This document discusses using social media, especially LinkedIn and Facebook, for professional networking and business development. It provides tips on setting up profiles, engaging contacts, managing privacy settings, and policies for social media use. The key benefits highlighted are relationship building, prospecting, brand visibility, intelligence gathering, and lead generation.
Twitter And Linkedin for Business- Made EasyRabiya Jilani
A presentation for the Loudoun Small Business Development Center and its clients outlining Twitter and Linkedin for business and the different applications that can be used by businesses.
Jamie Palmer of University Business Consultants on how to create a brand story for on and offline channels. Advice on constructing story pillars and generating return on investment.
Twitter And Linkedin for Business- Made EasyRabiya Jilani
A presentation for the Loudoun Small Business Development Center and its clients outlining Twitter and Linkedin for business and the different applications that can be used by businesses.
Jamie Palmer of University Business Consultants on how to create a brand story for on and offline channels. Advice on constructing story pillars and generating return on investment.
Managing any online reputation starts with diagnosis. You can’t begin to counteract negative results until you know they are there, so it’s important to first run a baseline search on Google. This is the kind of search a future employer or any professional contact will make if they want to find out more about you.
Presentation for Office Evolution in Denver, CO. What can you do with the new Timeline for Facebook Pages? Here are a few things on how you can market your company and learn the new Timeline for Facebook.
My presentation at Colorado Free University. This is a basic overview of having a great profile on LinkedIn. According to LinkedIn, if your profile is 100% complete, you are 40 times more likely to receive opportunities.
ReputationDefender is the leading online reputation management specialist, using exclusive technology to help individuals, companies and brands to build a positive, strong online presence, protecting it from attack - As a high profile individual, your online image is of vital importance.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: SEO is dead? Not even close. It’s evolved. This session will take a look at what’s changed, what’s stayed the same & how merchants & affiliates alike can not only survive those changes, but thrive.
InnoSewa is a leading Digital & IT Solution Company. At InnoSewa, we strive to provide our client quality services so that our company become reliable in terms of sourcing their services.
The hardest words in the English language for many of us are "About Me." So many of us despise talking about ourselves, so we curl up in a ball and avoid it. Here's why it's so difficult, and what you can do about it.
With an increasing number of people joining Linkedin, it is becoming an important tool in managing and developing your online credibility. Most people understand the basics to setting up the profile, but beyond that they do not understand the potential of how they can use this online networking to:
- Increase traffic to their website
- Become an online expert within your niche
- Build trust with existing & potential customers
- Build rapport with your existing network
Managing any online reputation starts with diagnosis. You can’t begin to counteract negative results until you know they are there, so it’s important to first run a baseline search on Google. This is the kind of search a future employer or any professional contact will make if they want to find out more about you.
Presentation for Office Evolution in Denver, CO. What can you do with the new Timeline for Facebook Pages? Here are a few things on how you can market your company and learn the new Timeline for Facebook.
My presentation at Colorado Free University. This is a basic overview of having a great profile on LinkedIn. According to LinkedIn, if your profile is 100% complete, you are 40 times more likely to receive opportunities.
ReputationDefender is the leading online reputation management specialist, using exclusive technology to help individuals, companies and brands to build a positive, strong online presence, protecting it from attack - As a high profile individual, your online image is of vital importance.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: SEO is dead? Not even close. It’s evolved. This session will take a look at what’s changed, what’s stayed the same & how merchants & affiliates alike can not only survive those changes, but thrive.
InnoSewa is a leading Digital & IT Solution Company. At InnoSewa, we strive to provide our client quality services so that our company become reliable in terms of sourcing their services.
The hardest words in the English language for many of us are "About Me." So many of us despise talking about ourselves, so we curl up in a ball and avoid it. Here's why it's so difficult, and what you can do about it.
