SlideShare a Scribd company logo
 
Next Stop: Product Description
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Next Stop: Process Description
Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 04 04 04 04 04 04 04 04 04 04 10  10  10  10  10  10  10  10  10  10
Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 03 04 04 04 04 04 04 04 04 04 10  10  10  10  10  10  10  10  10  10
7 14 16 36 77 106 124 131 147 162
 
Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 Arr 04 04 04 04 04 04 04 04 04 10  10  10  10  10  10  10  10  10  10
7 14 16 36 77 106 124 131 147 162
 
[object Object],[object Object],[object Object]
Next Stop: Focus Group
[object Object],[object Object],[object Object],[object Object],CORE OBJECTIVES
Q1 : What is the longest time you have waited for a bus?
Q2. On the average, how long do you spend waiting for buses in a day?
Q3: How would you want to utilize the time you have wasted?
[object Object],[object Object],[object Object],[object Object]
Next Stop: SWOT
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],STRENGTHS
[object Object],[object Object],[object Object],[object Object],[object Object],STRENGTHS
[object Object],[object Object],[object Object],WEAKNESS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPPORTUNITY
[object Object],[object Object],[object Object],[object Object],THREAT
Next Stop: Marketing Campaign
[object Object],[object Object],[object Object],FLAG THE BUS EARLY CAMPAIGN
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADVERTISEMENTS
ADVERTISEMENTS
[object Object],[object Object],[object Object],Product Launch
NEWSPAPER
BUS-STOP BILLBOARDS
WITHIN BUS ADVERTISING
Next Stop: Prototype
Next Stop: THE FUTURE
What we think it would be like.
What you suggested. Can we give you everything you asked for?
We would like to think so.

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