A look at Social Media and in particular Facebook for Manfacturers who are in the Business to Business world. Includes case studies both large and small of manufacturers using Facebook.

1. http://uk.linkedin.com/in/philoakley
https://plus.google.com/+PhilipOakley
Twitter @philoakley

2. Facebook for
Manufacturers
Wolverhampton - October 2014

3. Introductions
• Who you are?
• Where you are from?
• What you do?
• Social Media
• WHAT 1 THING WOULD YOU LIKE TO
ACHIEVE TODAY?

4. Have a Plan

5. Social Media Plan
1.Executive Overview
2.Define specific social media goals (measurable)
3.Research your audience (Who, Where etc)
4.Pick your platforms
5.Plan and execute delivery (Content Marketing)
6.Track metrics (adapt accordingly)

6. 1C.Wohnat tceonntentt dMoesa yroukr eaudtiienncge w Panlt?an
2.What content do you already have?
3.What content can you create?
4.What platforms should you use?
5.How often should you post?
6.When should you post?
Build into you Social Media Plan Calendar
1.Build into you Social Media Plan Calendar

7. How often should I post?

8. How often should I post?
EVERYDAY!

9. Saturdays and Sundays

10. Saturdays and Sundays

11. Demographics

12. Demographics

13. Demographics

17. Social Media Calendar Plan

18. Social Media Calendar Plan

19. Social Media Calendar Plan

20. Social Media Calendar Plan

21. Social Media Calendar Plan

27. YOU

28. Facts and Stats

31. Google Analytics

33. Total Facebook
monthly active users
(MAU):
1,317,000,000

34. Total Facebook daily
active users (DAU):
831,000,000

35. Total UK Facebook daily
active users (DAU):
24,000,000

38. Business Pages
25 million
Worldwide

39. UK Business Pages
1 Million+

40. Owned by Facebook

41. ?

42. Case Studies
How manufacturers can grow a targeted community

43. QuickTime™ and a
decompressor
are needed to see this picture.

68. QuickTime™ and a
decompressor
are needed to see this picture.

72. Get more Likers

73. Facebook Essentials
About Page
About Page
Make sure you About page:
•An overview of what your page has to offer
•A link to your website
•Any other info to help prospects

74. Promote Online and
Offline

78. Watch your Competition

81. Facebook Ads
• To promote your Facebook Page
• To promote your Website

86. Pay to get more likes

87. Pay to get more likes

88. Boost a Post

93. Facebook Apps

94. Facebook Apps

96. Press and PR

99. Fun (with engagement)

104. 3 Things
• Are you going to have a Facebook Page?
• What is the goal of your Facebook Page?
• How will you promote it?

105. http://uk.linkedin.com/in/philoakley
https://plus.google.com/+PhilipOakley
Twitter @philoakley