SlideShare a Scribd company logo
Online Tools for
  your business
                       Presenter: Rabiya Jilani
                              CEO, Lumenica, LLC




                              www.lumenica.com
                            Twitter id: @bizincubation




© 2010 Lumenica, LLC
Agenda
• Why use technology?
• Technology to improve communication
• Keep an eye on your industry
       o Google Alerts
       o Blog Readers

•     Analyze website
•     Collaborate
•     Manage projects
•     Create and track financial info
•     Social Media tools Overview


    © 2010 Lumenica, LLC
Communication
Google Sites
• What: Google Sites
  | URL: http://www.google.com/sites

• With Google Sites, you can easily create and
  update your own site. Google Sites allows you
  display a variety of information in one place—
  including videos, slideshows, calendars,
  presentations, attachments, and text—and share it
  for viewing or editing with a small group, an entire
  organization, or the world. You always control who
  has access to your site.

 © 2010 Lumenica, LLC
Google Sites
• Once you've signed in to your Google Account,
  you can start creating your site. Here's how:
    o Click the Create site button.
    o Enter your site name and the URL where it will be located (for example,
      sites.google.com/site/yoursite) as well as an optional description of the
      site. The name and URL you choose can't be changed after you create
      your site, or used again if the site is deleted.
    o Select one of these sharing options: 'Everyone in the world can view this
      site' or 'Only people I specify can view this site.'
    o Pick a theme for your site.

• Now that you've created your site, you can create
  multiple pages
• eg-https://sites.google.com/a/organic-
  city.com/intranet/Home
 © 2010 Lumenica, LLC
Email
• As a business owner it is very important to have a
  professional email address.
• STAY AWAY FROM EMAIL ADDRESSES THAT LOOK
  LIKE THIS: hunk1973@msn.com, mybusinessname@aol.com,
   someonsomeone@gmail.com
• Where to get professional email addresses:
• Microsoft Office Live for Small Business-
  http://smallbusiness.officelive.com/en-us/
• Google Apps
   http://www.google.com/apps/intl/en/group/ind
   ex.html

 © 2010 Lumenica, LLC
Monitoring Industry
Monitoring your industry
      & company
• What: Google Alerts
• URL: www.google.com/alerts



• Description:
    o Email updates of the latest and relevant google results on a particular
      topic/industry/individual
    o You can specify comprehensive search, news, blogs, web video or
      group searches
    o You get an email regarding your alert as it happens, once a day, or
      once a week




 © 2010 Lumenica, LLC
Blog Monitoring
• What: Blog Monitoring/Subscribing
• How: By subscribing to RSS Feeds or emails
Monitoring Tools:
Googls Reader           http://www.google.com/reader/
NewsGator               http://www.newsgator.com/
Netvibes                http://www.netvibes.com
Bloglines               http://www.bloglines.com
Page Flakes             http://www.pageflakes.com
FeedDemon               http://feeddemon.com/

Additional Readers: NetNewsWire, NewsFire, NewsGator,
RSSOwl, Shrook, Universal Subscription Mechanism
 © 2010 Lumenica, LLC
Analyze Websites
Google Analytics
• What: Google Analytics |
URL: www.google.com/analytics

• Description: Allows you to receive insights about
  your website.
• Gives you information about:
    o   Traffic sources
    o   Visitor behaviors
    o   Search Engine referrals / keywords
    o   Geographic locations of visitors
    o   Number of visitors
    o   More info: http://www.google.com/analytics/tour.html


 © 2010 Lumenica, LLC
Website Grader
• What: Website Grader
URL: www.websitegrader.com
• Description: A free SEO tool that measures the
  marketing effectiveness of a website. Also
  provides basic advice on how to improve
  website
• Gives you information about:
         Blog Analysis         Heading Summary
         Google Indexed Page   Image Summary
         Readability level     Directory Listings
         Meta data             Inbound Links

 © 2010 Lumenica, LLC
Collaborate
Google Documents
• What: Google Documents- Spreadsheet,
  Presentations, Form and Word Processor | URL:
  docs.google.com

• Features:
    o Free
    o You can upload your file online and work on it
    o Can be downloaded or saved as a PDF, HTML, Open Office, PDF, RTF,
      Text or Word
    o Document sharing is easy
    o Document may be edited by multiple users and collaborators in real time
    o Accessible by any computer/internet connection and mobiles
    o Control who can see the document


 © 2010 Lumenica, LLC
Zoho Projects
• What: Zoho | URL: www.zoho.com

   o   Allows multiple users
   o   Set tasks and milestones
   o   Schedule meetings
   o   Share project calendar
   o   Upload and Share documents related to project
   o   Have an online discussion among project team members
   o   Manage time sheet
   o   Track with reports
   o   Basic Package: 1 project, unlimited users- FREE




© 2010 Lumenica, LLC
Financial Information
ZOHO Invoice
• What: Zoho Invoice | URL: www.zoho.com

   o   Allows you to create professional invoices
   o   Provides templates
   o   Add your logo to invoices
   o   Add product info and pricing
   o   Create Customer Profiles
   o   Email or Print Invoice
   o   Automated billing capabilities
   o   Assesses late fees automatically




© 2010 Lumenica, LLC
ZOHO Invoice
    o Sends automated reminders for late invoice payments
    o Generates quick reports to assess age of outstanding invoicing, customer
      snapshots and product snapshots
    o 5 invoices per month- FREE