With an increasing number of people joining Linkedin, it is becoming an important tool in managing and developing your online credibility. Most people understand the basics to setting up the profile, but beyond that they do not understand the potential of how they can use this online networking to:
- Increase traffic to their website
- Become an online expert within your niche
- Build trust with existing & potential customers
- Build rapport with your existing network
Mastering Security with GeoServer and GeoFence - FOSS4G EU 2017GeoSolutions
The presentation will provide an introduction to GeoServer own authentication and authorization subsystems. We’ll cover the supported authentication protocols, such as from basic/digest authentication and CAS support, check through the various identity providers, such as local config files, database tables and LDAP servers, and how it’s possible to combine the various bits in a single comprehensive authentication tool, as well as providing examples of custom authentication plugins for GeoServer, integrating it in a home grown security architecture. We’ll then move on to authorization, describing the GeoServer pluggable authorization mechanism and comparing it with proxy based solution, and check the built in service and data security system, reviewing its benefits and limitations. Finally we’ll explore the advanced authentication provider, GeoFence, explore the levels on integration with GeoServer, from the simple and seamless direct integration to the more sophisticated external setup, and see how it can provide GeoServer with complex authorization rules over data and OGC services, taking into account the current user, OGC request and requested layers to enforce spatial filters and alphanumeric filters, attribute selection as well as cropping raster data to areas of interest.
GeoServer in Production: we do it, here is how!GeoSolutions
The presentation will describe how to setup a production system based on GeoServer from the points of view of performance, availability and security. The suggestions will start covering how a single node GeoServer should be prepared for internet usage, tuning logging, connection pools, security, data and JVM preparation, keeping disk, memory and CPU usage in check within the limits of the available resources. We’ll then move to tools used to monitor the production instances, ranging from probes to request auditing and watch-dogs. Finally the presentation will cover setting up a cluster of server and the strategies for keeping them in synch, from the traditional multi-tier setup (testing vs production) to the systems that need to keep an ever evolving catalog of layers constantly on-line and in synch.
Creating Stunning Maps in GeoServer: mastering SLD and CSS stylesGeoSolutions
Various software can style maps and generate a proper SLD document for OGC compliant WMS like GeoServer to use. However, in most occasions, the styling allowed by the graphical tools is pretty limited and not good enough to achieve good looking, readable and efficient cartographic output. For those that like to write their own styles CSS also represents a nice alternatives thanks to its compactness and expressiveness.
Several topics will be covered, providing examples in both SLD and CSS for each, including: mastering multi-scale styling, using GeoServer extensions to build common hatch patterns, line styling beyond the basics, such as cased lines, controlling symbols along a line and the way they repeat, leveraging TTF symbol fonts and SVGs to generate good looking point thematic maps, using the full power of GeoServer label lay-outing tools to build pleasant, informative maps on both point, polygon and line layers, including adding road plates around labels, leverage the labeling subsystem conflict resolution engine to avoid overlaps in stand alone point symbology, blending charts into a map, dynamically transform data during rendering to get more explicative maps without the need to pre-process a large amount of views.
The presentation aims to provide the attendees with enough information to master SLD/CSS documents and most of GeoServer extensions to generate appealing, informative, readable maps that can be quickly rendered on screen.
Crunching Data In GeoServer: Mastering Rendering Transformations, WPS Process...GeoSolutions
This presentation will provide the attendee with an introduction to data processing in GeoServer by means of WPS, rendering transformations and SQL views, describing real applications and how these facilities were used in them.
We'll start with the basic WPS capabilities, showing how to build processing request based on existing processes and how to build new processes leveraging scripting languages, and introducing unique GeoServer integration features, showing how processing can seamlessly integrate directly in the GeoServer data sources and complement existing services.
We'll also discuss how to integrate on the fly processing in WMS requests, achieving high performance data displays without having to pre-process the data in advance, and allowing the caller to interactively choose processing parameters.
While the above shows how to make GeoServer perform the work, the processing abilities of spatial databases should not be forgotten, so we’ll show how certain classes of processing can be achieved directly in the database.
At the end the attendee will be able to easily issue WPS requests both for Vectors and Rasters to GeoServer through the WPS Demo Builder, enrich SLDs with on-the-fly rendering transformations and play with SQL views in order to create dynamic layers.
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
The Do's and Don'ts of an Effective LinkedIn Sales Strategy. First and foremost, LinkedIn is a social network. It’s not a “hear my pitch network”. It’s about building relationships with people who have common interests. Find out more about HOW with specific examples.
Back to LinkedIn: Fundamentals of Marketing on LinkedInLinkedIn
We'll begin with how to build your organic presence, do a deep dive into LinkedIn’s product suite and run through how to set up, optimize and measure your campaigns.
