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How To Use Twitter for Business

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Urvi Mehta
Urvi Mehta

Presentation on How Small Business Owners can use Twitter in their Marketing efforts. Twitter is a great tool for Business Owners to create their brand awareness and customer management. Follow the steps provided and incorporate Twitter into your Social Media Marketing Strategy

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Power of Twitter: How to Capture More Business Urvi Mehta Social Media Marketing PR Easy Copyright 2009 PREasy.com LLC @urvimehta
Agenda • What is Twitter and why it’s valuable? • What Big Corporations Do • What You Can Do • Twitter Automation • Final Thoughts Copyright 2009 PREasy.com LLC @urvimehta
Twitter • Micro-blog site where you answer the question “What are you doing?” in 140 characters • Growth of 422% from Aug 2007 to Aug 2008 Source: TechCrunch Copyright 2009 PREasy.com LLC @urvimehta
6 million unique monthly visitors 55 million visits (+25 million since Nov) Copyright 2009 PREasy.com LLC @urvimehta
Twitter 101 • Create Your Profile – Put your picture – Customize background • Introduce yourself – Fill out profile completely – Keywords in Bio (160 characters) • Be a good conversationalist – Listen, respond – Contribute relevant, useful material Copyright 2009 PREasy.com LLC @urvimehta
@elysiabrooker Copyright 2009 PREasy.com LLC @urvimehta
@SouthwestAir Copyright 2009 PREasy.com LLC @urvimehta
What Big Corporations Do… • Monitor brand perception • Support current customers • News Broadcast • Deals Copyright 2009 PREasy.com LLC @urvimehta
Brand Management Copyright 2009 PREasy.com LLC @urvimehta
@starbucks Copyright 2009 PREasy.com LLC @urvimehta
Support Current Customers Copyright 2009 PREasy.com LLC @urvimehta
@ComcastCares Copyright 2009 PREasy.com LLC @urvimehta
News Broadcast Copyright 2009 PREasy.com LLC @urvimehta
@cnnbrk Copyright 2009 PREasy.com LLC @urvimehta
Deals Copyright 2009 PREasy.com LLC @urvimehta
@DellOutlet Copyright 2009 PREasy.com LLC @urvimehta
What You Can Do… • Spread your message • Enable word of mouth marketing • Work more efficiently • Gather and develop ideas Copyright 2009 PREasy.com LLC @urvimehta
Step 1: How to Find Prospects Copyright 2009 PREasy.com LLC @urvimehta
www.twellow.com Copyright 2009 PREasy.com LLC @urvimehta
www.whoshouldifollow.com Copyright 2009 PREasy.com LLC @urvimehta
www.wefollow.com Copyright 2009 PREasy.com LLC @urvimehta
www.search.twitter.com Copyright 2009 PREasy.com LLC @urvimehta
Step 2: Engage Community Copyright 2009 PREasy.com LLC @urvimehta
@wbaustin Copyright 2009 PREasy.com LLC @urvimehta
@JimandKelly Copyright 2009 PREasy.com LLC @urvimehta
What can you share • Blog Posts • Videos • Articles • Podcasts • News • Pictures • What’s happening • Deals of the week • Events • New Product • Tips Copyright 2009 PREasy.com LLC @urvimehta
@urvimehta Copyright 2009 PREasy.com LLC @urvimehta
www.urvimehta.com Copyright 2009 PREasy.com LLC @urvimehta
What can you promote • Live Events • Teleseminars • Webinars • Sales for Retail Store • Slow at Restaurant – Send out a Tweet • Affiliate Products Copyright 2009 PREasy.com LLC @urvimehta
@MattBacak Promoting Marketing Madness Seminar Copyright 2009 PREasy.com LLC @urvimehta
Automate and Manage Multiple Accounts Copyright 2009 PREasy.com LLC @urvimehta
www.tweetlater.com Copyright 2009 PREasy.com LLC @urvimehta
www.hootsuite.com Copyright 2009 PREasy.com LLC @urvimehta
Take Aways • Set up an account with Twitter (if you don’t have one yet) • Go to Twellow.com and find at least 5 people to connect with • Go to WeFollow.com and put in your 3 tags • Share an article, blog post, video, etc with your following • Be Real, provide value and engage within the community • Bring them to your business Copyright 2009 PREasy.com LLC @urvimehta
Let’s Connect – Urvi’s Blog – UrviMehta.com – Janak’s Blog – Janak-Mehta.com – Facebook – • facebook.com/urvimehta • facebook.com/janakmehta – Twitter – • twitter.com/urvimehta • twitter.com/janakmehta – LinkedIn – – linkedin.com/in/urvimehta – linkedin.com/in/janakmehta Copyright 2009 PREasy.com LLC @urvimehta