• Demo: http://www.zoho.com/invoice/videos/index
  .html

• Additional Tools: QuickBooks, Quicken, Peachtree,
  Sage, MS Great Plains


 © 2010 Lumenica, LLC
Social Media
Social Media Tools




© 2010 Lumenica, LLC
Social
        Media/Communication
               Tools
•     Facebook
•     Linkedin
•     Twitter
•     Flickr
•     Slideshare
•     Scribd
•     Stubmle Upon, Digg
•     Skype

    © 2010 Lumenica, LLC
• Started in 2006
• More than 400 Million active users
• More than 1.5 billion local businesses have active
  pages on facebook
• More than 2/3 out of college

• Primary uses:
 Communicate                Build Relationships
 Seek Information           Express Themselves
 Play with applications     Share Information
 Control Content
 © 2010 Lumenica, LLC
Personal Use
• You can create a personal profile
• To communicate with friends, family, coworkers,
  classmates
• You can add personal information, pictures,
  videos, fun applications, Activate a wall for
  communication. Add friends
• Worried about privacy? Go to
  Facebook.com/privacy to control who sees your
  information
• PLEASE NOTE: you will need a personal page to
  create a business page

 © 2010 Lumenica, LLC
Business use
• Create a business page (DIFFERENT FROM
  PERSONAL PROFILES)
• To communicate with customers, suppliers,
  partners, stakeholders
• You can upload your logo, pictures, discussion
  boards, wall for communication, link to other social
  media tools, link to your website and blog
• Most Important tool: Facebook Insights
Additional Usage:
• Events
• Ads
 © 2010 Lumenica, LLC
•     Business Oriented Social Media Tool
•     Job Seeking tool
•     Use Applications
•     Create a personal profile to highlight past
      experiences
•     Create a company profile for a professional image
•     Create Events
•     Join Linkedin Groups
•     Create a Linkedin Group
•     Participate in Linkedin Answers

    © 2010 Lumenica, LLC
Twitter
• Founded in 2006
• Microblogging service
• Allows you to send 140 character long messages
  called tweets
• Your objective is to have followers, be retweeted
  and be on lists
• Best tool to build relationships, connect with media,
• Who is on twitter? Government, Small businesses,
  experts, reporters, news agencies, large
  corporations,


 © 2010 Lumenica, LLC
Flickr
Website: www.flickr.com
Launched: 2004

• Image and video hosting online community
• Great tool for photographers, party planners, event
  planners, gift basket businesses
• Images are searchable

• Similar to Photobucket


 © 2010 Lumenica, LLC
• URL: www.slideshare.net
• Allows you to share documents, presentations and
  PDFs
• Some of the things you can do on SlideShare
   o Embed slideshows into your own blog or website.
   o Share slideshows publicly or privately. There are several ways to share
     privately.
   o Synch audio to your slides.
   o Market your own event on slideshare.
   o Join groups to connect with SlideShare members who share your
     interests.
   o Download the original file




© 2010 Lumenica, LLC
• URL: www.scribd.com
• Founded: 2007

• Document sharing website
• Documents can be embedded once uploaded
• Document types: PDF. Word, Power Point, Excel,
  open office, plain text, rich format




© 2010 Lumenica, LLC
• URL: www.digg.com
• Started as an experiment in 2004

• Digg is a social news website made for people to
  discover and share content from anywhere on
  the Internet, by submitting links and stories, and
  voting and commenting on submitted links and
  stories. Voting stories up and down is the site's
  cornerstone function, respectively called
  digging and burying.


 © 2010 Lumenica, LLC
• URL: www.stumbleupon.com
• Initial release: 2001

• StumbleUpon is an Internet community that allows
  its users to discover and rate Web pages, photos,
  and videos. It is a personalized recommendation
  engine which uses peer and social-
  networking principles.




 © 2010 Lumenica, LLC
• URL: www.skype.com
• Founded 2007
• Software application that allows you to make
  voice calls over internet
• Allows business users to:
          • Video conference
          • Share documents
          • Instant message




 © 2010 Lumenica, LLC
Recap
   o Online Social media is a free way to monitor your industry, competition
     and business
   o It's always a great way to market yourself and your expertise
   o Google Alerts: Find out alerts about your business, competitors or
     industry
   o Save money by using Google Documents, ZOHO Projects, and ZOHO
     Invoice
   o Monitor website traffic via Google Analytics
   o Look professional using Slideshare
   o Be a smart tech savy business owner!




© 2010 Lumenica, LLC
Contact info
                             Rabiya Jilani
                           CEO, Lumenica LLC
                             www.lumenica.com
                           rabiyaj@lumenica.com

•     Facebook: www.facebook.com/rabiyaj
•     Twitter: www.twitter.com/bizincubation
•     Linkedin: www.linkedin.com/in/rabiya
•     Slideshare: www.slideshare.net/rabiyaj


    © 2010 Lumenica, LLC

More Related Content

What's hot

Bloggin' Along: Bargains for Businesses
Bloggin' Along: Bargains for BusinessesBloggin' Along: Bargains for Businesses
Bloggin' Along: Bargains for Businesses
Betzi Paz
 
Partner Training: Web Development
Partner Training: Web DevelopmentPartner Training: Web Development
Partner Training: Web Development
BizcentralUSA
 
