The document discusses leveraging social media for nonprofit fundraising success. It begins by defining social media as Internet-based tools for sharing information among people, primarily through user-generated content like words, pictures, audio and video. It then discusses how social media is really about powering conversations among people. It provides tips for nonprofits on engaging in these conversations by listening to supporters' interests, participating in discussions, sharing compelling content, generating buzz about their cause, and building communities through social networking. The key is for nonprofits to have conversations with supporters rather than just broadcast messages and to be willing to give up some control of the conversation.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
We live in the 21st century, and volunteerism is shifting and changing to meet the times. More and more volunteers are looking for ways to use technology to support the missions they hold dear.
With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend.
We will review ideas and strategies that other nonprofits have used to capitalize on the digital volunteer. We will have plenty of time for live Q&A, so prepare your largest concerns for discussion.
At the end of this presentation you will have
An idea of what features your volunteer system should have
A good plan for utilizing small aspects of social media for large impact
Ways to engage volunteers with different time requirements.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
We live in the 21st century, and volunteerism is shifting and changing to meet the times. More and more volunteers are looking for ways to use technology to support the missions they hold dear.
With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend.
We will review ideas and strategies that other nonprofits have used to capitalize on the digital volunteer. We will have plenty of time for live Q&A, so prepare your largest concerns for discussion.
At the end of this presentation you will have
An idea of what features your volunteer system should have
A good plan for utilizing small aspects of social media for large impact
Ways to engage volunteers with different time requirements.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Social Media - Waste of Time or Winning Ticket?Susan Price
Makes the business case for organizations to invest at least some time and effort in a social media strategy, development of policies, and discusses best practices for beginning to engage with customers, employees, prospects and the community.
Presented by Firecat Studio's CEO and Chief Web Strategist Susan Price to New Braunfels Chamber of Commerce, October 2009.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Top Free Tools for Nonprofits, Social Impact Organizations, and Small Busines...Here's My Chance
If you don't utilize Free tools for your business, you are missing out. We put a list together over at Here's My Chance for the best with creating videos, infographics, pro-bono assistance on projects, email creation, survey creation, social media and much much more.
Blog Post with full details - http://heresmychance.com/webinar-free-tools-for-nonprofits-social-impact-organizations-and-small-businesses/#.UrRyXvRDsrW
Also, you can find the recorded webinar here - http://www.youtube.com/watch?v=ukvKQbO_kf0
Any questions, feel free to reach out to us:
http://www.heresmychance.com
@HMCTwit
@KevinColahan
Awesome Google Stuff (grants, google apps, mobile awareness)
http://www.google.com/nonprofits/join/
http://www.youtube.com/nonprofits
http://www.google.com/onetoday/
Project Assistance Tools
http://www.taprootfoundation.org/
http://www.pimpmycause.org/
https://www.catchafire.org/
Team Collaboration Tools
https://www.asana.com/
http://www.meetup.com/
Infographic & Design Tools
http://www.infogr.am/
http://www.easel.ly/
http://www.piktochart.com/
Mobile Infographic & Design Tools
http://www.madewithstudio.com/
http://www.piclabapp.com/
Learning Design
https://www.adobeknowhow.com/
Video Creation Tools
http://www.powtoon.com/
Tool Creation Tools
http://www.wordle.net
http://www.wufoo.com
Survey Creation Tools
http://www.twtpoll.com/
http://www.polldaddy.com
http://www.zoomerang.com/
http://www.surveymonkey.com
Mobile Website Creation Tools
http://www.mobify.com/
Website Creation Tools
http://www.doodlekit.com
http://www.moonfruit.com
http://www.wix.com
http://www.weebly.com
Web Hosting Tools
http://www.hostgator.com
Fundraising Tools
https://www.fundly.com/
https://www.rally.org
Social Media Posting and Measurement Tools
http://www.justcoz.org/
http://www.hootsuite.com
http://www.tweetreach.com
http://www.swayy.co/
https://www.sumall.com/
Email Tools
http://www.mailchimp.com/
Webinar Tools
http://www.anymeeting.com
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Nonprofit Insights: Engaging Volunteers on FacebookVolunteerMatch
With all the buzz recently about Facebook and organic reach, one question remains: How useful is Facebook for nonprofit engagement? Can nonprofits build support on Facebook? How??
