@\'s, #\'s, RT\'s and bit.ly - Twitter Basics

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A guide to the basics of Twitter for a public relations professional.

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@\'s, #\'s, RT\'s and bit.ly - Twitter Basics

  1. 1. @’s, #’s, RT’s and bit.ly The Basics of Twitter @Andrew_ShipPR (Use #NKUPRSSA)
  2. 2. What is Twitter? <ul><li>Technically it’s “Micro-Blogging” </li></ul><ul><ul><li>140 Characters </li></ul></ul><ul><li>Sharing experiences and telling stories </li></ul>
  3. 3. Twitter Handles <ul><li>Name on Twitter = “Twitter Handle” </li></ul><ul><li>The 2 S’s </li></ul><ul><ul><li>@PRSarahEvans </li></ul></ul><ul><ul><li>@Prblog </li></ul></ul><ul><ul><li>@PRtini </li></ul></ul><ul><li>Can Include _ and numbers </li></ul>
  4. 4. The Profile <ul><li>Keyword-Rich Description </li></ul>
  5. 5. The Profile <ul><li>The Avatar </li></ul>
  6. 6. @ Mentions <ul><li>To “mention” someone add the @ symbol in front of their “handle” </li></ul>
  7. 7. # - Hashtags <ul><li>Cutting through the clutter </li></ul>
  8. 8. Chats <ul><li>People in PR like to talk </li></ul><ul><li>Use Hootsuite or Tweetdeck </li></ul><ul><li>Add Hashtag with each Tweet </li></ul><ul><li>Listen, Engage and Say Thank You </li></ul>
  9. 9. Lists <ul><li>Twitter allows you group followers into “lists” </li></ul>
  10. 10. The Profile <ul><li>The Main Screen </li></ul>
  11. 11. Why I love Twitter <ul><li>Connect with people through ideas </li></ul><ul><li>I have A.D.D </li></ul><ul><li>Helps you choose your words very wisely </li></ul>
  12. 12. 3 Take-Aways <ul><li>Find the Right People </li></ul><ul><li>Engage </li></ul><ul><li>Be Genuine </li></ul>

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