2 SM a closer look
2 SM a closer look2 SM a closer look
2 SM a closer look
COMP 113
 
Blogging 2012
Blogging 2012Blogging 2012
Web 20 Presentation Tool Resources Slidesshare Slidecast Zoho Show Thinkfree ...
Web 20 Presentation Tool Resources Slidesshare Slidecast Zoho Show Thinkfree ...Web 20 Presentation Tool Resources Slidesshare Slidecast Zoho Show Thinkfree ...
Web 20 Presentation Tool Resources Slidesshare Slidecast Zoho Show Thinkfree ...
Donggi heo
 
Emerson College PB 692 class 1 Fall 2008
Emerson College PB 692 class 1 Fall 2008Emerson College PB 692 class 1 Fall 2008
Emerson College PB 692 class 1 Fall 2008
John Rodzvilla
 
sahie
sahiesahie
sahie
matterwave
 
Social Media Cheat Sheet
Social Media Cheat SheetSocial Media Cheat Sheet
Social Media Cheat Sheet
Chris Walton
 
Type of websites
Type of websitesType of websites
Type of websites
Edy Indra
 
Online Tools For The Smart Business Owner
Online Tools For The Smart Business OwnerOnline Tools For The Smart Business Owner
Online Tools For The Smart Business Owner
Rabiya Jilani
 
Seven Ways to Publish to the Web
Seven Ways to Publish to the WebSeven Ways to Publish to the Web
Seven Ways to Publish to the Web
Teresa Pask
 
Awddi social-media-5-march-2013
Awddi social-media-5-march-2013Awddi social-media-5-march-2013
Awddi social-media-5-march-2013
Node Studios
 
Training on social bookmarking in ibm.com
Training on social bookmarking in ibm.comTraining on social bookmarking in ibm.com
Training on social bookmarking in ibm.com
Tiffany Winman
 
Publishing Your Study
Publishing Your StudyPublishing Your Study
Publishing Your Study
Teresa Pask
 
A4 resource list productivity 2.0
A4 resource list productivity 2.0A4 resource list productivity 2.0
A4 resource list productivity 2.0
settlementatwork
 
Sharepoint doc
Sharepoint docSharepoint doc
Sharepoint doc
Ramesh Painuli
 
Content Marketing for your Business
Content Marketing for your BusinessContent Marketing for your Business
Content Marketing for your Business
Eoin Kennedy
 
To Twitter and Beyond
To Twitter and BeyondTo Twitter and Beyond
To Twitter and Beyond
MARKITECT.me
 
Social media strategy workshops for end clients
Social media strategy workshops for end clientsSocial media strategy workshops for end clients
Social media strategy workshops for end clients
Anthony Burke
 
Types of website (1)
Types of website (1)Types of website (1)
Types of website (1)
Shop Cushion
 

What's hot (20)

Bloggin' Along: Bargains for Businesses
Bloggin' Along: Bargains for BusinessesBloggin' Along: Bargains for Businesses
Bloggin' Along: Bargains for Businesses
 
Partner Training: Web Development
Partner Training: Web DevelopmentPartner Training: Web Development
Partner Training: Web Development
 
2 SM a closer look
2 SM a closer look2 SM a closer look
2 SM a closer look
 
Blogging 2012
Blogging 2012Blogging 2012
Blogging 2012
 
Web 20 Presentation Tool Resources Slidesshare Slidecast Zoho Show Thinkfree ...
Web 20 Presentation Tool Resources Slidesshare Slidecast Zoho Show Thinkfree ...Web 20 Presentation Tool Resources Slidesshare Slidecast Zoho Show Thinkfree ...
Web 20 Presentation Tool Resources Slidesshare Slidecast Zoho Show Thinkfree ...
 
Emerson College PB 692 class 1 Fall 2008
Emerson College PB 692 class 1 Fall 2008Emerson College PB 692 class 1 Fall 2008
Emerson College PB 692 class 1 Fall 2008
 
sahie
sahiesahie
sahie
 
Social Media Cheat Sheet
Social Media Cheat SheetSocial Media Cheat Sheet
Social Media Cheat Sheet
 
Type of websites
Type of websitesType of websites
Type of websites
 
Online Tools For The Smart Business Owner
Online Tools For The Smart Business OwnerOnline Tools For The Smart Business Owner
Online Tools For The Smart Business Owner
 
Seven Ways to Publish to the Web
Seven Ways to Publish to the WebSeven Ways to Publish to the Web
Seven Ways to Publish to the Web
 
Awddi social-media-5-march-2013
Awddi social-media-5-march-2013Awddi social-media-5-march-2013
Awddi social-media-5-march-2013
 
Training on social bookmarking in ibm.com
Training on social bookmarking in ibm.comTraining on social bookmarking in ibm.com
Training on social bookmarking in ibm.com
 
Publishing Your Study
Publishing Your StudyPublishing Your Study
Publishing Your Study
 
A4 resource list productivity 2.0
A4 resource list productivity 2.0A4 resource list productivity 2.0
A4 resource list productivity 2.0
 
Sharepoint doc
Sharepoint docSharepoint doc
Sharepoint doc
 
Content Marketing for your Business
Content Marketing for your BusinessContent Marketing for your Business
Content Marketing for your Business
 
To Twitter and Beyond
To Twitter and BeyondTo Twitter and Beyond
To Twitter and Beyond
 
Social media strategy workshops for end clients
Social media strategy workshops for end clientsSocial media strategy workshops for end clients
Social media strategy workshops for end clients
 
