The document discusses how to use Facebook pages effectively for businesses. It provides tips on using social plugins, customizing pages with profile photos, cover photos, posts and other features. Admins can control content, view insights and respond to messages. Facebook pages allow businesses to connect with customers and share their story. The presentation encourages attendees to like their local SBDC page for more resources on using Facebook for business.

1. Technology thrills SBDC Thursday
Understanding Facebook Pages
Presented by: Rabiya Jilani

2. How to use facebook for business

3. Social Plugins
• http://developers.facebook.com/docs/plugins/
• Like buttons
• Send buttons
• Comments
• Activity feed
• Like box
• Login box
• Registration plugin
• Facepile
• Live stream

4. Facebook Pages
• Pages are for businesses, organizations and
brands to share their stories and connect with
people.
• Like timelines, you can customize Pages by
adding apps, posting stories, hosting events
and more.
• People who like your Page will get updates in
their News Feeds.

5. Difference between profile and page
• Profiles (timelines) represent individuals and
must be held under an individual name, while
Pages allow an organization, business, celebrity,
or band to maintain a professional presence on
Facebook.
• You may only create Facebook Pages to represent
real organizations of which you are an authorized
representative.
• Pages are managed by admins who have personal
Facebook profiles (timelines).
• You can add multiple admins

6. Pages vs Group
• Pages allow real organizations, businesses,
celebrities and brands to communicate
broadly with people who like them. Pages may
only be created and managed by official
representatives.
Groups provide a closed space for small
groups of people to communicate about
shared interests. Groups can be created by
anyone.

7. Profile photo –
Facebook Pages
represents your co. on
other parts of facebook
Cover Photo
Sending Message
to admin
Share
View Insights
Add to page’s
favorite
Views and apps
always shows 4,
drop down for
extended list

8. Cover Photos
• Larger picture
• Visible to public
• To get the best quality image and fastest load times for
your Page, upload an sRGB JPG file that's 851 pixels
wide, 315 pixels tall and less than 100 kilobytes.
Profile Photos
• Page profile pictures are square and displays at
160x160 pixels. The photo you upload must be at least
180x180 pixels.
• Uploading a square image of your brand's logo is
recommended. Rectangular images will be cropped to
fit a square.

9. Tips for cover photos”
• Pictures of customers enjoying your products
• Your most popular products
• Cons of awards won
• Employees images
• Company founders
• Location pictures
• Branded vector graphics

10. Cover photos can NOT include:
• Price or purchase info
• Contact info such as website address, email, mailing address or any
other info that should go in your page’s about section
• References to facebook features such as like, share etc. or an arrow
pointing from cover photo to any other features or calls to action
such as get it now, tell your friends etc.
They can include:
• Company tagline
• Inspiring quotes
• Names of people in your photo
• Image copyrights
• Photographer credits

11. Additional features on the page
• Recommendations
• Friends activity
• Pages liked
• Ability to communicate – add text, photos

12. Controlling content on the new
facebook pages
• Pinned posts – top of the page for 7 days.
• Starred posts – highlight any post, becomes
larger
• Milestones – emphasize important highlights
eg: new store opening, participation in an
event
• Change post dates- for any past milestones
• Arrange views and apps below cover

13. Additional features
• Friends activity
• Recommendations
• Activity log – shows you all your page posts,
including the ones that you’ve hidden
• Admin Panel – notifications, insights
• Messaging on Facebook – private messages
• Using facebook as a page

14. Group Activity
• Look at Facebook page and features
• Apps – order change
• Changing pic on app Creating events
• Feature other pages on your page
• Feature admins on your page

15. Admin Panel
The admin panel is a place where you can respond to
people using your Page and quickly see how your Page is
performing. From your admin panel, you can:
• View notifications
• Respond to messages
• View your Page insights
• Access your activity log to curate content on your Page
• Access the Edit menu to make changes to your Page's
settings

16. Tips
• Choose an intriguing cover image
• Use milestones to tell your company’s history
and highlight achievements
• Choose a good profile image
• Pin important posts
• Highlight posts
• Use rich media

17. Additional features
• Facebook will include Facebook offers – some
pages already have it
More
info:https://www.facebook.com/help/offers
• Facebook Places

18. Resources
• https://www.facebook.com/help/pages/best-
practices
• https://www.facebook.com/marketing
• http://www.learnfacebookpages.com/

19. Next step
Like Loodoun SBDC’s Facebook page:
www.facebook.com/loudounsbdc.org
Need more info?
Call us at 703 430 7222
Or email: rjilani@loudounsbdc.org