Social Media Introduction
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The document discusses social media and provides tips for creating an effective social media plan and content strategy. It recommends defining goals and metrics, researching your audience, choosing appropriate platforms, creating a content calendar, engaging your audience, and evaluating your social media performance with a report card. The final section discusses using hashtags to engage audiences on specific topics or locations.
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Social Media Introduction
- 1. The Black Country Changed the World
- 3. Better transport led to
- 4. Improved communication & commerce
- 5. 1989
- 16. 2003 1998 2004 2005 2006
- 17. Create Your Report Card Critically evaluate where they are now with social media? e.g. questions like: What platforms are you using? (e.g. Twitter) Do you understand the best platforms for you? How much (£) business have you got? Do you have a plan? How well is social media working for you?
- 18. Tweet
- 22. Video
- 23. Debate What frustrates you about Social Media?
- 24. Have a Plan!
- 25. #Lego
- 28. Lego Cusoo
- 29. QuickTime™ and a decompressor are needed to see this picture.
- 32. QuickTime™ and a AVC Coding decompressor are needed to see this picture.
- 35. Social Media Plan 1.Executive overview 2.Define specific social media goals (measureable) 3.Research your audience (Who, Where etc) 4.Pick your platforms 5.Plan and execute delivery (Content Marketing) 6.Track metrics (adapt accordingly)
- 36. Content Marketing Plan 1. What content does your audience want? 2. What content do you already have? 3. What content can you create? 4. What platforms should you use? 5. How often should you post? 6. When should you post? Build into you Social Media Plan Calendar
- 37. How often should I post?
- 38. How often should I post? EVERYDAY!
- 39. Saturdays and Sundays? Get and
- 40. Social Media Plan Calendar
- 41. Social Media Plan Calendar
- 42. Social Media Plan Calendar
- 44. Duke of York – An Independent Cinema in Brighton
- 45. They've recognized that a lot of their clientele are young Plenty of followers professionals using new technology, so they adapted their marketing to suit that demographic. Their Twitter account contains a good mix of interaction with followers, as well as links to film teasers, exclusive announcements and special offers.
- 46. What works for you and engages your audience The need to evolve
- 47. Let take a listen ://youtu.be/PIhvP7hNDRI? list=PLxFOpwTYMzE3Zjl-RNEe5TpTGd- RjCQFx
- 49. httpPeddinghaus
- 50. httpPeddinghaus
- 54. Video1
- 55. Getting consumers to promote your product
- 56. Video 2
- 59. Become a club member
- 61. Step 1: Understand Your Audience Step 2: Define Your Goals — Micro & Macro Step 3: Define Your Metrics — By Value & Volume Step 4: Drive Your Tactical Choices Accordingly Step 5: Become an expert on the platforms that matter to you
- 65. #Hashtags
- 66. #WestMidsHour
- 69. #WestMidsHour
- 76. Report Card
- 77. Close