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Community               Business Partnership
                                                 Building Businesses in Fairfax County and Beyond




                                      BUSINESS PLAN OUTLINE

This outline briefly describeseachsectionof the business
                                                       plan and lists severalquestionsto
answerundereachsection.


                                       EXECUTIVE SUMMARY

This is a oneto two pagehighlight of key ideas/plans the business
                                                   in             plan. The summaryshould
interesta readerin the businessconceptand enticeherto readthe full plan. Although the
ExecutiveSummaryappearsfirst in the final document,it will be written last.


                                    DESCRIPTION OF BUSINESS

This section should give a brief history of the business. For start-ups, this section should at least
addressquestions 1-4.

   1.   What is the business name?
   2.   How is the business organized (sole proprietorship, partnership, corporation)?
   3.   Who are the business owners?
   4.   How long has the business been organized?
   5.   What accomplishments have been achieved to date?


                             DESCRIPTION OF PRODUCT/SERVICE

It is critical to give a clear and concise description of the product made or the services offered by
the firm. This section should be written in layperson terms -technical information can be
attached in the appendix. You should emphasizethe benefit your solution offers to the target
market.

    1. Whatdoesthe business  sell?
    2. What arethe featuresand benefitsof the productor service?
    3. What solutiondoesthe businessoffer to the marketplace?




        7001 Loisdale Road, Springfield, VA 22150. phone: 703-768-1440. fax: 703-768-0547. www.cbponline.org
MARKETING PLAN

The marketingplan shouldinclude a reviewof industryconditions,a precisedefinition of the
targetmarket(s),an analysisof competitoradvantages weaknesses a plan for promoting
                                                  and             and
and selling your product or service.

Industry
Describethe stateof affairs within your industrysegment.

   1. What industrydoesthe business  represent?
   2. Whatre the industry conditions(expanding,declining,new, mature,etc.)
   3. How do businesses enterthe industry?

Customers
In this section, write a clear description of your target market and include their needs and wants.
Your product or service should offer a solution to the target market or provide a benefit to your
customer.

   1. Who are the customers? (Individuals -age, gender, socio-economic characteristics, etc.;
      Corporations -size, industry, etc.)
   2. What do the customers need or want?
   3. Where are the customers?
   4. How does my product or service satisfy customer needs?

Competition
This sectionidentifies competitorsproviding the sameor similar solutionto your targetmarket.
For eachcompetitor,you shoulddefine strengths weaknesses in define how you will
                                                and             and
position your businessin the marketwith the established
                                                      firms. Do not assume   that you have
NO competitors. Somehow,someway,your targetmarketis using a product or servicethat
meetsthe needyou aim to satisfy.

    1.   Wheredo potential customerscurrentlybuy the product or serviceyou offer?
    2.   Who elseoffers the product or serviceyou offer?
    3.   What arethe strengthsand weaknesses your competitors?
                                               of
    4.   How will your business positionedwith the competitors?
                               be

 Advertising and Promotion
 In this section you should define how you will get your product or service to your target market.
 This includes marketing avenues-advertising, promotions, public relations -and distribution
 channels.

     1. How will you reachcustomers?
     2. How do your targetcustomers
                                  makebuying decisions?
     3. Wheredo targetcustomersshopfor productsor services?



          7001 Loisdale Road, Springfield, VA 22150. phone: 703-768-1440. fax: 703-768-0547. www.cbponline.org
4. How will you incorporatea variety of marketingefforts? (Tradeshows,advertisements,
      directmail, directories,phonebooks,internet,periodicals,coopadvertising,
      marketing/sales representative,
                                    etc.)
   5. How will you measure success advertisingand promotionefforts?
                             the       of

Location
   1. Where is your business located? (home-based;retail; commercial, etc.)
   2. Is the location of your business important?
   3. Does your business require special zoning, land or building improvements to
      accommodate your operation?
   4. If location is important, what are the features of your location?


              SUPPLIERS/SOURCE OF MATERIALS/SUBCONTRACTORS
                                                                                -
If you are producing a product or if you depend on subcontractors to deliver a service, you
should know how to contact these sources. In this section you will list your critical suppliers and
subcontractors.

   1.   What materials or services are required to complete production?
   2.   Where do you get your raw materials?
   3.   Will you rely on subcontractors to complete a project? If so, who and in what function?
   4.   How do you find potential suppliers or subcontractors?


                                              MANAGEMENT

It is important to know what resources you have in-house to support business development and
growth and what resources you will need to find. In this section, you should demonstrate that
your managementteam has technical abilities, marketing abilities and business acumen to
succeed. In addition, identify directors and advisors who you will consult with.

    1. Whatbackgrounddoesthe management     teamhave? (Industryand management
       experience)
    2. Whatis the make-upof the boardof directorsor advisors?
    3. What key staff/management positionsneedto be filled?
    4. How manyemployees start?
                           to
    5. Account
    6. Attorney
    7. Banker
    8. InsuranceAgent
    9. Consultants




        7001 Loisdale Road, Springfield, VA 22150. phone: 703-768-1440. fax: 703-768-0547. www.cbponline.org
FINANCIAL PLAN

This sectionshouldinclude pastfinancialsandfuture projectionsbasedon soundandreasonable
assumptions.If the businessplan is being presented financing,the sourceanduseof funds
                                                  for
shouldbe definedhere.

   1.   How much capital is needed to start or expand the business?
   2.   How much capital can be raised by owners?
   3.   How much additional capital is needed?
   4.   What is the capital needed for?
   5.   Historical financial statements
   6.   Financial projections (minimum of two years)
                    .Income      statements
                     .Cash    flow statements
                    .Balance      Sheets

                                     SUPPORTING DOCUMENTS

Start-upDocuments,
                 Licenses,Certificates,Resumes,
                                              Floor Plan, etc.




