Twitter 101


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A workshop for PR students looking to join the conversation.

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Twitter 101

  1. 1. Twitter 101 A workshop for PR students looking to join the conversation .
  2. 2. A Brief History <ul><li>Began as an experiment in 2006 </li></ul><ul><li>A real-time micro-blogging service </li></ul><ul><li>“ What Are You Doing?” </li></ul><ul><li>Sign up at </li></ul>
  3. 3. The Basics <ul><li>Tweet: A post with 140 characters max </li></ul><ul><li>Follower: Someone who subscribes to a Twitter feed </li></ul><ul><li>@: A public message to the user whose name follows the symbol </li></ul><ul><ul><li>Ex. “@AngelaHernandez Hey did you study for BCA?” </li></ul></ul><ul><li>DM: Direct message. A private message to the user whose name follows the letter “D” </li></ul><ul><ul><li>Ex. “D AngelaHernandez Hey did you study for BCA?” </li></ul></ul><ul><ul><li>Notice the spacing differences between an @reply and a direct message </li></ul></ul><ul><li>RT: Re-posting someone else’s Tweet (retweet) </li></ul><ul><ul><li>Ex. “RT @DanielleLeone PRSSA meeting tonight at 8pm!” </li></ul></ul>
  4. 4. The Basics Continued… <ul><li>Hashtag: A label using the “#” symbol following a Tweet to categorize what is contained in the post </li></ul><ul><ul><li>Ex. @AngelaHernandez Did you study for BCA? #tests #studying </li></ul></ul><ul><ul><li>Used for searches and Twitter chats </li></ul></ul><ul><li>Trending Topics: The most mentioned terms on Twitter </li></ul><ul><li>Tweetup: A face-to-face gathering organized via Twitter </li></ul><ul><li>Favorite: A post that the user finds to be noteworthy, marked by a golden star and visible to those who click on your favorites </li></ul>
  5. 5. Creating an Effective Profile <ul><li>Unique User Name (aka Twitter Handle) </li></ul><ul><ul><li>Professional? Fun? Nickname? </li></ul></ul><ul><ul><li>20 characters max </li></ul></ul><ul><li>Headshot </li></ul><ul><li>Biography </li></ul><ul><li>External Site Link </li></ul><ul><ul><li>Blog, Web site, LinkedIn Profile </li></ul></ul><ul><li>Unique Background </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Photoshop your own </li></ul></ul>
  6. 6. You Are What You Tweet <ul><li>Share links to interesting articles </li></ul><ul><li>Ask questions </li></ul><ul><li>Join Twitter chats </li></ul><ul><li>Engage in conversation </li></ul><ul><li>Not just a status update </li></ul><ul><li>Be professional </li></ul>
  7. 7. TinyURL <ul><li>An easy way to shorten long links </li></ul><ul><li>Great for keeping posts under 140 </li></ul><ul><li>Posts with less characters more likely to be RT’ed </li></ul>
  8. 8. Directories and Searches <ul><li>Directories </li></ul><ul><ul><li>Listings of Twitter users by industry </li></ul></ul><ul><ul><li>Find people to follow </li></ul></ul><ul><ul><li>Add yourself to 3 categories </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Search </li></ul><ul><ul><li> or in homepage sidebar </li></ul></ul><ul><ul><li>Real time results from people who are talking about a specific subject </li></ul></ul><ul><ul><li>Helpful searches: </li></ul></ul><ul><ul><ul><li>#prssa </li></ul></ul></ul><ul><ul><ul><li>#pr </li></ul></ul></ul><ul><ul><ul><li>#entrypr </li></ul></ul></ul>
