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[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Agenda 1:00pm – 1:05pm Introductions 1:05pm – 1:10pm Agenda and Overview 1:10pm – 1:30pm Opening Context 1:30pm – 1:55pm Chat 1:55pm – 2:20pm Conversation 2:20pm – 2:55pm Conversion 2:55pm – 3:00pm Close and Next Steps
Copyright © 2009 Shift Worldwide   page  Program Overview  Week 1 3/9/09 Tech Upramp Week 2 3/16/09 Research/Interviews Week 3 3/26/09 Best Practices Week 4 4/2/09 1-on-1 Coaching  Week 5 4/10/09 Group Session 1 Week 6 4/17/09 1-on-1 Coaching Week 7 4/26/09 Group Session 2 Week 8 4/30/09 1-on-1 Coaching Week 9 5/7/09 Group Session 3 Week 10 5/14/09 Momentum Session
Copyright © 2009 Shift Worldwide   page  Personal Objectives ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Copyright © 2009 Shift Worldwide   page  Second Gear Theme “ Life ain’t nothin’ but questions and stories.”
Copyright © 2009 Shift Worldwide   page  Building a Book of Business ,[object Object],[object Object],[object Object],Work Personal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  People & Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  People Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Differences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Mapping Exercise Exercise: Who are evangelists, hubs and bridges in your networks?  Evangelists Bridges Hubs
[object Object]
Copyright © 2009 Shift Worldwide   page  Chat Definition ,[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Chat Partners ,[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Body Language & Approach ,[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Messages are Important!
Copyright © 2009 Shift Worldwide   page  Messaging Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal: Create Messaging that Creates “Prospective Memory”
Copyright © 2009 Shift Worldwide   page  Extending Chat Reactive Proactive “ What Do You Do?” 6-8 word answer beginning with “I…” “ Oh really? Tell me more.” “ Oh really? Tell me more.” Professional Story 1 and/or  Professional Story 2 Ask another question “ How’ve you been?” Not “fine.”  Brief Personal or Professional Story “ Just fine?”  Push for story
Copyright © 2009 Shift Worldwide   page  Breaking Frames ,[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Seeds & Doors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Copyright © 2009 Shift Worldwide   page  Conversation Definition ,[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Question-Story Model ,[object Object],you prospect? Question “ What have you been working on lately?” Story “ Not Much.  We’ve been really busy, though!” Question “ What’s keeping you  that  busy?!?” Story “ Oh, this new real estate deal we’re trying to get off the ground.  You wouldn’t believe how ridiculous gov’t Is sometimes!” Question “ What makes it so ridiculous?” Story “ The seller of land, my boss and the city See things very differently.  We’ve been held up now for 6 months.” Story “ Tell me about it!  I just finished up a matter where the same thing Happened…but they had been locked up for a year! Lead “ Maybe you could help us out – can I  get you in touch with my boss? Close “ Sure, I’ll get in contact with you tomorrow to follow up.”
Copyright © 2009 Shift Worldwide   page  Reactive vs. Proactive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Question and Story Forms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Question and Story Forms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Win-Win ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Building Social Capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Copyright © 2009 Shift Worldwide   page  Conversion Definition ,[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Opportunity Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  “ Buying” Points ,[object Object],[object Object],[object Object],Emotional Logical Tactical FEAR IMPROVEMENT Strategic HOPE GALACTIC
Copyright © 2009 Shift Worldwide   page  Histories & Audiences ,[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Primary Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Secondary Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Asking not Telling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Buying Process conversation chat conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Following Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Power: Getting to Yes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Beyond Yes ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Copyright © 2009 Shift Worldwide   page  Summary and Close ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2009 Shift Worldwide   page  Coaching & Group Sessions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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032609 Foley Second Gear Presentation

  • 1.
  • 2. Copyright © 2009 Shift Worldwide page Agenda 1:00pm – 1:05pm Introductions 1:05pm – 1:10pm Agenda and Overview 1:10pm – 1:30pm Opening Context 1:30pm – 1:55pm Chat 1:55pm – 2:20pm Conversation 2:20pm – 2:55pm Conversion 2:55pm – 3:00pm Close and Next Steps
  • 3. Copyright © 2009 Shift Worldwide page Program Overview Week 1 3/9/09 Tech Upramp Week 2 3/16/09 Research/Interviews Week 3 3/26/09 Best Practices Week 4 4/2/09 1-on-1 Coaching Week 5 4/10/09 Group Session 1 Week 6 4/17/09 1-on-1 Coaching Week 7 4/26/09 Group Session 2 Week 8 4/30/09 1-on-1 Coaching Week 9 5/7/09 Group Session 3 Week 10 5/14/09 Momentum Session
  • 4.
  • 5.
  • 6. Copyright © 2009 Shift Worldwide page Second Gear Theme “ Life ain’t nothin’ but questions and stories.”
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  • 12. Copyright © 2009 Shift Worldwide page Mapping Exercise Exercise: Who are evangelists, hubs and bridges in your networks? Evangelists Bridges Hubs
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  • 17. Copyright © 2009 Shift Worldwide page Messages are Important!
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  • 19. Copyright © 2009 Shift Worldwide page Extending Chat Reactive Proactive “ What Do You Do?” 6-8 word answer beginning with “I…” “ Oh really? Tell me more.” “ Oh really? Tell me more.” Professional Story 1 and/or Professional Story 2 Ask another question “ How’ve you been?” Not “fine.” Brief Personal or Professional Story “ Just fine?” Push for story
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