1) Pedestrian fatalities account for 22% of all road deaths globally each year, with 270,000 pedestrians killed. While a major issue worldwide, pedestrian deaths are increasing in high-income countries. 2) Standards have been adopted to promote safer vehicle front-end designs that are softer and more forgiving to pedestrians. Euro NCAP ratings also encourage better pedestrian protection. 3) New technologies like autonomous emergency braking show promise in avoiding crashes and reducing collision speeds, which can help minimize pedestrian injuries when crashes do occur.