A slide show explaining how businesses can use facebook for business.

1. How to use for Business Presenter: RabiyaJilani Director, Business Incubation Center CEO, Lumenica, LLC Twitter: @bizincubation

2. © 2009 Business Incubation Center at CBP Please Note: This is an overview and not a step by step process

3. What is Social Media? Why is it important? What is Facebook? Personal Profile VS Business Page Business Pages-overview Features: Ads, Events Facebook Insights Overview of Strategy © 2009 Business Incubation Center at CBP

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5. 91% say consumer reviews are the #1 aid to buying decisions 87% trust a friends recommendation over critics review Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions 26% of search results link to user-generated content © 2009 Business Incubation Center at CBP

6. Communicate Seek Information Play with applications Control Content Build Relationships Express themselves Share information © 2009 Business Incubation Center at CBP

7. Founded in 2004 Over 200 million active users 600,000 new users everyday More than 2/3 of users outside of college Fastest growing demographic: 35+ Average user has 120 friends More than 6 million users become fans of pages each day © 2009 Business Incubation Center at CBP

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9. © 2009 Business Incubation Center at CBP Friends Classmates Coworkers Family

10. Create a personal page first Profile pages are for people NOT for business © 2009 Business Incubation Center at CBP

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18. Get Found Connect and Engage Create a Community Promote Content © 2009 Business Incubation Center at CBP

19. Go to www. Facebook.com/pages/create.php © 2009 Business Incubation Center at CBP Add basic information-website, name, location, logo

20. No one can see the page unless you publish it © 2009 Business Incubation Center at CBP Become a fan, ask others to become fans

21. Send link to existing clients, family, friends Put a link to the page on website and other social networks Put link in your email signature © 2009 Business Incubation Center at CBP

22. © 2009 Business Incubation Center at CBP Events

24. Attach social action

25. Create a demand© 2009 Business Incubation Center at CBP

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27. Target add- geographic, gender, age and more Track your progress, gain insight, modify © 2009 Business Incubation Center at CBP

28. Option 1: Pay per click option- allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad. Option 2: Choose Pay per impression option - allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad. © 2009 Business Incubation Center at CBP

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32. © 2009 Business Incubation Center at CBP Interactions

33. © 2009 Business Incubation Center at CBP Fans

34. © 2009 Business Incubation Center at CBP Page views

35. © 2009 Business Incubation Center at CBP Gender & location

36. © 2009 Business Incubation Center at CBP REMEMBER: Cross Promote

37. © 2009 Business Incubation Center at CBP MOST IMPORTANT THING: Promote Everything through Social MediaANDHave Fun!

38. © 2009 Business Incubation Center at CBP Contacting me Email: rabiya@cbponline.org http://www.cbponlne.org/bic/facebook http://www.linkedin.com/in/rabiya http://www.twitter.com/bizincubation http://www.slideshare.net/rabiyaj