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    Presenter: Rabiya Jilani 
        CEO, Lumenica, LLC  
                     

         Twitter: @bizincubation 
Agenda   
•   What is Social Media? 
•   Why is it important? 
•   What is Twitter? 
•   Getting started with Twitter 
•   Understanding the Twitter Lingo 
•   What is Linkedin? 
•   How can you use Linkedin for Personal and 
    Business Image? 
                     © 2009 Lumenica, LLC 
What do you think of when you hear 
     the words: Social Media? 




              © 2009 Lumenica, LLC 
Social media is more than just building 
relationships on big networks, its about…. 
 
 
 
                 Brands having conversations 


                  © 2009 Lumenica, LLC 
Social Media Influences Decisions 
• 91% say consumer reviews are the #1  aid to 
  buying  decisions 
• 87% trust a friends recommendation over 
  critics review  
• Online social network users were 3 times 
  more likely to trust their peers decisions over 
  advertising when making purchase decisions 
• 26% of search results link to user‐generated 
  content 
                     © 2009 Lumenica, LLC 
What is Twitter? 




        http://www.twitter.com 
              © 2009 Lumenica, LLC 
What is Twitter? 
          • Founded in 2006 
          • Micro‐blogging service that enables 
            users to send and receive messages 
            called tweets 
          • Tweets are text based only 
          • Limited to 140 characters 
          • Twitter is ranked as one of the 50 
            most popular websites worldwide 
            by Alexa's web traffic analysis. 

              © 2009 Lumenica, LLC 
Twitter Getting Started 
• Video Explaining Twitter:  
           http://help.twitter.com/portal 




                     © 2009 Lumenica, LLC 
Twitter in plain English 
• 140 characters of syndicated consciousness of 
  what you are thinking or sharing  
• Works like an email blast/press release 
• Build relationships 
• Connect with media 
• Great focus groups 
• Works with other social media platforms 
                                                    
                  Twitter is……A 24/7 cocktail party
                    © 2009 Lumenica, LLC 
Twitter TIPS 
•   Be a resource 
•   Offer value 
•   Understand the lingo 
•   Promote others 
•   Quality vs Quantity 
•   Be thankful 
•   Post videos, blog updates, pictures 
•   Share  
•   Play giveaways/contests 
•   Include in your email signature/business 
    card 
                       © 2009 Lumenica, LLC 
     
Twitter lingo 
•   Tweet‐ a message of 140 characters or less 
      What:       Ask a question 
                  Announce blog update 
                  Read an interesting article? 
                  Link to a website update 
                  Announce an upcoming event 
                  Discuss current news   
     
     

                      © 2009 Lumenica, LLC 
Twitter lingo 
 
                        Your tweet 
 
     
     
           Shows up on 
                                           Listed on your 
          your “follower’s 
                                               profile 
            home page” 


                       © 2009 Lumenica, LLC 
Twitter lingo 
• RT – Retweet means repeat/quote someone’s 
    tweet that you found interesting  your aim
    How: RT @username 
      Want to be RT? Keep YOUR message 
      shorter than 140 characters 
     



                   © 2009 Lumenica, LLC 
Twitter lingo 

 Example: RT @XXXXX 5 ways to increase blog traffic 
 with social media http:www.something.com 




                        © 2009 Lumenica, LLC 
Twitter lingo 
•   @ ‐ Direct a message to someone 
      Reply to someone  
      Keep in mind these are public 
      How: @username 
     
     
    Example: @username I agree with you, 
    you make a good point. 
                     © 2009 Lumenica, LLC 
Twitter lingo 
• Follow/Followers: You/Them 
   
• DM‐Direct Msg, Private message 
     How: D username 
 
• # Hash Tags‐ Tweet that starts with a “#” for 
  tracking purposes, similar tweets, identify 
  topic (eg #smallbusiness, #FF, #FollowFriday) 
                    © 2009 Lumenica, LLC 
 




    © 2009 Lumenica, LLC 
Twitter tools/websites/cool resources 
• www.twitterbackgrounds.com‐ customize 
  backgrounds 
• www.Twellow.com: Directory of public twitter 
  accounts. Organizes by categories. 
• www.Friendorfollow.com: Who are you following 
  that's not following you back? Who's following you 
  that you're not following back? Find out! 
• www.Twittercounter.com:  
   
   
                        © 2009 Lumenica, LLC 
Twitter tools/websites/cool resources 
• www.Tweetdeck.com:Desktop Twitter applicati
  on. To allow users to send and receive tweets 
  and view profiles. It is the most popular 
  Twitter application 
• www.whatthetrend.com: Find out what's 
  trending on Twitter and why. 
• www.Bit.ly: Shorten a URL, Track clicks.  Similar 
  to www.Tinyurl.com 


                     © 2009 Lumenica, LLC 
Twitter tools/websites/cool resources 
• www.Tweetchat.com: TweetChat helps put 
  your blinders on to the Twitter‐sphere while 
  you monitor and chat about one topic. 
• www.Search.twitter.com: Search everyone’s 
  tweets – in realtime 
• www.Twittersheep.com:  Enter your twitter 
  username to see a tag cloud from the 'bios' of 
  your twitter flock. 
   