Internet marketing means to explore your business/website online on various social networking platforms. There are key questions related with web marketing i.e. what, why, when, where, who, how and how much.
Top reason to get success in internet marketing is to find effective answers of these questions. There are some major terms that are helpful to build a business online.
These terms are SEO, SMO and SEM. All these factors build reputation of a website on search engines as well as social medias.
Search engine optimization boosts the ranking of a website on search engines like Google, Yahoo.
Social media optimizations helps to drive traffic on website and create reputation of site on social networks.
Search engine marketing is used for advertisement purpose on search engines.
Main reason to work with internet marketing is that maximum people are now online and they like to sell and purchase thing online. Hence good opportunity for business to get more exposure. Even we can share knowledge through our website and get fame and money.
There is no age limit to work in internet marketing. Just require basic knowledge of internet use, English.
Internet marketing takes time, so we have to be patient to get success here.
Future is bright for online marketers and bloggers because internet won't be closed ever.
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
Presentation created for the Wine Institute, the public policy advocacy group of more than 1,100 California wineries and affiliated businesses that initiate and advocate state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The Wine Institute membership represents 85 percent of U.S. wine production and 90 percent of U.S. wine exports. Omitted from this presentation is a proprietary case study of one of the member organizations as an example of what could be done to optimize programs. Presented at the Wine Institute (425 Market St # 1000) in San Francisco on October 16, 2009.
Creativity - More important in advertising than ever beforebasementinteractive
Social media marketing places higher demands on creative, because it attempts to connect with the consumer on a deeper level. Thus the strategy and creative need to meet a tougher challenge than with traditional push media.
Facebook and, more recently, Twitter are all the rage on the internet. But do these social networking tools have an application for recruitment? In this session, you will learn how these services can be used to recruit people for your organisation right now. Whilst many dismiss these sites as a fad, how can we easily integrate our recruitment website or ATS into these systems to collect user data?
KRISTY OPENING SUMMARY of what we are going to cover and why (MNCREW connections). ASK RACHEL if she wants to do fun opening questions they did at SMPS. Today we’re going to talk about how to network using social media. We’re going to discuss two of the most popular ways to network using social media – LinkedIn and Facebook. Part of the reason we decided to host this event here for MNCREW is because we believe that there is real value in connecting to our fellow MNCREW members. We see social media as another way we can get to know each other better – and turn to each other FIRST when it comes to our business choices.
KRISTY Before we begin let me tell you a little bit about who we are and why we’re here. We work for ING some of you may know us, some may not. The important thing to know is that we are a marketing, communications and training firm that specializes in professional service firms such as law, real estate, accounting, architect and engineering. Which means we get the privilege of working with people like you every day….people that have to sell themselves and their services – not products!
KRISTY As for me, I am a growth consultant at ING. In that role I am in charge of developing relationships, networking, and pursuing growth opportunities for the firm. When this social networking trend hit I was all over it. Mainly because I’m a social butterfly. I like social networking because I’m a woo and a communicator (define Woo & Communicator. WOO – I enjoy the challenge of meeting new people and COMMUNICATOR – I like to explain, describe things and speak publicly). So to me, social networking is a great way for me to hone both strengths. While my main job at Ingenuity is to create, foster and develop new relationships – I still hate cold-calling as much as the next person! So to me, I see Linkedin and Facebook as a great way to help “warm up” my contacts. I like to find common ground with people before I talk to them so I can mention those items during our conversation. It puts people at ease! I also find these social networks as another way to stay in front of my contacts without having to contact them each individually all the time. So – it’s another “tool in my networking” or business development” toolbox. I have some great examples of how I’ve used social media to develop business later in the presentation.
KRISY: Rachel is totally different from me – and so is her use of social media. Two of Rachel’s strengths are Input which means she is very inquisitive - and Strategic which means she can sort through clutter and find the clear way out… so she has been the ideal person at Ingenuity to help make some sense of the more technical side of social media.