Types of website (1)
Types of website (1)Types of website (1)
Types of website (1)
 

Similar to Online Tools For Your Business

Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made EasyTwitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Rabiya Jilani
 
MDA Social Media Course SAIT
MDA Social Media Course SAITMDA Social Media Course SAIT
MDA Social Media Course SAIT
mdasocial
 
Share point 2013 to 2015 webinar jan 14 2015
Share point 2013 to 2015 webinar jan 14 2015Share point 2013 to 2015 webinar jan 14 2015
Share point 2013 to 2015 webinar jan 14 2015
Prescient Digital Media
 
Share point 2013 to 2015
Share point 2013 to 2015 Share point 2013 to 2015
Share point 2013 to 2015
Prescient Digital Media
 
Share point 2013 to 2015
Share point 2013 to 2015Share point 2013 to 2015
Share point 2013 to 2015
Prescient Digital Media
 
ConnectedGeneration: Social Media Tools
ConnectedGeneration: Social Media ToolsConnectedGeneration: Social Media Tools
ConnectedGeneration: Social Media Tools
Steph Gray
 
Low and No Cost ICT tools
Low and No Cost ICT tools   Low and No Cost ICT tools
Low and No Cost ICT tools
PAVS Communities 2.0
 
SharePoint 2013 to SharePoint 2015 (webinar) Jan 2015
SharePoint 2013 to SharePoint 2015 (webinar) Jan 2015SharePoint 2013 to SharePoint 2015 (webinar) Jan 2015
SharePoint 2013 to SharePoint 2015 (webinar) Jan 2015
Toby Ward
 
Superfast Business - Winning and keeping customers online (Dorset)
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business - Winning and keeping customers online (Dorset)
Superfast Business - Winning and keeping customers online (Dorset)
Superfast Business
 
Web 2.0 in the Service of the Investor Relations
Web 2.0 in the Service of the Investor RelationsWeb 2.0 in the Service of the Investor Relations
Web 2.0 in the Service of the Investor Relations
Magic Solutions
 
Effective Use of Social Media
Effective Use of Social MediaEffective Use of Social Media
Effective Use of Social Media
Simone Collins
 
Savvy_Social_Media_CasterComm_FINAL
Savvy_Social_Media_CasterComm_FINALSavvy_Social_Media_CasterComm_FINAL
Savvy_Social_Media_CasterComm_FINAL
Kelly Ahern
 
Woamtec Top 7 Tips for Building Personal Brand Through Social Media
Woamtec   Top 7 Tips for Building Personal Brand Through Social MediaWoamtec   Top 7 Tips for Building Personal Brand Through Social Media
Woamtec Top 7 Tips for Building Personal Brand Through Social Media
Dawn Raquel Jensen, EMBA
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
Brian Hollowaty
 
Digital Marketing For Small Businesses
Digital Marketing For Small BusinessesDigital Marketing For Small Businesses
Digital Marketing For Small Businesses
The Farnham Hub
 
Social Media Marketing Fall Series, Class 1
Social Media Marketing Fall Series, Class 1Social Media Marketing Fall Series, Class 1
Social Media Marketing Fall Series, Class 1
Karen Kefauver
 
DIY SEO for cash-strapped business owners
DIY SEO for cash-strapped business ownersDIY SEO for cash-strapped business owners
DIY SEO for cash-strapped business owners
Robelen Bajar
 
Social Media Optimization
Social Media OptimizationSocial Media Optimization
Social Media Optimization
jojonael
 
Slideshare christhianleon
Slideshare christhianleonSlideshare christhianleon
Slideshare christhianleon
ChristhianLeon2790
 
SharePoint 2010: A Social Primer
SharePoint 2010: A Social PrimerSharePoint 2010: A Social Primer
SharePoint 2010: A Social Primer
Edgewater
 

Similar to Online Tools For Your Business (20)

Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made EasyTwitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
 
MDA Social Media Course SAIT
MDA Social Media Course SAITMDA Social Media Course SAIT
MDA Social Media Course SAIT
 
Share point 2013 to 2015 webinar jan 14 2015
Share point 2013 to 2015 webinar jan 14 2015Share point 2013 to 2015 webinar jan 14 2015
Share point 2013 to 2015 webinar jan 14 2015
 
Share point 2013 to 2015
Share point 2013 to 2015 Share point 2013 to 2015
Share point 2013 to 2015
 
Share point 2013 to 2015
Share point 2013 to 2015Share point 2013 to 2015
Share point 2013 to 2015
 
ConnectedGeneration: Social Media Tools
ConnectedGeneration: Social Media ToolsConnectedGeneration: Social Media Tools
ConnectedGeneration: Social Media Tools
 
Low and No Cost ICT tools
Low and No Cost ICT tools   Low and No Cost ICT tools
Low and No Cost ICT tools
 
SharePoint 2013 to SharePoint 2015 (webinar) Jan 2015
SharePoint 2013 to SharePoint 2015 (webinar) Jan 2015SharePoint 2013 to SharePoint 2015 (webinar) Jan 2015
SharePoint 2013 to SharePoint 2015 (webinar) Jan 2015
 
Superfast Business - Winning and keeping customers online (Dorset)
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business - Winning and keeping customers online (Dorset)
Superfast Business - Winning and keeping customers online (Dorset)
 
Web 2.0 in the Service of the Investor Relations
Web 2.0 in the Service of the Investor RelationsWeb 2.0 in the Service of the Investor Relations
Web 2.0 in the Service of the Investor Relations
 
