This document discusses social media marketing and provides tips for creating an effective social media plan. It recommends businesses critically evaluate their current social media use, understand the best platforms for their goals, and create specific and measurable social media goals. The document also stresses the importance of engaging audiences, using hashtags, and becoming an expert on key platforms to promote products and services.

1. Social Media Marketing
Hosted by
Delivered by

2. Who we are
Philip Oakley
OutserveWeb
CEO – Chief Evangalising Officer
Andy Harrison
OutserveWeb
Director of Inspiration and Learning

3. The Black Country Changed the World

5. Better transport led to

6. Improved communication & commerce

7. 1989

16. Social
Media
Revolution

17. 2003
1998
2004
2005
2006

18. Create Your Report Card
Critically evaluate where they are now with social
media? e.g. questions like:
What platforms are you using? (e.g. Twitter)
Do you understand the best platforms for you?
How much (£) business have you got?
Do you have a plan?
How well is social media working for you?

24. #Lego

27. Lego Cusoo

32. Have a Plan!

33. Social Media Plan
1.Executive overview
2.Define specific social media goals
(measureable)
3.Research your audience (Who, Where etc)
4.Pick your platforms
5.Plan and execute delivery (Content Marketing)
6.Track metrics (adapt accordingly)

34. Content Marketing Plan
1. What content does your audience want?
2. What content do you already have?
3. What content can you create?
4. What platforms should you use?
5. How often should you post?
6. When should you post?
Build into you Social Media Plan Calendar

35. How often should I post?

36. How often should I post?
EVERYDAY!

37. Saturdays and Sundays?
Get
and

38. Social Media Plan Calendar

39. Social Media Plan Calendar

40. Social Media Plan Calendar

41. Debate
What frustrates you
about Social Media?

42. BREAK

43. Engaging You Audience

44. Duke of York – An Independent Cinema in Brighton

45. They've recognized that a lot of their clientele are young Plenty of followers
professionals using new technology, so they adapted their
marketing to suit that demographic. Their Twitter account
contains a good mix of interaction with followers, as well as
links to film teasers, exclusive announcements and special
offers.

46. What works for you and engages your audience
The need to evolve

47. Let take a listen
://youtu.be/PIhvP7hNDRI?list=PLxFOpwTYMzE3Zjl-
RNEe5TpTGd-RjCQFx

52. Getting consumers
to promote your
product

55. Become a club
member

57. #Hashtags

58. #WestMidsHour

59. #Cannockhour

61. #StaffordshireHour

62. #WestMidsHour

69. Become an expert on the
platforms that matter to you

73. 1st Goal/Objective
Report Card
Description:
Social Media Platform you will use
Importance Essential Important Desirable
2nd Goal/Objective
Description:
Social Media Platform you will use
Importance: Essential Important Desirable
3rd Goal/Objective
Description:
Social Media Platform you will use
Importance: Essential Important Desirable

74. Close