Join John Haydon, nonprofit marketing expert and author of "Facebook Marketing for Dummies," for a Nonprofit Insights webinar focused on de-mystifying the process of engaging supporters on Facebook. John walks us through today's version of the popular social network, and provides concrete strategies for how our nonprofit organizations can connect with potential supporters and build real relationships with volunteers that can exist online, offline, and wherever we need them.
Social Media - Waste of Time or Winning Ticket?Susan Price
Makes the business case for organizations to invest at least some time and effort in a social media strategy, development of policies, and discusses best practices for beginning to engage with customers, employees, prospects and the community.
Presented by Firecat Studio's CEO and Chief Web Strategist Susan Price to New Braunfels Chamber of Commerce, October 2009.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Top Free Tools for Nonprofits, Social Impact Organizations, and Small Busines...Here's My Chance
If you don't utilize Free tools for your business, you are missing out. We put a list together over at Here's My Chance for the best with creating videos, infographics, pro-bono assistance on projects, email creation, survey creation, social media and much much more.
Blog Post with full details - http://heresmychance.com/webinar-free-tools-for-nonprofits-social-impact-organizations-and-small-businesses/#.UrRyXvRDsrW
Also, you can find the recorded webinar here - http://www.youtube.com/watch?v=ukvKQbO_kf0
Any questions, feel free to reach out to us:
http://www.heresmychance.com
@HMCTwit
@KevinColahan
Awesome Google Stuff (grants, google apps, mobile awareness)
http://www.google.com/nonprofits/join/
http://www.youtube.com/nonprofits
http://www.google.com/onetoday/
Project Assistance Tools
http://www.taprootfoundation.org/
http://www.pimpmycause.org/
https://www.catchafire.org/
Team Collaboration Tools
https://www.asana.com/
http://www.meetup.com/
Infographic & Design Tools
http://www.infogr.am/
http://www.easel.ly/
http://www.piktochart.com/
Mobile Infographic & Design Tools
http://www.madewithstudio.com/
http://www.piclabapp.com/
Learning Design
https://www.adobeknowhow.com/
Video Creation Tools
http://www.powtoon.com/
Tool Creation Tools
http://www.wordle.net
http://www.wufoo.com
Survey Creation Tools
http://www.twtpoll.com/
http://www.polldaddy.com
http://www.zoomerang.com/
http://www.surveymonkey.com
Mobile Website Creation Tools
http://www.mobify.com/
Website Creation Tools
http://www.doodlekit.com
http://www.moonfruit.com
http://www.wix.com
http://www.weebly.com
Web Hosting Tools
http://www.hostgator.com
Fundraising Tools
https://www.fundly.com/
https://www.rally.org
Social Media Posting and Measurement Tools
http://www.justcoz.org/
http://www.hootsuite.com
http://www.tweetreach.com
http://www.swayy.co/
https://www.sumall.com/
Email Tools
http://www.mailchimp.com/
Webinar Tools
http://www.anymeeting.com
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Nonprofit Insights: Engaging Volunteers on FacebookVolunteerMatch
With all the buzz recently about Facebook and organic reach, one question remains: How useful is Facebook for nonprofit engagement? Can nonprofits build support on Facebook? How??
Join John Haydon, nonprofit marketing expert and author of "Facebook Marketing for Dummies," for a Nonprofit Insights webinar focused on de-mystifying the process of engaging supporters on Facebook. John walks us through today's version of the popular social network, and provides concrete strategies for how our nonprofit organizations can connect with potential supporters and build real relationships with volunteers that can exist online, offline, and wherever we need them.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...ConnectVA
Dr. Marcus Messner, VCU Social Media Institute
Set the tone for the rest of the day at the Social Media for Nonprofits Conference with this prep course on social media channels and strategy! You will explore the benefits of using each of the major social media networks, how other organizations are marketing with them, and some dos and don’ts of each channel. As a bonus, you will learn more about Pro Bono resources in our community!
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
Similar to Caseivpresentation 090405211009-phpapp02(1) (20)
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Caseivpresentation 090405211009-phpapp02(1)
1. Leveraging Social Media for
Fundraising Success
Michael Ames
Pursuant
Prepared for CaseIV Conference
April 5, 2009 - Oklahoma City, OK
2. Definition of Terms
Social Media – primarily Internet-based tools for
sharing and discussing information among
human beings. The term most often refers to
activities that integrate technology and social
interaction with the construction of words,
pictures, audio and video. The industry might
also refer to social media as “user generated
content” -wikipedia
3. Social
Media is…
BASED ON A PRESENTATION BY LEE WHITE
Remixed from introtosocilamedia by AnnFIOPartners
5. Well…
sort of.