Effective Use of Social Media
Effective Use of Social MediaEffective Use of Social Media
Effective Use of Social Media
 
Savvy_Social_Media_CasterComm_FINAL
Savvy_Social_Media_CasterComm_FINALSavvy_Social_Media_CasterComm_FINAL
Savvy_Social_Media_CasterComm_FINAL
 
Woamtec Top 7 Tips for Building Personal Brand Through Social Media
Woamtec   Top 7 Tips for Building Personal Brand Through Social MediaWoamtec   Top 7 Tips for Building Personal Brand Through Social Media
Woamtec Top 7 Tips for Building Personal Brand Through Social Media
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Digital Marketing For Small Businesses
Digital Marketing For Small BusinessesDigital Marketing For Small Businesses
Digital Marketing For Small Businesses
 
Social Media Marketing Fall Series, Class 1
Social Media Marketing Fall Series, Class 1Social Media Marketing Fall Series, Class 1
Social Media Marketing Fall Series, Class 1
 
DIY SEO for cash-strapped business owners
DIY SEO for cash-strapped business ownersDIY SEO for cash-strapped business owners
DIY SEO for cash-strapped business owners
 
Social Media Optimization
Social Media OptimizationSocial Media Optimization
Social Media Optimization
 
Slideshare christhianleon
Slideshare christhianleonSlideshare christhianleon
Slideshare christhianleon
 
SharePoint 2010: A Social Primer
SharePoint 2010: A Social PrimerSharePoint 2010: A Social Primer
SharePoint 2010: A Social Primer
 

More from Rabiya Jilani

Facebook for Business - Group session
Facebook for Business - Group sessionFacebook for Business - Group session
Facebook for Business - Group session
Rabiya Jilani
 
Create your social media marketing strategy 1
Create your social media marketing strategy 1Create your social media marketing strategy 1
Create your social media marketing strategy 1
Rabiya Jilani
 
Social media action plan
Social media action planSocial media action plan
Social media action plan
Rabiya Jilani
 
Lumenica, LLC and Social Media Campaigns
Lumenica, LLC and Social Media CampaignsLumenica, LLC and Social Media Campaigns
Lumenica, LLC and Social Media Campaigns
Rabiya Jilani
 
Working From Home The Good, The Bad And The Lessons Learnt
Working From Home The Good, The Bad And The Lessons LearntWorking From Home The Good, The Bad And The Lessons Learnt
Working From Home The Good, The Bad And The Lessons Learnt
Rabiya Jilani
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
Rabiya Jilani
 
Presentation For George Mason Highschool
Presentation For George Mason HighschoolPresentation For George Mason Highschool
Presentation For George Mason Highschool
Rabiya Jilani
 
Bic Presentation for Golf Tournament
Bic Presentation for Golf TournamentBic Presentation for Golf Tournament
Bic Presentation for Golf Tournament
Rabiya Jilani
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
Rabiya Jilani
 
Linkedin for business
Linkedin for businessLinkedin for business
Linkedin for business
Rabiya Jilani
 
How To Create A Winning Business Profile on Social Networks
How To Create A Winning Business Profile on Social NetworksHow To Create A Winning Business Profile on Social Networks
How To Create A Winning Business Profile on Social Networks
Rabiya Jilani
 
Facebook for business
Facebook for businessFacebook for business
Facebook for business
Rabiya Jilani
 
Wbc Resources Guide
Wbc Resources GuideWbc Resources Guide
Wbc Resources Guide
Rabiya Jilani
 
Business Registration For Ab Cs
Business Registration For Ab CsBusiness Registration For Ab Cs
Business Registration For Ab Cs
Rabiya Jilani
 
Wbc Resources Guide (1)
Wbc Resources Guide (1)Wbc Resources Guide (1)
Wbc Resources Guide (1)
Rabiya Jilani
 
Legal Entities
Legal EntitiesLegal Entities
Legal Entities
Rabiya Jilani
 
Cashflow
CashflowCashflow
Cashflow
Rabiya Jilani
 
Business Plan Outline
Business Plan OutlineBusiness Plan Outline
Business Plan Outline
Rabiya Jilani
 
ABCs Presentation
ABCs PresentationABCs Presentation
ABCs Presentation
Rabiya Jilani
 
Business Address-a case study
Business Address-a case studyBusiness Address-a case study
Business Address-a case study
Rabiya Jilani
 

More from Rabiya Jilani (20)

Facebook for Business - Group session
Facebook for Business - Group sessionFacebook for Business - Group session
Facebook for Business - Group session
 
Create your social media marketing strategy 1
Create your social media marketing strategy 1Create your social media marketing strategy 1
Create your social media marketing strategy 1
 
Social media action plan
Social media action planSocial media action plan
Social media action plan
 
Lumenica, LLC and Social Media Campaigns
Lumenica, LLC and Social Media CampaignsLumenica, LLC and Social Media Campaigns
Lumenica, LLC and Social Media Campaigns
 
Working From Home The Good, The Bad And The Lessons Learnt
Working From Home The Good, The Bad And The Lessons LearntWorking From Home The Good, The Bad And The Lessons Learnt
Working From Home The Good, The Bad And The Lessons Learnt
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 
Presentation For George Mason Highschool
Presentation For George Mason HighschoolPresentation For George Mason Highschool
Presentation For George Mason Highschool
 