RACHEL Reference Web 2.0 Social media: Any media you can use to interact with people
Rachel
Rachel
KRISTY Besides the fact that social media not going away any time soon, there are three main reasons you – as real estate professionals– want to embrace social networking. 1 – Brand awareness & credibility 2 – Networking 3 - Business Development opportunities By simply having a profile and connecting to others you will increase your brand awareness . So make sure your profile is complete and contains appropriate key words so people can find you. Don’t just create a profile and add connections. Interact with it. For instance, LinkedIn has a way to pose questions and answer questions. You can also recommend people and they can recommend you. Any time you do any of these, LinkedIn posts updates online or in weekly updates to everyone in your network. Social networking is an easy opportunity to get key messages out and humanize your profession – which leads to more credibility. This allows you to communicate your brand in a way that focused on communication that is transparent, inclusive, authentic and vibrant. Networking – is the core of social media… and is easy to do once you get the hang of it. But the main point about this is the you actually HAVE TO DO IT! When I first started on Linkedin early last year, I was a bit overwhelmed by the amount of contacts I had to input into LinkedIn. EXPLAIN HOW IT DID 5 A WEEK AT FIRST. Business Development – There are lots of ways social media can help you develop business. 1) Intelligence on prospects: Can research the background and career experience of prospects. Know interests before you go in to meeting. Find common ground. Helps build rapport, trust, camaraderie faster. EXAMPLE: Dawn found common ground with a big prospect this week in our meetings in Madison (Wegner & CPA America). Also – a prospect I was attempting to set a meeting with has on her profile that she breeds and shows Cocker Spaniels. 2) Accelerate sales cycle: Find out job descriptions, what role they have – especially as it relates to the decision making process. If there is a company you want to get in to, you can search the company name and see what pops up in your network. It might not be the decision maker, but you can ask your contact who may be the decision maker and they may even be able to make an introduction. 3) Lead generation – In LinkedIn you can search your network (your connections’ connections) by title and company If there is a certain person or type of company you want to target, search in your profiles – and you automatically get a “warm” list v. a cold list. 4) Keep in touch: As we all know, it’s more beneficial to keep an existing client happy and keep them than it is to get a new one. Social networking helps you keep those people happy by keeping in touch with them. Social networks remind you who you know and provide a way of keeping in touch with them. It will create opportunity and most importantly keep you and your firm top of mind over competitors.
KRISY LinkedIn is the world’s largest professional network with over 40 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online. Your searchable network is your connections, plus two further levels of people who link to your connections. Ex: I have 236 contacts, but my network is 6 million people. LinkedIn there is a specific search page where you can type in anything – by keyword, etc. You can search LinKedin by PEOPLE, JOBS, COMPANIES, ANSWERS AND GROUPS Give example of Kolb meeting in Milwaukee and common connection at Wipfli here in town. Also give example of wanting to get to know someone in Mansfield and searching linkedin and getting an introduction to a partner at that firm through one of my connections. Also talk about Gretchen Milbrath example. Get clear on how you create a firm profile and an individual profile.
KRISTY HOW DO YOU SET UP A PROFILE? LinkedIn is very structured sections. All sections relate to work experience….current and past positions. There is a summary area – great place for key messages and specialties you might have. Talk about key messages, how is should reflect your website messages. Use good keywords. Things you must have in LinkedIn Profile: Current and past work experience Education Professional photo Firm website(s) Association involvement Recommendations
KRISTY AS I MENTIONED EARLIER – I USE LINKEDIN THE MOST IN OUR FIRM and mainly for BD and networking purposes. I love to use it to gather intelligence on prospects, update my status to keep in front of my contacts, acceleration of the sales cycle by researching positions/responsibilities But one other way I want to expand on is lead generation through list development. Let me explain how this works. Again, you can search Linkedin for people, jobs, and companies Generates lists – what may have been cold leads, will now be warm leads because you’ll have a mutual connection. Last year I was hoping to connect with business brokers around the cities so I did a search for “business brokers” on my LinkedIn and saw who out of my connections could introduce me to some business brokers. I also used LinkedIn when I was job searching by looking for jobs on it as well as making sure my connections and recommendations were good. It definitely helped me in the hiring process I look at my competitors all the time on LinkedIn. I like to see who they are connected to, how many connections, what type of recommendations they have and also what groups they are involved in on LinkedIn. From there I can determine what their strengths and weaknesses are – and specifically how I can further differentiate my firm from them when we’re up against each other. EXAMPLE: Me using it to target business brokers here in the twin cities. Kurt case study (Rachel knows this)
RACHEL Talk about making your profile more complete. Talk about key messages, how is should reflect your website messages. Use good keywords. Answers module: People will post questions – opportunity to answer questions related to services you offer … brand opportunity through credibility. Also good for visibility if you want to pose a question to get answers you need. Reference the question I posted for this presentation. Kim case study And LinkedIn is indexed on search engines!!