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How To Use Twitter for Business

  • 1. Power of Twitter: How to Capture More Business Urvi Mehta Social Media Marketing PR Easy Copyright 2009 PREasy.com LLC @urvimehta
  • 2. Agenda • What is Twitter and why it’s valuable? • What Big Corporations Do • What You Can Do • Twitter Automation • Final Thoughts Copyright 2009 PREasy.com LLC @urvimehta
  • 3. Twitter • Micro-blog site where you answer the question “What are you doing?” in 140 characters • Growth of 422% from Aug 2007 to Aug 2008 Source: TechCrunch Copyright 2009 PREasy.com LLC @urvimehta
  • 4. 6 million unique monthly visitors 55 million visits (+25 million since Nov) Copyright 2009 PREasy.com LLC @urvimehta
  • 5. Twitter 101 • Create Your Profile – Put your picture – Customize background • Introduce yourself – Fill out profile completely – Keywords in Bio (160 characters) • Be a good conversationalist – Listen, respond – Contribute relevant, useful material Copyright 2009 PREasy.com LLC @urvimehta
  • 6. @elysiabrooker Copyright 2009 PREasy.com LLC @urvimehta
  • 7. @SouthwestAir Copyright 2009 PREasy.com LLC @urvimehta
  • 8. What Big Corporations Do… • Monitor brand perception • Support current customers • News Broadcast • Deals Copyright 2009 PREasy.com LLC @urvimehta
  • 9. Brand Management Copyright 2009 PREasy.com LLC @urvimehta
  • 10. @starbucks Copyright 2009 PREasy.com LLC @urvimehta
  • 11. Support Current Customers Copyright 2009 PREasy.com LLC @urvimehta
  • 12. @ComcastCares Copyright 2009 PREasy.com LLC @urvimehta
  • 13. News Broadcast Copyright 2009 PREasy.com LLC @urvimehta
  • 16. @DellOutlet Copyright 2009 PREasy.com LLC @urvimehta
  • 17. What You Can Do… • Spread your message • Enable word of mouth marketing • Work more efficiently • Gather and develop ideas Copyright 2009 PREasy.com LLC @urvimehta
  • 18. Step 1: How to Find Prospects Copyright 2009 PREasy.com LLC @urvimehta
  • 19. www.twellow.com Copyright 2009 PREasy.com LLC @urvimehta
  • 20. www.whoshouldifollow.com Copyright 2009 PREasy.com LLC @urvimehta
  • 21. www.wefollow.com Copyright 2009 PREasy.com LLC @urvimehta
  • 22. www.search.twitter.com Copyright 2009 PREasy.com LLC @urvimehta
  • 23. Step 2: Engage Community Copyright 2009 PREasy.com LLC @urvimehta
  • 25. @JimandKelly Copyright 2009 PREasy.com LLC @urvimehta
  • 26. What can you share • Blog Posts • Videos • Articles • Podcasts • News • Pictures • What’s happening • Deals of the week • Events • New Product • Tips Copyright 2009 PREasy.com LLC @urvimehta
  • 27. @urvimehta Copyright 2009 PREasy.com LLC @urvimehta
  • 28. www.urvimehta.com Copyright 2009 PREasy.com LLC @urvimehta
  • 29. What can you promote • Live Events • Teleseminars • Webinars • Sales for Retail Store • Slow at Restaurant – Send out a Tweet • Affiliate Products Copyright 2009 PREasy.com LLC @urvimehta
  • 30. @MattBacak Promoting Marketing Madness Seminar Copyright 2009 PREasy.com LLC @urvimehta
  • 31. Automate and Manage Multiple Accounts Copyright 2009 PREasy.com LLC @urvimehta
  • 32. www.tweetlater.com Copyright 2009 PREasy.com LLC @urvimehta
  • 33. www.hootsuite.com Copyright 2009 PREasy.com LLC @urvimehta
  • 34. Take Aways • Set up an account with Twitter (if you don’t have one yet) • Go to Twellow.com and find at least 5 people to connect with • Go to WeFollow.com and put in your 3 tags • Share an article, blog post, video, etc with your following • Be Real, provide value and engage within the community • Bring them to your business Copyright 2009 PREasy.com LLC @urvimehta
  • 35. Let’s Connect – Urvi’s Blog – UrviMehta.com – Janak’s Blog – Janak-Mehta.com – Facebook – • facebook.com/urvimehta • facebook.com/janakmehta – Twitter – • twitter.com/urvimehta • twitter.com/janakmehta – LinkedIn – – linkedin.com/in/urvimehta – linkedin.com/in/janakmehta Copyright 2009 PREasy.com LLC @urvimehta