Bic Presentation for Golf Tournament
Bic Presentation for Golf TournamentBic Presentation for Golf Tournament
Bic Presentation for Golf Tournament
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
 
Linkedin for business
Linkedin for businessLinkedin for business
Linkedin for business
 
How To Create A Winning Business Profile on Social Networks
How To Create A Winning Business Profile on Social NetworksHow To Create A Winning Business Profile on Social Networks
How To Create A Winning Business Profile on Social Networks
 
Facebook for business
Facebook for businessFacebook for business
Facebook for business
 
Wbc Resources Guide
Wbc Resources GuideWbc Resources Guide
Wbc Resources Guide
 
Business Registration For Ab Cs
Business Registration For Ab CsBusiness Registration For Ab Cs
Business Registration For Ab Cs
 
Wbc Resources Guide (1)
Wbc Resources Guide (1)Wbc Resources Guide (1)
Wbc Resources Guide (1)
 
Legal Entities
Legal EntitiesLegal Entities
Legal Entities
 
Cashflow
CashflowCashflow
Cashflow
 
Business Plan Outline
Business Plan OutlineBusiness Plan Outline
Business Plan Outline
 
ABCs Presentation
ABCs PresentationABCs Presentation
ABCs Presentation
 
Business Address-a case study
Business Address-a case studyBusiness Address-a case study
Business Address-a case study
 

Recently uploaded

India's 5 Most Promising E-Mobility Companies 2024.pdf
India's 5 Most Promising E-Mobility Companies  2024.pdfIndia's 5 Most Promising E-Mobility Companies  2024.pdf
India's 5 Most Promising E-Mobility Companies 2024.pdf
insightssuccess2
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
Carpet America Recovery Effort
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
chris908327
 
2024's Top Chief Revenue Officers to Follow.pdf
2024's Top Chief Revenue Officers to Follow.pdf2024's Top Chief Revenue Officers to Follow.pdf
2024's Top Chief Revenue Officers to Follow.pdf
THECIOWORLD
 
Solution manual for canadian income taxation 20222023 25th edition by william...
Solution manual for canadian income taxation 20222023 25th edition by william...Solution manual for canadian income taxation 20222023 25th edition by william...
Solution manual for canadian income taxation 20222023 25th edition by william...
stanslausnzuki569
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
ivanparu86
 
Activated Carbon Manufacturing Plant Project Report.pdf
Activated Carbon Manufacturing Plant Project Report.pdfActivated Carbon Manufacturing Plant Project Report.pdf
Activated Carbon Manufacturing Plant Project Report.pdf
rudrap2099
 
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in IndiaIRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
Enterslice
 
Floating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solutionFloating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solution
PMSME
 
Steps to Register Company in Dubai Mainland.pptx
Steps to Register Company in Dubai Mainland.pptxSteps to Register Company in Dubai Mainland.pptx
Steps to Register Company in Dubai Mainland.pptx
blackswanbss
 
Cracking the Corporate Social Responsibilty Code.pptx
Cracking the Corporate Social Responsibilty Code.pptxCracking the Corporate Social Responsibilty Code.pptx
Cracking the Corporate Social Responsibilty Code.pptx
Workforce Group
 
Mid America Trucking Show Exhibitor List 2024 - Exhibitors Data
Mid America Trucking Show Exhibitor List 2024 - Exhibitors DataMid America Trucking Show Exhibitor List 2024 - Exhibitors Data
Mid America Trucking Show Exhibitor List 2024 - Exhibitors Data
Exhibitors Data
 
Business Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto UgandaBusiness Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto Uganda
OliviaCox14
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
anissageorge9890
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
Rupasingh82
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
rihabkorbi24
 
2024 BPMN MIWG Capability Demonstration
2024  BPMN MIWG Capability Demonstration2024  BPMN MIWG Capability Demonstration
2024 BPMN MIWG Capability Demonstration
Denis Gagné
 
Path to the next normal collection McKinsey
Path to the next normal collection McKinseyPath to the next normal collection McKinsey
Path to the next normal collection McKinsey
MajIman2
 
Mobile Application pentesting blog.docx.pdf
Mobile Application pentesting blog.docx.pdfMobile Application pentesting blog.docx.pdf
Mobile Application pentesting blog.docx.pdf
fortbridge4
 

Recently uploaded (20)

India's 5 Most Promising E-Mobility Companies 2024.pdf
India's 5 Most Promising E-Mobility Companies  2024.pdfIndia's 5 Most Promising E-Mobility Companies  2024.pdf
India's 5 Most Promising E-Mobility Companies 2024.pdf
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
 
2024's Top Chief Revenue Officers to Follow.pdf
2024's Top Chief Revenue Officers to Follow.pdf2024's Top Chief Revenue Officers to Follow.pdf
2024's Top Chief Revenue Officers to Follow.pdf
 
Solution manual for canadian income taxation 20222023 25th edition by william...
Solution manual for canadian income taxation 20222023 25th edition by william...Solution manual for canadian income taxation 20222023 25th edition by william...
Solution manual for canadian income taxation 20222023 25th edition by william...
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
 
Activated Carbon Manufacturing Plant Project Report.pdf
Activated Carbon Manufacturing Plant Project Report.pdfActivated Carbon Manufacturing Plant Project Report.pdf
Activated Carbon Manufacturing Plant Project Report.pdf
 
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in IndiaIRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
 