                    © 2009 Lumenica, LLC 
 




    © 2009 Lumenica, LLC 
Twitter tools/websites/cool resources 




               © 2009 Lumenica, LLC 
Do you currently have a Linkedin Account? 

How often do you use your linkedin 
Account? 

How often do you log in? 


What is your goal for this session? 
© 2009 Lumenica 
What is linkedin? 
For more info about linkedin:  
 
  http://learn.linkedin.com/what‐is‐linkedin/ 




                    © 2009 Lumenica 
Profiles 




 © 2009 Lumenica 
Create a Personal Profile 
     •   Go to: www.linkedin.com 
     •   List your current and past positions  
     •   List Education 
     •   Add a profile picture (make sure its 
         professional) 
     • Add a Summary paragraph 
     • Update your status 
          

      
                    © 2009 Lumenica 
Public Profile vs Private Profile 



   Public Profile                       Private Profile 




                     © 2009 Lumenica 
The Power of profiles 
                               
                               
                               



          More info about profiles: 
         http://learn.linkedin.com/profiles/# 
                             
                             
   Specifying account privacy/settings: 
  https://www.linkedin.com/secure/settings?trk=hb_acc 




                       © 2009 Lumenica 
Connecting with Others 




         © 2009 Lumenica 
Connect   Connect   Connect 
•   Import Contacts via outlook 
 
•   Find Contacts via custom search  
 
•   You can add individual email address 
 
•   See who your contacts are connected to 
 
                        © 2009 Lumenica 
Applications 




    © 2009 Lumenica 
Applications 




                © 2009 Lumenica 
Company Profiles 




      © 2009 Lumenica 
Company Profiles 
Adding a Company Profile:  
Step 1: Go to 
  http://www.linkedin.com/companies?didentcompy= 
Add email address 
 
Step 2: Confirm Email address 



                     © 2009 Lumenica 
Company Profiles 
Step 3:  
     *Company Name 
     *Email Domain(s) 
     * Website URL 
     * Description 
     * Industry 
     * # of employees 
     * Type 
     * Country 
     *Postal Code 
                   © 2009 Lumenica 
Company 
                          info 


                        Related 
                       Companies 


                        Company 
                       Description 


                        Company 
                       Employees 


                        Recent 
                        Promos 



                        Key Stats 
    © 2009 Lumenica 
Groups 




 © 2009 Lumenica 
Linked in Group‐ 

              A good idea:  
                      
           Sign up for a group  
                 Listen 
               Participate  
                 create 


              © 2009 Lumenica 
Linked in Group 
Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm 




                                          © 2009 Lumenica 
Events 




 © 2009 Lumenica 
Linked in Events 
• Go to: http://events.linkedin.com/ 
   

• Fill out relevant information 
                                                 
                                                 




                             © 2009 Lumenica 
Linked in Events 
• Add Event Category 
                                       
                                       




                   © 2009 Lumenica 
Sample Event 




            © 2009 Lumenica 
Key Takeaways 
•   Step 1: Create a personal profile  
    (Make sure you COMPLETE the profile) 
•   Step 2: Complete the Public Profile  (with URL) 
•   Step 3: Connect with people 
•   Step 4: Explore Applications 
•   Step 5: Create Company Profile 
•   Step 6: Join a Group 
•   Step 7: Create a group 
•   Step 8: Explore Events 
•   Step 9: Keep updating status (1‐2 times a week) 
•   Step 10: Connect, Explore, Engage Update 
                        © 2009 Lumenica 
Cross Promote 




            © 2009 Lumenica, LLC 
Things to Remember                          
• Learn what people are saying about your 
  brand 
• Covert customers into brand advocates 
• Encourage referrals 
• Create a buzz 
• Increase brand exposure/website traffic 
   


                   © 2009 Lumenica, LLC 
  Questions? 
              Contacting me 
      Email: rabiyaj@lumenica.com 
          www.lumenica.com 
                          
                http://www.linkedin.com/in/rabiya 
                          
                           
                http://www.twitter.com/bizincubation 
                     
                   http://www.slideshare.net/rabiyaj 




                        © 2009 Lumenica, LLC 

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