  9. 9. Build Your Network <ul><li>Follow Others! </li></ul><ul><li>Mr. Tweet (@MrTweet) </li></ul><ul><li>Follow Friday </li></ul><ul><li>Links to PR people on Twitter </li></ul><ul><ul><li>http: //aerocles . wordpress .com/iampr-pr-tweeps/ </li></ul></ul><ul><ul><li> </li></ul></ul>
  10. 10. Staying Safe <ul><li>Be wary of </li></ul><ul><ul><li>“ Internet marketers” </li></ul></ul><ul><ul><li>“ Get tons of Followers” </li></ul></ul><ul><ul><li>Profiles without external links, few followers, little to no Tweets and no picture </li></ul></ul><ul><li>Check to see login URL is valid </li></ul><ul><li>Don’t give password information to unverified third-party applications </li></ul><ul><li>Block spam followers </li></ul><ul><li>Look for verified accounts </li></ul>
  11. 11. Twitter Chats <ul><li>A real-time conversation that takes place on Twitter </li></ul><ul><ul><li>Similar to a chat room </li></ul></ul><ul><ul><li>Usually weekly or monthly at same time </li></ul></ul><ul><ul><li>Moderated by an individual or individuals who ask questions, generate conversation </li></ul></ul><ul><ul><li>People drawn together by a similar interest or profession </li></ul></ul><ul><li>Designated by a specified hashtag in Tweets </li></ul><ul><ul><li>Ex. #PRStudChat, #journchat </li></ul></ul><ul><li>Follow and participate </li></ul><ul><ul><li>Twitter search (need to manually refresh for updates) </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Tweet response and include designated hashtag </li></ul></ul>
  12. 12. #PRStudChat <ul><li>A monthly, live chat session </li></ul><ul><li>PR students, professionals and educators </li></ul><ul><li>Amazing opportunity to connect with well-known industry professionals </li></ul><ul><li>Moderated by @DeirdreBreakenridge and hosted by @ValerieSimon </li></ul><ul><li>Hashtag is #PRStudChat </li></ul><ul><li>First chat? Check out </li></ul>
  13. 13. #PRStudChat Challenge! <ul><li>Oct. 21 at Noon EST </li></ul><ul><li>School with greatest number of participants wins… </li></ul><ul><ul><li>A Skype presentation by @DeirdreBreakenridge, four-time author, and President of PFS Marketwyse </li></ul></ul><ul><ul><li>Publicity for university’s PR program </li></ul></ul><ul><ul><li>$50 American Express Gift Card </li></ul></ul><ul><li>Must include hashtag #CMU in Tweets </li></ul>
  14. 14. Twitter Do’s and Don'ts <ul><li>Do </li></ul><ul><ul><li>Engage in conversation </li></ul></ul><ul><ul><li>Follow other PR students and professionals </li></ul></ul><ul><ul><li>Post often </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Actually read articles people share </li></ul></ul><ul><ul><li>Frequently check your @replies </li></ul></ul><ul><ul><li>Join #PRStudChat Oct. 21 </li></ul></ul><ul><li>Don’t </li></ul><ul><ul><li>Set up an auto DM </li></ul></ul><ul><ul><li>Follow everyone who follows you </li></ul></ul><ul><ul><li>Tweet about sensitive information or inappropriate content </li></ul></ul><ul><ul><li>Simply post about the mundane happenings in your life </li></ul></ul><ul><ul><li>Be afraid to reach out to someone </li></ul></ul>
  15. 15. Questions? <ul><li>Connect With Us! </li></ul><ul><ul><li>@CMUPRSSA </li></ul></ul><ul><ul><li>@AngelaHernandez </li></ul></ul><ul><ul><li>@DanielleLeone </li></ul></ul><ul><ul><li>@booyi1cj </li></ul></ul><ul><ul><li>@AngelaZott </li></ul></ul><ul><ul><li>@AllysePadden </li></ul></ul><ul><ul><li>@KateHeer </li></ul></ul><ul><ul><li>@JasonSchnaidt </li></ul></ul><ul><ul><li>@emarie_t </li></ul></ul><ul><ul><li>@CarlyMMills </li></ul></ul>