The presentation discusses how businesses can use LinkedIn to connect with customers and establish themselves as experts. It provides tips for setting up complete personal and company profiles, connecting with others, joining groups, promoting events, and engaging with your network to increase brand exposure and generate referrals. The goal is to leverage LinkedIn's social features to aid marketing and promotion efforts.

1. Using features for business Presenter: RabiyaJilani Director, Business Incubation Center CEO, Lumenica LLC

2. © 2009 Business Incubation Center at CBP

3. 91% say consumer reviews are the #1 aid to buying decisions 87% trust a friends recommendation over critics review Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions 26% of search results link to user-generated content © 2009 Business Incubation Center at CBP

4. Advertising/Promotion Opportunity to establish yourself as the expert The 5 Cs of Social Media Content Connections Community Conversations Constantly Changing © 2009 Business Incubation Center at CBP

6. © 2009 Business Incubation Center at CBP

8. For more info about linkedin: http://learn.linkedin.com/what-is-linkedin/ © 2009 Business Incubation Center at CBP

9. Profiles © 2009 Business Incubation Center at CBP

11. List your current and past positions

12. List Education

13. Add a profile picture (make sure its professional)

14. Add a Summary paragraph

16. © 2009 Business Incubation Center at CBP More info about profiles: http://learn.linkedin.com/profiles/# Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc

17. Connecting with Others © 2009 Business Incubation Center at CBP

19. Find Contacts via custom search

20. You can add individual email address

22. © 2009 Business Incubation Center at CBP

23. Company Profiles © 2009 Business Incubation Center at CBP

24. © 2009 Business Incubation Center at CBP Adding a Company Profile: Step 1: Go to http://www.linkedin.com/companies?didentcompy= Add email address Step 2: Confirm Email address

25. © 2009 Business Incubation Center at CBP Step 3: *Company Name *Email Domain(s) * Website URL * Description * Industry * # of employees * Type * Country *Postal Code

26. © 2009 Business Incubation Center at CBP Company info Related Companies Company Description Company Employees Recent Promos Key Stats

27. Groups © 2009 Business Incubation Center at CBP

28. © 2009 Business Incubation Center at CBP A good idea: Sign up for a group Listen Participate create

29. © 2009 Business Incubation Center at CBP Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm Click on screenshot to see video

30. Events © 2009 Business Incubation Center at CBP

34. Step 3: Connect with people

35. Step 4: Explore Applications

36. Step 5: Create Company Profile

37. Step 6: Join a Group

38. Step 7: Create a group

39. Step 8: Explore Events

40. Step 9: Keep updating status (1-2 times a week)

43. Covert customers into brand advocates

44. Encourage referrals

45. Create a buzz