An outline of different online tools to help businesses become more productive, efficient, organized and reach a greater audience.

1. Online Tools for
your business
Presenter: Rabiya Jilani
CEO, Lumenica, LLC
www.lumenica.com
Twitter id: @bizincubation
© 2010 Lumenica, LLC

2. Agenda
• Why use technology?
• Technology to improve communication
• Keep an eye on your industry
o Google Alerts
o Blog Readers
• Analyze website
• Collaborate
• Manage projects
• Create and track financial info
• Social Media tools Overview
© 2010 Lumenica, LLC

3. Communication

4. Google Sites
• What: Google Sites
| URL: http://www.google.com/sites
• With Google Sites, you can easily create and
update your own site. Google Sites allows you
display a variety of information in one place—
including videos, slideshows, calendars,
presentations, attachments, and text—and share it
for viewing or editing with a small group, an entire
organization, or the world. You always control who
has access to your site.
© 2010 Lumenica, LLC

5. Google Sites
• Once you've signed in to your Google Account,
you can start creating your site. Here's how:
o Click the Create site button.
o Enter your site name and the URL where it will be located (for example,
sites.google.com/site/yoursite) as well as an optional description of the
site. The name and URL you choose can't be changed after you create
your site, or used again if the site is deleted.
o Select one of these sharing options: 'Everyone in the world can view this
site' or 'Only people I specify can view this site.'
o Pick a theme for your site.
• Now that you've created your site, you can create
multiple pages
• eg-https://sites.google.com/a/organic-
city.com/intranet/Home
© 2010 Lumenica, LLC

6. Email
• As a business owner it is very important to have a
professional email address.
• STAY AWAY FROM EMAIL ADDRESSES THAT LOOK
LIKE THIS: hunk1973@msn.com, mybusinessname@aol.com,
someonsomeone@gmail.com
• Where to get professional email addresses:
• Microsoft Office Live for Small Business-
http://smallbusiness.officelive.com/en-us/
• Google Apps
http://www.google.com/apps/intl/en/group/ind
ex.html
© 2010 Lumenica, LLC

7. Monitoring Industry

8. Monitoring your industry
& company
• What: Google Alerts
• URL: www.google.com/alerts
• Description:
o Email updates of the latest and relevant google results on a particular
topic/industry/individual
o You can specify comprehensive search, news, blogs, web video or
group searches
o You get an email regarding your alert as it happens, once a day, or
once a week
© 2010 Lumenica, LLC

9. Blog Monitoring
• What: Blog Monitoring/Subscribing
• How: By subscribing to RSS Feeds or emails
Monitoring Tools:
Googls Reader http://www.google.com/reader/
NewsGator http://www.newsgator.com/
Netvibes http://www.netvibes.com
Bloglines http://www.bloglines.com
Page Flakes http://www.pageflakes.com
FeedDemon http://feeddemon.com/
Additional Readers: NetNewsWire, NewsFire, NewsGator,
RSSOwl, Shrook, Universal Subscription Mechanism
© 2010 Lumenica, LLC

10. Analyze Websites

11. Google Analytics
• What: Google Analytics |
URL: www.google.com/analytics
• Description: Allows you to receive insights about
your website.
• Gives you information about:
o Traffic sources
o Visitor behaviors
o Search Engine referrals / keywords
o Geographic locations of visitors
o Number of visitors
o More info: http://www.google.com/analytics/tour.html
© 2010 Lumenica, LLC

12. Website Grader
• What: Website Grader
URL: www.websitegrader.com
• Description: A free SEO tool that measures the
marketing effectiveness of a website. Also
provides basic advice on how to improve
website
• Gives you information about:
Blog Analysis Heading Summary
Google Indexed Page Image Summary
Readability level Directory Listings
Meta data Inbound Links
© 2010 Lumenica, LLC

13. Collaborate

14. Google Documents
• What: Google Documents- Spreadsheet,
Presentations, Form and Word Processor | URL:
docs.google.com
• Features:
o Free
o You can upload your file online and work on it
o Can be downloaded or saved as a PDF, HTML, Open Office, PDF, RTF,
Text or Word
o Document sharing is easy
o Document may be edited by multiple users and collaborators in real time
o Accessible by any computer/internet connection and mobiles
o Control who can see the document
© 2010 Lumenica, LLC

15. Zoho Projects
• What: Zoho | URL: www.zoho.com
o Allows multiple users
o Set tasks and milestones
o Schedule meetings
o Share project calendar
o Upload and Share documents related to project
o Have an online discussion among project team members
o Manage time sheet
o Track with reports
o Basic Package: 1 project, unlimited users- FREE
© 2010 Lumenica, LLC

16. Financial Information

17. ZOHO Invoice
• What: Zoho Invoice | URL: www.zoho.com
o Allows you to create professional invoices
o Provides templates
o Add your logo to invoices
o Add product info and pricing
o Create Customer Profiles
o Email or Print Invoice
o Automated billing capabilities
o Assesses late fees automatically
© 2010 Lumenica, LLC

