Social media has become an important tool for both business and governance. For businesses, social media allows them to learn about their audiences, target customers more effectively, find new customers, receive instant feedback, improve market intelligence on competitors, increase website traffic and search rankings, share content easily, and build meaningful relationships with customers. For governance, social media enables greater citizen inclusion and participation in governance beyond traditional media, counters misinformation, promotes fundamental human rights like freedom of speech, saves time and money in delivering public services, and provides a feedback mechanism for government policies and performance.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Tells about:
What is Social Media Advertising
How social media channels are used for advertising.
how social media advertising strategy used in better performance
ROI in using the social channels for advertising
Social Media Advertising tips
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
In less than one year, this Global 500 Multi-National
Corporation improved communications, process
efficiencies, embraced productive change management,
with more than $100M bottom line savings.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Tells about:
What is Social Media Advertising
How social media channels are used for advertising.
how social media advertising strategy used in better performance
ROI in using the social channels for advertising
Social Media Advertising tips
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
In less than one year, this Global 500 Multi-National
Corporation improved communications, process
efficiencies, embraced productive change management,
with more than $100M bottom line savings.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Social Media Marketing Role in Lead Generation is This Done .pdfFirstDigiAdd3
Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
This slide is about how social media is impacting on large as well as small businesses(SMBs).How social media is influencing customers to reach companies through facebook, instagram etc social networks.
Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Introduction to digital marketing elerningLavanya Sharma
This study material covers:
Definition: Digital Marketing
Traditional and Digital Marketing
Benefits of Digital Marketing
The 7C’s Of Digital Marketing
Digital Revolution
Social Media Marketing Training In Lahore-Burraq IT Solutions.pdfIrfanAkram38
Social media marketing is a dynamic and powerful tool that can help businesses and individuals achieve their marketing goals. By understanding the basics, exploring different platforms, implementing effective strategies, and following best practices, you can use the full potential of social media marketing to expand your online presence and reach your target audience. Stay informed and adapt to the ever-changing social media landscape to stay ahead of the competition.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
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This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Role of social media in business organizations and governance
1. GEETHU RANGAN
MTECH TECHNOLOGY MANAGEMENT
DEPT OF FUTURES STUDIES
UNIVERSITY OF KERALA
ROLE OF SOCIAL MEDIA
IN
BUSINESS
ORGANIZATIONS
AND
GOVERNANCE
2. Impacts of Social Media
• Gone are the days of recommendations to keep social media usage out of
the enterprise.
• Businesses today find that social media use is no longer the exception, but
rather the rule.
• Business units such as research and development, marketing,
human resources, sales, and customer service are realizing the potential
for utilizing social media tools to stimulate innovation, create brand
recognition, hire and retain employees, generate revenue, and improve
customer satisfaction.
• Social media use is no longer just an option for enterprises that want to
lead in today’s business environment
3. What Is Considered “Social Media”?
• Social media technology involves the creation
and dissemination of content through social
networks using the Internet.
• The differences between traditional and social
media are defined by the level of interaction and
interactivity available to the consumer.
• For example, a viewer can watch a news
broadcast on television with no interactive
feedback mechanisms,while social media tools
allow consumers to comment, discuss and even
distribute the news.
4. • Use of social media has created highly effective
communication platforms where any user, virtually
anywhere in the world, can freely create content
and disseminate this information in real time to a
global audience ranging in size from a handful to
literally millions—in less time than it takes to read
this document.
5. Social Media Tools
• Blogs such as WordPress and TypePad
• Microblogs such as Twitter and Tumblr
• Image and video sharing sites such as Flickr and YouTube
• Social networking sites such as Facebook and MySpace
• Professional networking sites such as LinkedIn
• The common link among all forms of social media is
that the content is supplied and managed by individual
users who leverage the tools and platforms provided by
social media sites.
6. Role of Social Media in Business
Organizations
1. Social media is an easy way to learn
about your audience
• For businesses in any industry, the key to success is knowing
your audience.
• Social media makes this possible, and easier to accomplish
than ever.
• With tools like Facebook Insights you can learn the dominant
languages spoken among your social media audience, as well
as their age and gender. This knowledge can help you cater
campaigns and product offers to your target audience, which
will provide you a better return on investment.
7.
8. 2. Social media helps target audiences
more effectively
• Geo-targeting is an effective way to send your message
out to a specific audience or demographic based on their
location.
• Social networks like Facebook and Twitter have tools
that allow you to communicate the right kind of content
to your audience.
• For example, you can target by ‘Location’, ‘Language’,
‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and
‘Education’ on Facebook, and ‘Country(s)’ on Twitter.
• For example, if you want to send out a post to people
who speak Spanish, geo-targeting is an easy and
effective way to do it
9.
10. 3. Social media helps find new customers
and expand your audience
• Social networks like Twitter allow small businesses
to locate their current customers or seek out potential
customers.
• For example, if you open a new coffee shop in the
neighbourhood, you can create a geo search to locate
anyone tweeting about needing a morning cup of coffee
within your area. After locating those tweeting about
coffee, you can start reaching out to them, and invite
them to come try a hot beverage at your new coffee
shop.
11.
12. 4. Social media allows you to receive
instant feedback from your customers’
perspective
• Social media for business gives you instant access to
positive or negative feedback, which provides you with
valuable insights on the customer perspective.
