E-Reputation

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Presentation delivered to High Schools to explain how Social Sites can effect our reputation and maybe influential on college, university or employment selections process.

Business Technology

(CC BY-NC-ND 2.0) http://www.flickr.com/photos/tsevis/

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MSLGROUP had a couple OTC pharma clients who knew they should be on Facebook but whose legal departments wouldn't allow them to interact at all with their fans, let alone let them "like" them... which goes against the entire point of Facebook, but is a common problem in the pharmaceutical industry. I put together this deck to help get through to their legal departments not only as to WHY the pharma brands should not only have presences, but allow interaction. Needless to say, it worked and said brands are now enjoying very successful and interactive Facebook pages! (Major hat tip to Jonathan Richman of Bridge Worldwide/Dose of Digital for his "All About Eve" concept.)

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This presentation demonstrates how educators can develop a productive online presence to help nurture their own professional development. You will be introduced to effective and progressive steps towards building a Personal Learning Network (PLN). Techniques such as social bookmarking, blogging, and using twitter will be explored. All of these allow educators to tap into immensely powerful networks of like-minded educators while building a sustainable and rewarding online portfolio of their key professional interests. It follows a series of blog posts (which inevitably will need updating) that may be accessed (in reverse order) here:http://opengecko.com/tag/15minpln/ It is partly comprised of other people’s images which I have credited where possible.In the same spirit of sharing as those whose work I’ve borrowed, this presentation by James Penstone is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales License.

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e-Reputation Monitoring WORKSHOP Presentations Why & how do you monitor the e-Reputation of your organisation ? Why monitor e-Reputation ? Public Relations Measuring marketing effectiveness Manage crisis situations pro-actively e-Reputation Monitoring What is your organisations’ on-line identity ? What is said ? Who says this and what is their influence ? Define your work scheme Management Define your on-line strategy Build your on-line identity Engage in the on-line conversation Anticipate & react to crisis situations Define your work scheme in this workshop.. Define your keywords Look up & evaluate your organisations’ on-line identity Try out some e-Monitoring tools Who sais what – where – how – how often ? What is their influence ? Set up an e-Monitoring work scheme Exercise 1 Define your keywords Exercise 1 Find additional keywords with Google Keyword Tool : https://adwords.google.com/select/KeywordToolExternal Discussion 1 Which keywords did you define ? Exercise 2 Look up & evaluate your keywords’ on-line identitywww.google.be & www.bing.be Filter by : Content Location Language Date Discussion 2 How do you evaluate your online identity ? Exercise 3 Try out some e-Reputation monitoring tools : Google Alerts : www.google.com/alerts Facebook : www.openstatussearch.com Blogoloog : www.blogoloog.be Youseemii.co.uk : www.youseemii.co.uk Addictomatic : www.addictomatic.com>> Browser bookmarks Exercise 3 Twitter: http://archivist.visitmix.com>> Saved Searches Social Mention : www.socialmention.com>> E-mail alerts & RSS feeds Samepoint : www.samepoint.com>> RSS feed RSS-feed Readers : www.netvibes.com Online influence Klout : www.klout.com Mentionmapp: www.mentionmapp.com Professional tools www.trackur.com (1 saved search for free) Others : Ubervu, Radian6, Sysomos Discussion 3 Which tools should you use ? How to set up a work scheme ? Tips Update your keywords regularly Follow up new e-Monitoring tools e-Reputation Monitoring What is your organisations’ on-line identity ? What is said ? Who says this and what is their influence ? Set up a work scheme Management Define your on-line strategy Build your on-line identity Engage in the on-line conversation Anticipate & react to crisis situations Set up a work scheme Strategy Listen Engage Manage Social Media Policy www.fedweb.belgium.be/nl/publicaties/cc21_sociale_media.jsp www.fedweb.belgium.be/fr/publications/cc21_medias_sociaux.jsp Join the Linkedin GroupCOMMnet-KMnet Social Media Management Tools www.hootsuite.com Others: Tweetdeck, Seesmic Useful Links http://socialmedia-listening.wikispaces.com/Tools http://seamlesssocial.com/platform-list http://www.thesocializers.com/social_monitoring_tools.html http://wiki.kenburbary.com www.salesrescueteam.com/social-media-measurement-tools