Floating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solutionFloating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solution
 
Steps to Register Company in Dubai Mainland.pptx
Steps to Register Company in Dubai Mainland.pptxSteps to Register Company in Dubai Mainland.pptx
Steps to Register Company in Dubai Mainland.pptx
 
Cracking the Corporate Social Responsibilty Code.pptx
Cracking the Corporate Social Responsibilty Code.pptxCracking the Corporate Social Responsibilty Code.pptx
Cracking the Corporate Social Responsibilty Code.pptx
 
DEMO_Aboveground Storage Tank Inspection.pdf
DEMO_Aboveground Storage Tank Inspection.pdfDEMO_Aboveground Storage Tank Inspection.pdf
DEMO_Aboveground Storage Tank Inspection.pdf
 
Mid America Trucking Show Exhibitor List 2024 - Exhibitors Data
Mid America Trucking Show Exhibitor List 2024 - Exhibitors DataMid America Trucking Show Exhibitor List 2024 - Exhibitors Data
Mid America Trucking Show Exhibitor List 2024 - Exhibitors Data
 
Business Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto UgandaBusiness Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto Uganda
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
 
2024 BPMN MIWG Capability Demonstration
2024  BPMN MIWG Capability Demonstration2024  BPMN MIWG Capability Demonstration
2024 BPMN MIWG Capability Demonstration
 
Path to the next normal collection McKinsey
Path to the next normal collection McKinseyPath to the next normal collection McKinsey
Path to the next normal collection McKinsey
 
Mobile Application pentesting blog.docx.pdf
Mobile Application pentesting blog.docx.pdfMobile Application pentesting blog.docx.pdf
Mobile Application pentesting blog.docx.pdf
 

