by
Twitter
● Over 10 million users
● Helped usher in Live Broadcasting
● Over 1 billion users
● Billions of views every single day
● Avg minutes watched are up 40%
YOY
THE “OTHER” NETWORKS
67. Social Media Trends: Video
Average daily time spent on Digital Video Content among US
adults
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68. Social Media Trends: Video
Sees over 8 billion video views…. Per day
30 seconds 15 seconds
6 seconds10 seconds
Takeaway: if it isn’t already, add video to your marketing and
social media strategy.
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69. Social Media Trends: Live
Live video is fueling the video fire
• 10 million accounts
• 2 million daily active users
• People are streaming 40 years worth of live video
every day
• Facebook has started their own live video
• Impact on Sports & GoPro Integration
• Compilation features: Snapchat, Twitter Moments
• Twitter Integration
Takeaway: experiment with new platforms as well as
video & live video
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70. Social Media Trends: Influencers
PewDiePie
• Why influencers are
important
• How to identify them
• Social Media All-Stars
• Loyal Customers
• Let them be authentic
Takeaway: make a list of influencers in
your space that you can connect with via
social media or for a larger partnership
EvanTubeHD
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72. Social Media Trends: Advertising
• Social media advertising
increased 33.5% to $23.6 billion
in 2015
• Shop Now and Buy options on
Facebook
• Buyable Pins on Pinterest
• Twitter algorithm change to
drive revenue
Takeaway: social media isn’t “free” anymore. It’s now a business
like anything else. Each marketing budget should have a section
for social media advertisements
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74. page
074
SOCIAL MEDIA
MANAGEMENT
SYNTHIO
AGORAPULSE
HOOTSUITE
MANAGEFLITTER
LASTPASS
CONTENT MARKETING
LIKEABLE LOCAL
BEDGAR
BUZZSUMO
REVIVE OLD
POSTS
VISUAL SOCIAL MEDIA
GOOGLE PHOTOS
ABBSON LIVE
DITTO
POSTCREATOR
TAILWIND
PABLO
BLAB
ENGAGEMENT
MARKETING
AHAAMPLIFIERS
CISION SOCIAL
EDITION
TINT
MISSINGLETTR
FEEDLY
ZOPIN
TRELLO
SOCIAL MEDIA
ANALYTICS
BRANDWATCH
SIMPLYMEASURED
TALKWALKER
TWEETREACH.COM
INFLUENECER
MARKETING
CRYTICS
LITTLEBIRD
KLOUT
TRAACKR
EMPLOYEE
ADVOCACY
GAGGLEAMP
POSTBEYOND
SOCIALCHRUA
SOCXO
SOCIAL MEDIA TOOLS ARE CONSTANTLY
EVOLVING
75. page
075
✔
✔
These tools and dashboards provide a one-stop platform for all of your social media needs, from monitoring and posting to analytics and in some cases compliance
https://www.g2crowd.com/categories/social-media-mgmt#before-you-buy
SOCIAL MEDIA MANAGEMENT SOFTWARE TOP
LIST
76. Social Media
Management
Hootsuite,
TweetDesk, Buffer or
SproutSocial
All-in-one management of social media networks --
Organization, listing, monitoring
Content
Management
Likeable Local Content sharing, turbo posting and exposure,
efficiency through automation. Great industry-specific
content ideas for social media
Website Analytics Google Analytics Best to track visitors and conversion; Social media
report
URL Sharing Bitly URL shortener and engagement tracking
Security LastPass Allows you top password security across all networks.
You never have to remember passwords again
Content Creation edcor e-book and document sharing service
Email Marketing MailChimp or
Constant Contact
email and list building, prospects and customer
communications
SOCIAL MEDIA STARTER KIT FOR SMALL
BUSINESS
WHAT TOOLS DO YOU NEED TO GET STARTED?
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77. KEY TAKEAWAYS
● Build a Social Media strategy and plan that ties back into your
business goals
● Be consistent and be active. Produce content that adds value to
your audience
● Engage and build relationships - Dale Carnegie style
● You don’t have to be everywhere - highlight a few select networks to
start. Quality over quantity
● It’s always changing - keep it fresh, experiment, evolve
Social Media is a business - ads are becoming essential
Leverage tools to simplify and build efficiency
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78. OPEN QUESTIONS
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078
WANT TO CONNECT?
ELAINE MIKESELL, PHD
Elaine.mikesell@wsimikeselldigital.com
614-352-6322
ADAM BIANCO
adam@adambianco.com
614-578-7121
@mikeselldigital
/elainemikesell
Mikesell Digital
@adam_bianco
@ohiostfootball
@sportsfoodie
/adambianco