         7001 Loisdale Road, Springfield, VA 22150. phone: 703-768-1440. fax: 703-768-0547. www.cbponline.org

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Business Plan Outline

  • 1. Community Business Partnership Building Businesses in Fairfax County and Beyond BUSINESS PLAN OUTLINE This outline briefly describeseachsectionof the business plan and lists severalquestionsto answerundereachsection. EXECUTIVE SUMMARY This is a oneto two pagehighlight of key ideas/plans the business in plan. The summaryshould interesta readerin the businessconceptand enticeherto readthe full plan. Although the ExecutiveSummaryappearsfirst in the final document,it will be written last. DESCRIPTION OF BUSINESS This section should give a brief history of the business. For start-ups, this section should at least addressquestions 1-4. 1. What is the business name? 2. How is the business organized (sole proprietorship, partnership, corporation)? 3. Who are the business owners? 4. How long has the business been organized? 5. What accomplishments have been achieved to date? DESCRIPTION OF PRODUCT/SERVICE It is critical to give a clear and concise description of the product made or the services offered by the firm. This section should be written in layperson terms -technical information can be attached in the appendix. You should emphasizethe benefit your solution offers to the target market. 1. Whatdoesthe business sell? 2. What arethe featuresand benefitsof the productor service? 3. What solutiondoesthe businessoffer to the marketplace? 7001 Loisdale Road, Springfield, VA 22150. phone: 703-768-1440. fax: 703-768-0547. www.cbponline.org
  • 2. MARKETING PLAN The marketingplan shouldinclude a reviewof industryconditions,a precisedefinition of the targetmarket(s),an analysisof competitoradvantages weaknesses a plan for promoting and and and selling your product or service. Industry Describethe stateof affairs within your industrysegment. 1. What industrydoesthe business represent? 2. Whatre the industry conditions(expanding,declining,new, mature,etc.) 3. How do businesses enterthe industry? Customers In this section, write a clear description of your target market and include their needs and wants. Your product or service should offer a solution to the target market or provide a benefit to your customer. 1. Who are the customers? (Individuals -age, gender, socio-economic characteristics, etc.; Corporations -size, industry, etc.) 2. What do the customers need or want? 3. Where are the customers? 4. How does my product or service satisfy customer needs? Competition This sectionidentifies competitorsproviding the sameor similar solutionto your targetmarket. For eachcompetitor,you shoulddefine strengths weaknesses in define how you will and and position your businessin the marketwith the established firms. Do not assume that you have NO competitors. Somehow,someway,your targetmarketis using a product or servicethat meetsthe needyou aim to satisfy. 1. Wheredo potential customerscurrentlybuy the product or serviceyou offer? 2. Who elseoffers the product or serviceyou offer? 3. What arethe strengthsand weaknesses your competitors? of 4. How will your business positionedwith the competitors? be Advertising and Promotion In this section you should define how you will get your product or service to your target market. This includes marketing avenues-advertising, promotions, public relations -and distribution channels. 1. How will you reachcustomers? 2. How do your targetcustomers makebuying decisions? 3. Wheredo targetcustomersshopfor productsor services? 7001 Loisdale Road, Springfield, VA 22150. phone: 703-768-1440. fax: 703-768-0547. www.cbponline.org
  • 3. 4. How will you incorporatea variety of marketingefforts? (Tradeshows,advertisements, directmail, directories,phonebooks,internet,periodicals,coopadvertising, marketing/sales representative, etc.) 5. How will you measure success advertisingand promotionefforts? the of Location 1. Where is your business located? (home-based;retail; commercial, etc.) 2. Is the location of your business important? 3. Does your business require special zoning, land or building improvements to accommodate your operation? 4. If location is important, what are the features of your location? SUPPLIERS/SOURCE OF MATERIALS/SUBCONTRACTORS - If you are producing a product or if you depend on subcontractors to deliver a service, you should know how to contact these sources. In this section you will list your critical suppliers and subcontractors. 1. What materials or services are required to complete production? 2. Where do you get your raw materials? 3. Will you rely on subcontractors to complete a project? If so, who and in what function? 4. How do you find potential suppliers or subcontractors? MANAGEMENT It is important to know what resources you have in-house to support business development and growth and what resources you will need to find. In this section, you should demonstrate that your managementteam has technical abilities, marketing abilities and business acumen to succeed. In addition, identify directors and advisors who you will consult with. 1. Whatbackgrounddoesthe management teamhave? (Industryand management experience) 2. Whatis the make-upof the boardof directorsor advisors? 3. What key staff/management positionsneedto be filled? 4. How manyemployees start? to 5. Account 6. Attorney 7. Banker 8. InsuranceAgent 9. Consultants 7001 Loisdale Road, Springfield, VA 22150. phone: 703-768-1440. fax: 703-768-0547. www.cbponline.org
  • 4. FINANCIAL PLAN This sectionshouldinclude pastfinancialsandfuture projectionsbasedon soundandreasonable assumptions.If the businessplan is being presented financing,the sourceanduseof funds for shouldbe definedhere. 1. How much capital is needed to start or expand the business? 2. How much capital can be raised by owners? 3. How much additional capital is needed? 4. What is the capital needed for? 5. Historical financial statements 6. Financial projections (minimum of two years) .Income statements .Cash flow statements .Balance Sheets SUPPORTING DOCUMENTS Start-upDocuments, Licenses,Certificates,Resumes, Floor Plan, etc. 7001 Loisdale Road, Springfield, VA 22150. phone: 703-768-1440. fax: 703-768-0547. www.cbponline.org