This document discusses social media and provides tips for using different social media platforms. It defines social media as sharing content, opinions, and experiences through various media forms and tools. It outlines benefits of social media like brand management, customer generation, and traffic. It provides information on using platforms like Facebook, Twitter, blogs, and videos to engage audiences and create awareness. Specific tips include blogging often, using hashtags, live tweeting events, and monitoring your online reputation.

1. © 2009 Courtesy Administrative Services. All Rights Reserved

3. Sharing content, opinions, insight, experiences, perspectives

4. The Media Forms:

5. Text, images, audio, and video

6. Tools/Venues:

7. message boards, forums, podcasts, videos, TXT/SMS, bookmarks, groups, networks, blogs +

8. It’s the connection and the conversation…© 2009 Courtesy Administrative Services. All Rights Reserved

10. Generation of

11. Customers

12. Leads

13. Fans

14. Followers

15. Buzz

16. Revenue Enlargement of Targeted Segment

17. Improve your products/services (feedback)

18. SEO Benefits

19. Traffic Generation© 2009 Courtesy Administrative Services. All Rights Reserved

20. SMO can get you elected © 2009 Courtesy Administrative Services. All Rights Reserved

21. SMO can get you elected © 2009 Courtesy Administrative Services. All Rights Reserved

22. SMO can get you elected http://adultaddstrengths.com/2008/11/05/obama-vs-mccain-social-media/ © 2009 Courtesy Administrative Services. All Rights Reserved

23. Social Media on Phones SM applications on your phone…the iPhoneFacebookappl has 1.5 million users ++ © 2009 Courtesy Administrative Services. All Rights Reserved

24. Social Media © 2009 Courtesy Administrative Services. All Rights Reserved

26. Be patient

27. You willonlyseesmall changes, but youwillseethemday by day!

28. Whenusersseeyour engagement, you know the strategyishuge

29. A Facebook profile is not going to create a miracle but usedwith the SM tools … itwill.

30. Join social networks slowly and don’t worry about active participation, it will come

31. Monitor your reputation © 2009 Courtesy Administrative Services. All Rights Reserved

33. Vehicles to Micro-blog:

34. SMS, IM, e-mail, audio, or the web aka “Status Updates” on: Twitter, Facebook, MySpace, LinkedIn, Xing ++© 2009 Courtesy Administrative Services. All Rights Reserved

35. Social Media – Monitor Your Reputation Find out who is saying what about you! © 2009 Courtesy Administrative Services. All Rights Reserved

37. Adding 250,000 new users each day (past 2 yrs)

38. Most trafficked SM community site, 5th most popular site overall

39. Top Social Search Engine

40. More than 55,000 networks

41. 25+ fastest growing demographic

42. Create a Facebook fan page for your brand, store, and/or product

43. Create a myspace group page, and join network (relevant) groups

44. Create a powerful profile page

45. Update and add value on a regular basis© 2009 Courtesy Administrative Services. All Rights Reserved

46. Social Media Facebook © 2009 Courtesy Administrative Services. All Rights Reserved

47. Social Media MySpace © 2009 Courtesy Administrative Services. All Rights Reserved

48. Social Media Technorati Search Engine for the Blog Community © 2009 Courtesy Administrative Services. All Rights Reserved

49. Social Media – Google, Yahoo,Digg, Reddit Search Engines & Bookmarks for the Blog Community © 2009 Courtesy Administrative Services. All Rights Reserved

50. Social Media Pipes (Yahoo,Attensa, RSS Feeds +) © 2009 Courtesy Administrative Services. All Rights Reserved

51. Social Media Pipes (Yahoo,Attensa, RSS Feeds +) Yahoo pipes lets you know who is talking about you or your subjects so that you can comment, connect and make the “conversation”… with all the Social Media directories, you NEED to know who is following “you” © 2009 Courtesy Administrative Services. All Rights Reserved

52. Social Media MicroBlog Start small Use the twitter search to find twits and tweets relating to your niche Announce new blog posts, articles (share info) Build buzz Inject your personality into your tweets (should be ½ professional and ½ personal) Manage your reputation Use for job hunting or hiring Exclusive deals (twitter-only coupon, etc) Tweet often aka “Update” (you only have 140 characters, so do it often! Upload pictures with twitpic Live twitter from industry events – tours, open houses, parties (People love to hear and see what’s going on if they can’t be there!) © 2009 Courtesy Administrative Services. All Rights Reserved

53. Social Media Twitter Great Source to connect & micro-blog © 2009 Courtesy Administrative Services. All Rights Reserved

54. Social Media Blog Blog oftenfor steady readership If your postings are SEO focused frequency is less important Use SEO friendly article titles RSS is a must Promote your blog… tweet it… Link it…comment on other blogs and link yours! Make it easy for readers to read your blog & keep up with you…. © 2009 Courtesy Administrative Services. All Rights Reserved

55. SMO -- Message Boards & Forums One of the oldest forms of Social Media on the web (still very relevant) People participating in an Internet forum can build bonds with each other and interest groups will easily form around a topic's discussion, subjects dealt with in or around sections in the forum. © 2009 Courtesy Administrative Services. All Rights Reserved

56. Social Media BlogIf you want to be noticed … Blog! © 2009 Courtesy Administrative Services. All Rights Reserved

57. SMO – Connect on LinkedIn © 2009 Courtesy Administrative Services. All Rights Reserved

58. Social Media ShortcutsWhen blogging or making comments and updates you must know how to shorten URL’s because you have a small window to use; here are the top 2! TINY URL and SMUB.IT © 2009 Courtesy Administrative Services. All Rights Reserved

60. By 2006

61. 200k+ users

62. 25mil+ videos watched/per day

63. Currently the 3rd most visited site

65. Embed videos On your blog, your site & your Social Media profiles© 2009 Courtesy Administrative Services. All Rights Reserved

66. Social Media Create Awareness! Generate Buzz … Microblog Blog Educate/inform: use videos -- consider a vlog press releases write articles Build your network online Tweet away … Use Twitter Write articles Post videos manage your reputation © 2009 Courtesy Administrative Services. All Rights Reserved

67. © 2009 Courtesy Administrative Services. All Rights Reserved