The document provides an overview of Twitter, including: 1. Twitter allows users to post short "tweets" of up to 140 characters to share updates and follow discussions from other users. 2. It launched in 2006 and has grown significantly since then, with over 10% of internet users estimated to have Twitter accounts in 2009. 3. Key aspects of Twitter include tweets, retweets, hashtags, following other users, and direct messages. The document also provides tips on using Twitter effectively.

1. by @drcarp

3. What is Twitter? Definition: “talk rapidly and at length in an idle or trivial way.” Read posts (” tweets ”) from other Twitter users whom you choose to “follow.” Break news, ask questions, follow public figures you admire, and share resources

4. History (2006) The original product name “ twttr ” was inspired by Flickr Brainstorming session led to idea of using SMS to tell small groups what you are doing

5. State of Twittersphere 08/09 11-13% of users use Twitter (‘09 Harris, Pew, eMarketer). Expected 16% in 2010. Average active user tweets .97 times per day Twitter is dominated by newer users 5-10 thousand new accounts opened per day (08) Strong correlation between number of followers and the number of people you follow

6. Anatomy of Twitter Tweet Limited to 140 characters

7. @reply

8. RT (Retweet) Message is re-broadcast to their own followers Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you

9. DM (Direct Message)

10. #hashtag

11. Real Estate Shorten your name @serenacarpenter to @drcarp URL Shortening Wars TInyURL Bit.ly Add a “+” sign to the end — http://bit.ly/CUjV + # of times clicked on or info about user J.mp – fewer characters

12. Establish Credibility 76% of users have not created a bio 69% have not specified a location 55.50% are not following anyone 55% have never tweeted 53% have no followers

13. More than status updates Saying what you’re doing is about the most BORING way to tweet. Contribute interesting observations, thoughts, questions, etc., it’s more likely people will follow you and respond to you. People (except friends) will unfollow you

14. Do not protect your tweets Check boxes for “ E-mail when someone starts following me ” and “ E-mail when I receive a new direct message .” Find Pattern http://twitterpatterns.com/ http://www.interactiveinsightsgroup.com/blog1/how-to-create-a-unique-twitter-background/ Sign up, write bio, provide URL, upload photo and pick wallpaper Post first tweet DO NOT FOLLOW ANYONE unless in your class Sign up and set up Twitter

16. Using Twitter Promoting content Building a source list Post breaking news or crisis communication Post announcements or upcoming events Building community and monitoring brand Personal brand Gathering of information and research

17. Follow INDIVIDUALS for Networking

18. However, you can use it as a monitoring tool TempeNews ArizonaDOT news21 statepressarts Maricopahealth abc15phx PHXFire abc15alerts PHXSkyHarbor phoenixpolice MPDPIO ARIZONA12NEWS azfamily 12NEWSRSSFEED kpho KTAR923 RealSheriffJoe zoniereport DowntownTempe phoenixreporter azcWatchdog michaelcrow CollegeTimes ASUgreen asupresoffice

19. http://twitsnear.me/ http://citytweets.net/ Find news tips http://www.tweetscan.com/ Check breaking news or events. http://www.twitterlocal.net/ Download

20. Twitter and NYT TimesPeople recommend and comment with fellow Times readers

21. How to get followed Answer questions Tweet about Twitter Explain how to do something Break news Share links

22. Follow Some People Think about how you want to use it. Networking vs Monitoring or Both PR to follow http://davefleet.com/2009/01/40-pr-related-people-to-follow-on-twitter/ Journalists to follow http://www.10000words.net/2008/08/10-journalists-you-should-follow-on.html

23. Twitter Aps

24. TweetDeck or HootSuite

25. Phone Post Tweets, Pics, Video to your Twitter account Twitterberry, UberTwitter (Blackberry) MobileTwitter (iPhone) Twitter SMS In the US, text updates to 40404 Receive updates on your cell phone from Twitter,

27. Understanding and connecting to users with your WordPress blog

28. Measuring traffic on your blog Feedburner Google Analyticator Find and activate plugin > Visit page > Enable > Sign up for Analytics account > Select Account > Save Changes > Go to your dashboard Sitemeter Remember your login name and set your password before logging out Manager > Add Sitemeter to your site > Add sitemeter to WordPress blog > Copy and paste code in a text widget

29. Other WordPress Plugins Askimet Follow Me Encourages people to follow your social media sites Twitter Widget Shows your latest twitter posts

30. Social Media Assignment Screengrab Google now Apple-shift-4 Paparazzi! SuperScreenShot

31. Next Class 3 rd blog post and 2 comments due Photographs 09.29 Online Article due (2 weeks)

32. Other material not covered in class

33. Monitor tweets TweetBeep Google alert that lets you know when someone tweets about you Tons of twitter apps

34. Twitter Analytics http://twittercounter.com/ interactive chart that chronicles the quantity of Twitter followers for any given username. http://twitter-friends.com/ analytical tools for identifying relevant conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID.

36. Twitter biz model Facebook offered to buy Twitter in Nov 2008 Turned down offer, Facebook now offers APIs through other sites

37. The Next Twitter http://mashable.com/2009/07/25/foursquare-app/