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grades.sav.sav INTEGRATIVE FRAMEWORK FOR UNDERSTANDING AND APPLYING OB Demographics are a key input that affects important OB processes, most particularly perceptions, which in turn affect the individual-level outcome of well-being/flourishing and the organizational outcomes of being an employer of choice and corporate reputation. Page 111 winning at work PERCEPTION PLAYS A KEY ROLE IN GETTING A JOB A recent survey of 400 humanresource professionals uncovered results that are important to college graduates looking for a job. The overwhelming conclusion? That “entry-level workers are an entitled, unprofessional bunch.” About 45 percent of the HR professionals believed that the work ethic of new college graduates had slipped in the past five years.1 Let’s consider how you can avoid being perceived so negatively. IMPRESSIONS FROM SOCIAL MEDIA The Internet is a gold mine of information for recruiters, and some of it creates a bad impression. Photos of drunken behavior, or rants with foul language or that “bash” your employer, won’t improve a recruiter’s perception. You need to be careful about your online presence because approximately 20 percent of all organizations browse sites like LinkedIn, Facebook, MySpace, and Twitter to help screen employees. Consider the experience of Pete Maulik, chief strategy officer at Fahrenheit 212. Maulik was ready to make an offer to an applicant, but first decided to check out the man’s LinkedIn profile—and decided that the applicant was not a team player. “He took credit for everything short of splitting the atom,” Mr. Maulik said. “Everything was ‘I did this.’ He seemed like a lone wolf. He did everything himself.” Maulik recalls another good applicant who used his Twitter account “to disparage just about every new innovation in the marketplace.” Maulik concluded that the applicant “was much more comfortable as the critic than the collaborative creator.”2 This candidate was not hired either. IMPRESSIONS FROM YOUR RÉSUMÉ Typos, gaps in employment, and too much work history can leave negative impressions. Career coach Cheryl Palmer notes that using your employer’s e-mail sends the message to potential employers “that the job seekers will not hesitate to use their equipment for personal use.”3 RECOMMENDED TIPS The following suggestions can help you manage the impression you are sending when applying for a job. Do’s •Adjust your Facebook privacy settings so potential employers can’t see your party photos. •Use Twitter and LinkedIn to play up your professional interests (like posting relevant news articles). •Cross-check your résumé and LinkedIn profile to make sure there aren’t discrepancies. Don’ts •Don’t badmouth a current or former employer, colleague, or company. •Avoid using foul language and making negative remarks. •Don’t post anything that might be perceived as racist, biased, or illegal.4 Note: We cover impression management in more depth in Chapter 12. FOR YOUWHAT’S AHEAD IN THIS CHAPTER We want to help ...

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Mortgage Originator Jimmy Vercellino, specializing in VA loans, helps veterans use their VA loan benefit to their greatest advantage. For more details call us at 480-351-5904 or visit our site http://www.valoansforvets.com/ The views expressed here are those of the individual author and do not necessarily represent those of First Choice Bank (NMLS #: 177877) and First Choice Loan Services Inc. (NMLS #: 210764), 7600 E. Doubletree Ranch Road, Scottsdale AZ 85258. Equal Housing Lender. www.fcloans.com/disclaimer/ www.fcbhomeloans.com/privacy 7600 E. Doubletree Ranch Road #200 Scottsdale, AZ 85258 Phone: (480) 351-5904 Email: jimmyv@fcbmtg.com http://www.valoansforvets.com http://google.com/+valoansforvets http://facebook.com/valoansforvets

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