The document discusses social networking and Twitter. It defines social networking as expanding business and social contacts through connections with other individuals. Twitter is described as an information network that delivers the freshest information to people as it happens in the world. The document provides tips on using Twitter effectively for purposes like marketing, customer service, and learning. It outlines best practices for engagement, content sharing, and use of tools to maximize the 140 character limit.

1. www.outserveweb.com [email_address] Twitter For Business

2. www.outserveweb.com [email_address] Philip Oakley Technology Consultant Outserve Ltd Blog @philoakley from @outserveweb

3. What we do? Experts in Customer Management and Communication via the Internet .

4. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.

5. What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. … http://en.wikipedia.org/wiki/Social_media

6. 17th February 2010 www.outserve.co.uk [email_address] VIDEO

7. Real Time Web enable users to receive information as soon as it is published by its authors

8. Twitter Definition “ talk rapidly in a nervous or trivial way” Oxford English Dictionary www.outserveweb.com [email_address]

9. “ What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells people what they care about as it is happening in the world.” Evan Williams - Twitter Founder www.outserveweb.com [email_address]

10. Twitter is built for mobile

12. Flipboard on iPad makes a Twitter Paper

13. Paper.li makes a Twitter web paper

14. Why Tweet? Marketing/Promotion Customer service/support Reputation Management For staff/teams to communicate/collaborate To learn/keep up to date with sector/competition To be sociable/communicate with friends www.outserveweb.com [email_address]

17. Interaction/Feedback

18. BASICS Term Definition Usage Tweet An update sent via Twitter “ I am at Birmingham train station and my train is late, going for a coffee @ “ At”; Signifies a Twitter name and is used to send a message or mention a user @philoakley if you are stuck at the train station why do we not meet up and have lunch Follow To receive tweets from someone “ I’m now following @NHSDirect” Followers Number of people subscribed to receive your tweets “ @barackobama has 2,546,725 followers” Short URL Shortened version of a normal URL to use fewer of the 140 characters allotted for tweets “ Twitter Hires Nearly A Dozen From Top Companies Around The Web: http://t.co/czEgGe9” # A “hash tag” which is included in tweets and acts as a tag to group tweets by topic area Lord Sugar is so funny #apprectice

20. Promotion

21. Basic Page Design Tips Have a Photo/Logo if organisation Complete a good Bio Put a good link in your Bio Relevant Location Background image Twitter Page Perception www.outserveweb.com [email_address]

22. 6 th January 2010 www.outserveweb.com [email_address]

24. Get more followers Search and Follow people Follower other relevant peoples Followers Look for relevant lists Include your twitter name on other marketing Twitter ‘Find People’ Mr Tweet/WhoShouldIFollow Be a good Tweeter www.outserveweb.com [email_address]

25. Be a good Tweeter Engage - @ and DM people Tweet good and interesting content Re-tweet other peoples good content Tweet something personal no matter how trivial Join in on memes e.g. #followfriday Link to your other web properties Link your other web properties to Twitter www.outserveweb.com [email_address]

26. Don’t Swear Row or fight Auto DM Ignore your @messages (unless spam) Spam/Link incessantly www.outserveweb.com [email_address]

28. Trending Topics Top Trends on Twitter Home Page Twitscoop.com WhatTheTrend.com Start your own www.outserveweb.com [email_address]

29. Twitter Lists Group and view similar people together Find people by category Be found by category Follow without following Use Google advanced search to find list terms www.outserveweb.com [email_address]

30. 140 Character Restriction URL shortenor – bit.ly Use + instead of and/& Leave out punctuation Use abbreviations Omit “I” Use Numerals instead of numbers Cut first few words of a sentence Use 140it.com If all else fails use www.twitlonger.com www.outserveweb.com [email_address]

31. Twitter Ninja TweetDeck/Hootsuite or other client Hootsuite – web client Cotweet – designed for company Tweetgrid/Monitter – moniter multiple keywords Tweetbeep - Alerts Mobile (Tweetie ,TwitterBerry, Twitdroid) Multiple updates (ping.fm, posterous) Auto (Facebook, Blogs, other 3 rd party services) www.outserveweb.com [email_address]

32. Text Message

34. www.outserveweb.com [email_address] 7 tips for Use a Twitter Client (Tweetdeck) Use Twitter Search Follow People Engage (otherwise don't bother) Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)

35. Superhuman Strengths

36. Twitter gives you two superhero strengths: The power to read people’s thoughts The ability to overhear conversation as if you were a fly on the wall

37. Link Social Media Content together

38. Integrated offline

39. Integrated offline

40. 6 th January 2010 www.outserveweb.com [email_address] Future Billion Users by 2020 Pulse of the planet Replace texting

42. 6 th January 2010 www.outserveweb.com [email_address] Thank You Philip Oakley Technology Consultant Outserve Ltd www.outserveweb.com/blog www.twitter.com/philoakley www.linkedin.com/in/philoakley Blog

43. 6 th January 2010 www.outserveweb.com [email_address]