Online Tools For Your Business

  • 1. Online Tools for your business Presenter: Rabiya Jilani CEO, Lumenica, LLC www.lumenica.com Twitter id: @bizincubation © 2010 Lumenica, LLC
  • 2. Agenda • Why use technology? • Technology to improve communication • Keep an eye on your industry o Google Alerts o Blog Readers • Analyze website • Collaborate • Manage projects • Create and track financial info • Social Media tools Overview © 2010 Lumenica, LLC
  • 4. Google Sites • What: Google Sites | URL: http://www.google.com/sites • With Google Sites, you can easily create and update your own site. Google Sites allows you display a variety of information in one place— including videos, slideshows, calendars, presentations, attachments, and text—and share it for viewing or editing with a small group, an entire organization, or the world. You always control who has access to your site. © 2010 Lumenica, LLC
  • 5. Google Sites • Once you've signed in to your Google Account, you can start creating your site. Here's how: o Click the Create site button. o Enter your site name and the URL where it will be located (for example, sites.google.com/site/yoursite) as well as an optional description of the site. The name and URL you choose can't be changed after you create your site, or used again if the site is deleted. o Select one of these sharing options: 'Everyone in the world can view this site' or 'Only people I specify can view this site.' o Pick a theme for your site. • Now that you've created your site, you can create multiple pages • eg-https://sites.google.com/a/organic- city.com/intranet/Home © 2010 Lumenica, LLC
  • 6. Email • As a business owner it is very important to have a professional email address. • STAY AWAY FROM EMAIL ADDRESSES THAT LOOK LIKE THIS: hunk1973@msn.com, mybusinessname@aol.com, someonsomeone@gmail.com • Where to get professional email addresses: • Microsoft Office Live for Small Business- http://smallbusiness.officelive.com/en-us/ • Google Apps http://www.google.com/apps/intl/en/group/ind ex.html © 2010 Lumenica, LLC
  • 8. Monitoring your industry & company • What: Google Alerts • URL: www.google.com/alerts • Description: o Email updates of the latest and relevant google results on a particular topic/industry/individual o You can specify comprehensive search, news, blogs, web video or group searches o You get an email regarding your alert as it happens, once a day, or once a week © 2010 Lumenica, LLC
  • 9. Blog Monitoring • What: Blog Monitoring/Subscribing • How: By subscribing to RSS Feeds or emails Monitoring Tools: Googls Reader http://www.google.com/reader/ NewsGator http://www.newsgator.com/ Netvibes http://www.netvibes.com Bloglines http://www.bloglines.com Page Flakes http://www.pageflakes.com FeedDemon http://feeddemon.com/ Additional Readers: NetNewsWire, NewsFire, NewsGator, RSSOwl, Shrook, Universal Subscription Mechanism © 2010 Lumenica, LLC
  • 11. Google Analytics • What: Google Analytics | URL: www.google.com/analytics • Description: Allows you to receive insights about your website. • Gives you information about: o Traffic sources o Visitor behaviors o Search Engine referrals / keywords o Geographic locations of visitors o Number of visitors o More info: http://www.google.com/analytics/tour.html © 2010 Lumenica, LLC
  • 12. Website Grader • What: Website Grader URL: www.websitegrader.com • Description: A free SEO tool that measures the marketing effectiveness of a website. Also provides basic advice on how to improve website • Gives you information about: Blog Analysis Heading Summary Google Indexed Page Image Summary Readability level Directory Listings Meta data Inbound Links © 2010 Lumenica, LLC
  • 14. Google Documents • What: Google Documents- Spreadsheet, Presentations, Form and Word Processor | URL: docs.google.com • Features: o Free o You can upload your file online and work on it o Can be downloaded or saved as a PDF, HTML, Open Office, PDF, RTF, Text or Word o Document sharing is easy o Document may be edited by multiple users and collaborators in real time o Accessible by any computer/internet connection and mobiles o Control who can see the document © 2010 Lumenica, LLC
  • 15. Zoho Projects • What: Zoho | URL: www.zoho.com o Allows multiple users o Set tasks and milestones o Schedule meetings o Share project calendar o Upload and Share documents related to project o Have an online discussion among project team members o Manage time sheet o Track with reports o Basic Package: 1 project, unlimited users- FREE © 2010 Lumenica, LLC
  • 17. ZOHO Invoice • What: Zoho Invoice | URL: www.zoho.com o Allows you to create professional invoices o Provides templates o Add your logo to invoices o Add product info and pricing o Create Customer Profiles o Email or Print Invoice o Automated billing capabilities o Assesses late fees automatically © 2010 Lumenica, LLC
  • 18. ZOHO Invoice o Sends automated reminders for late invoice payments o Generates quick reports to assess age of outstanding invoicing, customer snapshots and product snapshots o 5 invoices per month- FREE • Demo: http://www.zoho.com/invoice/videos/index .html • Additional Tools: QuickBooks, Quicken, Peachtree, Sage, MS Great Plains © 2010 Lumenica, LLC
  • 20. Social Media Tools © 2010 Lumenica, LLC
  • 21. Social Media/Communication Tools • Facebook • Linkedin • Twitter • Flickr • Slideshare • Scribd • Stubmle Upon, Digg • Skype © 2010 Lumenica, LLC
  • 22. • Started in 2006 • More than 400 Million active users • More than 1.5 billion local businesses have active pages on facebook • More than 2/3 out of college • Primary uses: Communicate Build Relationships Seek Information Express Themselves Play with applications Share Information Control Content © 2010 Lumenica, LLC
  • 23. Personal Use • You can create a personal profile • To communicate with friends, family, coworkers, classmates • You can add personal information, pictures, videos, fun applications, Activate a wall for communication. Add friends • Worried about privacy? Go to Facebook.com/privacy to control who sees your information • PLEASE NOTE: you will need a personal page to create a business page © 2010 Lumenica, LLC
  • 24. Business use • Create a business page (DIFFERENT FROM PERSONAL PROFILES) • To communicate with customers, suppliers, partners, stakeholders • You can upload your logo, pictures, discussion boards, wall for communication, link to other social media tools, link to your website and blog • Most Important tool: Facebook Insights Additional Usage: • Events • Ads © 2010 Lumenica, LLC
  • 25. Business Oriented Social Media Tool • Job Seeking tool • Use Applications • Create a personal profile to highlight past experiences • Create a company profile for a professional image • Create Events • Join Linkedin Groups • Create a Linkedin Group • Participate in Linkedin Answers © 2010 Lumenica, LLC
  • 26. Twitter • Founded in 2006 • Microblogging service • Allows you to send 140 character long messages called tweets • Your objective is to have followers, be retweeted and be on lists • Best tool to build relationships, connect with media, • Who is on twitter? Government, Small businesses, experts, reporters, news agencies, large corporations, © 2010 Lumenica, LLC
  • 27. Flickr Website: www.flickr.com Launched: 2004 • Image and video hosting online community • Great tool for photographers, party planners, event planners, gift basket businesses • Images are searchable • Similar to Photobucket © 2010 Lumenica, LLC
  • 28. • URL: www.slideshare.net • Allows you to share documents, presentations and PDFs • Some of the things you can do on SlideShare o Embed slideshows into your own blog or website. o Share slideshows publicly or privately. There are several ways to share privately. o Synch audio to your slides. o Market your own event on slideshare. o Join groups to connect with SlideShare members who share your interests. o Download the original file © 2010 Lumenica, LLC
  • 29. • URL: www.scribd.com • Founded: 2007 • Document sharing website • Documents can be embedded once uploaded • Document types: PDF. Word, Power Point, Excel, open office, plain text, rich format © 2010 Lumenica, LLC
  • 30. • URL: www.digg.com • Started as an experiment in 2004 • Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. Voting stories up and down is the site's cornerstone function, respectively called digging and burying. © 2010 Lumenica, LLC
  • 31. • URL: www.stumbleupon.com • Initial release: 2001 • StumbleUpon is an Internet community that allows its users to discover and rate Web pages, photos, and videos. It is a personalized recommendation engine which uses peer and social- networking principles. © 2010 Lumenica, LLC
  • 32. • URL: www.skype.com • Founded 2007 • Software application that allows you to make voice calls over internet • Allows business users to: • Video conference • Share documents • Instant message © 2010 Lumenica, LLC
  • 33. Recap o Online Social media is a free way to monitor your industry, competition and business o It's always a great way to market yourself and your expertise o Google Alerts: Find out alerts about your business, competitors or industry o Save money by using Google Documents, ZOHO Projects, and ZOHO Invoice o Monitor website traffic via Google Analytics o Look professional using Slideshare o Be a smart tech savy business owner! © 2010 Lumenica, LLC
  • 34. Contact info Rabiya Jilani CEO, Lumenica LLC www.lumenica.com rabiyaj@lumenica.com • Facebook: www.facebook.com/rabiyaj • Twitter: www.twitter.com/bizincubation • Linkedin: www.linkedin.com/in/rabiya • Slideshare: www.slideshare.net/rabiyaj © 2010 Lumenica, LLC