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Twitter Mini Masterclass
Sue Beckingham @suebecks
#tweetupSHU
Common abbreviations
@ = precedes any username
RT = Retweet
MT = modified tweet
DM = direct message
HT = hat tip
IMO = in my honest opinion
| = useful separator
Getting the lingo
Mention = your name is included in a tweet
Favourites = save a tweet as a favourite
Lists
Creating a clear bio
Who you are/represent and a link to your blog/website
What is a #hashtag?
A hashtag, or “#”, denotes a keyword or topic on Twitter.
It’s any string of characters without spaces.
Hashtags can occur anywhere in the Tweet – at the
beginning, middle, or end.
By searching for a hashtag you can collate all the tweets
containing it.
Hashtagged words that become very popular are often
Trending Topics.
Trending #hashtags
Change to view by
Trends by Town
View Trends by Country
Hashtags
Local
• #highered
• #ff
• #sheffield
• #university
Specific Areas
• #careers
• #b2b
• #graduates
#Hashtag Best Practice
Choosing a phrase and making good use of
capital letters
On the death of Margaret Thatcher
#nowthatchersdead was used but read by many
as #NowThatChersDead
#Hashtag Best Practice
Checking availability
#smh = shakes my head
#Hashtag Best Practice
Don't over use them - a maximum of two per
tweet
Don't include spaces or punctuation as it will
break the link
Don't make them too long - you only have 140
characters for your message!
Searching
#Discover
Gathers the tweets that are breaking on Twitter
amongst the people you follow and those they
follow.
Advanced Searching
Driving traffic back to SHU
Be found in search
It is important to stay active - tweet, retweet
and @reply/mention regularly to gain resonance
amongst your followers so that search results
are up to date.
Include @sheffhallamuni and Sheffield Hallam in
tweets
Dan Zarrella 2012
Call to action
Listening and responding
Set up alerts to your phone for mentions and DMs
https://twitter.com/devices
Dashboards
Hootsuite
http://hootsuite.com/
and
Tweetdeck
http://tweetdeck.com/
SEO = search engine optimisation
http://searchengineland.com/seotable
SEO = search engine optimisation
Content
#Quality: well written
#Research: the keywords people may use
#Engage: make it interesting
SEO seems like alchemy to the
uninitiated. But there's a science to it!
Search engines reward pages with the
right combination of ranking factors.
URL shorteners
URL shorteners
https://bitly.com/
1.
2.
3.
http://goo.gl/
http://tinyurl.com/
http://ow.ly
URL shorteners
Google Alerts
http://www.google.co.uk/alerts
Shared Sites: Admin Rights
Agree within your team who has access to the
user name and password
Agree where you will store this information
Use a team email address rather than a
personal one - individuals move on!

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Editor's Notes

  1. http://www.iconarchive.com/show/social-coffee-icons-by-land-of-web.html
  2. http://danzarrella.com/new-data-shows-the-7-most-powerful-calls-to-action-for-more-retweets.html#
  3. http://searchengineland.com/seotable