BASED ON A PRESENTATION BY LEE WHITE
Remixed from introtosocilamedia by AnnFIOPartners
6. You Can’t Leverage Social Media!
• The session title is a misnomer
• If you are not actively involved in an online
community already, you have nothing to
leverage.
• Donor loyalty is about you being loyal to your
donors, until you can operate from that
premise – your organization will not use social
media effectively.
12. From the Cluetrain Manifesto
• Nonprofits must talk to the people with whom they
hope to create relationships.
• To speak with a human voice, nonprofits must share
the concerns of their communities.
• If you want us to talk to you, tell us something. Make
it something interesting for a change.
• We have better tools, more new ideas, no rules to
slow us down. We are waking up and linking to
each other.
13. People have now had a taste of two way
conversations around your brand.
They won’t wait for you to talk about you.
They don’t want to listen to this…
http://www.flickr.com/photos/nationaalarchief
14. A few quick stats…
•
•
•
•
•
•
73% of active online users have read a blog
45% have started their own blog
39% subscribe to an RSS feed
57% have joined a social network
55% have uploaded photos
83% have watched video clips
The conversation is happening…with or without you.
Source: Universal McCann’s Comparative Study on Social Media Trends, April 2008,
BASED ON A PRESENTATION BY LEE WHITE
Remixed from introtosocilamedia by AnnFIOPartners
15. Some differences in
tactics
BROADCAST
SOCIAL MEDIA
Brand in control
Audience in control
One way / Delivering a message
Two way / Being a part of a conversation
Repeating the message
Adapting the message/ beta
Focused on the brand
Focused on the audience / Adding value
Educating
Influencing, involving
Organization Creates Content
User created content / Co-creation
Source: Slide 10 from "What's Next In Media?" by Neil Perkin
16. In social media, you might be the topic of
conversation without being the center of it
BROADCAST
MEDIA
SOCIAL
MEDIA
You will have to give up some control in order to
gain more influence and followers.
Giving up control is OK.
firstgiving presentation, Using social media to expand your fundraising horizons
17. Let’s Consider What is Happening to Email
• How many email address have you had?
• How many do you currently have?
(most people answer 3 or more)
• Why do you have multiple, how is each used?
• If your organization asked you for your email
address, which one would you give them?
Content used to “go viral” through email . Generally,
people don’t use the channel that way any more.
18. Quick Case in
Point
To the
Twitter
community,
Lance is…
•Active
•Engaging
•Authentic
@mikeyames The Pursuant Group
19. Quick Case in
Point
•I even got my
own twitter
“autograph”
from Lance
SCOREBOARD!!
@mikeyames The Pursuant Group
22. Quick Case in
Point
Lance
Armstrong
Foundation
uses twitter
for…
•Press releases
•Public relations
•“customer
service”
•NOT exactly
an audience
well cultivated
for solicitation
@mikeyames The Pursuant Group
23. Quick Case in Point – open letter
“advice” to the LIVESTRONG
foundation
•Shoot short video of Lance making specific impassioned
appeal to his twitter audience.
Lance has already
communicated with his
followers in this way.
Hundreds of comments
poured in within days.
@mikeyames The Pursuant Group
24. Quick Case in Point – open letter
“advice” to the LIVESTRONG
foundation
•Shoot short video of Lance making specific impassioned
appeal to his twitter audience.
•Video needs to state a goal, ask for a specific amount, and
automatically kick to a donation page with a specific, small
gift pre-filled on the form. No “Click to Donate” buttons!
•Ask Lance to tweet it out 6 times over 3 days varying the
time of day it’s tweeted and the subject line “update” that
goes with it…share progress, celebrate benchmarks,
express goal, give thanks, etc.
•Ask Lance to tweet as normal the rest of the day.
•LIVESTRONG twitter admin needs to follow progress and
thank individual donors publicly, using twitter.
•Headline the next day (prediction)…
@mikeyames The Pursuant Group
25. Quick Case in Point – open letter
“advice” to the LIVESTRONG
foundation
“LIVESTRONG Raises Hundreds
of Thousands in Three Days
Using Just Twitter”
What won’t be mentioned in the headline -- the months of
acquisition and cultivation work Lance Armstrong has done in
the preceding months to make this solicitation effective.