RACHEL Tell Kim’s case study.
RACHEL
Status updates started with Twitter and Facebook asking “what are you doing?” and have recently come to LinkedIn. Remember that you’re speaking to an audience. Design updates that would attract prospects and clients.
What is Facebook? Facebook is a social networking website that is operated and privately owned by Facebook, Inc. [1 . It was started originally by a Harvard Computer Science major along with some of his classmates to keep each other in touch. It later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 250 million active users worldwide. [5] A February 2009 Compete.com study has ranked Facebook as the most used social network by worldwide monthly active users, followed by MySpace . [11] The website is free to users and generates revenue from advertising including banner ads . [50] Users can create profiles including photos and lists of personal interests, exchange private or public messages, and join groups of friends. [51] Facebook has a number of fun features with which people can interact with each other. They include the Wall , a space on every user's profile page that allows friends to post messages for the user to and Status updates which allows users to inform their friends of their whereabouts and actions. [60] A user's Wall is visible to anyone who is able to see that user's profile, depending on privacy settings. The reason why all of this is so popular for business development purposes is because it helps humanize people. And unlike LinkedIn, you can connect directly to strangers.
KRISTY The less professional thing may be good for some people – facebook allows the profiles to have more of a personality. People will be able to really get a good read on the person, what their hobbies and interests are. People like to do work with people who are like them. If someone lists rock climbing as a hobby, you can click on “rock climbing” and it will tell you who else in your network likes rock climbing. This is a great way to do some research and get intelligence on prospects before meetings.
KRISTY Talk about how its good for first circle of clients. Keep up with colleagues and friends. Talk about birthdays, the wall and IM. It’s an easy way to do a quick touch. Know if something major happened – send a card. Liz’s example of clieint she couldn’t get in touch with…checked facebook and his mother had passed away so she able to send a card and also give him space to get back to her. Prospecting: State that the main BD benefit of Facebook is intelligence and rapport building. Instead of having to remember and take notes of individuals, check their Facebook before meeting and learn from them what they like. Let’s pretend I’m your biggest prospect and you’ve been trying to get in front of me but I just don’t ever take your call … based on our connection via Facebook you could send me a note that says you lived in Colorado too. If I sent you a good lead, you could thank me with a horse related item. If you come across interesting article on marketing or social media – send it to me! SANDY WILEY EXAMPLE: I’ll give you an example of how I used this recently. I met a great referral source recently at a conference in Colorado. I connected with her via FB and quickly noticed that she is the 1 st cousin of a singer that I really like. I shot her a quick privacy FB message to tell her – and a great discussion started! It was fun to follow-up our recent business connection with a great personal connection as well!
Rachel
RACHEL Touch on apps and IM.
RACHEL
Rachel
Some of the things you want to do in terms of policies around social media at your firm are Add value – create a profile that clearly and consistently reflects your firm’s key messages. Be professional with your profile. To me, nothing says that you don’t know how to socially network more than a half way completed or inaccurate profile. Be professional – DO NOT put anything other than a professional picture on your LinkedIn page. Also, DO NOT put anything on your FB page that you don’t want the world to see (give example of Kerri’s sister-in-law at Coors giving the presentation with Bikini on FB) Add links to your firm’s website and/or blogs. Keep your profile current. In this time of transition – keep your profiles current and enthusiastic. (give example of friend’s job searching and not having current info on profile or having bland, depressing info) What your opinions – and use a disclaimer if needed.
In conclusion – I’d like to invite you as members of MNCREW to connect with me – and also please join our MNCREW linked group! By doing so, it will give you a great opportunity to connect on-line with other MNCREW members and use each other to develop MORE BUSINESS – which is why we’re all here! Finally, I’d also like to request that you complete the evaluations that are on the tables in front of you. If you are interested in receiving our b-monthly sales and marketing newsletter, please check that on the evaluation and we’ll make sure you get on the list. Next issue of InGenius Review will have article on social networking. Thank you for your time – any questions?