• For example, if you launch a new product and share it on
social media, you’ll instantly learn what your customers
think of it. Another way to gain customer perspective
with social media is by learning how they use your
product; brands often base new products or services on
their customers’ original ideas.
13. 5. Improve market intelligence and get
ahead of your competitors with social
media
• With social media monitoring you can gain key
information on your competitors, therefore
improving your market intelligence.
• This kind of intelligence will allow you to make
strategic business decisions in order to stay ahead
of your competition.
• For example, you can create search streams to
monitor mentions of your competitor’s name or
product. Based on your search results, you can
improve your business to offer something your
competitors are missing
14. 6. Social media can help increase website
traffic and search ranking
• One of the best benefits of social media for business is
using it to increase your website traffic.
• Not only does social media help you direct people to
your website, but the more social media shares you
receive, the higher your search ranking will be.
• For example, if every person who
follows Twitter retweets this post, it’s more likely to
rank higher in Google’s search engine results page for
variations of “social media for business.”
15. 7. Share content easier and faster with
social media
• In the past, marketers faced the challenge of ensuring
their content reaches their customers in the shortest
possible time.
• With the help of social media, sharing content got easier
and faster. When you use social media for business,
specifically for sharing content about your business all
you need to do is simply share it on your brand’s social
network accounts.
• But keep in mind that getting your customers to share
your content with their followers means you need to
make sure your social media content aligns to your
brand and interests your audience.
16. 8. Create meaningful relationships with
customers through social media
• Social media is great for creating meaningful
relationships with your customers.
• For example, social media allows tourism brands to
create dialogue with travellers, therefore creating
relationships with customers before, during, and after
they have booked a trip with the company.
• This kind of social media dialogue between brands and
customers is something traditional advertising will never
achieve.
17. 9. Social media lets you increase brand
awareness and reach with little to no
budget
• Social media for business has allowed companies to
increase brand awareness and reach of their brand
at little to no cost.
• The costs associated with these strategies are a lot
higher with traditional advertising methods.
• Recently, marketing departments across companies
started hiring community managers to increase
brand awareness and reach through social media.
Community managers foster relationships with
online audiences in different regions.
18. Role of Social Media in Governance
1. Inclusion & Participation Brings
Governance to The People
❏ Bring government to the people
❏ Civil Engagement - Every Person can contribute
❏ An Open Grievance Redressal Mechanism, which never
was
❏ Ensures that political decisions are adapted to the needs
of the people who affected by them
❏ Direct Participation in Governance is Possible
19. 2. Alternate Dialogue in Governance Beyond
The Commercial Controlled Media
❏ Role of independent and pluralistic media in promoting
participation is very important as the media reports on
various aspects of the decision-making process and give
stakeholders a voice in that process.
❏ Traditional Media can be bought - Social Media is beyond
that
❏ Voices in Social Media can no more be ignored
❏ Today agenda can not be set plainly by controlling the
conventional media - masses decide the alternate
dialogue beyond the control of any one individual
❏ Democracy flourish with multiple voices and alternate
dialogues
❏ Free expression is the backbone of democratic process.
Wide range of debates can take place and a variety of
viewpoints be represented.
20. 3. Countering Misinformation Campaigns
& Rumors
❏ Governments can directly use the Social Media to
counter misinformation campaign.
❏ It can/is be used to control/ dispel rumors and promote
facts/ truth in a fast, effective and credible manner.
❏ Alternative to corruption in the conventional media.
❏ Positivity can be/is reinforced
❏ New activities/ messages/ actions can be activated and
promoted
❏ Opens up access to government and government officials
and create new possibilities for community driven
initiatives.
21. 4. Promotes Fundamental Human Rights
❏ Promotes Human Rights & enhance civic participation.
❏ Beyond Censorship & Control
❏ Freedom of Speech & Expression
❏ Brings Equality - Every person has a voice
❏ Help people group together and form associations
❏ Promotes equal opportunity
❏ All Minorities get a voice
❏ Crime Reporting systems to check violation of human
rights
22. 5. Saves Time and Money
❏ Can speed-up governance and action
❏ A Fast & Cost-Effective Medium/ Channel for Public-
Service Delivery & interactive dialogue.
❏ Providing information through social media channels
offers real efficiencies in creating faster, easier and
cheaper access to information, particularly to youngsters
who use, read and operate in social media spaces.
❏ Social Media strengthens “e-governance” in a cost
effective manner.
❏ Help provides media and citizens with direct access to
administrative information and decision-making
processes
23. 6. Feedback Mechanism
❏ Social Media has the potential to provide minute-to-
minute & regular feedback of governance, government
action, policies and performance.
❏ A cost effective and quick method of systematically
collecting feedbacks
❏ Assists in mid-course correction & to understand the
pulse of the people
❏ Detailed analysis of the data can provide important
understanding of various patterns, behavior and
responses.
❏ New Algorithm’s can be tested to find solutions of any
existing problem.
24. • In good governance, everything revolves around the people;
it’s about their needs and interests. As a result of Social
Media all the acts of our government functionaries are
immediately brought to the public eye; consequently they
are forced to be more careful, discreet, prudent, responsible,
transparent and accountable for their actions.