But…
Lance Armstrong isn’t doing acquisition and cultivation. Lance
Armstrong is simply in conversation with his followers.
(that’s the best kind of cultivation)
@mikeyames The Pursuant Group
26. So, Should I Get Me a Twitter?
• If your organization is slow to adopt this new
way of thinking, there are some personal
strategies you might employ
• Your successful implementation should be a
good case study for the administration in your
organization
• Start with careful planning
@mikeyames The Pursuant Group
29. Who are these people?
Source: Forrester, Groundswell
30.
31. Objective: What do you want to
accomplish?
• Increase Revenue from New Donors?
By how much?
• Engage New Clients for Programs?
Referrals from Website – how many?
• Build Awareness of your Cause? New
inquiries? Mentions of organization
across internet?
a specific measurable result expected
within a particular time period
PICK ONE OBJECTIVE TO START WITH…
MUST BE ABLE TO MEASURE
Source: Beth Kanter, from 10/08 Share Our Strength presentation
32. Strategy:
Plan for how relationships with
people will change
Listening
Participating
Sharing Your Story Social Media Style
Spreading Awareness, Generating
Buzz
• Social Networking For Action And
Fundraising
•
•
•
•
Source: Beth Kanter, from 10/08 Share Our Strength presentation
33. Technology:
Decide which social technologies
to use to support strategies
SEE LIST OF TOOLS for….
• Listening
• Participating
• Sharing Your Story Social Media Style
• Spreading Awareness, Generating
Buzz
• Social Networking For Action And
Fundraising
Source: Beth Kanter, from 10/08 Share Our Strength presentation
34. Tactics – Tools - Time
Listen
Participate
5hr
Less Time
Generate
Buzz
10hr
Share
Content
15hr
Community
Building &
Social
Networking
20hr
More Time
Used with Creative Commons permission from Beth Kanter
35. Online Listening
Questions in preparing your organization to listen
Who will do the listening and responding?
What is your response policy to
criticism/praise/questions?
How much time is allocated?
How will you analyze and share results?
What are the benchmarks to measure usefulness?
Beth Kanter, Listening Literacy
36. Online Listening
Keyword Search Suggestions
• Nonprofit Name
• Other NPO names in your space
• Other NPOs with similar sounding names
• Program/Services/Event Names
• CEO or well known associated personalities
• Other NPOs with similar sounding names
• Brand or tagline
• URLs of your online properties
• Industry terms or phrases related to your mission
• Your known strengths and weaknesses
Beth Kanter, Listening Literacy
40. Online Participation
•Ask questions
•Comment on others blogs posts
•Compliment others content
•Forward and link to others content
Generate Buzz
•Open profiles on Social bookmarking and crowd
sourcing sites like digg and stumbleupon
•Bookmark content you like and share your profile
•Promote others content through service like digg,
mixx and newsvine
41. Share Content
•Take time to create content that addresses any recurring
questions your donor base is asking . This content does not
necessarily need to relate directly to the mission of your
organization. You are preparing content that will be genuinely
helpful.
•Listen for where and when your content can be used to help a
conversation or answer a question.
•Answer the questions by directing people to the content you
have created.
42. Community Building
and Social Networking
•Establish credibility within your engaged following network of
people
•Once established, the group of people you are in conversation
with will begin knowing where your expertise lies.
•Inviting an engaged followship into a custom social network
becomes easy. Be sure to determine the kind of community or
social network you open is based on the people, objectives and
strategy you have established.
43. Giving Up Control
• The nature of social media is that not all content is
precisely right, but the majority is generally right.
• Not all of your interaction will be positive or
favorable.
• How you respond to criticism will say a lot about you
and your organization.
• Pick your battles and be willing to apologize when
necessary.
firstgiving presentation, Using social media to expand your fundraising horizons
44. Tactics – Tools - Time
Listen
Participate
5hr
Less Time
Generate
Buzz
10hr
Share
Content
15hr
Community
Building &
Social
Networking
20hr
More Time
Used with permission from Beth Kanter
Editor's Notes
17000 – globally, only requirement was to log onto internet 1x per day
Method to the madness.
In 2008, Twitter bought up the application summize which was a popular search tool for tweets.
Search.twitter.com is very simple and useful for searching messages for specific text and finding new people to follow.
Some tools to find others:
www.twellow.com
www.chrisfinke.com/twitslikeme
www.socialbrandindex.com
Twitterers of interest – those who are followed and tweeted with.