Twitter has 284 million monthly active users who send 500 million tweets per day. 80% of active Twitter users access the platform on mobile devices. Twitter allows users to create free accounts to connect with others worldwide by sending tweets, which are limited to 140 characters. Tweets can be shared through retweets and likes by followers. The platform targets all ages and includes features like hashtags, direct messages, and trending topics. With over 3,600 employees, half of whom are engineers, Twitter is headquartered in San Francisco and was incorporated in 2007.

1. twitterGenaro Argenio 1/7/2015

2. Twitter Usage
Mission Statement
• To give everyone
the power to create
and share ideas and
information
instantly, without
barriers.
Twitter Usage
• 284 million monthly active
users
• 500 million tweets sent per
day
• 80% of twitter active users are
on mobile
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3. How Twitter Works
 Sign up for a free twitter account on twitter app and now you have access to
connect with twitter users all over the world.
 Messages sent on Twitter are called tweets. Tweets are limited to 140
characters because Twitter is based on SMS (Short Message Service) which
limits messages to 160 characters. The extra 20 characters are reserved to
leave room for your username, which is added to every tweet.
 Your tweets can be retweeted and favorited by your twitter followers.
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4. Advertising
with Twitter
 When advertising with Twitter you
can choose your target audience
by gender, interests and what
device they use.
 Also pay by how popular the ad is,
you pay by amount of followers
gained, retweets and favorites.
 Reach the potential customers
through Twitter
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5. Videos
Twitter ad campaign
Twitter for small businesses
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6.  Twitter can be obtained in the mobile
app store or online at www.twitter.com
 Twitter is a service how target audience
is everyone, it is friendly for all ages
 There are many feature such as
hashtags, direct messages and trending
on twitter
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7. Twitter Facts
 3,600 employees in offices around the world
 50% of employees are engineers
 Incorporated April 19, 2007
 Headquarters in San Francisco, CA
 Katy Perry has the most twitter follower with
62.9 million
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8. Business advantages
 Most advantages come though marketing
 Feedback is easy to come by getting it through directly to the people you
market to
 Promotions are instant
 Its mobile so most people have access to it at all times
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9. Work cited
 "15 Business Benefits of Using Twitter - Marketing Jive - Discussions About
Online Marketing & Organic Search." 15 Business Benefits of Using Twitter -
Marketing Jive - Discussions About Online Marketing & Organic Search. N.p.,
n.d. Web. 07 Jan. 2015.
 "About Twitter, Inc. | About." About Twitter, Inc. | About. N.p., n.d. Web. 06
Jan. 2015.
 "What Is Twitter And How Does It Work – Beginners Guide." Software Tips Tricks
and How To Guides. N.p., n.d. Web. 07 Jan. 2015.
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