18. ZOHO Invoice
o Sends automated reminders for late invoice payments
o Generates quick reports to assess age of outstanding invoicing, customer
snapshots and product snapshots
o 5 invoices per month- FREE
• Demo: http://www.zoho.com/invoice/videos/index
.html
• Additional Tools: QuickBooks, Quicken, Peachtree,
Sage, MS Great Plains
© 2010 Lumenica, LLC

19. Social Media

20. Social Media Tools
© 2010 Lumenica, LLC

21. Social
Media/Communication
Tools
• Facebook
• Linkedin
• Twitter
• Flickr
• Slideshare
• Scribd
• Stubmle Upon, Digg
• Skype
© 2010 Lumenica, LLC

22. • Started in 2006
• More than 400 Million active users
• More than 1.5 billion local businesses have active
pages on facebook
• More than 2/3 out of college
• Primary uses:
Communicate Build Relationships
Seek Information Express Themselves
Play with applications Share Information
Control Content
© 2010 Lumenica, LLC

23. Personal Use
• You can create a personal profile
• To communicate with friends, family, coworkers,
classmates
• You can add personal information, pictures,
videos, fun applications, Activate a wall for
communication. Add friends
• Worried about privacy? Go to
Facebook.com/privacy to control who sees your
information
• PLEASE NOTE: you will need a personal page to
create a business page
© 2010 Lumenica, LLC

24. Business use
• Create a business page (DIFFERENT FROM
PERSONAL PROFILES)
• To communicate with customers, suppliers,
partners, stakeholders
• You can upload your logo, pictures, discussion
boards, wall for communication, link to other social
media tools, link to your website and blog
• Most Important tool: Facebook Insights
Additional Usage:
• Events
• Ads
© 2010 Lumenica, LLC

25. • Business Oriented Social Media Tool
• Job Seeking tool
• Use Applications
• Create a personal profile to highlight past
experiences
• Create a company profile for a professional image
• Create Events
• Join Linkedin Groups
• Create a Linkedin Group
• Participate in Linkedin Answers
© 2010 Lumenica, LLC

26. Twitter
• Founded in 2006
• Microblogging service
• Allows you to send 140 character long messages
called tweets
• Your objective is to have followers, be retweeted
and be on lists
• Best tool to build relationships, connect with media,
• Who is on twitter? Government, Small businesses,
experts, reporters, news agencies, large
corporations,
© 2010 Lumenica, LLC

27. Flickr
Website: www.flickr.com
Launched: 2004
• Image and video hosting online community
• Great tool for photographers, party planners, event
planners, gift basket businesses
• Images are searchable
• Similar to Photobucket
© 2010 Lumenica, LLC

28. • URL: www.slideshare.net
• Allows you to share documents, presentations and
PDFs
• Some of the things you can do on SlideShare
o Embed slideshows into your own blog or website.
o Share slideshows publicly or privately. There are several ways to share
privately.
o Synch audio to your slides.
o Market your own event on slideshare.
o Join groups to connect with SlideShare members who share your
interests.
o Download the original file
© 2010 Lumenica, LLC

29. • URL: www.scribd.com
• Founded: 2007
• Document sharing website
• Documents can be embedded once uploaded
• Document types: PDF. Word, Power Point, Excel,
open office, plain text, rich format
© 2010 Lumenica, LLC

30. • URL: www.digg.com
• Started as an experiment in 2004
• Digg is a social news website made for people to
discover and share content from anywhere on
the Internet, by submitting links and stories, and
voting and commenting on submitted links and
stories. Voting stories up and down is the site's
cornerstone function, respectively called
digging and burying.
© 2010 Lumenica, LLC

31. • URL: www.stumbleupon.com
• Initial release: 2001
• StumbleUpon is an Internet community that allows
its users to discover and rate Web pages, photos,
and videos. It is a personalized recommendation
engine which uses peer and social-
networking principles.
© 2010 Lumenica, LLC

32. • URL: www.skype.com
• Founded 2007
• Software application that allows you to make
voice calls over internet
• Allows business users to:
• Video conference
• Share documents
• Instant message
© 2010 Lumenica, LLC

33. Recap
o Online Social media is a free way to monitor your industry, competition
and business
o It's always a great way to market yourself and your expertise
o Google Alerts: Find out alerts about your business, competitors or
industry
o Save money by using Google Documents, ZOHO Projects, and ZOHO
Invoice
o Monitor website traffic via Google Analytics
o Look professional using Slideshare
o Be a smart tech savy business owner!
© 2010 Lumenica, LLC

34. Contact info
Rabiya Jilani
CEO, Lumenica LLC
www.lumenica.com
rabiyaj@lumenica.com
• Facebook: www.facebook.com/rabiyaj
• Twitter: www.twitter.com/bizincubation
• Linkedin: www.linkedin.com/in/rabiya
• Slideshare: www.slideshare.net/rabiyaj
© 2010 Lumenica, LLC