The document discusses social media analytics and trends. It shows graphs of social media populations over time for different countries. It outlines News Corp's acquisition and sale of MySpace for large sums. It discusses concepts like the hype cycle, paid/owned/earned media, and how Coca Cola has invested more in social media. The document advocates for social media strategies to be goal-oriented, trackable, and integrated. It also discusses metrics, analytics, tracking, and sentiment analysis tools for social media.

1. Social Media Analytics

2. @philoakley

3. Bigger
Now How
Picture

4. Now
Social Media Today

5. POPULATION

6. POPULATION
800
600
400
200
UK
Germany
Japan 0
Russia
USA
Facebook

7. POPULATION
800
600
400
200
UK
Germany
Japan 0
Russia
USA
Facebook

8. POPULATION
800
600
400
200
UK
Germany
Japan 0
Russia
USA
Facebook

9. POPULATION
800
600
400
200
UK
Germany
Japan 0
Russia
USA
Facebook

10. POPULATION
800
600
400
200
UK
Germany
Japan 0
Russia
USA
Facebook

11. POPULATION
800
600
400
200
UK
Germany
Japan 0
Russia
USA
Facebook

12. POPULATION
800
600
400
200
UK
Germany
Japan 0
Russia
USA
Facebook

13. POPULATION
800
600
400
200
UK
Germany
Japan 0
Russia
USA
Facebook

17. 2005 News Corp Buys myspace for
$580,000,000

18. 2005 News Corp Buys myspace for
$580,000,000

20. 2008 News Corp Valued at
$1,500,000,000

22. 2011 News Corp Sells myspace for
$35,000,000

23. 2011 News Corp Sells myspace for
$35,000,000

24. Profits

25. Diffusion of Innovations

26. GARTNER HYPE CYCLE
www.gartner.com/technology/research/methodologies/hype-cycle.jsp

27. GARTNER HYPE CYCLE 2011
www.gartner.com/technology/research/methodologies/hype-cycle.jsp

28. Paid Owned Earned

29. In 2010 Coca Cola cut ad spend by 6.6%
and invested more in Social Media

30. 2011 social media
marketing industry report
Generating more business exposure 88%
Increased traffic 72%
Improved search rankings 62%
http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf

31. Engaging through social
media
• Put information in the
places where people go.
• Participate where people
are present,
particularly
through forums, wikis
and blogging.
• Deliver access to online
services
where people
go.

32. How
and so what?

33. Communication

34. Collaboration

35. Integrated

36. 4 Step Plan
•Goal
• Audience
• Metrics
• Tactics

37. Metrics
=
Analytics

45. Social Media Tracking

66. Sentiment Analysis

72. Social CRM Tools

78. Social Media should be
• Goal
Oriented
• Trackable
• Integrated